{"id":21688,"date":"2019-03-15T10:44:27","date_gmt":"2019-03-15T10:44:27","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=21688"},"modified":"2024-04-22T16:35:05","modified_gmt":"2024-04-22T16:35:05","slug":"tagging-users-instagram-engagement","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/tagging-users-instagram-engagement\/","title":{"rendered":"Instagram Engagement Report 2019: Tagging Users Doesn't Generate Engagement"},"content":{"rendered":"\n

This short post is the fourth of a series of five in which we share some of the results of our latest Instagram Engagement Report.<\/em><\/p>\n\n\n\n

    \n
  1. Video crushes the numbers<\/a><\/strong><\/li>\n\n\n\n
  2. The<\/a> 19 most used hashtags in 2018<\/a><\/strong><\/li>\n\n\n\n
  3. The 19 most engaging hashtags of 2018<\/a><\/strong><\/li>\n\n\n\n
  4. Tagging users doesn’t generate engagement<\/li>\n<\/ol>\n\n\n\n

    Now, if you want to learn all there’s to know about the latest trends to generate more engagement on Instagram <\/em>download our free 30+ pages report.<\/em><\/strong><\/a>
    <\/a><\/p>\n\n\n\n

    Tagging Users Doesn’t Generate Engagement<\/h2>\n\n\n\n

    This is among the most interesting learnings of our analysis<\/em>.
    When you tag someone on Instagram (or on any other social media platform for that matter), they receive an instant notification, increasing \u2014in theory\u2014your chances of them getting involved with your content.
    But that\u2019s only theory.
    In reality, the more users you tag, the less engagement you generate.
    \"instagram<\/p>\n\n\n\n

    What does it mean for businesses?<\/h3>\n\n\n
    \n
    \"Instagram<\/figure>\n<\/div>\n\n\n

    Keeping in mind that this insight takes influential users\u2019 behavior into account – this doesn\u2019t mean you should stop tagging other users.
    It does mean that you should only tag users when it\u2019s relevant to your audience and valuable to the person being tagged.<\/strong>
    When Katy Perry, Neymar or Selena Gomez post something on Instagram, they rarely tag anyone nor utilize other hashtags but their own branded ones. Yet, they still generate millions on interaction.
    Here\u2019s a recent\u2014and hilarious\u2014post from Katy Perry to illustrate this.
    https:\/\/www.instagram.com\/p\/BtvUc-fnBKq\/
    Now, I\u2019m sorry to say, but you\u2019re not Katy Perry. And chances are that you\u2019ll never be as popular.

    So as we mentioned, \u00a0do\u00a0tag users – but do so strategically.
    Here are a couple of successful examples:
    UberEats tags @Restaurants<\/strong>
    https:\/\/www.instagram.com\/p\/Bqzv-wCgdlg\/
    The MET Museum tags @artists and @professionals<\/strong>
    https:\/\/www.instagram.com\/p\/BtiyZdngNZw\/
    National Geographic tags @Photographers<\/strong>
    https:\/\/www.instagram.com\/p\/BtwzgErl21c\/
    If the accounts you tag interact back, you\u2019ll get a chance to attract new audiences. And also, crediting people you work in your     Instagram captions <\/a>with is always a nice thing to do.
    <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    This short post is the fourth of a series of five in which we share some of the results of our latest Instagram Engagement Report. Now, if you want to learn all there’s to know about the latest trends to generate more engagement on Instagram download our free 30+ pages report. Tagging Users Doesn’t Generate Engagement This is … Continue reading Instagram Engagement Report 2019: Tagging Users Doesn't Generate Engagement<\/span><\/a><\/p>\n","protected":false},"author":30,"featured_media":28694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[348,328,345,330],"tags":[],"class_list":["post-21688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","category-social-media-marketing","category-instagram","category-trending"],"acf":[],"yoast_head":"\nInstagram Engagement Report 2019: Tagging Users Doesn't Generate Engagement | Mention<\/title>\n<meta name=\"description\" content=\"Do you tag other users when posting on Instagram? 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