{"id":25873,"date":"2019-09-17T07:24:03","date_gmt":"2019-09-17T05:24:03","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=23654"},"modified":"2022-12-30T16:10:45","modified_gmt":"2022-12-30T16:10:45","slug":"social-media-contests","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/social-media-contests\/","title":{"rendered":"Social Media Contests: The Engagement Tool You Haven\u2019t Thought Of (yet)"},"content":{"rendered":"<p><strong><em>Getting followers and engagement on social media platforms is one of the biggest challenges for marketers today.<\/em> <\/strong><br \/>\nWith unpredictable algorithms that might stifle even the best content strategies (users don\u2019t see <a href=\"https:\/\/mention.com\/en\/blog\/b2b-instagram-tools\/\">up to 70% of content<\/a> in their feed), immense competition for users\u2019 attention, and ever-shifting trends, it\u2019s hard to keep up.<br \/>\nStunning photography, sharp copy, pivot to video, Facebook Live, Twitter chat, IG TV, manually liking and subscribing and responding, trying every up-and-coming app (remember Periscope?) &#8211; many marketers may feel they\u2019ve tried every trick in the book.<br \/>\n<strong>However, there\u2019s one powerful strategy that many businesses don\u2019t consider right for their audience, to their detriment: running contests on social media. <\/strong><br \/>\nIf you have a presence on social media platforms, are ready to offer something to your followers (whether that\u2019s a product, a discount, or a feature), and are prepared to strategize how to launch and run a winning social media contest, then read on.<br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"\" alt=\"Publish By Mention\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'b2dd580e-767c-4a68-b224-cc4ea07f0cf6', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>The ROI of a Social Media Contest<\/h2>\n<p>Social media contests take many forms: on Facebook, Twitter, Instagram; vote-to-win, caption contests, tag-a-friend, sweepstakes, number of likes.<br \/>\nThe number of ways a social media contest can pay dividends is as varied as the number of formats a contest can take.<br \/>\nIt\u2019s important to remember, contests aren\u2019t just good for the prize winner: you win, your fans win and (of course), the winner wins. Here\u2019s an overview of the many ways contests pay off.<\/p>\n<ul>\n<li><strong><strong>User Generated Content<\/strong><\/strong><\/li>\n<\/ul>\n<p>We put this first <a href=\"https:\/\/mention.com\/en\/blog\/ugc-contest-instagram\/\">because it is so valuable<\/a>.<br \/>\nAs a marketer, content creation is one of our jobs, and we need to be in charge of producing blogs, photos, posts, videos and copy that\u2019s relevant and authentic.<br \/>\nUser generated content does the work of great content creation for you, and a contest goes a step further and curates it.<br \/>\nTake the example one of Wishpond&#8217;s clients Honua Kai Resort, which ran a photo contest for former visitors.<br \/>\nBefore even choosing the winner, the resort now had a gallery of photos of friends splashing in the pool, striking orange skies over their beach, and babies grinning in the Hawaiian sun, with captions emphasizing how fun everyone\u2019s stay was.<br \/>\nWhat\u2019s more, the vote-to-win construction of the contest ensured each user was funneling views to the gallery to boost their entry\u2019s votes.<br \/>\n<a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/08\/votes-social-media-contests.png\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-23655 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/08\/votes-social-media-contests-537x1024.png\" alt=\"votes-social-media-contests\" width=\"537\" height=\"1024\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 537px; --smush-placeholder-aspect-ratio: 537\/1024;\"><\/a><\/p>\n<ul>\n<li><strong>New leads and brand awareness<\/strong><\/li>\n<\/ul>\n<p>If you don\u2019t believe in the power of a contest to bring your company new levels of exposure, just ask Sunny Co.<br \/>\nSunny Co\u2019s famous red swimsuit promotion, where they offered to send a free red swimsuit to anyone who shared or retweeted their photo, it went viral and won them tens of thousands of retweets, followers, and coverage in the media.<br \/>\n(It also caused some heavy backlash when customers realized that the offer was only valid in the US, and winners were still responsible for paying shipping and handling.)<br \/>\n<a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/08\/instagram-social-media-contests.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23659 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/08\/instagram-social-media-contests.png\" alt=\"instagram-social-media-contests\" width=\"974\" height=\"718\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 974px; --smush-placeholder-aspect-ratio: 974\/718;\"><\/a><br \/>\n<em>(<a href=\"https:\/\/www.instagram.com\/p\/BTmsykflZzx\/\" target=\"_blank\" rel=\"noopener noreferrer\">Link to post<\/a>)<\/em><br \/>\nEven so, the company fulfilled enough orders and found it so successful that <a href=\"https:\/\/www.seventeen.com\/fashion\/a20150269\/sunny-co-clothing-free-pamela-swimsuit-2018\/\">they ran the promotion again the following year<\/a> &#8211; this time, without capping the number of orders.