{"id":15541,"date":"2018-08-27T22:06:52","date_gmt":"2018-08-27T20:06:52","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=15541"},"modified":"2025-01-10T09:38:09","modified_gmt":"2025-01-10T09:38:09","slug":"digital-ads","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/digital-ads\/","title":{"rendered":"How to Know Whether Digital Ads Are Right for Your Business"},"content":{"rendered":"

Did you know that the revenue generated from digital ads increased by 21%<\/a>\u00a0from 2016 to 2017? Digital advertising\u00a0is one of the fastest growing marketing channels today. Why? Because it helps you target a specific set of audiences and track results in real-time.<\/strong> \"digital-ads-revenue.jpg\" Image Source – IAB There are many benefits of incorporating digital ads into your marketing strategy. It\u2019s cost-effective and can increase your brand\u2019s visibility and engagement. It also allows you to tap into markets that are otherwise is difficult to crack. There are many types of digital ads to choose from ranging from pay-per-click (PPC), social media advertising to mobile advertising, and more. In this blog post, we\u2019ll review their use cases and discuss some of the most popular and effective digital ad types you can use to grow your business.<\/strong><\/p>\n

1. PPC Advertising<\/h2>\n

Pay-per-click advertising is very different from traditional advertising. Traditional ads are based on the concept of \u201cpushing\u201d consumers towards products, while PPC ads pull or draw consumers to your products.<\/strong> PPC ads<\/a>\u00a0are shown to people who are searching for services or products similar to yours. Thus, viewers\u00a0are already qualified leads – meaning the chances of them converting are higher. PPC ads are\u00a0great\u00a0for companies that offer services or products that many people on the internet search for. The cost of PPC ads mostly depends on the competitiveness of the keywords you choose, but can also fluctuate due to other factors. For a PPC campaign to be successful, you need to select the best\u00a0keywords\u00a0that your audience is searching for(?)… To find these keywords, there are tools available that\u00a0can help you. Sites\u00a0like Google Keyword Planner<\/a>,\u00a0Moz Keyword Explorer<\/a>, or SEMrush<\/a>\u00a0can all make your job much easier. While there are many different types of PPC ads\u00a0such as display advertising, paid search marketing, and retargeting PPC advertising, one of the most common is paid search advertising<\/strong>. In a paid search strategy,\u00a0advertisers bid for a position on search results pages where their ad would be placed.<\/p>\n

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a. Google\u00a0Adwords<\/h3>\n

Google AdWords is the most popular PPC advertising service. It allows you to create online ads that will appear in Google search\u00a0results. It helps you target audiences who are actively looking for services or products that are similar to yours.<\/strong> For example, when I search for \u201ccoffee table in California,\u201d\u00a0I see the following ads. \"digital-ads-googleads.jpg\" Image Source – Google<\/p>\n

b. Bing<\/h3>\n

Did you know that the Bing network captures 33.5%<\/a>\u00a0of the desktop search market in the US? This includes Microsoft, Yahoo, and AOL sites. This means when you post your ad on Bing, it will show up on Yahoo too. Bing provides advertisers better control over their campaigns. They allow advertisers to assign specific time zones to their campaigns.\u00a0<\/strong> You can see some of the filters and options your content can come up for in more specific searches by consumers below.\u00a0\u00a0\"digital-ads-bing.jpg\" Image Source – Bing<\/p>\n

Are PPC Ads Right for You?<\/h3>\n

Generally, PPC ads are best suited for local businesses.<\/strong> If you\u2019d like your business to show up in \u201cNear Me\u201d searches, you should absolutely consider\u00a0PPC ads. Usually, people who search for local businesses have greater purchase intent. So if they are ready to buy, and your business is the closest to them that’s advertised – you just might have a sale.<\/p>\n

