{"id":22040,"date":"2019-03-20T10:51:01","date_gmt":"2019-03-20T10:51:01","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=22040"},"modified":"2025-01-10T09:41:20","modified_gmt":"2025-01-10T09:41:20","slug":"writing-engaging-hashtags-social-media","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/writing-engaging-hashtags-social-media\/","title":{"rendered":"6-Steps Guide to Writing Engaging Hashtags on Social Media"},"content":{"rendered":"\n

The world of social media is a never-ending carnival of specters and sounds, which consumes the attention of today\u2019s generation. Almost 2.77 billion social network users exist in the world at present, according to Statista<\/a>, and most of them fall in the uber-distracted teenage demographic.<\/p>\n\n\n\n

This begs the question.<\/p>\n\n\n\n

How can brands and businesses make themselves heard and known through this online cacophony? How can they direct this always-engaged traffic to their landing pages\/profiles and ensure profitable conversion rates? Most importantly, which particular social media trends should they incorporate in their marketing strategy to be successful?<\/p>\n\n\n\n

How about hashtags?<\/strong><\/a>
First, let’s make sure we’re all on the same page.<\/p>\n\n\n\n

What\u2019s a hashtag?<\/h2>\n\n\n\n

A hashtag is a single word or a series of meaningful words conjoined without spaces or punctuation and headed by the symbol of a hashtag (#). It serves the purpose of thematically distinguishing a social post (i.e. categorizing it according to the subject), and is usually placed in the description box or the comments section of the respective post. This trend came into existence not so long ago and got caught on like wildfire.<\/p>\n\n\n\n

Nowadays, you will find it being utilized throughout social media, especially on Instagram and Twitter.<\/p>\n\n\n\n

Now, while they increase the potential reach of your posts, it’s key that you understand that more hashtags does not mean more engagement<\/strong><\/a>. A better use of it, however, will help you trigger more engagement.<\/em><\/p>\n\n\n\n

In this blog post I\u2019m sharing all there\u2019s to know about hashtags and how to better make use of it to generate more engagement towards your brand.<\/p>\n\n\n\n

1. How do you write a hashtag?<\/h2>\n\n\n\n

Let us suppose you post a picture of your tabby cat looking through a rain-splattered window on your Instagram profile.<\/p>\n\n\n\n

It is a nice shot, you can be certain that it will get abundant \u2018likes\u2019<\/strong> and \u2018shares\u2019<\/strong>.
In the description, below the caption, you should also add relevant hashtags, such as #catstagram<\/em>, #pet<\/em>, #cute<\/em>, #animallovers<\/em>, #rainyday<\/em>, #meow<\/em>, etc. This annotates your post and makes it appear wherever and whenever these hashtags are looked up by the users \u2014 improving its visibility.<\/p>\n\n\n\n

2. Types of hashtags<\/h2>\n\n\n\n

What people generally do is that they come up with hashtags<\/a> of their own and randomly place them in their posts. Then, they lament not being able to generate leads.<\/p>\n\n\n\n

Why is that? Because they are not aware of the intricacies of this trend.
Using hashtags for brand promotion and awareness is an art<\/strong>. Therefore, it would benefit you greatly to know about their types, so you can use them tactfully in your social media posts. The best species of hashtags are:<\/p>\n\n\n\n