YouTube is basically essential for businesses, especially for digital marketing teams. And you have no other option than to seek more visibility for your YouTube videos.<\/p>\n\n\n\n
So, how to promote your YouTube channel and take your YouTube marketing strategy to a new level?<\/p>\n\n\n\n
In this article, you’ll find 7 proven tactics to improve your YouTube marketing, create Google-friendly content, and double subscribers to your YouTube channel.<\/p>\n\n\n\n
1. Make Compelling Video Titles<\/h2>\n\n\n\n
The first step in our YouTube marketing guide is to optimize your video title.<\/p>\n\n\n\n
No matter how good your video looks, it’s useless if no one clicks on it. So it’s imperative that you optimize your video titles to bring in viewers.<\/p>\n\n\n\n
Here are some useful tips for creating the perfect video title for greater reach:<\/p>\n\n\n\n
- \n
- The YouTube SEO starts with finding the right keywords<\/strong>: Keywords in the title tell Google crawlers what your video is about. And good keywords also tell your viewers what they can expect, so it’s a win\/win.<\/li>\n<\/ul>\n\n\n\n
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- Keep the title short.<\/strong> The ideal length of video titles shouldn’t exceed 60 characters. Readers should see the whole title in a glance.<\/li>\n<\/ul>\n\n\n\n<\/figure>\n\n\n\n
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- Create clear and descriptive titles.<\/strong> Don’t force viewers to figure it out. Let readers know what the video is about.<\/li>\n<\/ul>\n\n\n\n<\/figure>\n\n\n\n
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- Tell readers why they need to watch the video.<\/strong> They need a reason to spend their time and view the content. They want to know how they will benefit from it.<\/li>\n<\/ul>\n\n\n\n<\/figure>\n\n\n\n
Use this formula to come up with a good video title:<\/p>\n\n\n\n
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- Identify a central idea of your video<\/li>\n\n\n\n
- Search for short and descriptive keyword phrases that address this theme<\/li>\n\n\n\n
- YouTube SEO: Find the rights keywords for your video title.<\/li>\n\n\n\n
- Choose a title which answers the most important question for viewers<\/li>\n<\/ol>\n\n\n\n
Useful resources<\/strong><\/h3>\n\n\n\n
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- Use the SE Ranking keyword suggestion tool<\/a> to do keyword research<\/li>\n\n\n\n
- CoSchedule Headline Analyzer<\/a> helps you analyze your titles<\/li>\n\n\n\n
- Check out what\u2019s trending on YouTube<\/a> to see other good titles<\/li>\n\n\n\n
- YouTube SEO: How to Rank your YouTube Videos<\/a><\/li>\n<\/ul>\n\n\n\n
2. Create Perfect YouTube Thumbnails<\/h2>\n\n\n\n
The second step in this YouTube marketing guide is to create good thumbnails.<\/p>\n\n\n\n
Effective YouTube thumbnails make users click right away<\/strong> and make your YouTube channel more recognizable. Thumbnails should be relevant to the video’s content and title.<\/p>\n\n\n\n
Include short descriptions and relevant images in your thumbnails to help people understand what your YouTube video is about. Here is how Amerisleep<\/a> does that:<\/p>\n\n\n\n
<\/figure>\n\n\n\nCatch the interest of people and tell a story using your thumbnails<\/strong>. You should make them wonder what happens next.<\/p>\n\n\n\n
Ideally, your title and YouTube thumbnail will tell a complementary story together.<\/p>\n\n\n\n
Here are some useful tips for custom thumbnails<\/a>:<\/p>\n\n\n\n
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- Use standard video sizes<\/strong> – 1280\u00d7720 or 1920\u00d71080. Smaller sizes can look blurry.<\/li>\n\n\n\n
- Use only high-quality images<\/strong>.<\/li>\n\n\n\n
- Include the video title on your thumbnail<\/strong> as it helps attract more views.<\/li>\n\n\n\n
- Image formats should be JPG, PNG, GIF, BMP, or TIF<\/strong>.<\/li>\n\n\n\n
- Use the 16:9 aspect ratio<\/strong> that works best for YouTube players.<\/li>\n\n\n\n
- Keep a consistent look<\/strong> and adhere to this style to all your thumbnails.<\/li>\n\n\n\n
- Use emotion<\/strong>. Include exciting faces and focus on the eyes.<\/li>\n<\/ol>\n\n\n\n
<\/figure>\n\n\n\nUseful resources:<\/h3>\n\n\n\n
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- Use Photoshop<\/a> to customize thumbnails.<\/li>\n\n\n\n
