{"id":20781,"date":"2018-11-23T14:26:30","date_gmt":"2018-11-23T13:26:30","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=20781"},"modified":"2018-11-23T14:26:30","modified_gmt":"2018-11-23T13:26:30","slug":"communication-plan-templates","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/communication-plan-templates\/","title":{"rendered":"5 Time-Saving Templates to Kickstart Your Communication Plan"},"content":{"rendered":"<p><strong>For <\/strong><strong>small business owners<\/strong><strong>, finding the time to do communications is tough. <\/strong><br \/>\nYou&#8217;re so busy managing your business that marketing and communications can land up being the last thing on your mind.<br \/>\nHowever, you know that if you don&#8217;t spend time <a href=\"https:\/\/blog.hubspot.com\/marketing\/small-business-challenges\" target=\"_blank\" rel=\"noopener noreferrer\">publicizing<\/a>\u00a0your business, customers won&#8217;t just come knocking at your door. And we&#8217;re all aware that <strong>nobody can survive in a vacuum.<\/strong><br \/>\nThus, building relationships should be crucial for you, and the primary way to do that is by being an excellent communicator.<br \/>\nAs a result, you need to work actively with it.<br \/>\n<em>*This is part of a ongoing PR series, courtesy of our friends at Mynewsdesk, the leading PR management tool in the Nordics. <\/em><\/p>\n<h2 id=\"h.c938cc7ax2fs\"><img decoding=\"async\" class=\"wp-image-20779 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/communications-kit.jpg\" alt=\"communications kit\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/627;\" \/><\/h2>\n<p>However, not only do small business owners lack the time to do communications, they also don\u2019t have the budget or resources &#8211; they need all the free help they can get.<br \/>\nAnd this is why templates can become your best friends.<br \/>\nTemplates are huge time-savers. They map out exactly \u2018how\u2019 to do something &#8211; all you have to do is fill in the \u2018what\u2019. For this reason, we created 5 practical templates to help you kickstart your communications.<br \/>\n<strong>From writing a press release to creating and measuring your communication efforts, this template kit will set you up for a successful strategy.<\/strong><br \/>\nCheck out the communication kit below.<br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55\" class=\"hs-cta-node hs-cta-40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55\"><!-- [if lte IE 8]>\n<span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55\"><img decoding=\"async\" id=\"hs-cta-img-40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55\" class=\"hs-cta-img aligncenter lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55.png\" alt=\"Download the kit via Mynewsdesk\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3 id=\"h.ys7feyfymc2p\">Plan, execute, and measure your communications with one kit<\/h3>\n<p>Being one in the team in charge of content for Mynewsdesk, I&#8217;ve become aware of what our customers are looking for and in what areas they need help in.<br \/>\nWith that aim, I\u2019ve compiled some of our most popular and most useful templates and infographics all in one place.<br \/>\n<a href=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/5-Time-Saving-Templates-to-Kickstart-Your-Communication-Plan-watch-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-23211 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/5-Time-Saving-Templates-to-Kickstart-Your-Communication-Plan-watch-1-683x1024.jpg\" alt=\"5 Time-Saving Templates to Kickstart Your Communication Plan - Watch\" width=\"400\" height=\"600\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/600;\" \/><\/a><br \/>\nWhether you are a business owner looking to grow your business or a one-person-band in a small organization in charge of marketing and PR, this communication kit can help you start off on the right foot.<br \/>\nYou will learn in the kit:<\/p>\n<h2>1. How to write a press release with an easy-to-use template<\/h2>\n<p>From our own research, we know that<strong>\u00a0<\/strong><strong><a href=\"https:\/\/www.mynewsdesk.com\/library\/e-book\/journalism-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">9 of 10 journalists<\/a><\/strong>\u00a0still use press releases to source their stories. And we\u2019re not just saying that because we are a news and PR distribution platform. Use email if you like, but don\u2019t stop creating and distributing press releases, please.<br \/>\n<img decoding=\"async\" class=\"wp-image-20775 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/press-release-template.png\" alt=\"press release template\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1528px; --smush-placeholder-aspect-ratio: 1528\/1438;\" \/><\/p>\n<p id=\"h.bp74fkg4jju7\">Our press release template covers the essential parts of the press release, providing three quick tips and a checklist too of what you need to think about for every time you write one.