{"id":25940,"date":"2017-04-06T18:46:48","date_gmt":"2017-04-06T16:46:48","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=10630"},"modified":"2024-01-19T15:54:22","modified_gmt":"2024-01-19T15:54:22","slug":"linkedin-landing-page-tips","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/linkedin-landing-page-tips\/","title":{"rendered":"How to Use Landing Pages for Marketing on LinkedIn"},"content":{"rendered":"\n<p>LinkedIn has over <a href=\"https:\/\/press.linkedin.com\/about-linkedin\" target=\"_blank\" rel=\"noopener noreferrer\">450 million members<\/a>&nbsp;because the platform helps professionals and advertisers&nbsp;expand their networks. Professionals get access to an extended network of businesses, industry groups, and colleagues while advertisers get to showcase their products and services to a specific demographic.<br>\n<strong>One of the most effective methods for marketing on&nbsp;LinkedIn is to use landing pages. <\/strong><br>\nSince LinkedIn is the networking site for <em>professionals<\/em>, it makes sense to have ads and landing pages that are professional and create a great first impression, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remind me, what are landing pages?<\/h2>\n\n\n\n<p><a href=\"https:\/\/instapage.com\/what-is-a-landing-page\" target=\"_blank\" rel=\"noopener noreferrer\">Landing pages are standalone pages<\/a>&nbsp;dedicated to persuading visitors to take an action such as a download an ebook, register for a webinar, sign up for a free trial, schedule a demonstration, etc. (For some landing page inspiration, <a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\">check out these examples<\/a>.)<br>\nWith regards to LinkedIn and its ads, the <a href=\"https:\/\/instapage.com\/marketing-dictionary\/linkedin-landing-page\" target=\"_blank\" rel=\"noopener noreferrer\">page you arrive at<\/a>&nbsp;after clicking an ad is a LinkedIn landing page.<br>\n<strong>The strongest and most convincing LinkedIn landing pages are streamlined so that users get relevant information quickly<\/strong>&nbsp;and pushed towards the call to action. A strong LinkedIn advertising campaign might use <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/07\/16\/landing-page-message-match\" target=\"_blank\" rel=\"noopener noreferrer\">message matching<\/a>, where the LinkedIn ad and the corresponding landing page both share headline text, images, and\/or color schemes.<br>\nLet\u2019s take a look at several LinkedIn landing pages, their corresponding ads, and evaluate how well each example persuades visitors to take action.<br>\n<em>(Keep in mind, for shorter pages, we\u2019ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some pages may be undergoing A\/B testing with an alternate version than is displayed below.)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/cx\/17\/01\/the-secret-sauce\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn marketing ebook <\/a><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/linkedin-marketing-ad-1.jpg\" alt=\"linkedin marketing ad 1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 315px; --smush-placeholder-aspect-ratio: 315\/266;\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/landing-page-1-.png\" alt=\"landing page 1 \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1425px; --smush-placeholder-aspect-ratio: 1425\/837;\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Why the page was built:<\/strong><\/h3>\n\n\n\n<p>To get visitors to download insider tips for marketing on LinkedIn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What the page does well: &nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No header navigation <\/strong>helps keep visitors focused on the landing page.<\/li>\n\n\n\n<li><strong>The \u201csauce\u201d image <\/strong>is relevant to both the copy&nbsp;and the advertisement.&nbsp;The photo of LinkedIn secret sauce is directly connected to the secret sauce copy in the header. &nbsp;<strong>&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Good use of white space <\/strong>helps the page to flow better and lets each element breathe, especially the headline and image.<\/li>\n\n\n\n<li><strong>Bulleted&nbsp;copy <\/strong>quickly explains the main takeaways from the ebook and why visitors should download it.<\/li>\n\n\n\n<li><strong>The \u201cAutoFill\u201d button<\/strong>&nbsp;lets visitors complete the long <a href=\"https:\/\/paperform.co\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"lead capture form (opens in a new tab)\">lead capture form<\/a> with a single click instead of completing the long form.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What the page could change or A\/B test: <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The LinkedIn Marketing Solutions logo<\/strong>&nbsp;is hyperlinked to their respective blog, which acts as a distraction on this landing page. It\u2019s also part of a sticky navigation in that it\u2019s always present by scrolling with the visitor up and down the page. This constant reminder counteracts the main goal of the page: download the secret sauce ebook.