{"id":25871,"date":"2019-09-12T07:36:52","date_gmt":"2019-09-12T05:36:52","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=23514"},"modified":"2025-01-10T15:40:30","modified_gmt":"2025-01-10T15:40:30","slug":"abm-strategy-co-marketing","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/abm-strategy-co-marketing\/","title":{"rendered":"8 Easy Steps to Boost Your ABM Strategy with Co-Marketing"},"content":{"rendered":"

Account-based marketing (ABM) has proven itself as an effective strategy for B2B businesses. <\/em> <\/strong> However, the combination of marketing technology now available, and your customers’ buying behaviors continuously changing has made competition fiercer among companies.<\/em> <\/strong> If you want to succeed and take your business to the next level, you need to think outside the box and get creative. Forging alliances with other brands through a co-marketing campaign is one way to achieve this.<\/p>\n

Co-marketing defined<\/h2>\n

Co-marketing is a cost-effective strategy<\/a> that helps you get in front of your target audience by partnering with companies that complement your own. The logic behind this marketing strategy is simple: there are businesses out there with whom you share similar customer demographics and traits but aren’t your competitors. In fact, many of them provide products and services that will further enhance your what you’re offering and vice-versa. Launching a co-marketing campaign will help you (and your partner company) give more value to your shared customers and enhance their experience using your products. This is very different from co-branding, which involves two companies combining their products to create a brand new one. An example of this is the co-branding campaign done by Betty Crocker and Hershey\u2019s. \"abm-strategy-co-marketing-header-reese\" <\/a><\/p>\n

What does this mean for your ABM strategy?<\/h2>\n

Get more qualified leads.<\/h3>\n

By launching a co-marketing campaign, you\u2019re getting your brand and products in front of people that are looking for related products or services. Since they trust the company you\u2019ve partnered with, they\u2019re more likely to be willing to check out your website and even subscribe as a lead. One of the best examples is the co-marketing campaign launched by Airbnb and Flipboard<\/a>. \"abm-strategy-co-marketing-airbnb\" <\/a> Source: <\/em> Medium<\/em> <\/a> Flipboard generated 39 million impressions, and 4.2 page flips from their viewers. At the same time, Airbnb generated 29,000 followers on Flipboard. That’s 29,000 more leads that Airbnb can now nurture and convert into potential customers.<\/p>\n

Cut back on expenses.<\/h3>\n

When you launch a co-marketing campaign with a partner company, you now have someone to share the expenses you incur in developing and promoting a campaign. Lowering your costs means that your profit margins for both of you.<\/p>\n

Opportunity for more partnerships.<\/h3>\n

Once other companies see how successful the co-marketing campaign you\u2019ve launched was, they\u2019ll now be the ones to reach out to you and invite you to collaborate with them. This will lead to more opportunities for you to further widen your reach, generate more leads, and increase your revenue.<\/p>\n

Build your credibility<\/h3>\n

When your target accounts see your co-marketing campaign, they associate your credibility and reputation with the company you\u2019re partnering with. This is crucial since your brand\u2019s reputation is one of the critical factors that influence the buying decision<\/a> of your target customers.<\/p>\n

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