{"id":15025,"date":"2018-06-05T14:08:17","date_gmt":"2018-06-05T12:08:17","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=15025"},"modified":"2018-06-05T14:08:17","modified_gmt":"2018-06-05T12:08:17","slug":"tasks-costing-your-agency-time-and-money","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/tasks-costing-your-agency-time-and-money\/","title":{"rendered":"5 Unnecessary Tasks Costing Your Agency Time and Money"},"content":{"rendered":"<p>The most important currency for any agency is time. Allocating time from redundant tasks to your clients\u2019 needs and services may increase customer satisfaction which in turn can lead to increase in up-sales.<br \/>\nTo spare time, <strong>the first thing you must do is analyse your agency\u2019s current client management strategy<\/strong> and figure out which of your tasks are draining this invaluable resource. Then you can rectify it to spend smaller amounts of time on these tasks.<br \/>\nTo make this easier\u00a0 for you I have created a list of <strong>unnecessary tasks costing your agency time and money<\/strong>. I have also included the techniques and tools you can use to cut down the time.<\/p>\n<h2><strong>1. Press review<\/strong><\/h2>\n<p>One of the most important tasks of an agency is to constantly keep track of clients mentions in the press and on social media. This needs to be conducted 24\/7 so that you can <strong>respond with the most appropriate messages<\/strong>.<br \/>\nMost agencies execute these tasks by automating the article\/blog mentions using a tool like\u00a0<a href=\"https:\/\/mention.com\/en\/blog\/how-to-set-up-google-alerts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Alerts<\/a>\u00a0and then manually searching clients\u2019 names on social media to look for social media mentions and then responding. This is a time-consuming task that can be automated better.<br \/>\nThe best solution here is to use one tool that <strong>tracks all your mentions on social media, articles, forums and more<\/strong>. It should also make it easy for you to quickly respond to the mentions.<br \/>\nFor this, you can use\u00a0<a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mention<\/a>. It&#8217;ll track any keywords you want. You just type in your clients\u2019 company names and get it to monitor them.<br \/>\n<iframe title=\"What is Mention?\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/uns600UqniA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\nIt will update you 24\/7 every time a client is mentioned in an article or a forum or on various social media. It also tracks the sentiment (positive, negative or neutral) of the mentions so that you can provide the right feedback directly from your Mention dashboard.<\/p>\n<h2><strong>2. Chasing after clients for image assets<\/strong><\/h2>\n<p>While running an agency, you need to always have an updated library of your clients\u2019 image assets. This should <strong>include all the logos, photos of employees and other images they use in their branding<\/strong>, as you&#8217;ll be adding them to their website and social media pages.<br \/>\nBothering your clients every single time you need a specific image can waste a lot of time and frustrate your client. Therefore, you should implement a better plan that makes it easy to access the latest images quickly.<br \/>\nA tool that can help you execute this better is\u00a0<a href=\"https:\/\/www.duda.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Duda<\/a>. You send your clients a link to a page where they can upload images, files and even their contact details.<br \/>\nAlternatively, you can also add the website URL or Facebook page URL of the client to Duda and it will import all the images and contact details that can be found on their website and Facebook page respectively.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-15030 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/duda-collect-content.png\" alt=\"duda-collect-content\" width=\"710\" height=\"504\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/duda-collect-content.png 710w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/duda-collect-content-300x213.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/duda-collect-content-450x319.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/duda-collect-content-187x133.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/duda-collect-content-24x17.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/duda-collect-content-36x26.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/duda-collect-content-48x34.png 48w\" data-sizes=\"(max-width: 710px) 100vw, 710px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 710px; --smush-placeholder-aspect-ratio: 710\/504;\" \/><br \/>\nDuda also comes equipped with templates that make it easy to add the imported images in the right places. It also has a replace feature that simplifies the process of updating the contact details. You can do it with a few clicks.<\/p>\n<h2><strong>3. Using too many social media management tools<\/strong><\/h2>\n<p>Social media marketing has evolved massively over the past few years. Nowadays just scheduling updates and responding to them isn\u2019t sufficient. Along with these basic social media marketing activities, you need to conduct other tasks like creating images, measuring results, be on the constant lookout for quality content and more.