{"id":13960,"date":"2018-02-13T16:14:53","date_gmt":"2018-02-13T15:14:53","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=13960\/"},"modified":"2018-02-13T16:14:53","modified_gmt":"2018-02-13T15:14:53","slug":"facebook-groups","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/facebook-groups\/","title":{"rendered":"How to Promote Your Business via Facebook Groups"},"content":{"rendered":"

Since its launch in 2004, Facebook has proven to be useful not only for personal but also for business purposes. It would be pointless to create a marketing campaign today without including Facebook<\/strong>.
\nThis US social network is a low-cost marketing space which makes it perfect for small-to medium-businesses. It allows users to promote their products, services, and brands through images and videos<\/strong>\u00a0while maintaining communication with customers. This is an excellent way to provide customer support and raise brand awareness.
\nThere are two ways the businesses can use Facebook for promotion. On one hand, you can create a Facebook Pag<\/strong>e which will allow you to use advertising tools. This is a paid option and is useless otherwise except to build your email list.
\nOn the other hand, a Facebook group is more focused on certain interests and aspects<\/strong>. It relies on discussions and participation from its members, which makes it a perfect means to build communication with existing and potential customers<\/strong>. In order to succeed, businesses should use both Pages and Groups in their marketing.
\nBut Facebook Groups can be difficult to nurture, and require constant attention and activity. With that in mind, here are the best ways to use Facebook Groups to promote your business<\/strong>.
\n\"jpegbase64cf81bee9274d03d5\"<\/p>\n

Set the Rules<\/strong><\/h2>\n

Groups have administrators and moderators. As the Group creator, you’ll be able to assign those titles to others. You’ll also have to set rules of conduct in your Group in order to avoid any abuse, personal attacks towards you or your customers, hate speech, harassment, or any other negative and violent behavior.
\nYou have a responsibility to protect yourself and your members from any wrongdoing<\/strong>\u00a0by other members. When faced with these types of comments, it’s important to\u00a0stay cool-headed and in control<\/a>. Don\u2019t allow them to provoke you.
\nIf you feel it necessary, report the user to Facebook and ban them from further comments and posts<\/strong>.
\nIt\u2019s imperative to create order and respect among group members. Don\u2019t forget that your reputation is also on the line<\/a><\/strong>, based on the behavior of your members<\/strong>\u00a0and what you allow to take place.
\nServe Customers Directly<\/strong>
\nAs a business, the idea is to connect with your current customers, as well as potential ones. This way you can get feedback on your products or services, and handle their questions and complaints.
\nYour Group should be a safe place where your customers can discuss issues<\/strong>\u00a0that interest them or find clarification for certain problems.
\nThis level of\u00a0customer service<\/a>\u00a0is an essential aspect of your promotion. Advice and communication you share will inspire members to participate and give their opinions. Additionally, this will help you create a database of loyal customers who will gladly recommend you to others<\/strong>.
\nYou should reply to posts, questions, and complaints within 24 hours<\/strong>. Handle it personally and always be polite to the customer no matter the issue or tone of the message.
\n\"jpegbase644d6967fa19e79c2e\"<\/p>\n

Ask for Feedback<\/strong><\/h2>\n

Creating content is one of the most important aspects of marketing. It tells customers about yourself, your goals, products, and policies.
\nHowever, unlike with Facebook Pages, Groups requires something less promotional and more personal. Instead of delivering impersonal content, create it together with your customers<\/strong>.
\nAsk them for feedback<\/a><\/u>, suggestions, and opinions on your products and how to improve them. Your group is the place where your target audience gathers to exchange opinions and advice on your products.
\nThrough communication with your members, you’ll easily understand their expectations and needs, as well as what they expect of you in the future.<\/p>\n

Monitor Inappropriate Behavior<\/strong><\/h2>\n

Unless you’re tagged in posts or comments, you’ll have a hard time finding out what people say about your brand. You’ll have to go through every comment which can be waste of resources and time, especially for the big groups.
\nSince negative comments and hate speech can be damaging to you and your members<\/strong>, you have to maintain control.
\n<\/u>Monitoring tools<\/a><\/u>\u00a0like Google Alerts and Mention are also effective against bad word-of-mouth and mentions. You can set the parameters for more keywords and sources like news, videos, and blogs. It can also include other languages and regions, or all of them.
\nWhen faced with negative comments it\u2019s important that you respond calmly and politely. Thank the customer for their opinions, make an apology for their troubles and encourage private correspondence via email or message.
\nYou may also want to consult with\u00a0SEO companies<\/a>\u00a0on how to ensure this doesn\u2019t affect your marketing campaigns on Google and the wider web.<\/p>\n

