{"id":13892,"date":"2018-02-05T16:42:25","date_gmt":"2018-02-05T15:42:25","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=13892\/"},"modified":"2018-02-05T16:42:25","modified_gmt":"2018-02-05T15:42:25","slug":"quora-marketing","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/quora-marketing\/","title":{"rendered":"A Tactical Guide to Get More From Your Quora Marketing"},"content":{"rendered":"

\u201cQuora is a great marketing channel.\u201d
\n\u201cQuora will bring you conversions.\u201d
\n\u201cQuora is the perfect place to build your brand.\u201d These are the beautiful illusions you are presented with when entering the Quora world.
\nBut reality hits harder than expected. Quickly you become overwhelmed in a sea of hundreds of answers<\/strong> already written for each question.
\nAfter posting answers to several questions, you discover that each gets little to no exposure. Traffic from Quora is only a trickle. These truly are not the results you were hoping for.
\nFrom such results, you can only drive to one conclusion: Quora is a slow way to build links and drive traffic.
\nTo waste hours for just a few links is simply not worth your time. After all, you have other worthy social media channels to work with. Right?
\nWell hang on.\u00a0Neil Patel<\/a> attracted 9K+ visitors from Quora in one month. And the conversion rate from Quora<\/a> has been found to be higher than organic search<\/strong> or social media.
\nIf Neil and others can, you can too. You just need to play it the right way.
\nTrust me.\u00a0I’ve seen a lot of people leave Quora after their answers were marked as “spam.” But if used correctly, Quora can be an effective channel to build brand awareness, generate traffic, and turn visitors into customers<\/strong>.
\nI’m going to show you how to do all three of those things, using examples from successful brands.
\nSo let’s get started.
\n <\/p>\n

4 Steps to Raise Brand Awareness on Quora<\/strong><\/h2>\n

Brand awareness is another way of describing how well-known your brand is. Do consumers know about you, know your products, and know how to find you?
\nWhile it’s not always easy to measure brand awareness<\/a>, more is always better.\u00a0Following these 4 steps will help you to raise your brand\u2019s awareness on Quora.<\/p>\n

1. Find your target audience<\/strong><\/h3>\n

Thankfully, this can be relatively simply on Quora.\u00a0Let\u2019s say some of your target keywords are \u201csocial media marketing\u201d and \u201ccontent marketing.\u201d
\nBegin by searching for these at the top of the platform:
\n\"image4\"
\nChances are, the users who’ve both asked and answered these questions fall within your\u00a0target audience.
\nBegin with a big list of keywords you want to target<\/strong>. Search for them in Quora and look at the kinds of users who interact with these topics.
\nThis is the best way to find your target audience.<\/p>\n

2. Understand your customers and their needs<\/strong><\/h3>\n

You’ve found the users and their queries. Now it\u2019s time to learn more about them.
\nRead all of the questions relevant to your products or services. Try to understand what users are asking.
\nUsers\u2019 queries are\u00a0their problems. Hopefully, your brand is the solution<\/strong>.
\nBut you can\u2019t just put your product on display. You can\u2019t put your product up as an answer to various questions. That’s a quick way to be labeled\u00a0spam<\/em>.
\nWe’re going to look at the right ways to post in a moment.
\nFor now, just get your answer for the below given queries:<\/p>\n