{"id":15059,"date":"2018-06-12T11:41:47","date_gmt":"2018-06-12T09:41:47","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=15059"},"modified":"2024-01-28T14:37:57","modified_gmt":"2024-01-28T14:37:57","slug":"increase-customer-retention-mention","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/increase-customer-retention-mention\/","title":{"rendered":"4 Constructive Ways to Increase Customer Retention"},"content":{"rendered":"\n

We’re all focused on finding new customers. It’s the same for every business, everywhere.
But while it\u2019s important for any business to acquire new customers<\/a>, what\u2019s even more important is retaining the customers you have. Adobe found that repeat customers yield higher revenue per visit<\/strong> than other shoppers. In the US, one repeat customer delivers the same revenue per visit as five other shoppers together.
And repeat customers buy 30% more items<\/strong> than a new customer, according to the study:
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Image credit: Adobe
These numbers clearly show how vital it is for businesses to keep their customers coming back for more.
So here are a few effective tips you can follow to increase your customer retention rate:
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#1: Map out the customer’s journey<\/h2>\n\n\n\n

Your business isn\u2019t perfect. There may be many ways in which you\u2019re lacking and failing your customers. The best way to identify these problems is by gaining a better understanding of every single interaction you have with your customers at every touchpoint.
This will help you understand where there are gaps<\/strong> and how you can fill them to improve customer relationships.
This is where customer journey mapping<\/a> enters the picture. This is a map detailing your customer\u2019s purchase journey with your brand<\/strong>. It will ideally include details such as how the customer found your store, why they chose you, their first point of contact, their purchase activity, and more. You can add more details and steps as necessary.
It\u2019s important to remember that different customers will have varying experiences and interactions with your store. So you’ll need to have multiple journey maps, which you can build based on different customer personas.
Consider multiple communication and purchase channels as well as customer behaviors and interaction timelines.
Closely examine different journeys and identify areas in which you need to optimize your retention efforts.
Ask yourself the following:<\/p>\n\n\n\n