<\/li>\n\n\n\n<li><strong>The 8-field form<\/strong>&nbsp;causes friction because it can be overwhelming for visitors to complete.<\/li>\n\n\n\n<li><strong>The CTA button <\/strong>is the same color as other elements on the page. A more distinct color, such as orange, would help the button be more noticeable.<\/li>\n\n\n\n<li><strong>The CTA copy <\/strong>is bland. \u201cDownload Now\u201d is vague and not personalized. A better choice would be \u201cI\u2019m Ready To Learn The Secrets Of LinkedIn Marketing\u201d because it is more specific to the offer.<\/li>\n\n\n\n<li><strong>A footer full of links<\/strong><strong>&nbsp;<\/strong>provide easy exit routes off the page and away from this LinkedIn ebook.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. <a href=\"https:\/\/pantheon.io\" target=\"_blank\" rel=\"noreferrer noopener\">Pantheon hosting <\/a><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/ad-2.png\" alt=\"ad 2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 316px; --smush-placeholder-aspect-ratio: 316\/266;\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/linkedin-landing-page-2.png\" alt=\"linkedin landing page 2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1419px; --smush-placeholder-aspect-ratio: 1419\/858;\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Why the page was built: &nbsp;<\/strong><\/h3>\n\n\n\n<p>To persuade visitors to sign up for a free hosting account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What the page does well: &nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bulleted copy<\/strong>&nbsp;(along with iconography)<strong>&nbsp;<\/strong>describes the benefits that visitors can expect from their free Pantheon account.<\/li>\n\n\n\n<li><strong>The CTA button <\/strong>appears twice on the page, with a contrasting color from the background both times.<\/li>\n\n\n\n<li><strong>The short form <\/strong>doesn\u2019t ask for any more information than is necessary.<\/li>\n\n\n\n<li><strong>The form scrolls with you <\/strong>up and down the page, acting as a constant reminder to sign up for a free Pantheon account.<\/li>\n\n\n\n<li><strong>The Terms of Service link<\/strong>&nbsp;beneath the form helps add trust to the page for those visitors who are concerned about their information being shared.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What the page could change or A\/B test:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pantheon\u2019s logo<\/strong>&nbsp;is hyperlinked to their homepage, potentially driving visitors away from signing up for a free account.<\/li>\n\n\n\n<li><strong>The navigation bar<\/strong><strong>&nbsp;and the footer <\/strong>give visitors an opportunity to leave the landing page without first converting on the offer.<\/li>\n\n\n\n<li><strong>No secondary header<\/strong><strong>&nbsp;<\/strong>makes the headline feel incomplete because it doesn\u2019t help clarify the offer and demonstrate Pantheon\u2019s UVP.<\/li>\n\n\n\n<li><strong>The CTA button<\/strong>&nbsp;could be larger to attract even more attention.<\/li>\n\n\n\n<li><strong>The \u201cSign Up Now\u2019 CTA copy <\/strong>is not as inspiring as it could be to maximize conversions. \u201cCreate My Free Account\u201d is more enticing and could persuade more prospects to convert.<\/li>\n\n\n\n<li><strong>A footer <\/strong>complete with website pages, social media links, and a separate CTA for the blog all distract attention away from the free account offer.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. <a href=\"https:\/\/business.comcast.com\/landingpage\/3490-tp?CMP=BAC\" target=\"_blank\" rel=\"noopener noreferrer\">Comcast business internet <\/a><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/comcast-ad-3.png\" alt=\"comcast ad 3\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 313px; --smush-placeholder-aspect-ratio: 313\/268;\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/linked-in-marketing-landing-page-3.png\" alt=\"linked in marketing landing page 3\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1426px; --smush-placeholder-aspect-ratio: 1426\/742;\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Why the page was built: &nbsp;<\/strong><\/h3>\n\n\n\n<p>To encourage visitors to get a Comcast Business quote.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What the page does well: &nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The value package and price<\/strong>&nbsp;are included on both the ad and landing page, so visitors know they\u2019re in the right place to redeem the offer.<\/li>\n\n\n\n<li><strong>There is no navigation in the header <\/strong>so visitors cannot easily escape this landing page.<\/li>\n\n\n\n<li><strong>The graphic <\/strong>is relevant to the offer because it&nbsp;shows exactly what visitors can expect&nbsp;\u2014&nbsp;internet, TV, and phone service.<\/li>\n\n\n\n<li><strong>Urgency is used<\/strong>&nbsp;by putting the promotion\u2019s end date in the graphic.