{"id":25955,"date":"2018-03-06T16:40:45","date_gmt":"2018-03-06T15:40:45","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=14186\/"},"modified":"2022-03-02T10:16:24","modified_gmt":"2022-03-02T10:16:24","slug":"social-media-competitive-report","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/social-media-competitive-report\/","title":{"rendered":"Create Your Social Media Competitive Report in Seconds"},"content":{"rendered":"\n
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If you’re building your brand on social media, you already know it’s a tough job. There’s a lot of competition, all trying to reach the same sets of eyes and ears.<\/p>\n\n\n\n

That’s true whether you’re a global mega-brand with an audience of millions, or you run a corner store and speak to a few followers at a time.<\/p>\n\n\n\n

There’s always someone a step ahead, with more followers, likes, and engagements.<\/p>\n\n\n\n

We’ve already seen how to use social media for competitive analysis<\/a> in just five minutes. You can track your competitors’ content, top influencers, and even what their customers say.<\/p>\n\n\n\n

And to make all this even simpler, we’ve just released a new tool for Mention users:<\/p>\n\n\n\n

Our new comparative social media reports<\/h2>\n\n\n\n

Want to keep a close eye on your competitors’ follower growth, top content (especially hashtags), and when they post most frequently<\/strong>?<\/p>\n\n\n\n

Of course you do! And it’s super easy.
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Mention’s new comparative social media reports<\/strong> now let you get all this information about any social media accounts you choose, in one place.<\/p>\n\n\n\n

We’ll show you how to set them up in a moment, but first let’s take a little tour.<\/p>\n\n\n\n

Above, you’ll find the audience size for each of the accounts you want to track<\/strong>. That’s pretty straightforward. If your goal is to build the biggest, baddest Facebook or Instagram profile in your industry, it’s dead simple to track your progress.<\/p>\n\n\n\n

But that’s small potatoes.<\/p>\n\n\n\n

Just below, you get the top hashtags used by each account over the past 30 days<\/strong> (or whichever period you choose):
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Hashtags are a vital part of most brands’ social media strategies<\/a><\/strong>, and seeing what your competitors use is, at worst, a great way to get ideas. <\/span><\/p>\n\n\n\n

And not having to go looking for them is a massive bonus. <\/span><\/p>\n\n\n\n

Next, you’ll see their top posts for your chosen time period:<\/span><\/p>\n\n\n\n

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Again, getting a close look at other brands’ best-performing content is incredibly valuable. And all of those posts are links<\/strong>, so you can immediately access the original conversation see the replies<\/strong>.<\/p>\n\n\n\n

After that, we see the times that they post to their Twitter, Facebook, or Instagram account:<\/p>\n\n\n\n

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If your brand is new to social, figuring out your content calendar can be tricky. One way to streamline this is to draw inspiration from accounts already doing a good job.<\/p>\n\n\n\n

Find out when other brands in your industry post their content<\/strong>, and use that as a basic framework for your own.<\/p>\n\n\n\n

It’s all right there in the graph.<\/p>\n\n\n\n

And you can get all that data – instantly – for any of your competitors’ Instagram, Facebook, and Twitter profiles. Nice!<\/p>\n\n\n\n

Join our live webinar to learn how to do social media competitive analysis, and get a closer look at these reports!<\/em><\/strong><\/a><\/p>\n\n\n\n

How would you use this?<\/h2>\n\n\n\n

Hopefully, that’s already pretty clear to you. The more you know about other brands’ social media strategies<\/a>, the more confident you can be about your own.
But just to get the ideas flowing, here are a few concrete things you might do with our new reports:<\/p>\n\n\n\n

Benchmark against the best<\/h3>\n\n\n\n

We call these “comparative reports,” but they’re really just ways to compare more than one social account. So you shouldn’t feel limited to actual competitors<\/strong>.<\/p>\n\n\n\n

Suppose you just love what Dennis The Prescott (@dennistheprescott) does on Instagram, and you want to do something similar. Well of course you do – the guy’s brilliant:<\/p>\n\n\n\n

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A post shared by Dennis Prescott (@dennistheprescott)<\/a><\/p><\/div><\/blockquote>