Avoid Self-promotion<\/strong><\/h2>\n

Facebook groups are places where people come to converse with people with similar interests. They’re not interested in being bombarded by promotional links and ads.
\nSo when you have to be promotional, try to keep it to the barest of minimums.
\nIt\u2019s crucial that you create an environment where people can be acquainted with your brand, products, and services. Try\u00a0not to sell your product directly<\/a><\/u>, but rather present its features through news and articles<\/strong>.
\nThis way people will feel comfortable commenting and corresponding with each other.<\/p>\n

Keep a Spam-free Environment<\/strong><\/h2>\n

Keeping your group\u00a0spam-free<\/a>\u00a0is important not only for you but also for your members. You can explain this in your group rules and description. As admin and creator of the group, your responsibility is to maintain conversations based on user experience and opinions about your brand<\/strong>.
\nEvery other product not related to yours and promoted on the group can be considered as spam.
\nThis action is important for two reasons. First, you’ll remove ads and promotional links from your space, as intended from the beginning. Second, you’ll protect your product in its exclusive environment by not allowing people to post their promotional content or promote their businesses.
\nMake sure you’re clear about this from the very beginning in order to avoid spam and any inconveniences for you and your members.
\n\"jpegbase64fa2b333e7b6ca1b8\"<\/p>\n

Attract More Members<\/strong><\/h2>\n

There are three types of Facebook groups: public, closed and private. If you want your group to grow and attract new members then you should go with the “public” type. Your group is not about you but for your customers. Accepting this will help you create the community where people like to spend time and discuss. This means that you should be helpful and interesting with the content you shar<\/strong>e.
\nIn today\u2019s world,\u00a0word-of-mouth<\/a><\/u>\u00a0is a powerful marketing tool. If your current customers are satisfied with your service, they will recommend you and bring more followers and members. This is all supported by the fact that people are more likely to trust their peers than a company employee about the brand.<\/p>\n

A Success Story<\/strong><\/h2>\n

It\u2019s easier for the already-established brands, but those who just started their businesses are the real storytellers about Facebook groups. One of those stellar examples is the women\u2019s fashion brand the Zig Zag Stripe. Launched in 2013 by Leslie Hall, today this is a true success story which ships its product to the whole US and sells through retail stores and online.
\nIn 2015, by selling via the Facebook group, the brand reached over $6 million in sales<\/strong>.
\n\"pngbase64380225f2a825d91e\"
\nThe brand\u00a0encouraged its group members<\/a>\u00a0to run giveaways on their websites, blogs, and pages in order to attract new customers.
\n\u201cOne of the most important things is to be present!\u201d says Leslie Hall. \u201cI\u2019m the owner and I am on the group commenting, posting, and answering questions every day. It helps create rapport with your members; you want them to trust you and believe in your business. Let them be a part of it!\u201d<\/p>\n

Final Word<\/strong><\/h2>\n

The benefits of a Facebook group are directly tied to its success in providing a comfortable environment for its members for discussion and exchange of opinions. The more you’re invested in the conversation as the brand, the better reputation you’ll create for yourself<\/strong>.
\nSocial media is a highly influential resource in the business world today and failing to use it to the best of its abilities can be detrimental in the long run. Employing all the available tools for group management and being dedicated will ensure that your brand and its customers are engaged in quality communication.
\nAfter all, Facebook notes more than million users engaged in conversations in groups on monthly basis. This is a large and plentiful number to impress and gain an audience from.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since its launch in 2004, Facebook has proven to be useful not only for personal but also for business purposes. It would be pointless to create a marketing campaign today without including Facebook. This US social network is a low-cost marketing space which makes it perfect for small-to medium-businesses. It allows users to promote their … Continue reading How to Promote Your Business via Facebook Groups<\/span><\/a><\/p>\n","protected":false},"author":91,"featured_media":28517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[348,328,343],"tags":[],"class_list":["post-13960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","category-social-media-marketing","category-facebook"],"acf":[],"yoast_head":"\nHow to Use Facebook Groups to Promote Your Brand<\/title>\n<meta name=\"description\" content=\"Facebook is fast becoming a marketing behemoth. 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