{"id":25952,"date":"2018-02-26T13:48:26","date_gmt":"2018-02-26T12:48:26","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=14112\/"},"modified":"2018-02-26T13:48:26","modified_gmt":"2018-02-26T12:48:26","slug":"local-business-online","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/local-business-online\/","title":{"rendered":"7 High-Impact Ways to Elevate Your Local Business Online"},"content":{"rendered":"

Does your local online business have enough clients and customers? Do you want to make more money? Would you like to improve your local presence?
\nIf your answers were yes – read on!
\nIf you’re eager to get started but don\u2019t know where to begin, today is your lucky day. We\u2019ve developed 7 steps to improve and make your local business more visible online<\/strong>.
\nLet’s run through them together.
\n1. Identify keywords for local SEO<\/strong>
\nYou already know the potential benefits of SEO. If you can make your business appear first in searches, that’s a huge win!
\nLocal SEO is its own beast. But in spite of lower search volumes, local search can drive consistent traffic to your website that is much easier to convert<\/strong>. So it’s worth the effort.
\nTo succeed, you first need to find the right keywords<\/strong>.
\nIn most cases, people search for places and businesses near their location. For many local businesses, geographical position is everything. That\u2019s where local keywords come into play.
\nThink of keywords that best describe your geographic location<\/strong>. Use city and town names on your website.
\nFor instance, suppose you sell wedding flowers in New York City:
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\nIt’s not complicated, but including locations in your page title and description gives you a better show in Google search<\/strong>.
\nTo save time finding relevant keywords, use tools like the\u00a0k<\/a>eyword suggestion tool<\/a>\u00a0by SE Ranking. The tool provides a list of short-tail and long-tail keywords and gives detailed statistics on each keyword: search volume, CPC, competition, traffic cost, rankings, and the number of search results.
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2. Improve your local search optimization<\/strong><\/h2>\n

Any local business owner wants to rank high in Google\u2019s local pack and Google Maps. There are a few key steps for this.
\nFirst, try to optimize and verify your Google My Business page<\/strong> to increase your local visibility. If you make any changes on your website, the information on your Google Business page should be 100% updated.
\nIf you want your site to appear in local search listings, add schema markup<\/a>\u00a0to your web page\u00a0<\/strong>to specify your physical location, telephone number, business hours, etc.
\nFrom time to time, try to perform a detailed website audit<\/strong> to detect all technical, content-related and SEO errors. You can use the SE Ranking website audit tool<\/a>\u00a0and Google Webmaster Tools<\/a>. Make sure that you have local keywords in title tags, H1-H2 tags, internal linking, alt tags, etc.
\nAlso, try to localize your content in order to rank higher<\/strong> in local search results. For example, a good idea is to create location-specific guides and list posts about your products or services<\/strong> (e.g., \u201cWhere do most Los Angeles car accidents happen?<\/em>\u201d or \u201cLos Angeles statute of limitations<\/em>\u201d). As mentioned above, use target local long-tail keywords to produce website content.
\nFor example, Citywide Law Group<\/a>\u00a0did a good job on their website for local SEO:
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3. Optimize for mobile devices<\/strong><\/h2>\n

Every local business is different, and the percentage of mobile viewers is also different. With Google Analytics<\/a>, find out the total percentage of mobile traffic that falls on your site<\/strong>. Usually, 25%-50% is the trigger to work on your website\u2019s mobile-friendliness.
\nNow people are making online purchases through mobile devices in increasing frequency. Starting April 2015, mobile website optimization<\/a>\u00a0is one of the most important Google\u2019s ranking factors. The lack of a mobile-friendly website can lead to Google penalties.
\nTo optimize your website for mobile, keep the following things in mind:<\/p>\n