{"id":15133,"date":"2018-06-26T12:13:53","date_gmt":"2018-06-26T10:13:53","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=15133"},"modified":"2018-06-26T12:13:53","modified_gmt":"2018-06-26T10:13:53","slug":"social-media-influencers","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/social-media-influencers\/","title":{"rendered":"How to Find Social Media Influencers with Mention"},"content":{"rendered":"

In 2017, we saw\u00a0the massive rise of influencer marketing<\/a>.<\/u>
\nOne by one, brands were starting to dish out hundreds of thousands of dollars for influencer sponsored content across social media.
\nIn fact, brands were estimated to have spent over $1 billion<\/a>\u00a0to work with influencers on Instagram alone. And it shows no signs of slowing down in 2018.
\n\"how
\nNo matter what type of business you are, influencer marketing is no longer just a buzzword.
\nIt\u2019s a strategy every business needs, and can benefit from<\/strong>. So if\u00a0you\u2019re still unsure how to start developing your influencer strategy – check out this great how-to article<\/a>.<\/p>\n

Why influencers?<\/h2>\n

Social networks are growing larger by the day<\/a>, and more and more brands are competing for the attention of their audience. With so many brands and products on social media, how does a potential customer choose?
\nThis is where influencers come in.
\nInfluencers are social media content creators who are dedicated to a niche and their\u00a0<\/strong>voices are carefully listened to by their loyal followers.<\/strong>
\nInfluencers are not only passionate about their interest, but they\u2019re in the know about the next biggest trends. Working with them will help you extend the reach of your company\u2019s voice, increase your brand awareness, and increase the volume of leads you generate. Mention is here to help with all this!
\nIn this blog post, we\u2019ll explain how to use our different features to find influencers<\/a>, identify brand ambassadors and stay on top of new trends.<\/strong><\/p>\n

Find web and social media influencers easily with Mention<\/h2>\n

Identify influencers you want to work with by searching\u00a0for people talking about your competitors, trends, or subjects in your industry.<\/strong>
\nKeep in mind that your end goal is to\u00a0reach the followers of the influencers who are similar to your own target audience.
\nTo begin, we\u00a0recommend creating one alert per brand or per competitor. This may end up giving you a lot of mentions, but that\u2019s normal – it\u2019s better to have more data than not enough!
\nIf you only want to search within specific social networks, you can filter your alert to receive only tweets or Instagram posts for instance. You\u2019ll then want to use the Influencers Tables, which you can find under the tab \u201cInfluencers\u201d.
\nHere you can have a quick and exhaustive view of the relative influencers to your or your competitor\u2019s brand, sorted by their influence. This is an easy way to detect powerful influencers to work with.
\nYou can narrow your results even further by adjusting the filters. Get results of influencers based on their countries, interest, time period, and the type of content they post.
\n\"find
\nYou can also widen your search of influencers on Twitter and Instagram by using our Discover Influencers feature.
\n\"discover
\nYou\u2019ll be able to see the detailed profiles of the influencers, including their recent activity and what types of content they share regularly.
\n\"learn
\nYou can then add the potential influencers you\u2019re interested in working with to\u00a0Lists, to\u00a0contact them later and turn them into your <\/strong>brand ambassadors<\/a>. For instance, you can create different lists such as: \u201cInfluencers to contact\u201d, \u201cInfluencers currently working with\u201d, and so forth.
\n\"find<\/p>\n

Identify your brand ambassadors quickly with Mention<\/h2>\n

Your brand ambassadors<\/a> are already fans of you and your product! As they already rave online about your brand, you\u2019ll want to take advantage of this and track down who they are so you can engage and maintain a relationship with them.
\nOnce you\u2019ve set up an alert about your brand, you\u2019ll be notified whenever someone is talking about you. Mention analysis all of the content about you, extract the authors, and show you exactly who is talking about your brand and products.
\nSome of your brand ambassadors may already be influential in your industry! In this case, you\u2019ll definitely want to track them down and reach out to them to work together. You can then use Influencers table to see the people talking about your brand on Twitter, Instagram and the Web, organized by their influencer score.
\n\"find
\nOnce you\u2019ve identified these influential brand ambassadors, you can also add them into a list, so you can contact them in the future.
\n\"brand
\nEngage with them, encourage them to share user-generated content about your brand, and re-share their content across your brand\u2019s channels. Not only will you make your ambassadors happy, you\u2019ll also inspire more of your audience to interact with you on the regular.<\/p>\n

Keep up with industry trends efficiently with Mention<\/h2>\n

Staying informed about relevant trends in your industry is a great way to become a thought leader or and expert.
\nYou can do this easily by creating an alert to monitor the advanced topics you want to stay updated about<\/strong>. Once created, you\u2019ll receive a recap of the most important news or social posts as frequent as you\u2019d like. It\u2019s that simple.
\nWhat\u2019s more, you can be inspired by the most engaged content from your community. Just create a Comparison report of different social media profiles or brands you follow. You\u2019ll be able to see the top hashtags that is used by each brand as well as the most engaging posts from the community that includes
\n\"monitor
\nFrom the top hashtags they use, you can identify trending hashtags or new running campaigns.
\n\"track<\/p>\n

Try out our influencer features today<\/h2>\n

Influencer marketing isn\u2019t just about getting A-list Instagrammers to tag your product in their posts. It\u2019s about taking time to identify the right influencers for your brand,<\/strong>\u00a0reaching out to collaborate, and continuously engage with them <\/strong>and maintain a relationship.
\nNot sure how to start? Mention can help you along the way, so try out our influencer features<\/a> for yourself today.<\/p>\n

\"Try<\/a><\/span>
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2017, we saw\u00a0the massive rise of influencer marketing. One by one, brands were starting to dish out hundreds of thousands of dollars for influencer sponsored content across social media. In fact, brands were estimated to have spent over $1 billion\u00a0to work with influencers on Instagram alone. And it shows no signs of slowing down … Continue reading How to Find Social Media Influencers with Mention<\/span><\/a><\/p>\n","protected":false},"author":85,"featured_media":28463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[344],"tags":[],"class_list":["post-15133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"\nHow Mention Helps You Find Social Media Influencers<\/title>\n<meta name=\"description\" content=\"Companies worldwide are turning to social media influencers to promote their products. And you can too. 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