2. Social Media Advertising<\/h2>\n

In the age of the internet, social media is the best way to reach, connect, and engage with your audience. Social media advertising can benefit your business in many ways.\u00a0In fact, the percentage of ad spending on social media platforms has increased year over year in the US, with marketers spending $22 billion last year<\/a>, a 2.8% increase from last year. \"digital-ads-media-spend.jpg\" Social media advertising uses today\u2019s most popular platforms to get the attention of audiences. Marketers use \u00a0Instagram, Facebook, Twitter, Pinterest, and LinkedIn\u00a0to target messages to their audience. Most of the time, these ads include visual and interactive content like videos or pictures.<\/p>\n

a. Instagram\u00a0Advertising<\/h3>\n

Instagram is a completely visual platform, and\u00a0now has more than 1 billion monthly users<\/a>.. If your brand\u00a0can create attractive and engaging pictures or videos, Instagram might be\u00a0the best\u00a0platform for you. Instagram has CTA buttons like \u201cSign Up,\u201d \u201cShop Now,\u201d and \u201cInstall Now\u201d in their ads. These features are great for encouraging and driving your potential customers to your website. Here\u2019s an example of an ad from Green Chef<\/a>\u00a0that uses a CTA button. \"digital-ads-instagram.jpg\" Image Source – Instagram Instagram allows you to run ads using the following formats: Photo Ads<\/strong>\u00a0– Photo ads enable you to create a story about your brand using photography. You can also use photos to r feature your products. Make sure that your images are high-quality and visually appealing.. \"digital-ads-instagram2.jpg\" Image Source – Instagram Video Ads<\/strong>\u00a0– Video ads enable you to create engaging videos (of up to 60 seconds) about your products or brand. Video can also also be a better option to show your product in use, like the video of the app below. \u00a0Create \u201cthumb-stopping\u201d moments through powerful visuals and audio with video ads. \"digital-ads-instagram3.jpg\" Image Source – Instagram Ads<\/strong>\u00a0on Instagram Stories<\/strong><\/a>\u00a0– Convert your Instagram Stories into ads that will appear alongside other Stories from people your audience follows. Also, if you have more than 10,000 followers on Instagram<\/a>, you can add a link to your website in your Stories. Then when viewers use the swipe up feature on your Stories ads, you can lead them to your website directly. For example,\u00a0Gap uses Instagram Stories ads to promote their products and drive consumers to their website. \"digital-ads-gap.jpg\" Image Source – Instagram Carousel Ads<\/strong>\u00a0– Carousel ads are created by combining multiple images or videos in a single ad unit. Viewers can swipe right to view each video or photo. Here\u2019s an example from Audible<\/a>, an audiobook website. \"digital-ads-carousel.jpg\" Image Source – Instagram<\/p>\n

b. Facebook<\/h3>\n

In terms of monthly users, Facebook holds the top position with 2 billion<\/a>\u00a0users per month. This gives businesses a big\u00a0opportunity in\u00a0reaching\u00a0new customers and expanding\u00a0their business, especially with Facebook, letting you target specific groups of audiences. When posting an ad on Facebook, you can use\u00a0a combination of\u00a0images, slideshows, and videos. Regardless of the format you use, make sure to use attractive and engaging content. Take a look at the ad for LendingClub<\/a>, for example.\u00a0uses simple and powerful statements that describe their\u00a0product \"digital-ads-facebook.jpg\" Image Source – Facebook<\/p>\n

c. Twitter Advertising<\/h3>\n

Twitter offers advertisers some unique features such as \u00a0precise keyword targeting, pay-for-performance, and creating tailored audiences. This\u00a0makes it one of the most preferred social media platforms among marketers. One of the best features of Twitter ads is that you pay after you\u2019ve achieved your advertising goals.<\/strong> These could be\u00a0high engagement, website conversions, follower growth, and\u00a0app installs. For this reason, you could be getting more band for your buck with Twitter ads. You can promote your tweets,<\/a> which you can choose to display\u00a0to people who are not following you but are likely to be interested. This will help raise great brand awareness. Here\u00a0is\u00a0example of a tweet from Stitch Fix. \"digital-ads-twitter.jpg\" Image Source – Twitter<\/p>\n