<\/p>\n<ul>\n<li><strong>Heightened engagement with your customers<\/strong><strong>&nbsp;<\/strong><\/li>\n<\/ul>\n<p>A contest offers visitors &#8211; new and loyal &#8211; to interact with your brand and feel part of decisions. Check out the New Yorker\u2019s iconic <a href=\"https:\/\/www.newyorker.com\/cartoons\/contest#thisweek\">caption contest<\/a><strong>.<\/strong><br \/>\n<a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/08\/New-Yorker-social-media-contests.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23657 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/08\/New-Yorker-social-media-contests.png\" alt=\"New-Yorker-social-media-contests\" width=\"974\" height=\"356\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 974px; --smush-placeholder-aspect-ratio: 974\/356;\"><\/a><br \/>\nThe landing page alone offers three ways to get involved: enter the current week\u2019s caption contest, vote for the last week\u2019s finalists, or pick among the finalists for the winner for the week prior.<br \/>\nThis reader-oriented approach has paid off in spades over the years.<br \/>\nSearch \u2018New Yorker Caption Contest\u2019 on Google, and you\u2019ll not only see lists of articles offering advice on how to win the competition, but articles about what it\u2019s like to win the competition, satire on people obsessed with winning the competition, and analysis of past winners.<\/p>\n<h2>Content and social proof. New leads. Engagement and likes. Why isn\u2019t everyone running contests?<\/h2>\n<p>Common worries about running contests are:<br \/>\n<strong>\u201cIs it worth the expense?\u201d <\/strong><br \/>\nA contest demands an investment upfront for both the prize and the promotion, which would give anybody cold feet, even more so if you\u2019ve never done one.<br \/>\nHowever, neither has to break your budget.<br \/>\nYour contest doesn\u2019t have to be an iPad or a free trip to Paris (in fact, it might be better if you stay away from expensive prizes if the prize is not related to your brand).<br \/>\nIt can be as simple as an appearance your website, a $20 gift card, a chance to be the first to try new products.<br \/>\nSimilarly, promoting a successful contest doesn\u2019t necessarily have to be an expensive venture, and doesn\u2019t mean pouring money into ads or influencer campaigns.<br \/>\nRather, it\u2019s strategic.<br \/>\nThe success of a contest hinges on figuring out at the outset what you want to gain from it: whether that\u2019s more followers, more awareness, more sales, more traffic &#8211; and design your contest from there.<br \/>\n<strong>\u201cHow do we get people to sign up?\u201d<\/strong><br \/>\nA contest\u2019s success does largely lie in its strategy and promotion, but the good thing is that an audience is more ripe for engaging in a well-launched contest than you think they are.<br \/>\nWith an entire community of avid \u2018sweepers\u2019, <a href=\"https:\/\/thehustle.co\/biggest-sweepstakes-winners\/?utm_source=sunday&amp;utm_medium=email&amp;utm_campaign=07%2F07%20-%20sweepstakes&amp;utm_content=https%3A%2F%2Fthehustle.co%2Fbiggest-sweepstakes-winners%2F\">who actively search for contests to enter<\/a>, loyal followers of your brand who will be excited to interact and be rewarded, interested customers who have wanted to try your product and now have a free opportunity to interact with your brand meaningfully, there\u2019s an audience awaiting your contest.<br \/>\nAdditionally, influencer marketing combined with a contest is a powerful combination.<br \/>\nYou don\u2019t need an A-lister to advocate your contest to hit a home run.<br \/>\n<a href=\"https:\/\/blog.wishpond.com\/post\/115675437821\/micro-influencers-to-boost-e-commerce-sale\">Recruiting a micro-influencer<\/a> who is closely aligned with your brand (e.g. if you run a restaurant, running a co-promotion with a locally known foodie, or if you\u2019re a beauty brand, align with a popular makeup artist or product reviewer).<br \/>\n<a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/08\/instagram-2-social-media-contests.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23661 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/08\/instagram-2-social-media-contests.png\" alt=\"instagram-2-social-media-contests\" width=\"974\" height=\"722\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 974px; --smush-placeholder-aspect-ratio: 974\/722;\"><\/a><br \/>\n<em>(<a href=\"https:\/\/www.instagram.com\/p\/B0Kgv50gUP_\/\" target=\"_blank\" rel=\"noopener noreferrer\">Link to post<\/a>)<\/em><br \/>\n<strong>\u201cWe\u2019ve never done it before.\u201d <\/strong><br \/>\nIt\u2019s true that if you haven\u2019t run a contest before, the idea can seem daunting. The good news is, it\u2019s well trodden territory.