I\u2019m always surprised at some of the new features I find hidden away in tools I use every single day – only to find they\u2019re not new, I just hadn\u2019t found them before.<\/p>\n\n\n\n
That got me thinking – how many Mention users haven\u2019t found their favorite feature yet?<\/p>\n\n\n\n
So I started talking to our customer success team to discover the best \u201chidden\u201d (but not so hidden) features of our own monitoring tool.<\/p>\n\n\n\n
These are some of the features that they\u2019re frequently teaching existing users about for the first time. The ones that throw a big time-saving or challenge-solving loop through existing monitoring strategies.<\/p>\n\n\n\n
Are you ready to get more productive and listen better?<\/p>\n\n\n\n
1. Engage with social media mentions<\/h2>\n\n\n\n
Even though we talk about this a lot, some users don\u2019t realize that when it comes to social media mentions, you can do more than just monitor – you can engage right back.<\/p>\n\n\n\n When you connect your social media accounts to your Mention dashboard, you can engage and publish new content right from the app. Comment on a Facebook post left on your business page, reply to a tweet or Instagram comment, etc.<\/p>\n\n\n\n No need to open up the original post in a new tab. Different options for engagement will be listed right below the mention itself. In the screenshot above, for example, you can see that you can reply, retweet, quote, or like a tweet from within Mention.<\/p>\n\n\n\n Sweet, right? This will save a ton of time and frustration when you no longer need to open up a new tab to engage with social media mentions. If you\u2019re anything like me, you have way too many tabs open already, anyway.<\/p>\n\n\n\n Download our free ebook to learn how to use monitoring to increase social media engagement!<\/a><\/strong><\/em><\/p>\n\n\n\n Sentiment analysis<\/a> is pretty prominent in the app – a colorful smiley or frowney face in your toolbar tends to attract attention. (Not looking at sentiment in your media monitoring yet? No problem – read this introduction<\/a>.)<\/p>\n\n\n\n But sometimes, our \u201csentiment analysis dictionary\u201d isn\u2019t perfect because it can\u2019t pick up on context. For example, sometimes calling something \u201csick\u201d is a good thing, sometimes \u201csick\u201d is a really bad thing.<\/p>\n\n\n\n Because of context, slang, and other sentiment barriers, media monitoring metrics around sentiment can sometimes be a little off. If sentiment is important to your monitoring reporting<\/a>, you can change the sentiment \u201cscore\u201d for any mention in any of your alerts.<\/p>\n\n\n\n Just click on the smiley and choose the correct option:<\/p>\n\n\n\n If you\u2019re going through an alert and find something that requires another team member\u2019s attention, you can assign it to them to deal with. This is important when you have more than one person working in the same alert. Then when you and your team login, you can go through each alert and see any tasks and mentions assigned to you. Team members can even mark tasks as complete to send notifications to each other when things have been dealt with.<\/p>\n\n\n\n Even though Mention has its own push and email notifications, for some teams it\u2019s easier to streamline notifications into as few places as possible. Basically, instead of checking Mention and then sending your boss a Slack message about what\u2019s up, you can get Slack notifications about mentions and then discuss them in the same place.<\/p>\n\n\n\n This is great for users who spend all day in Slack anyway, and has the added bonus of letting team members without Mention accounts join in on the listening – just invite them to the Slack channel.<\/p>\n\n\n\n Speaking of crazy helpful integrations…do you use Buffer? I bet you do, because so<\/em> many social media marketers do, that probability\u2019s working in my favor here.<\/p>\n\n\n\n So as you learned at the beginning of this post, you can easily send out social media posts while you browse through your mentions. Let\u2019s say you like retweeting nice things people say about your brand, but don\u2019t want your brand to come off too conceited.