- If you want to know how well your thumbnails will work, you can test them using AdWords<\/a>.<\/li>\n<\/ul>\n\n\n\n
<\/figure>\n\n\n\n3. Limit your YouTube Videos to Under 5 Minutes<\/h2>\n\n\n\n
The third step in our YouTube marketing guide is to optimize video length.<\/p>\n\n\n\n
If you want to get the most out of your videos, focus on their total watch time. Based on the Comscore survey<\/a>, the duration of the majority of the YouTube videos is about 5 minutes.<\/p>\n\n\n\n
If you create long videos by just repeating yourself, it won’t help. People need a good reason to be interested in your YouTube video<\/strong>. You can experiment with video length to figure out what works best for maximum engagement.<\/p>\n\n\n\n
Here are a few tips you should follow:<\/p>\n\n\n\n
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- Create high-quality content in each YouTube video<\/li>\n\n\n\n
- Optimize your videos to be under 5 minutes<\/li>\n\n\n\n
- Make them interesting, informative and short<\/li>\n<\/ul>\n\n\n\n
Useful resources<\/strong><\/h3>\n\n\n\n
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- Use YouTube Analytics<\/a> to view what\u2019s working for your channel and get deeper insights into views, subscribers, watch time, and more.<\/li>\n<\/ul>\n\n\n\n
4. Brand Your YouTube Channel<\/strong><\/h2>\n\n\n\n
The fourth step of our YouTube marketing guide is to make your brand visually appealing.<\/p>\n\n\n\n
BBranding your YouTube channel is the next thing you should do to make it visually attractive and encourage visitors to take you seriously. It helps you increase brand awareness<\/a> and spend more time with your audience.<\/p>\n\n\n\n
Here is a good example of branded YouTube channel at Work Examiner<\/a>:<\/p>\n\n\n\n
<\/figure>\n\n\n\nUse your company logo for your YouTube channel<\/strong>. If you’re an independent video blogger, you can use your headshot instead of a logo.<\/p>\n\n\n\n
To help people find you, add titles and descriptions to your videos. On top of the banner image, you also can include links to your website and social media<\/strong>.<\/p>\n\n\n\n
If you talk about a certain product in your YouTube video, you can also use self-branded overlays. Many people don’t know about these, but they give you a chance to retain people when they watch your videos.<\/p>\n\n\n\n
<\/figure>\n\n\n\nAs well as creating visual branding, it’s important to make an informative and relevant bio about your company or your personality<\/strong>. Let people know what interests and inspire you. Make it short and engaging.<\/p>\n\n\n\n
Here is a good example from Injury Trial Lawyers, APC<\/a>:<\/p>\n\n\n\n
<\/figure>\n\n\n\nUseful resources<\/strong><\/h3>\n\n\n\n
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- Use Bannersnack<\/a> to create online banner covers for your YouTube channel.<\/li>\n<\/ul>\n\n\n\n
5. Include Calls-to-Action (CTAs)<\/strong><\/h2>\n\n\n\n
The fifth step in our YouTube marketing guide is to include CTAs in your YouTube videos.<\/p>\n\n\n\n
Adding calls to action to your videos will help you create more engagement<\/a> on YouTube. They can also be irritating, so try to use them in the right way.<\/p>\n\n\n\n
No matter what goals you have, to get more likes or more subscribers, be clear and concise about key actions people need to take<\/strong>.<\/p>\n\n\n\n
You can add your website link or ask for subscribers to your channel within the video or at the end to help people understand the next step.<\/p>\n\n\n\n
If your goal is to attract a lot of subscribers, try to do it smartly. Your efforts will be rewarded in the long run.<\/p>\n\n\n\n
<\/figure>\n\n\n\n6. Share Videos via Social Media<\/strong><\/h2>\n\n\n\n
The sixth step in our YouTube marketing guide is to master sharing on social media.<\/p>\n\n\n\n
Sharing your videos on social media is fundamental if you want to grow your YouTube channel. As a savvy marketer, it’s important not only to publish your latest videos on social media but also to be active in social communities and groups.<\/p>\n\n\n\n
Each social platform has its own culture, and you need to figure out which one is best for you and where your efforts will be appreciated.<\/p>\n\n\n\n
<\/figure>\n\n\n\nUse the following effective tips to promote your videos:<\/p>\n\n\n\n
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- Add your YouTube video to SlideShare presentations<\/li>\n\n\n\n
