{"id":21450,"date":"2019-02-07T12:19:45","date_gmt":"2019-02-07T11:19:45","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=21450"},"modified":"2025-01-06T15:18:50","modified_gmt":"2025-01-06T15:18:50","slug":"superbowl-2019","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/superbowl-2019\/","title":{"rendered":"Super Bowl 2019: 10 Brands That Dominated the Ads"},"content":{"rendered":"\n

This past Sunday marked the 53rd edition of the highly-anticipated SuperBowl.
For those of us who aren’t familiar with the event, it’s an annual (American<\/em>) football game where the Champion of the National Football Conference (NFC) plays against the champion of the American Football Conference (AFC).<\/p>\n\n\n

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In other words, this is the most important sports event of the year in the United States,<\/em> with an average of 100 million people watching the game at the same time.<\/strong><\/p>\n\n\n\n

Unless you\u2019ve spent the last couple of days locked in a room with no wifi access – there is no way you could have missed all the coverage of the event across the internet.<\/p>\n\n\n\n

This year, the championship was between the Los Angeles Rams<\/strong> and the New England Patriots<\/strong>.
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And at the end, the Patriots won<\/strong>. This is the 6th Super Bowl in their history.<\/p>\n\n\n\n

Pretty. Big. Deal!<\/strong><\/p>\n\n\n\n

Once again<\/a>, to break down what happened around the event, we decided @Mention to monitor the noise generated by the event on the internet.<\/p>\n\n\n\n

To do this, we created an alert for it<\/a> a couple of days before the game. We ended up monitoring 1 048 586 online conversations<\/strong> and discovered everything there\u2019s to know about the Super Bowl LIII. Let’s dive in.<\/p>\n\n\n\n

What did we listen to?<\/h3>\n\n\n\n

This year, we decided to focus on English conversations (regardless of the source country) including the terms \u201cSuper Bowl\u201d, \u201cSuperbowl\u201d or \u201cSBLIII\u201d.<\/em><\/p>\n\n\n

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Although this means we didn’t catch all of<\/em> the conversations about the event, it\u2019s only fair to assume that 1 048 586 mentions represent a relevant pool of data to work with.<\/p>\n\n\n\n

Funnily enough, while the Los Angeles Rams lost the game, they accounted for 50.78% of the online conversation we monitored. Yep, that\u2019s more than the winning team<\/strong>.
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If nothing, the LA Rams won the mention race<\/em>. Yay!<\/p>\n\n\n\n

Is the Super Bowl a worldwide event?<\/h3>\n\n\n\n

Yes, it is.<\/p>\n\n\n\n

Our analysis revealed three key insights about the Super Bowl.<\/p>\n\n\n\n