<\/p>\n\n\n\n Just connect the Buffer<\/a> account associated with those social profiles. Instead of interacting with and retweeting a dozen tweets in a row, add them to your Buffer queue right from the dashboard.<\/p>\n\n\n\n If you don\u2019t use tools like Slack or Buffer, you can still integrate Mention with the tools your team relies on. We also connect to Zapier<\/a>, an automation tool that lets you lets you pretty much build your own integrations.<\/p>\n\n\n\n So, for example, if you like the idea of getting mention notifications in your team chat app, but don\u2019t use Slack for that, you can connect your alerts to your tool of choice. Zapier opens up hundreds of new use ideas, too!<\/p>\n\n\n\n Want recommendations for more marketing tools? Check out our free cheat sheet of hand-picked recommendations for digital agencies!<\/a><\/strong><\/em><\/p>\n\n\n\n A lot of our users\u2019 own content ends up in their alerts. For example, if I\u2019m monitoring the keyword \u201cmedia monitoring,\u201d then blog posts, social media posts, and more from Mention will show up. We talk about it a lot.<\/p>\n\n\n\n But you don\u2019t need to get notified when your own brand publishes content. So you can edit any alert and in the \u201cMonitored Pages\u201d section, choose to exclude any content published by your own website, Facebook page, or Twitter handle.<\/p>\n\n\n\n For the most part, monitoring is about choosing what information you need to find and see online. But you also might have some requirements for what you don\u2019t want to see, as well.<\/p>\n\n\n\n No problem. You can easily exclude all mentions with a certain keyword or phrase. You can even exclude mentions from an entire site – just block it all out if it\u2019s irrelevant to your monitoring goals.<\/p>\n\n\n\n Finally, you can also add people to your team as guests<\/a> to share all this goodness with them. Sometimes it will be helpful for someone to have access to one or two alerts, but it doesn\u2019t make sense for them to be a \u201cfull\u201d member of the team who can make changes to your account.<\/p>\n\n\n\n Guest access is perfect for that. You can give people like execs or clients what\u2019s basically \u201cread only\u201d access to the alerts they care about.<\/p>\n\n\n\n Once you\u2019ve set up alerts and learned how to use them, you\u2019ve created a lot of work for yourself. Monitoring can be a big task, which is why it\u2019s important to eat up every tip and time-saver you can. For more Mention help, be sure to check out our Tutorials page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/mention.com\/wp-content\/uploads\/2022\/03\/social_media_engagement.jpeg\")
<\/figure>\n\n\n\n2. Manually change a mention\u2019s sentiment<\/h2>\n\n\n\n
![\"\"](\"https:\/\/mention.com\/wp-content\/uploads\/2022\/03\/change_sentiment.jpeg\")
<\/figure>\n\n\n\n3. Assign tasks to other team members<\/h2>\n\n\n\n
<\/p>\n\n\n![\"assign](\"https:\/\/mention.com\/wp-content\/uploads\/2017\/03\/assign_tasks.jpg\")
<\/figure>\n<\/div>\n\n\n
If someone else should be the one to respond to a social media post, assign it to them. If a team member would benefit from a quick \u201cheads up\u201d about an article, assign it with a brief comment about why you\u2019re sending it over.<\/p>\n\n\n\n4. Get notifications in Slack<\/h2>\n\n\n\n
So if those teams are talking to each other in Slack<\/a> all day, that\u2019s where it makes sense to do some monitoring.<\/p>\n\n\n\n![\"\"](\"https:\/\/mention.com\/wp-content\/uploads\/2017\/03\/pasted-image-010-1024x323.png\")
<\/figure>\n\n\n\n
With our official Slack integration<\/a>, you can pipe any mention notifications into any Slack channel to share the mentions and notifications with the rest of your team. You can even get daily digests like the one pictured above!<\/p>\n\n\n\n5. Add things to your Buffer<\/h2>\n\n\n\n
6. Integrate Mention with more than 750 web apps<\/h2>\n\n\n\n
![\"\"](\"https:\/\/mention.com\/wp-content\/uploads\/2017\/03\/zapier_integration-1024x724.jpg\")
<\/figure>\n\n\n\n7. Exclude your own posts<\/h2>\n\n\n\n
![\"\"](\"https:\/\/mention.com\/wp-content\/uploads\/2017\/03\/exclude_owned_content.jpg\")
<\/figure>\n\n\n\n8. Blacklist certain websites and keywords<\/h2>\n\n\n\n
9. Grant guest access to your alerts<\/h2>\n\n\n\n
Become a Mention pro<\/h2>\n\n\n\n