- Share your YouTube video on Pinterest and Twitter<\/li>\n\n\n\n
- Make a mini promo video on your Facebook page and link back to your original YouTube video<\/li>\n\n\n\n
- Integrate your videos into your blog content<\/li>\n\n\n\n
- Publish your videos on Scoop.it<\/li>\n\n\n\n
- Promote and share your videos on relevant Facebook, Google+, LinkedIn groups, and communities<\/li>\n\n\n\n
- Include your videos in guest posts on related websites<\/li>\n\n\n\n
- Add your YouTube channel to your Instagram<\/a> bio<\/li>\n\n\n\n
- Use Reddit for getting YouTube views<\/li>\n<\/ul>\n\n\n\n
Useful resources<\/strong><\/h3>\n\n\n\n
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- Use the SE Ranking social management tool<\/a> to upload, schedule and share your videos on your social networks.<\/li>\n\n\n\n
- YouTube APIs<\/a> let you create YouTube badges for your website to increase visibility and link back to your channel.<\/li>\n\n\n\n
- Boosterberg<\/a> helps automatically evaluate and promote your videos that create much value on Facebook.<\/li>\n<\/ul>\n\n\n\n
7. Work With Other YouTubers<\/strong><\/h2>\n\n\n\n
Step seven of our YouTube marketing guide is to collaborate with other YouTubers.<\/p>\n\n\n\n
\u0421ollaborative videos have become popular among content creators. It’s a good way to find a new audience and increase your subscriber base. It’s also a win\/win situation for you, your partner and your target audience.<\/p>\n\n\n\n
Collaborating with other influencers is a great social proof<\/em> move for your audience<\/strong>. Working with other well-known channels makes you look good by association.<\/p>\n\n\n\n
<\/figure>\n\n\n\nHere are a few ideas on how to do that:<\/p>\n\n\n\n
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- Interact with your audience<\/strong> and ask what else they want to watch in the comments.<\/li>\n\n\n\n
- Find YouTube influencers<\/a><\/strong> and other brands in your niche and make videos together.<\/li>\n\n\n\n
- Collaborate with brands and Youtubers<\/strong> that are more powerful than yours. The most powerful Youtubers work only with people they know well.<\/li>\n\n\n\n
- It is not obligatory to work only with one brand or a person. You can connect with a few at a time<\/strong> or even more.<\/li>\n\n\n\n
- Collaborate with <\/a>influencers from other social networks<\/strong>.<\/li>\n<\/ol>\n\n\n\n
Collaborating with other people has a lot of advantages as it helps you make solid relationships with brands and influencers<\/a> and grow your audience exponentially.<\/p>\n\n\n\n
Useful resources<\/strong><\/h3>\n\n\n\n
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- If you want to track a channel\u2019s size and audience on YouTube and figure out who has the same audience as you, you can use Social Blade<\/a>.<\/li>\n<\/ul>\n\n\n\n
Wrapping up<\/strong><\/h2>\n\n\n\n
- Find YouTube influencers<\/a><\/strong> and other brands in your niche and make videos together.<\/li>\n\n\n\n
- YouTube APIs<\/a> let you create YouTube badges for your website to increase visibility and link back to your channel.<\/li>\n\n\n\n
- Use Reddit for getting YouTube views<\/li>\n<\/ul>\n\n\n\n
- Use Bannersnack<\/a> to create online banner covers for your YouTube channel.<\/li>\n<\/ul>\n\n\n\n
- Use YouTube Analytics<\/a> to view what\u2019s working for your channel and get deeper insights into views, subscribers, watch time, and more.<\/li>\n<\/ul>\n\n\n\n
- If you want to know how well your thumbnails will work, you can test them using AdWords<\/a>.<\/li>\n<\/ul>\n\n\n\n
- Use only high-quality images<\/strong>.<\/li>\n\n\n\n
- CoSchedule Headline Analyzer<\/a> helps you analyze your titles<\/li>\n\n\n\n
- Use the SE Ranking keyword suggestion tool<\/a> to do keyword research<\/li>\n\n\n\n
- Tell readers why they need to watch the video.<\/strong> They need a reason to spend their time and view the content. They want to know how they will benefit from it.<\/li>\n<\/ul>\n\n\n\n
- Create clear and descriptive titles.<\/strong> Don’t force viewers to figure it out. Let readers know what the video is about.<\/li>\n<\/ul>\n\n\n\n
- Keep the title short.<\/strong> The ideal length of video titles shouldn’t exceed 60 characters. Readers should see the whole title in a glance.<\/li>\n<\/ul>\n\n\n\n
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