<\/p>\n<p id=\"h.47lbx36c566d\">By using this template in the beginning, writing press releases will become second nature.<\/p>\n<p id=\"h.i2i38qgkc9eq\">\u00a0In short, practice makes perfect and you will soon be rolling them out in no time.<\/p>\n<h2 id=\"h.c7uvjo4wyo2f\">2. How to create a solid PR and Communication plan<\/h2>\n<p>A simple truth: Communicators who plan are more effective than those that don\u2019t.<br \/>\nRecently I held a webinar on <strong><a href=\"https:\/\/www.mynewsdesk.com\/library\/webinar\/4-experts-give-their-advice-on-brand-storytelling-mynewsdesk-webinar\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand storytelling<\/a><\/strong><a href=\"https:\/\/www.mynewsdesk.com\/library\/webinar\/4-experts-give-their-advice-on-brand-storytelling-mynewsdesk-webinar\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<\/a>and discovered that many of our participants said they need support in this area. I wasn\u2019t surprised as I find it difficult myself to find the time to think ahead.<br \/>\n<img decoding=\"async\" class=\"wp-image-20767 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/PR-plan-template.png\" alt=\"PR plan template\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1073;\" \/><br \/>\nAnyhow, we have created a simple template that should help you cover all the things you need to execute. Because let\u2019s face it, planning is usually the most difficult part of your strategy &#8211; executing it is easy.<br \/>\nIn this PR plan template, \u00a0we take you through:<\/p>\n<ul>\n<li>Who is in your target group?<\/li>\n<li>Goals<\/li>\n<li>Key topics<\/li>\n<li>Key messages<\/li>\n<li>An editorial calendar<\/li>\n<li>A distribution plan<\/li>\n<li>And more<\/li>\n<\/ul>\n<p>With this, you\u2019ll be able to plan out step-by-step who you plan on sending your messages to, and how.<\/p>\n<h2 id=\"h.il912szfp1x8\">3. How to to measure your communications effectively with a framework<\/h2>\n<h2 id=\"h.ce43nb96y1av\"><img decoding=\"async\" class=\"wp-image-20771 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/KPIs-template.png\" alt=\"KPIs template\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/770;\" \/><\/h2>\n<p>Most communicators struggle with analyzing the effects of their activities, but it doesn\u2019t have to be that way.<br \/>\nUsing a simplified framework to measure your PR and comms can help you evaluate your results quickly.<br \/>\nThe infographic covers:<\/p>\n<ul>\n<li>The three main Key Performance Indicators<\/li>\n<li>Steps to take to start measuring<\/li>\n<li>The necessary analytics tools and features<\/li>\n<\/ul>\n<p>Once you know your campaigns are progressing, you\u2019ll be able to make changes on the fly, iterate, and improve.<\/p>\n<h2 id=\"h.4qqkd15fq3uu\">4. How to write a creative brief when outsourcing projects to freelancers<\/h2>\n<p>Don\u2019t have time to do something? Don\u2019t worry, outsource it.<br \/>\nUse this creative brief template to provide either a freelancer or someone you\u2019re delegating a project to all the details.<br \/>\n<img decoding=\"async\" class=\"wp-image-20773 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/creative-brief-template.png\" alt=\"creative brief template\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/851;\" \/><br \/>\nThe creative brief template will help you:<\/p>\n<ul>\n<li>Create a description of your company, industry, products, and audience<\/li>\n<li>Draft brand voice guidelines<\/li>\n<li>And more<\/li>\n<\/ul>\n<p>If you haven\u2019t outsourced work to freelancers before, trust me, it\u2019s an absolute life-saver.<\/p>\n<h2 id=\"h.6a69q81bb18x\">5. How to integrate SEO into your PR and communications<\/h2>\n<p>How can you think and work with SEO when doing PR? With this guide of course.<br \/>\nOur guide isn\u2019t a detailed explanation on how to SEO optimize your website, but more an overview of <strong>how your communication can help support and increase your online visibility for relevant search terms.<\/strong><br \/>\nNot being an SEO whizz myself, we asked some SEO experts and put together the most essential information you as a communicator should know.<br \/>\n<img decoding=\"async\" width=\"1600\" height=\"831\" class=\"wp-image-20769 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/SEO-template.png\" alt=\"SEO template\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/SEO-template.png 1600w, https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/SEO-template-300x156.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/SEO-template-768x399.