d. Influencer-Generated Content in Digital Ads<\/h3>\n

You can also use influencer-generated content in your digital ads. Influencers\u00a0<\/a>can\u00a0act like bridges connecting\u00a0your brand to\u00a0your potential customers. They can help increase traffic to your website,\u00a0increase your engagement rate on your digital ad content and\u00a0ultimately, boost\u00a0your brand\u2019s\u00a0revenue.<\/strong> In fact, when one brand used influencer content in a YouTube pre-roll ad campaign they did with Reelio, they saw a 7x increase in watch time<\/a>\u00a0than their typical YouTube pre-roll ads without influencers. But how are you going to use influencer-generated content in ads? You can use the Facebook Branded Content<\/a>\u00a0tool. This will allow you to see how your influencer-generated post performs. There\u2019s a similar tool available on Instagram<\/a>\u00a0as well, the only difference is that it\u00a0it doesn\u2019t\u00a0provide you the option to run ads on influencer-generated content. In\u00a0these\u00a0cases, you can opt for whitelisting, which involves you promoting an influencer\u2019s post on their behalf through their account.\u00a0To do so, see if influencers would be open to letting you get access to their social media accounts so you can run ads on sponsored content. You can keep an eye on the performance of sponsored content, add strong CTAs, or modify captions. Before using influencer content in an ad campaign however, make sure you team up with an influencer who is relevant for your brand.<\/p>\n

Are Social Media Ads Right for You?<\/h3>\n

With social media platforms reaching millions and billions of users, Businesses across every industry can have great opportunities to gain awareness from their desired audiences. Be it a small or large business, product or service, when done correctly, it can take your business to newer heights. No matter which industry you belong to, it\u2019s worth exploring\u00a0social media advertising.<\/p>\n

3. Mobile Advertising<\/h2>\n

Did you know that more than 90%<\/a>\u00a0of Google\u2019s search traffic is generated from mobile devices? If you\u2019re not targeting mobile users, you may be losing out on some serious opportunities. \"digital-ads-mobile.jpg\" Image Source – netmarketshare.com The best part about mobile advertising is that you can run almost any kind of advertising as long as those platforms are available on mobile – for example, Instagram or Facebook mobile ads. In mobile advertising, there are a few prerequisites. You must have a website which is mobile-friendly, or a mobile app. Apps\u00a0enable\u00a0your potential customers to directly visit or contact you, which can have a great impact on your conversions. In-app advertising\u00a0is also quite a popular strategy in which brands display their ads on other apps. You can even advertise over text messages. Through text messages, you can send notifications about offers and discounts to your followers. There are many tools you can use to implement mobile advertising,\u00a0Adjust<\/a>, AppsFlyer<\/a>, and Kiip<\/a>\u00a0are some of the best tools out there.<\/p>\n

Are Mobile Ads Right for You?<\/h3>\n

Not every business is mobile-ready and prepared to create content for mobile. However, businesses in beauty, fashion, or gaming can benefit greatly from mobile advertising.<\/p>\n

Final Thoughts<\/h2>\n

No matter\u00a0which industry you belong to, digital advertising\u00a0can help your business grow. The variety of advertising options we talked about above can be effective at driving a number of different marketing goals, helping you promote your business and products more efficiently. Technology will continue to evolve, and so will\u00a0the habits of your potential customers. Stay on top of new platform changes, and new ways of advertising –\u00a0 you’ll need to adapt accordingly in order to stay in the game.<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that the revenue generated from digital ads increased by 21%\u00a0from 2016 to 2017? Digital advertising\u00a0is one of the fastest growing marketing channels today. Why? Because it helps you target a specific set of audiences and track results in real-time. 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