<br \/>\nThe tool you use should also let you create quick reports that you can send to your client.<br \/>\nMost people execute all these tactics by using a wide array of tools and conducting several of the tasks directly on the social networks themselves. This can be a colossal waste of time. Instead of this, <strong>your agency should use only one tool that lets them conduct all the tasks<\/strong>.<br \/>\nAn affordable social media management tool that lets you execute a multitude of social media techniques is\u00a0<a href=\"https:\/\/www.socialreport.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Report<\/a>. Their plans let you connect 25+ social media profiles on Facebook, Twitter, Linkedin, Google+, Pinterest, WordPress, Vimeo, Reddit, YouTube, Instagram and more networks.<br \/>\n<img decoding=\"async\" class=\"size-large wp-image-15031 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/social-media-report-template-cool-sample-social-reports-for-social-media-management-of-social-media-report-template-1024x670.jpg\" alt=\"social media report template Cool Sample Social Reports for Social Media Management\" width=\"660\" height=\"432\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/social-media-report-template-cool-sample-social-reports-for-social-media-management-of-social-media-report-template-1024x670.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/social-media-report-template-cool-sample-social-reports-for-social-media-management-of-social-media-report-template-300x196.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/social-media-report-template-cool-sample-social-reports-for-social-media-management-of-social-media-report-template-768x502.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/social-media-report-template-cool-sample-social-reports-for-social-media-management-of-social-media-report-template-450x294.jpg 450w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/social-media-report-template-cool-sample-social-reports-for-social-media-management-of-social-media-report-template-187x122.jpg 187w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/social-media-report-template-cool-sample-social-reports-for-social-media-management-of-social-media-report-template-24x16.jpg 24w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/social-media-report-template-cool-sample-social-reports-for-social-media-management-of-social-media-report-template-36x24.jpg 36w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/social-media-report-template-cool-sample-social-reports-for-social-media-management-of-social-media-report-template-48x31.jpg 48w\" data-sizes=\"(max-width: 660px) 100vw, 660px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/432;\" \/><br \/>\nYou can <strong>add 5+ users to help you manage the social media<\/strong>. To make it easy to respond to your clients\u2019 followers messages it has a built-in social inbox as well. It has an RSS reader to help you quickly find and schedule posts.<br \/>\nOnce the posts go live, you can <strong>use the analytics section to check how they&#8217;re performing<\/strong>. Social Report also has an image editor. It lets you easily edit images and schedule them on social media.<\/p>\n<h2><strong>4. Managing teams with email<\/strong><\/h2>\n<p>If you\u2019re still using email to manage your agency\u2019s team, you are going to lose a ton of time on every project. Email can pile up and make it hard for everyone in the team to stay updated with the latest tasks and activities. This is why you should <strong>invest in a quality project management software<\/strong>.<br \/>\nUsing a project management software, you can break down a big task into smaller ones and assign them to the various people in your team. It will <strong>make it easy for them to communicate with each other<\/strong> as well. This will ensure that all the necessary tasks are completed, and everyone stays updated.<br \/>\nTo execute this, you can use a tool like\u00a0<a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trello<\/a>. It lets you break down projects and organize them in the form of cards. People working on a specific task can <strong>join a card and communicate with each other through messages and tagging<\/strong>. They can also attach any relevant files.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-15032 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/trello-editorial-calendar-1024x725.jpg\" alt=\"trello editorial calendar\" width=\"660\" height=\"467\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/trello-editorial-calendar-1024x725.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/trello-editorial-calendar-300x212.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/trello-editorial-calendar-768x544.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/trello-editorial-calendar-450x319.jpg 450w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/trello-editorial-calendar-187x132.jpg 187w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/trello-editorial-calendar-24x17.jpg 24w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/trello-editorial-calendar-36x25.jpg 36w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/trello-editorial-calendar-48x34.jpg 48w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/trello-editorial-calendar.jpg 1130w\" data-sizes=\"(max-width: 660px) 100vw, 660px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/467;\" \/><br \/>\nWhen you complete the tasks you can discard the cards. To ensure you finish tasks on time, you can also set reminders and deadlines.