{"id":25973,"date":"2018-05-02T11:46:18","date_gmt":"2018-05-02T09:46:18","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=14781"},"modified":"2018-05-02T11:46:18","modified_gmt":"2018-05-02T09:46:18","slug":"youtube-live-to-grow","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/youtube-live-to-grow\/","title":{"rendered":"7 Ways to Use YouTube Live to Grow Your Business"},"content":{"rendered":"

Venturing into a business is an ever-growing challenge. There are constantly evolving factors to take into consideration like consumer behavior, preference, and media exposure. In this age of social media dominance, businesses have an unspoken requirement to grow and adapt with the technology<\/strong>.
\nMore and more companies are getting into Facebook, Twitter, and Instagram to reach out to more customers. But considering the fact that YouTube has become the\u00a0second most-used search engine today<\/a>, it’s only rational for businesses to invest more into video content production to reach their goals more efficiently.
\nYouTube has all sorts of video content from businesses, but one emerging video format that proves to engage a wide audience is live video. When implemented correctly, a YouTube Live video can be highly engaging to potential customers.<\/strong>
\nAs with any other social media network, one has to set up a profile first in order to execute a successful YouTube Live video. This ensures that your customers will see you on this platform as a credible and knowledgeable content creator.
\nMake sure you establish a solid brand identity by publishing your company logo and other relevant brand representation<\/strong>, so viewers know that they\u2019re looking at legitimate content from a verified brand.
\nYou should also know the right keywords customers are using when searching for brand-related content and incorporate these in your content titles or descriptions.
\nOnce you\u2019ve set up your profile and done your preliminary research, you can proceed to rolling out YouTube Live video campaigns.
\nHere are 7 ways that YouTube Live videos can help you achieve your business goals:<\/p>\n

Host interviews<\/strong>\u00a0<\/strong><\/h2>\n

Consumers are naturally engrossed with anything people-focused, as this kind of content is highly relatable. Hosting interviews shows your business\u2019 more human side<\/strong>, which helps to make your customers more comfortable with your brand.
\nFeature a prominent personality discussing one of your services<\/strong> or reviewing one of your products in a language and tone that your audience can easily connect with.
\nPlus,\u00a0\u201cpeople\u201d is in the 7 Ps of marketing<\/a>, so it\u2019s a good way of seeing how YouTube Live interviews can work well as part of your marketing strategy.<\/p>\n

Broadcast live events<\/strong><\/h2>\n

Broadcasting live events is one way of developing your business\u2019 storytelling capacity. Consumers are naturally enticed by a good storyline and content structure<\/strong>. Inviting them to be part of your company\u2019s event, at least virtually, makes them feel more connected to your brand.
\nUse the platform to act as your viewers\u2019 ears and eyes by moving around and showing them what they\u2019re actually interested\u00a0 in
\nExamples of relevant company events<\/a> you could showcase are press meet-ups, product or service launches, and on-the-ground campaign executions.<\/p>\n

Feature product\/service demos<\/strong><\/h2>\n

Featuring product or service demonstrations via YouTube Live is as straightforward as it sounds. It puts the spotlight on what you\u2019re selling, thus increasing the likelihood that more customers will be enticed to try it.
\nThis also gives you the opportunity to get creative in presenting your product or service<\/a>, which can create buzz or even viral<\/em>\u00a0outcomes if cleverly executed.
\ngood example of a compelling product demonstration on video would be this quick\u00a0Volvo ad featuring Jean Claude Van Damme:
\n