{"id":25903,"date":"2016-02-11T17:13:14","date_gmt":"2016-02-11T16:13:14","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=7266"},"modified":"2025-03-05T13:30:46","modified_gmt":"2025-03-05T13:30:46","slug":"lead-gen-social-media-quiz","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/lead-gen-social-media-quiz\/","title":{"rendered":"How to Boost Lead Generation with a Social Media Quiz"},"content":{"rendered":"\n

Content marketing reigned as the most important trend of 2015.
\nMarketers poured more effort into producing interesting whitepapers, informative case studies, entertaining videos, exciting blog posts, and other forms of content that sought out warm leads.
\nAmong the various options of content available to marketers, finding the best content for your marketing strategy can be difficult. Not all content will guarantee new subscribers. So which types will be the most effective in generating leads<\/a>?
\nThe answer you’ve been searching for may have gone unnoticed. And we don’t blame you for it.
\nOf all the content proven to generate leads, social media quizzes have been known to be one of the most underrated types of content<\/a> available to marketers.<\/strong>
\n[Tweet “Social media quizzes are one of the most underrated content types for marketers. – @tryinteract”]
\nSocial media quizzes are arguably one of the more competitive forms of content out there, and when implemented into any brand’s marketing strategy, can not only generate leads, but increase audience engagement, provide entertainment value, and even drive revenue.
\nHere at Interact<\/a>, we\u2019ve helped over 10,000 brands create over 25,000 quizzes<\/strong>, so we have a pretty good idea about how effective they are, and<\/em> the best practices when it comes to creating your own.
\nThat\u2019s why we\u2019ve come up with this guide.
\nToday, I\u2019ll show you how to create your own social media quiz for lead generation.<\/strong> We\u2019ll go over what it takes create an effective title, which type of quiz you want to make, how to create fun and engaging questions, setting up your lead capture, and then creating results that get shared.
\nBy the end of this article, you\u2019ll have no problem coming up with one of your own.
\nSo let\u2019s get started.
\n[Tweet “How to create your own social media quiz for lead generation, via @tryinteract:”]<\/p>\n\n\n\n

1. Come up with your title<\/h2>\n\n\n
\n
\"social-media-quiz\"<\/a><\/figure>\n<\/div>\n\n\n

Viral quizzes don\u2019t just come out of thin air. They start with something as simple as a title first. <\/strong>What follows after that title is the idea behind the quiz. But before we get ahead of ourselves, we have to understand the importance of the right title.
Eighty percent of readers<\/a> will determine whether something\u2019s worth reading, just based off of its title. That being said, what kind of title can you come up with?
\nIt isn\u2019t very easy, now is it? The title will be the first impression we make to our audience, so we have to make it count. Here are some title formulas to get you started:<\/p>\n\n\n\n

The “actually” title<\/h3>\n\n\n\n

Adding the word \u201cactually\u201d to your title does a lot more than you think. Compare \u201cHow much do you know about Star Wars?\u201d to \u201cHow much do you actually know about Star Wars?\u201d You\u2019ve just transformed a boring question into a challenge, and no one wants to back down from a challenge.<\/p>\n\n\n\n

The \u201cWhich _____ Are You?\u201d title<\/h3>\n\n\n\n

This is your classic personality quiz title. Fill in the blank with anything, from food to vehicles, or even characters from your favorite television show. Because of our inquisitive nature, sometimes we just have<\/em> to know which \u201cBreaking Bad\u201d character we are.<\/p>\n\n\n\n

The \u201ccelebrity personality\u201d title<\/h3>\n\n\n\n

Take the \u201cWhich _____ Are You?\u201d title template and substitute the blank with a celebrity. It\u2019s the same kind of title, with the only difference being the use of celebrities. Because of this, this title template is more likely to attract a larger audience based on the chosen celebrities.
\nNow that you\u2019ve got a title in mind, it\u2019s time to figure out what type of social media quiz you\u2019re going to make.<\/strong><\/p>\n\n\n\n

2. Choose a social media quiz type<\/h2>\n\n\n\n

There\u2019s more than one kind of quiz, and which you choose will determine your questions and results. Here are two quiz types to choose from:<\/p>\n\n\n\n

The personality quiz<\/h3>\n\n\n\n

Because of something called \u201cself-serving bias<\/a>,\u201d people generally love hearing good things about themselves<\/strong>. That\u2019s why this type of quiz so popular.
\nThe personality quiz categorizes people into personality types based on their answers. Let\u2019s say your brand has a line of beauty products. Using a personality quiz, you could place people into different personality types that offered personalized product recommendations. You\u2019ve just personalized the customer experience<\/a>.<\/p>\n\n\n\n

The knowledge test<\/h3>\n\n\n
\n
\"knowledge-social-media-quiz\"<\/figure>\n<\/div>\n\n\n

This is one of the more common social media quizzes. It gauges an individual\u2019s knowledge and delivers results based on accuracy.
\n
\nFrom a marketing perspective, you could utilize a knowledge quiz to assess your company\u2019s employees. You could even use it to find out how much your audience knows about your brand or its products. If you really wanted to, you could even gauge the knowledge of someone based off what\u2019s trending.<\/p>\n\n\n\n

