{"id":14573,"date":"2018-04-04T14:21:35","date_gmt":"2018-04-04T12:21:35","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=14573"},"modified":"2018-04-04T14:21:35","modified_gmt":"2018-04-04T12:21:35","slug":"lead-generation-tools","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/lead-generation-tools\/","title":{"rendered":"6 Lead Generation Tools Every Business Needs"},"content":{"rendered":"<p>To succeed in business, you need a steady supply of qualified leads. 74% percent of companies say\u00a0<a href=\"https:\/\/www.ventureharbour.com\/20-insightful-lead-nurturing-statistics-charts\/\" target=\"_blank\" rel=\"noopener noreferrer\">converting leads into customers is their top priority<\/a>, and yet, it&#8217;s also one of the biggest challenges that brands face.<br \/>\nCustomers don&#8217;t follow the traditional sales funnel anymore. With the growth of so many digital channels, brands have to adapt and find leads through multiple channels.<br \/>\nDoing so means landing qualified leads that can increase your bottom line. Research shows\u00a0<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30901\/30-thought-provoking-lead-nurturing-stats-you-can-t-ignore.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">nurtured leads produce, on average, a 20% increase in sales<\/a>.<br \/>\nTo help brands find leads to nurture, here are six lead generation tools every business needs:<\/p>\n<h2><strong>1. <\/strong><strong><a href=\"https:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OptinMonster<\/a><\/strong><\/h2>\n<p>With OptinMonster you can create pop-ups that collect contact information from interested website visitors. It\u2019s an easy tool to use and nets a lot of contacts.<br \/>\n<iframe title=\"OptinMonster - The Best Conversion Optimization Software\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/jbP9C9bQtv4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\nYou can decide when and where the pop-up occurs on your site. For example, you can have a box appear in the middle of the screen when a customer is about to exit the page. The motion of the cursor heading to the exit button serves as a trigger for the box to appear. The website fades into the background and the box appears in the middle of the screen asking for the visitor\u2019s name and email.<br \/>\nYou\u2019ll likely want to use an email service provider like MailChimp to manage your email contacts. MailChimp has an integration with OptinMonster so any contacts you collect through pop-ups will flow right into your MailChimp account.<\/p>\n<h2><strong>2. <\/strong><strong><a href=\"https:\/\/discover.ly\/\" target=\"_blank\" rel=\"noopener noreferrer\">Discover.ly<\/a><\/strong><\/h2>\n<p>Social media profiles are like a digital Rolodex. They provide a wealth of information, but who has time to manually search and sift through profiles? With Discover.ly, the work is done for you.<br \/>\nIf you\u2019re a gmail user, you can see a snapshot of a contact\u2019s profile when you\u2019re using your gmail account. You can see their picture, email, job description, location, social channels \u2013 even the friends you have in common on various social platforms. You just need to install the Discover.ly Chrome extension and you\u2019re ready to go.<br \/>\nLet\u2019s say you want to email a new contact. You add their name to gmail and it will show you a mini profile window that\u2019s full of great information you can use to study the new contact. Suddenly, a cold email turns into a personalized note that gets results.<\/p>\n<h2><strong>3. <\/strong><strong><a href=\"https:\/\/www.lusha.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lusha<\/a><\/strong><\/h2>\n<p>Let&#8217;s say you&#8217;re searching LinkedIn for possible leads and you&#8217;ve come across some great potentials. Rather than scour profiles and websites for their contact information, use\u00a0Lusha instead.<br \/>\nThis tool searches the internet for you and delivers personal email addresses and phone numbers right to your screen. How does it work? Search LinkedIn for potential sources and if Lusha finds personal contact information that\u2019s of value, a small icon will pop up on the side of your screen telling you there\u2019s information ready for you. Just click the icon and get access to the contact information.<br \/>\nWith access to this kind of personal data, leads are more likely to engage with you.<\/p>\n<h2><strong>4. <\/strong><strong><a href=\"https:\/\/www.intercom.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intercom<\/a><\/strong><\/h2>\n<p><iframe title=\"Intercom Overview\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/gbnGEq0PQDs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\nWhen a potential customers comes to your website, you can interact with them instantly with Intercom. This tool deploys a chat box on your website, which you can use to talk with customers as they browse your site.<br \/>\nIf you&#8217;re away from your computer, you can set the bot to collect contact information. You can use the information to follow-up later.<br \/>\nThe tool not only engages leads on your website in a timely fashion, but it can also route leads to sales staff and has metrics to see how effective the tools is.<\/p>\n<h2><strong>5. <\/strong><strong><a href=\"https:\/\/business.linkedin.com\/sales-solutions\/sales-navigator\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn Sales Navigator<\/a><\/strong><\/h2>\n<p>LinkedIn offers a lead generation tool that has a Google-like search for leads that are relevant to your business. Using a feature called Lead Builder, you&#8217;ll enter the criteria you&#8217;re looking for like job titles or locations, and you&#8217;ll get a list of potential leads. You can save the search and reference it as needed.