{"id":21685,"date":"2019-03-18T15:46:00","date_gmt":"2019-03-18T15:46:00","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=21685"},"modified":"2022-12-30T16:37:31","modified_gmt":"2022-12-30T16:37:31","slug":"hashtags-engagement-instagram","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/","title":{"rendered":"Instagram Engagement Report 2019: The more hashtags, the less engagement"},"content":{"rendered":"<p><em>This short post is the last of a series of five in which we share some of the results of our latest Instagram Engagement Report.<\/em><\/p>\n<ol>\n<li><strong><a href=\"https:\/\/mention.com\/en\/blog\/video-engagement-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Video crushes the numbers<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/mention.com\/en\/blog\/most-used-hashtags-instagram-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">The<\/a><a href=\"https:\/\/mention.com\/en\/blog\/most-used-hashtags-instagram-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\"> 19 most used hashtags in 2018<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/mention.com\/en\/blog\/most-engaging-hashtags-instagram-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">The 19 most engaging hashtags of 2018<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/mention.com\/en\/blog\/tagging-users-instagram-engagement\/\">Tagging users doesn&#8217;t\u00a0generate engagement<\/a><\/strong><\/li>\n<li>The more hashtags, the less engagement<\/li>\n<\/ol>\n<p><em>Now, if you want to\u00a0learn all there&#8217;s\u00a0to know about the latest trends to generate more engagement on Instagram\u00a0<\/em><a href=\"https:\/\/offers.hubspot.com\/instagram-engagement-report?utm_source=hscm-mention-022019-instagram-engagement-report-blg?utm_referrer=https%3A%2F%2Fmention.com%2Fblog%2Finstagram-engagement-report-2019-what-we-learned-from-48-million-posts%2F\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>download our free 30+ pages report.<\/em><\/strong><\/a><br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b351c7dc-0eab-42cf-850b-13986f494f0c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b351c7dc-0eab-42cf-850b-13986f494f0c\" class=\"hs-cta-node hs-cta-b351c7dc-0eab-42cf-850b-13986f494f0c\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/b351c7dc-0eab-42cf-850b-13986f494f0c\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b351c7dc-0eab-42cf-850b-13986f494f0c\" class=\"hs-cta-img lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b351c7dc-0eab-42cf-850b-13986f494f0c.png\" alt=\"Instagram Engagement Report 2019\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'b351c7dc-0eab-42cf-850b-13986f494f0c', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2 id=\"h.5wdvl9f2ecy9\">Less hashtags = more engagement<\/h2>\n<p>To #hashtag or not to hashtag? That is the question.<br \/>\nOur analysis indicates that the more hashtags Instagram users display in their posts, the less engagement they manage to generate.<br \/>\n<img decoding=\"async\" class=\"wp-image-21591 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/instagram_engagement_report_hashtags_engagement.png\" alt=\"instagram engagement report hashtags engagement\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1031px; --smush-placeholder-aspect-ratio: 1031\/473;\" \/><\/p>\n<h3 id=\"h.8g88uzqnmi5\">What does it mean for businesses?<\/h3>\n<p>Hashtags are <em>not <\/em>as essential as you think anymore.<br \/>\nWhile they still provide context for your post and give your business more visibility when you create branded hashtags &#8211; <strong>focus on delivering quality, relevant and consistent content instead<\/strong>.<br \/>\nAn example of brand\u2019s social media communication I love is Oatly\u2019s. They almost never use hashtags to promote their Instagram posts. <strong>The bond they created with their audience and the quality of their content is what generates engagement.<\/strong><br \/>\n<img decoding=\"async\" class=\"wp-image-21601 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/instagram_engagement_report_social_oatly.gif\" alt=\"instagram engagement report social oatly\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/659;\" \/><br \/>\nWe think that the \u201chashtag relevance\u201d shift is due to the addition of various factors:<\/p>\n<ol>\n<li><strong>Celebrities don\u2019t use hashtags<\/strong>\u00a0and tagging the same way we mortals do.<\/li>\n<li>While hashtags contribute to give visibility to your posts, <strong>quality is what triggers engagement, not the number of hashtags you use<\/strong>. Besides, we know that the more engagement a post generates, the more likely it is to be picked up by Instagram\u2019s algorithm.<\/li>\n<li>Unless there\u2019s a specific event happening, <strong>Instagrammers use their timeline more than the search to consume content on the platform<\/strong>. This means that brands with engaging communities don\u2019t need to promote their posts using a ton of different hashtags.