<br \/>\n<strong>A very similar alternative to Trello is\u00a0<\/strong><a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Asana<\/strong><\/a>. I recommend that you try both before you pick your favourite. Both also have mobile apps along with the desktop version so that your team can communicate from anywhere.<\/p>\n<h2><strong>5. Manually organizing finances<\/strong><\/h2>\n<p>Finances are an important part of your agency. They can also take up a massive amount of time every month. Managing finances involves both making sure you get paid on time and taking care of all your pay-outs to employees, software, contractors, etc.<br \/>\nThe tasks associated here include <strong>calculating project costs, creating and sending invoices, calculating <a href=\"https:\/\/blog.spendesk.com\/en\/expense-advance-employees\">monthly expenses<\/a><\/strong> and more.<br \/>\nThe more organised you stay every day, the easier it will be when you have to file your taxes.<br \/>\nHence, you should use an accounting software like <a href=\"https:\/\/www.freshbooks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Freshbooks<\/a>. It lets you send professional invoices, track expenses, track time spent on a project and even accept payments.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-15033 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/freshbooks-financial-management.jpg\" alt=\"freshbooks-financial-management\" width=\"480\" height=\"360\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/freshbooks-financial-management.jpg 480w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/freshbooks-financial-management-300x225.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/freshbooks-financial-management-450x338.jpg 450w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/freshbooks-financial-management-187x140.jpg 187w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/freshbooks-financial-management-24x18.jpg 24w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/freshbooks-financial-management-36x27.jpg 36w, https:\/\/mention.com\/wp-content\/uploads\/2018\/06\/freshbooks-financial-management-48x36.jpg 48w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/360;\" \/><br \/>\nAll activity is assembled into a report to simplify your accountant\u2019s job.<\/p>\n<h2><strong>Now cut down on the unnecessary tasks costing your agency time<\/strong><\/h2>\n<p>These are all the unnecessary tasks that are costing your agency time and money. Once you follow my above techniques and implement the right tools you will cut down the amount of time you spend on these tasks. You will then be able to put your time and your team\u2019s time to better use and earn more money.<br \/>\nThese tips will also come in handy if you&#8217;re downsizing your agency and still want to manage the same number of clients.<br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-98599da4-3958-4f4c-90ff-5ea7b70e52c2\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-98599da4-3958-4f4c-90ff-5ea7b70e52c2\" class=\"hs-cta-node hs-cta-98599da4-3958-4f4c-90ff-5ea7b70e52c2\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/98599da4-3958-4f4c-90ff-5ea7b70e52c2\"><img decoding=\"async\" id=\"hs-cta-img-98599da4-3958-4f4c-90ff-5ea7b70e52c2\" class=\"hs-cta-img lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/98599da4-3958-4f4c-90ff-5ea7b70e52c2.png\" alt=\"New Call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, '98599da4-3958-4f4c-90ff-5ea7b70e52c2', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><br \/>\n<em>What are the unnecessary tasks that cost your agency time and money? What techniques and tools are you using to save time and money? Please leave your comments below.<\/em><br \/>\n<strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most important currency for any agency is time. Allocating time from redundant tasks to your clients\u2019 needs and services may increase customer satisfaction which in turn can lead to increase in up-sales. To spare time, the first thing you must do is analyse your agency\u2019s current client management strategy and figure out which of &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/tasks-costing-your-agency-time-and-money\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">5 Unnecessary Tasks Costing Your Agency Time and Money<\/span><\/a><\/p>\n","protected":false},"author":197,"featured_media":27521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-15025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Agencies: 5 Tasks Costing You Time &amp; Money<\/title>\n<meta name=\"description\" content=\"Running an agency is hard work. You have clients and projects to juggle, employees to manage, and you still need to be creative. Here are 5 tasks you can stop wasting time on, to save more time for the work that matters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/tasks-costing-your-agency-time-and-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Agencies: 5 Tasks Costing You Time &amp; Money\" \/>\n<meta property=\"og:description\" content=\"Running an agency is hard work. You have clients and projects to juggle, employees to manage, and you still need to be creative. 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