{"id":25898,"date":"2015-08-13T08:00:00","date_gmt":"2015-08-13T06:00:00","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=6030"},"modified":"2023-03-29T16:03:44","modified_gmt":"2023-03-29T16:03:44","slug":"event-marketing-twitter-conversations","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/event-marketing-twitter-conversations\/","title":{"rendered":"How to Use Twitter's Threaded Conversations for Event Marketing"},"content":{"rendered":"\n

\u201cOne small step for Twitter’s design team…one giant leap for marketing-kind.\u201d<\/em><\/p>\n\n\n\n

That’s how I describe a change in Twitter’s user interface that\u2019s helped me more effectively and creatively tweet about some of my favorite marketing events<\/a>.<\/p>\n\n\n\n

The change makes conversations easier to follow<\/strong>, by creating a thread for the tweets people have sent to each other in a conversation. This small change is visible both on the desktop and mobile versions of Twitter, where a line shows up on the left side of the screen to connect tweets sent as replies<\/strong>.<\/p>\n\n\n\n

[Tweet “Threaded conversations can make a big impact on how marketers tell stories on Twitter.”]<\/p>\n\n\n\n

Intended to help follow everyday conversations, it can also have a big impact on marketers and how we tell stories on social. One of the best marketers in New York<\/a> (editor\u2019s note: I see what you did there, Elias!<\/em>) describes it as \u201calmost a native Storify.\u201d<\/em><\/p>\n\n\n\n

In this guide, I\u2019ll teach you how you can use this feature to improve your event marketing.<\/strong><\/p>\n\n\n\n

Download our free checklist for simple steps for sending perfect tweets.<\/a><\/p>\n\n\n\n

How Twitter\u2019s threaded conversations are supposed to work<\/h2>\n\n\n\n

Twitter groups conversations with a line connecting replies to each other and automatically pushes them all to the top of your timeline together, even if the response comes months later: instant visibility.<\/p>\n\n\n

\n
\"Standard<\/figure>\n<\/div>\n\n\n

If the conversation went back and forth, all or some of the tweets will be displayed and you may be given the option to click on the “replies” text on the left side to see more tweets from the conversation.<\/p>\n\n\n

\n
\"mention<\/figure>\n<\/div>\n\n\n

How to use threaded conversations for event marketing<\/h2>\n\n\n\n

One thing I learned while studying journalism is that a good story makes you feel like you were there when it happened.<\/p>\n\n\n\n

[Tweet “Your event tweets should make your online audience feel like they’re there.”]<\/p>\n\n\n\n

The same thing applies to social media, and Twitter<\/a> in particular, when you\u2019re live-tweeting an event. You want to share the best photos, the best quotes, the best stats…in a way that\u2019s easily accessible to your audience.<\/p>\n\n\n\n

That accessibility is especially important when someone who doesn’t follow you finds your tweets, which is bound to happen when someone retweets you.<\/p>\n\n\n\n

You want anyone who sees one of your event\u2019s tweets to easily continue exploring your other content without searching for it: that\u2019s exactly what connecting your tweets helps you do.<\/strong><\/p>\n\n\n\n

Exhibit A: Lengow Ecommerce Day (#LengowDay<\/a>)<\/h2>\n\n\n\n

When you’re at a huge annual conference, with plenty of mini-events going on simultaneously, and your job is to take photos and tweet nonstop, it\u2019s impossible to be everywhere at once.<\/p>\n\n\n\n

But what I found in June at Lengow Day (an event Mention CMO Guillaume Cabane has enjoyed attending and sponsoring<\/a>) was that by walking around the venue and taking photos while tweeting all the tweets from the @Lengow_UK account as replies to each other, I was able to maintain a #LengowDay storyline that anyone could follow<\/strong>.<\/p>\n\n\n\n

[Tweet “Use Twitter threads to maintain timelines anyone can follow.”]<\/p>\n\n\n\n

At the event, plenty of tweets were being sent out, and #LengowDay was even a trending topic in Paris (it was at #3 for a while).<\/p>\n\n\n\n

But since most people that I share updates with on LinkedIn don’t live in France and weren’t online at the time, I had to use a different strategy to spread the word to the outside world easily and quickly.<\/p>\n\n\n\n

So I published two LinkedIn status updates during the day to let everyone know that they could:<\/p>\n\n\n\n

    \n
  1. Follow a short URL I made with bit.ly (bit.ly\/LengowDayTwitter<\/a>).<\/li>\n\n\n\n
  2. Or simply scroll down from my first tweet about the event to see even more, if they wanted to keep up with the exciting news.<\/li>\n<\/ol>\n\n\n\n

    An example of using Twitter to make people feel present included the sharing of interesting and spontaneous photos (like the one below of founder and digital expert Hymane Ben Aoun<\/a>) that were attached to tweets that contained the main substance (quotes, statistics, etc.).
    The result:<\/strong> It was easier to bring the #LengowDay story to life and at the same time, attract more readers to the Lengow Blog thanks to the high reach of these tweets (some of which included links for relevant articles on our blog).<\/p>\n\n\n\n

    \n

    #LengowDay<\/a> speaker @hbenaoun<\/a> is preparing to share plenty of #digital<\/a> HR expertise (http:\/\/t.co\/xxoeQm0jBC<\/a>) at 11:30! pic.twitter.com\/H1YPN76hW1<\/a><\/p>— Lengow (@lengow) June 2, 2015<\/a><\/blockquote>