<\/li>\n<li><strong>Low-quality, promotional posts<\/strong>\u00a0that include 10+ hashtags affect the overall result our the analysis.<\/li>\n<\/ol>\n<p>Case in point:<br \/>\nhttps:\/\/www.instagram.com\/p\/Bt0xQDWhilh\/<br \/>\nWould you interact with this post? I know I wouldn\u2019t. There\u2019s no story, just a bunch of hard-to-read hashtags. In fact, it\u2019s\u00a0so terrible that only bots seem to be interacting with it.<br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b351c7dc-0eab-42cf-850b-13986f494f0c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b351c7dc-0eab-42cf-850b-13986f494f0c\" class=\"hs-cta-node hs-cta-b351c7dc-0eab-42cf-850b-13986f494f0c\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/b351c7dc-0eab-42cf-850b-13986f494f0c\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b351c7dc-0eab-42cf-850b-13986f494f0c\" class=\"hs-cta-img lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b351c7dc-0eab-42cf-850b-13986f494f0c.png\" alt=\"Instagram Engagement Report 2019\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'b351c7dc-0eab-42cf-850b-13986f494f0c', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This short post is the last of a series of five in which we share some of the results of our latest Instagram Engagement Report. Video crushes the numbers The 19 most used hashtags in 2018 The 19 most engaging hashtags of 2018 Tagging users doesn&#8217;t\u00a0generate engagement The more hashtags, the less engagement Now, if &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Instagram Engagement Report 2019: The more hashtags, the less engagement<\/span><\/a><\/p>\n","protected":false},"author":30,"featured_media":28703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[348,328,345,330],"tags":[],"class_list":["post-21685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","category-social-media-marketing","category-instagram","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Engagement Report 2019: The more hashtags, the less engagement | Mention<\/title>\n<meta name=\"description\" content=\"The Instagram Engagement Report reveals that the more hashtags Instagram users display in their posts, the less engagement they manage to generate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Engagement Report 2019: The more hashtags, the less engagement | Mention\" \/>\n<meta property=\"og:description\" content=\"The Instagram Engagement Report reveals that the more hashtags Instagram users display in their posts, the less engagement they manage to generate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/clement.rene1992\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-18T15:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-30T16:37:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Instagram-Engagement-Report-2019-The-more-hashtags-the-less-engagement-large.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cl\u00e9ment Ren\u00e9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ClementRene_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cl\u00e9ment Ren\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/\"},\"author\":{\"name\":\"Cl\u00e9ment Ren\u00e9\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/f2c1c507156821d0d6ca9d25462d0986\"},\"headline\":\"Instagram Engagement Report 2019: The more hashtags, the less engagement\",\"datePublished\":\"2019-03-18T15:46:00+00:00\",\"dateModified\":\"2022-12-30T16:37:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/\"},\"wordCount\":376,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Instagram-Engagement-Report-2019-The-more-hashtags-the-less-engagement-large.jpg\",\"articleSection\":[\"Social listening\",\"Social Media\",\"Instagram\",\"Trending\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/\",\"name\":\"Instagram Engagement Report 2019: The more hashtags, the less engagement | Mention\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Instagram-Engagement-Report-2019-The-more-hashtags-the-less-engagement-large.jpg\",\"datePublished\":\"2019-03-18T15:46:00+00:00\",\"dateModified\":\"2022-12-30T16:37:31+00:00\",\"description\":\"The Instagram Engagement Report reveals that the more hashtags Instagram users display in their posts, the less engagement they manage to generate.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Instagram-Engagement-Report-2019-The-more-hashtags-the-less-engagement-large.jpg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Instagram-Engagement-Report-2019-The-more-hashtags-the-less-engagement-large.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/hashtags-engagement-instagram\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/social-media-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Instagram\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/social-media-marketing\\\/instagram\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Instagram Engagement Report 2019: The more hashtags, the less engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Media Monitoring\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/f2c1c507156821d0d6ca9d25462d0986\",\"name\":\"Cl\u00e9ment Ren\u00e9\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"caption\":\"Cl\u00e9ment Ren\u00e9\"},\"description\":\"Cl\u00e9ment is a Content Marketer. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian caf\u00e9s or exploring the city with his dog.\",\"sameAs\":[\"https:\\\/\\\/mention.com\\\/en\\\/\",\"https:\\\/\\\/www.facebook.com\\\/clement.rene1992\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/clementrene\\\/\",\"https:\\\/\\\/x.com\\\/ClementRene_\"],\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/author\\\/clement\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram Engagement Report 2019: The more hashtags, the less engagement | Mention","description":"The Instagram Engagement Report reveals that the more hashtags Instagram users display in their posts, the less engagement they manage to generate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/","og_locale":"en_US","og_type":"article","og_title":"Instagram Engagement Report 2019: The more hashtags, the less engagement | Mention","og_description":"The Instagram Engagement Report reveals that the more hashtags Instagram users display in their posts, the less engagement they manage to generate.","og_url":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/","og_site_name":"Mention","article_author":"https:\/\/www.facebook.com\/clement.rene1992","article_published_time":"2019-03-18T15:46:00+00:00","article_modified_time":"2022-12-30T16:37:31+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Instagram-Engagement-Report-2019-The-more-hashtags-the-less-engagement-large.jpg","type":"image\/jpeg"}],"author":"Cl\u00e9ment Ren\u00e9","twitter_card":"summary_large_image","twitter_creator":"@ClementRene_","twitter_misc":{"Written by":"Cl\u00e9ment Ren\u00e9","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/#article","isPartOf":{"@id":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/"},"author":{"name":"Cl\u00e9ment Ren\u00e9","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/f2c1c507156821d0d6ca9d25462d0986"},"headline":"Instagram Engagement Report 2019: The more hashtags, the less engagement","datePublished":"2019-03-18T15:46:00+00:00","dateModified":"2022-12-30T16:37:31+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/"},"wordCount":376,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Instagram-Engagement-Report-2019-The-more-hashtags-the-less-engagement-large.jpg","articleSection":["Social listening","Social Media","Instagram","Trending"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/","url":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/","name":"Instagram Engagement Report 2019: The more hashtags, the less engagement | Mention","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Instagram-Engagement-Report-2019-The-more-hashtags-the-less-engagement-large.jpg","datePublished":"2019-03-18T15:46:00+00:00","dateModified":"2022-12-30T16:37:31+00:00","description":"The Instagram Engagement Report reveals that the more hashtags Instagram users display in their posts, the less engagement they manage to generate.","breadcrumb":{"@id":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Instagram-Engagement-Report-2019-The-more-hashtags-the-less-engagement-large.jpg","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Instagram-Engagement-Report-2019-The-more-hashtags-the-less-engagement-large.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/en\/blog\/hashtags-engagement-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/en\/"},{"@type":"ListItem","position":2,"name":"Social Media","item":"https:\/\/mention.com\/en\/blog\/category\/social-media-marketing\/"},{"@type":"ListItem","position":3,"name":"Instagram","item":"https:\/\/mention.com\/en\/blog\/category\/social-media-marketing\/instagram\/"},{"@type":"ListItem","position":4,"name":"Instagram Engagement Report 2019: The more hashtags, the less engagement"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Media Monitoring","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/f2c1c507156821d0d6ca9d25462d0986","name":"Cl\u00e9ment Ren\u00e9","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","caption":"Cl\u00e9ment Ren\u00e9"},"description":"Cl\u00e9ment is a Content Marketer. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian caf\u00e9s or exploring the city with his dog.","sameAs":["https:\/\/mention.com\/en\/","https:\/\/www.facebook.com\/clement.rene1992","https:\/\/www.linkedin.com\/in\/clementrene\/","https:\/\/x.com\/ClementRene_"],"url":"https:\/\/mention.com\/en\/blog\/author\/clement\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/21685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=21685"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/21685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media\/28703"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=21685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=21685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=21685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}