<\/li>\n\n\n\n<li><strong>Bullet points <\/strong>quickly explain why visitors should purchase business internet services from Comcast.<\/li>\n\n\n\n<li><strong>The word \u201cfree\u201d is used<\/strong>&nbsp;in the form headline and the bulleted copy, which helps push prospects just a little closer to converting on this offer.<\/li>\n\n\n\n<li><strong>The form <\/strong>only asks for first name, last name, email address, and zip code. Short forms like this one reduce friction.<\/li>\n\n\n\n<li><strong>The privacy statement <\/strong>allows visitors to see how their information will be shared, if at all.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What the page could change or A\/B test:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comcast Business\u2019 logo is hyperlinked<\/strong>&nbsp;to their homepage. Since this is one of the first things a visitor will see upon arrival, they may be tempted to click away from this free quote offer.<\/li>\n\n\n\n<li><strong>The phone number <\/strong>could&nbsp;be enabled with click-to-call, so that visitors have another option for immediately contacting Comcast Business about the offer.<\/li>\n\n\n\n<li><strong>The CTA button color<\/strong>&nbsp;doesn\u2019t \u201cpop\u201d off the page because it\u2019s already been used multiple times on the page.&nbsp;In order to better stand out, the CTA button could be red.<\/li>\n\n\n\n<li><strong>The CTA copy <\/strong>could be personalized. Instead of \u201cget started\u201d the CTA could say \u201cGet My Free Quote.\u201d<\/li>\n\n\n\n<li><strong>Multiple footer links<\/strong>&nbsp;including social media and a site map provide easy exit routes away from this landing page \u2014 potentially reducing conversions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. University of Wisconsin Platteville <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/ad-for-landing-page-5.png\" alt=\"ad for landing page 5\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 317px; --smush-placeholder-aspect-ratio: 317\/266;\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/landing-page-5-college.png\" alt=\"landing page 5 college\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1414px; --smush-placeholder-aspect-ratio: 1414\/758;\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Why the page was built: &nbsp;<\/strong><\/h3>\n\n\n\n<p>To get prospects to request information about the Master of Science Organizational Change Leadership degree.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What the page does well:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The school\u2019s logo <\/strong>is not linked anywhere, so visitors cannot leave this page as easily.<\/li>\n\n\n\n<li><strong>No header navigation bar <\/strong>means all&nbsp;visitors to this page stay focused on the goal: requesting program information.<\/li>\n\n\n\n<li><strong>\u201cYour best career move\u201d <\/strong>acts as a form headline and implies that completing the form is a smart decision.<\/li>\n\n\n\n<li><strong>The CTA buttons <\/strong>on the page contrast with the immediate background color, making them visible to visitors. However, the orange chat window is the same color as the CTA, which prevents the CTA from standing out as well as it could.<\/li>\n\n\n\n<li><strong>The award badges <\/strong>are a good way to add trust.<\/li>\n\n\n\n<li><strong>The testimonials <\/strong>provide strong value because they give worthwhile information along with names, head shots, and the type of degree acquired.<\/li>\n\n\n\n<li><strong>The CTA button below the fold<\/strong>&nbsp;uses an anchor tag that, when clicked, directs visitors back up to the form to complete the goal.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What the page could change or A\/B test: &nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The header and secondary header <\/strong>could be more specific to the offer.<\/li>\n\n\n\n<li><strong>The 12-field form <\/strong>is overwhelming, and all but two fields are required. Why is phone number not required, but middle initial is? The number of forms could be drastically cut down, or a multi-step form could be used instead to encourage more conversions.<\/li>\n\n\n\n<li><strong>The \u201cSubmit\u201d CTA copy <\/strong>is uninspiring at persuading visitors to act. A better alternative would be, \u201cSend Me Program Information\u201d because it\u2019s personalized to the offer.<\/li>\n\n\n\n<li><strong>Visual cues <\/strong>such as down arrows could help persuade visitors to scroll below the fold and read the testimonials.<\/li>\n\n\n\n<li><strong>The 2015 copyright <\/strong>is outdated and could cause prospects to think, is the program still worth my time? Is the program still on those award lists mentioned?