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/SEO-template-1024x532.png 1024w, https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/SEO-template-450x234.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/SEO-template-187x97.png 187w, https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/SEO-template-24x12.png 24w, https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/SEO-template-36x19.png 36w, https:\/\/mention.com\/wp-content\/uploads\/2018\/11\/SEO-template-48x25.png 48w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/831;\" \/><\/p>\n<h2 id=\"h.3mq2i5wuf0q4\">Take PR into your own hands<\/h2>\n<p>Having done many courses and having held many presentations on communications and marketing, I know the time constraints and increased pressure many business owners, and professionals like myself face.<br \/>\nTherefore, we thought this communication kit would help solve many of our biggest challenges as everyday communicators. \u00a0Let me know what you think of it!<br \/>\n<strong>Download the comms kit <\/strong><strong>below<\/strong>.<br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55\" class=\"hs-cta-node hs-cta-40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55\"><img decoding=\"async\" id=\"hs-cta-img-40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55\" class=\"hs-cta-img aligncenter lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/40b11cf1-a1eb-42b8-8e4a-3cd37ade8a55.png\" alt=\"Download the kit via Mynewsdesk\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For small business owners, finding the time to do communications is tough. You&#8217;re so busy managing your business that marketing and communications can land up being the last thing on your mind. However, you know that if you don&#8217;t spend time publicizing\u00a0your business, customers won&#8217;t just come knocking at your door. And we&#8217;re all aware &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/communication-plan-templates\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">5 Time-Saving Templates to Kickstart Your Communication Plan<\/span><\/a><\/p>\n","protected":false},"author":81,"featured_media":27938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-20781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Time-Saving Templates to Kickstart Your Communication Plan | Mention<\/title>\n<meta name=\"description\" content=\"PR professionals and communicators are always strapped for time. For this reason, we&#039;ve created a super handy template kit to kickstart your communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/communication-plan-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Time-Saving Templates to Kickstart Your Communication Plan | Mention\" \/>\n<meta property=\"og:description\" content=\"PR professionals and communicators are always strapped for time. For this reason, we&#039;ve created a super handy template kit to kickstart your communications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/communication-plan-templates\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-23T13:26:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Au5lFsfg.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"310\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christopher Van Mossevelde\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Van Mossevelde\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/communication-plan-templates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/communication-plan-templates\\\/\"},\"author\":{\"name\":\"Christopher Van Mossevelde\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/032c2d3aaed30352abc1ea9a3f66ba09\"},\"headline\":\"5 Time-Saving Templates to Kickstart Your Communication Plan\",\"datePublished\":\"2018-11-23T13:26:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/communication-plan-templates\\\/\"},\"wordCount\":924,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/communication-plan-templates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Au5lFsfg.jpeg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/communication-plan-templates\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/communication-plan-templates\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/communication-plan-templates\\\/\",\"name\":\"5 Time-Saving Templates to Kickstart Your Communication Plan | Mention\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/communication-plan-templates\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/communication-plan-templates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Au5lFsfg.jpeg\",\"datePublished\":\"2018-11-23T13:26:30+00:00\",\"description\":\"PR professionals and communicators are always strapped for time. 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