3. Create engaging questions<\/h2>\n\n\n\n

After you\u2019ve come up with your title and figured out what type of lead generation quiz you want to make, it\u2019s time to move to the questions. This is your chance to establish a one-on-one connection with your audience<\/strong>, so take advantage of it.
[Tweet “The questions for your social media quiz let you establish a connection with your audience.”]
The questions allow you to connect with prospective customers as your brand<\/strong>, and also warm them up as potential qualified leads. Use this as a way to encourage your audience to opt-in later on through an entertaining piece of interactive content.
Here are a couple of ways to effectively engage your audience with your quiz:<\/p>\n\n\n\n

Get personal with your quiz<\/h3>\n\n\n\n

Don\u2019t be afraid to make things personal. Approach your audience as if you were talking to them in person.
This helps establish a more relaxed tone throughout the quiz and eases your audience into getting to know your brand better. This will prove to be extremely useful when the time comes for them to opt-in.<\/p>\n\n\n\n

Use images in your questions<\/h3>\n\n\n\n

Text-only questions are fine, but liven things up every once in awhile by including images in your questions.
Not only is it fun and relevant, but it can also often turn a very mundane quiz into a trivia game. The higher the entertainment value, the more memorable the quiz will be to your audience, which may increase shares.<\/p>\n\n\n\n

Keep things short<\/h3>\n\n\n
\n
\"lead-generation-quiz\"<\/figure>\n<\/div>\n\n\n

People don\u2019t have a big chunk of time on their hands to kill. At most, your audience will have around 5 minutes to interact with your brand.
\nConsider having between 6 to 8 questions in your quiz. This normally takes people about 2-3 minutes to complete.
\n<\/p>\n\n\n\n

4. Generate leads with your quiz<\/h2>\n\n\n\n

Once you\u2019ve finished coming up with the questions, it\u2019s time to move onto the lead capture form. This is your opportunity to have your audience opt-in to your mailing list.
We\u2019re purposely placing the lead capture right before the results, so that your audience is given the option of opting in or skipping this portion (always let them skip this step) before getting what they came for.
\u201cGating\u201d the quiz with a lead capture allows your brand a small window of opportunity to help grow its subscriber list. Here are several ways to optimize the opt-in rate of your audience:<\/p>\n\n\n\n

Include incentives to increase opt-ins<\/h3>\n\n\n\n

Even if your audience is making a fair trade of contact information for quiz results, offering incentives to them gives them an additional reason to opt in.
\nTry offering things like a free ebook or whitepaper, an entry into a free giveaway, or even some marketing advice.<\/p>\n\n\n\n

Only request information that you\u2019ll use<\/h3>\n\n\n
\n
\"lead-generation-quiz-capture\"<\/figure>\n<\/div>\n\n\n

It isn\u2019t a particularly great idea to ask for more information than necessary. Most lead captures will require an email address. Others might require a first name and last name.
\nKeep in mind, you\u2019re just trying to get subscribers. Unless you have another use for extra contact information, it\u2019s best to stick with the bare minimum.
\n<\/p>\n\n\n\n

Be honest about your marketing strategy<\/h3>\n\n\n\n

We don\u2019t mean giving away our entire marketing strategy, but at least let your audience know what you\u2019ll be doing with their information. It isn\u2019t always obvious to your audience that you\u2019ll be contacting them, so gently remind them through a privacy policy.<\/p>\n\n\n\n

5. Create results worth sharing<\/h2>\n\n\n\n

After completing your lead capture, it\u2019s time to move on to the last portion of the quiz: the results.
\nBy now your audience should be excited to get their results, so as a brand, we can\u2019t let them down, especially after asking for contact information.
\n[Tweet “Make the results for your social media quizzes something the user will want to share. – @tryinteract”]
\nThe results will ultimately determine how popular your quiz will become.<\/b> If your audience falls in love with their results, the likelihood of them sharing it across social media increases.
\nThe more contagious your results, the more likely others will want to take their quiz for themselves, so they can see what they\u2019ll end up with.
\nHere are some helpful suggestions to make the most out of your results:<\/p>\n\n\n\n

Be truthful and uplifting<\/h3>\n\n\n\n

They say that positive emotions encourage sharing<\/a>, so why not take advantage of that by coming up with results that compliment your audience? Make your audience feel good about themselves, but be truthful as well.
\nBy evoking positive emotions, you prompt your audience to essentially brag about their results on social media. It\u2019s a win-win.<\/p>\n\n\n\n

Use images that are likely to be shared<\/h3>\n\n\n\n

We suggested using images earlier in your questions. This time around, the use of images is even more important.
\nWhen people share their results on social media, the first thing others will notice is the image related to their result. Make sure you use captivating images to attract an even larger audience.<\/p>\n\n\n\n

Consider including a call-to-action<\/h3>\n\n\n
\n
\"social-media-quiz-cta\"<\/figure>\n<\/div>\n\n\n

Sure, you might\u2019ve gotten your audience to join your mailing list, but don\u2019t let your interaction end with them at the results. Don\u2019t be afraid to include a call-to-action.
\n
\nIt can be as simple as inviting your audience to learn more about your brand with a link to your website, or even a link to other products that your brand has to offer.<\/p>\n\n\n\n

Let’s sum up<\/h2>\n\n\n\n

And there you have it.
\nToday, you learned how to create your own lead generation quiz from start to finish.
\nThere’s a wide variety of content at the disposal of marketers, but not all of them can guarantee fruitful results. That’s where social media quizzes comes in.
\nWith its versatile functionality, implementing a social media quiz in your marketing strategy can make a world of a difference in the number of leads your company gets.<\/p>\n","protected":false},"excerpt":{"rendered":"

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