<br \/>\nThere are numerous guides to help you <a href=\"https:\/\/mention.com\/en\/blog\/how-to-get-more-from-your-next-social-media-contest\/\">design, launch and run a successful contest<\/a>.<br \/>\nAs with anything, the more often you do it, the better you get at it.<\/p>\n<h2>How contests fit into any marketer\u2019s playbook<\/h2>\n<p>Once you know <a href=\"https:\/\/blog.wishpond.com\/post\/64125068206\/7-steps-how-to-run-successful-contests-on-your\">how to run contests<\/a>, they can be pegged to the season for increased traffic (summer and Christmas being two popular ones) or popular commemorative days (for example, Valentine\u2019s Day, Father\u2019s Day or Mother\u2019s Day).<br \/>\nContests are versatile, depending on the audience.<br \/>\nGot a witty audience? A fun caption contest can get their attention, and their likes and subscribes.<br \/>\nFollowers who are photographers?<br \/>\nPhoto competitions pay their dividends in user-generated content. Want a catch-all in a local area? Run a sweepstakes to appeal to everyone.<br \/>\nIn today\u2019s hyper-competitive market, it is increasingly difficult to stay visible and innovative.<br \/>\nContests are a brilliant way to do that: they can vary in size, budget and form, keep your customers engaged and feeling recognized and rewarded. What\u2019s even better, they get easier and more effective each time you do them.<br \/>\nThe only question left is, <em>what\u2019s stopping you from launching your first contest?<\/em><br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"\" alt=\"Publish By Mention\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'b2dd580e-767c-4a68-b224-cc4ea07f0cf6', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting followers and engagement on social media platforms is one of the biggest challenges for marketers today. With unpredictable algorithms that might stifle even the best content strategies (users don\u2019t see up to 70% of content in their feed), immense competition for users\u2019 attention, and ever-shifting trends, it\u2019s hard to keep up. Stunning photography, sharp &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/social-media-contests\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Social Media Contests: The Engagement Tool You Haven\u2019t Thought Of (yet)<\/span><\/a><\/p>\n","protected":false},"author":114,"featured_media":29063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,339],"tags":[],"class_list":["post-25873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-community-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Contests: The Engagement Tool You Haven\u2019t Thought Of<\/title>\n<meta name=\"description\" content=\"Triggering engagement on social media is far from being easy. Now, one way to do it effortlessly is to organize social media contests. Have you tried it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/social-media-contests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Contests: The Engagement Tool You Haven\u2019t Thought Of\" \/>\n<meta property=\"og:description\" content=\"Triggering engagement on social media is far from being easy. Now, one way to do it effortlessly is to organize social media contests. Have you tried it?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/social-media-contests\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-17T05:24:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-30T16:10:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/social-media-contests-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"933\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Farahnaz Mohammed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farahnaz Mohammed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/social-media-contests\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/social-media-contests\\\/\"},\"author\":{\"name\":\"Farahnaz Mohammed\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/e5a6ecb5b1287ae1068148f703b7fc81\"},\"headline\":\"Social Media Contests: The Engagement Tool You Haven\u2019t Thought Of (yet)\",\"datePublished\":\"2019-09-17T05:24:03+00:00\",\"dateModified\":\"2022-12-30T16:10:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/social-media-contests\\\/\"},\"wordCount\":1245,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/social-media-contests\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/social-media-contests-header.jpg\",\"articleSection\":[\"Social Media\",\"Community Management\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/social-media-contests\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/social-media-contests\\\/\",\"name\":\"Social Media Contests: The Engagement Tool You Haven\u2019t Thought Of\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/social-media-contests\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/social-media-contests\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/social-media-contests-header.jpg\",\"datePublished\":\"2019-09-17T05:24:03+00:00\",\"dateModified\":\"2022-12-30T16:10:45+00:00\",\"description\":\"Triggering engagement on social media is far from being easy. 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