{"id":25965,"date":"2018-04-10T14:19:42","date_gmt":"2018-04-10T12:19:42","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=14621"},"modified":"2025-01-15T16:00:44","modified_gmt":"2025-01-15T16:00:44","slug":"instagram-tricks-engagement-rates","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/instagram-tricks-engagement-rates\/","title":{"rendered":"10 Instagram Tricks & Tactics That Increase Engagement Rates"},"content":{"rendered":"\n

Instagram engagement is pretty much the Holy Grail for social media marketers. The platform becomes more popular by the moment, and its users pay close attention to content from top brands.<\/p>\n\n\n\n

Many small businesses – from hair salons, to fashion boutiques, to caf\u00e9s and restaurants – owe much of their success to Instagram. They’ve found users who’ll like, comment, and share their posts, which helps bring in new customers who’d otherwise never have found them<\/strong>.<\/p>\n\n\n\n

So how can you do the same? We went straight to the experts to learn how the best in the business get more from Instagram.<\/p>\n\n\n

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\"indiana-jones-holy-grail-social-media-marketing\"<\/figure>\n<\/div>\n\n\n

We joined Taylor Loren, Head of Marketing at Later<\/a>, and together devised 10 smart tactics you can use to seriously increase your Instagram engagement.<\/p>\n\n\n\n

We’re about to break down each of the 10 Instagram hacks right here. So keep on reading!<\/p>\n\n\n\n

Table of Contents:<\/p>\n\n\n\n

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  1. Use all of Instagram’s features<\/a><\/li>\n\n\n\n
  2. Use Instagram Stories daily<\/a><\/li>\n\n\n\n
  3. Explore the different video formats<\/a><\/li>\n\n\n\n
  4. Schedule Instagram posts for peak times<\/a><\/li>\n\n\n\n
  5. Post the right number of times<\/a><\/li>\n\n\n\n
  6. Find new ways to interact with your community<\/a><\/li>\n\n\n\n
  7. Bring in the big guns (influencers)<\/a><\/li>\n\n\n\n
  8. Convert regular followers into “super followers”<\/a><\/li>\n\n\n\n
  9. Listen closely to your community<\/a><\/li>\n\n\n\n
  10. Use polls in your Stories<\/a><\/li>\n<\/ol>\n\n\n\n

    1. Use all of Instagram’s features<\/h2>\n\n\n\n

    As Taylor told us, Instagram’s algorithm actually prioritizes accounts that use all the tools. These robots are getting smarter!<\/p>\n\n\n

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    \"instagram<\/figure>\n<\/div>\n\n\n

    And it makes sense. Instagram wants to encourage more diverse and interesting content. The company wouldn’t spend all that time and money developing new technology if it didn’t want you to use it!<\/p>\n\n\n\n

    So in practice, what can you actually do?<\/p>\n\n\n\n

    Sign up for Instagram for business<\/h3>\n\n\n\n

    First and foremost, if your brand doesn’t have a “business” account yet, you may want to start there. These accounts give you extra analytics, a more professional aesthetic, and access to ads.<\/p>\n\n\n\n

    Perhaps more exciting, you get to include links in stories, and a “contact” button on your profile. So if your goal is to drive traffic from Instagram to your site or products, this is a major win.<\/p>\n\n\n\n

    But business profiles are not for everyone. Later has a great guide<\/a> to help you decide whether to make the switch: <\/p>\n\n\n

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    \"later<\/figure>\n<\/div>\n\n\n

    Use different content formats<\/h3>\n\n\n\n

    Instagram started as a simple place to share photos, but has evolved considerably since then. You now have stories, videos, carousel posts, ads, and highlights<\/strong>. And by the time you read this, there are probably even more options.<\/p>\n\n\n\n

    It now makes no sense to churn out the same content, day after day. Your posts will feel tired, and remember, the robots want to see you use the whole app!<\/p>\n\n\n\n

    One key stat that might convince you: video posts have far higher engagement rates<\/a> than image or carousel posts:<\/p>\n\n\n

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    \"instagram<\/figure>\n<\/div>\n\n\n

    And while you can’t churn out only<\/em> videos posts (this would be boring, as well as hard to pull off), it pays to use video here and there to keep your Instagram content interesting.<\/p>\n\n\n\n

    Check out Instagram’s analytics<\/h3>\n\n\n\n

    If you do <\/em>switch to a business account, you’ll have access to a whole heap of analytics to help you improve your Instagram performance<\/strong>.<\/p>\n\n\n\n

    These include:<\/p>\n\n\n\n