<br \/>\nYou can integrate this tool with Salesforce too, so all of the data will flow into your CRM for easy access.<br \/>\nYou can even search LinkedIn profiles by keyword to find not-so-obvious leads that might be interested in your product. Since you have access to their LinkedIn profile, you can leverage that information to create a personalized pitch.<\/p>\n<h2><strong>6. <\/strong><strong><a href=\"https:\/\/qualaroo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Qualaroo<\/a><\/strong><\/h2>\n<p><iframe title=\"The Benefits of Qualaroo\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/PDqGUzt-D2Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\nQualaroo is mostly known as a customer research tool, but it offers lead generation assistance too. If you&#8217;re looking for both leads and customer feedback, this is a great two-for-one tool.<br \/>\nQualaroo deploys mini surveys on your website that help brands communicate with customers and gather feedback. As part of your surveys, you can inquire about scheduling a demo or calling a customer to discuss their current product needs.<br \/>\nThe small survey pops up in the bottom right hand corner of the screen. You control the questions that are asked. The first question might ask why the visitor has come to the site. If they\u2019re looking for a product solution, the next question asked could offer to a demo or your product. Design the mini surveys to direct leads to demos or scheduled calls.<\/p>\n<h2><strong>Best practices for lead generation<\/strong><\/h2>\n<p>As you work to generate leads, here are a few best practices to keep in mind:<\/p>\n<h3>Use accurate information<\/h3>\n<p>A lead is only useful if you have accurate contact information, which is why using a tool like Lusha, which provides up-to-date information, is imperative. The last thing you want is to find a qualified lead and then have the personalized email that you crafted bounce.<\/p>\n<h3>Do research beforehand<\/h3>\n<p>Before you create and send an email or make a cold call, take some time to research the lead. The more you know about the person or company that you\u2019re trying to pitch, the more likely you are to get a sale. Some of the tools above can help you research contacts so you don\u2019t have to spend hours working up a profile from scratch.<\/p>\n<h3>Focus on quality not quantity<\/h3>\n<p>A handful of leads that turn into loyal customers is worth more than a hundred leads that aren&#8217;t really interested in your business. Spend your time finding qualified leads, rather than just generating a long list of people who <em>might <\/em>like your product.<\/p>\n<h3>Use multiple tools<\/h3>\n<p>The best lead generation strategy doesn&#8217;t rely on a single tool or platform. Be prepared to use multiple tools that pull in data from a variety of platforms. Get familiar with different tools and then create a lead-finding workflow that will help you streamline the process.<\/p>\n<h3>Stick with it<\/h3>\n<p>Generating a list of prospects can be time consuming, and some days, not all that rewarding. Don\u2019t give up. Keep using the tools you have to track down new leads. Remember, landing a new client or two can have a big impact.<\/p>\n<h3>Track your progress<\/h3>\n<p>To know how effective your lead generation strategy is, you have to track its success. Some of the tools listed above offer metrics, but others don\u2019t. If you don\u2019t have access to metrics, keep a running spreadsheet that lists the contacts you\u2019ve reached out to, when you did it, and how it went.<br \/>\nArmed with best practices and six lead generation tools, you&#8217;re ready to find prospective customers that will fuel your business for years to come. Give several tools a try and see how they can help you identify new customers and turn them into repeat clients.<br \/>\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-dc4f80d0-b66d-411b-b827-77fac48e1006\"><span class=\"hs-cta-node hs-cta-dc4f80d0-b66d-411b-b827-77fac48e1006\" id=\"hs-cta-dc4f80d0-b66d-411b-b827-77fac48e1006\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/dc4f80d0-b66d-411b-b827-77fac48e1006\" ><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-dc4f80d0-b66d-411b-b827-77fac48e1006\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/dc4f80d0-b66d-411b-b827-77fac48e1006.png\"  alt=\"social media marketing\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'dc4f80d0-b66d-411b-b827-77fac48e1006', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To succeed in business, you need a steady supply of qualified leads. 74% percent of companies say\u00a0converting leads into customers is their top priority, and yet, it&#8217;s also one of the biggest challenges that brands face. Customers don&#8217;t follow the traditional sales funnel anymore. With the growth of so many digital channels, brands have to &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/lead-generation-tools\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">6 Lead Generation Tools Every Business Needs<\/span><\/a><\/p>\n","protected":false},"author":177,"featured_media":27587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-14573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Lead Generation Tools to Help Build Your Business Quickly<\/title>\n<meta name=\"description\" content=\"Generating qualified leads is a key goal for most marketers. And it&#039;s not easy. These 6 lead generation tools will help make your efforts more effective.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/lead-generation-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Lead Generation Tools to Help Build Your Business Quickly\" \/>\n<meta property=\"og:description\" content=\"Generating qualified leads is a key goal for most marketers. And it&#039;s not easy. 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