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. <a href=\"https:\/\/www.geico.com\/landingpage\/go400\/\" target=\"_blank\" rel=\"noopener noreferrer\">Geico auto insurance <\/a><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/geico-ad-6.png\" alt=\"geico ad 6\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 315px; --smush-placeholder-aspect-ratio: 315\/266;\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2017\/04\/geico-landing-page-message-matching.png\" alt=\"geico landing page message matching\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1427px; --smush-placeholder-aspect-ratio: 1427\/835;\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Why the page was built:<\/strong><\/h3>\n\n\n\n<p>To persuade prospects to get a free Geico auto insurance quote.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What the page does well: &nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Message matching <\/strong>the ad copy to the landing page headline, as well as the background color, helps<strong>&nbsp;<\/strong>make prospects feel more comfortable&nbsp;in converting.<\/li>\n\n\n\n<li><strong>Geico\u2019s logo<\/strong>&nbsp;is unlinked, which helps keep visitors engaged on the page, rather than bouncing to Geico\u2019s homepage.<\/li>\n\n\n\n<li><strong>Without a header navigation,<\/strong><strong>&nbsp;<\/strong>prospects can\u2019t escape&nbsp;the landing page&nbsp;very easily.<\/li>\n\n\n\n<li><strong>The <\/strong><strong>1-field<\/strong><strong>&nbsp;form <\/strong>eliminates form friction because it only requests the prospect\u2019s&nbsp;zip code.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What the page could <\/strong><strong>change<\/strong><strong>&nbsp;or A\/B test: &nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The top of the page <\/strong>simply reads \u201cAuto Insurance.\u201d Instead it could say something less vague and more related to the offer.<\/li>\n\n\n\n<li><strong>The word \u201cfree\u201d <\/strong>is not emphasized enough for the offer. It\u2019s only mentioned once and not made more prominent in the headline, CTA copy, or otherwise.<\/li>\n\n\n\n<li><strong>The CTA copy <\/strong>could be more personalized to the offer,&nbsp;such as \u201cGet My Auto Insurance Savings\u201d instead of \u201cStart Quote.\u201d<\/li>\n\n\n\n<li><strong>Adding a testimonial or short video<\/strong>&nbsp;could really help add trust to this page and the free quote offer.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which LinkedIn landing page would persuade you to convert?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/9c3a38dc-cf7e-442e-a8d5-32b4fc33337b\"><img decoding=\"async\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/9c3a38dc-cf7e-442e-a8d5-32b4fc33337b.png\" alt=\"mention demo\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/figure>\n\n\n\n<p>Companies using LinkedIn ads understand that they are reaching a professional user base, so they craft their landing pages specifically to that target demographic.&nbsp;Some landing page examples above were more optimized than others, but they all focus on a single offer and push prospects toward that call-to-action.<br>\nAt <a href=\"https:\/\/www.linkedin.com\/company\/instapage\" target=\"_blank\" rel=\"noopener noreferrer\">Instapage<\/a>, we emphasize to marketers that landing pages establish a great first impression to generate leads so marketers can nurture those leads into customers. Without a great first impression, you\u2019re likely wasting ad spend on poorly designed pages.<br>\n<strong>What did you think of these LinkedIn landing pages? Leave a comment below and join the discussion.<\/strong><br>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-9c3a38dc-cf7e-442e-a8d5-32b4fc33337b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-9c3a38dc-cf7e-442e-a8d5-32b4fc33337b\" class=\"hs-cta-node hs-cta-9c3a38dc-cf7e-442e-a8d5-32b4fc33337b\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn has over 450 million members&nbsp;because the platform helps professionals and advertisers&nbsp;expand their networks. Professionals get access to an extended network of businesses, industry groups, and colleagues while advertisers get to showcase their products and services to a specific demographic. One of the most effective methods for marketing on&nbsp;LinkedIn is to use landing pages. Since &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/linkedin-landing-page-tips\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Use Landing Pages for Marketing on LinkedIn<\/span><\/a><\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,315],"tags":[],"class_list":["post-25940","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use LinkedIn Landing Pages for Better Marketing<\/title>\n<meta name=\"description\" content=\"If you&#039;re running LinkedIn marketing campaigns, you need designated LinkedIn landing pages. Here&#039;s how 5 companies do excellent marketing on Linkedin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/linkedin-landing-page-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use LinkedIn Landing Pages for Better Marketing\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re running LinkedIn marketing campaigns, you need designated LinkedIn landing pages. 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