{"id":25981,"date":"2018-07-03T18:29:39","date_gmt":"2018-07-03T16:29:39","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=15193"},"modified":"2018-07-03T18:29:39","modified_gmt":"2018-07-03T16:29:39","slug":"ephemeral-content-strategy","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/ephemeral-content-strategy\/","title":{"rendered":"How to Create an Effective Ephemeral Content Strategy"},"content":{"rendered":"

Here\u2019s maybe the best paradox you\u2019ve ever heard: ephemeral content<\/a>\u00a0is here to stay<\/strong>.
\n\"ephemeral
\nAlthough individual pieces of ephemeral content are fleeting by nature, the trend is powerful and still gaining traction.
\nIn fact, the concept of elusive content is one of the biggest social media trends in 2018<\/a>.<\/p>\n

What is Ephemeral Content?<\/h2>\n

If you\u2019ve been trekking through the desert for the past few years, or you have other things to worry about besides trending web content, you may not have heard of ephemeral content.
\nThe concept was invented by Snapchat. Simply put, ephemeral content is any type of web content that has a limited life cycle<\/strong>. After the expiration date (often as short as 24 hours), the content simply disappears.
\n\"What<\/p>\n

Why Does It Work?<\/h2>\n

Or more importantly, why should your business invest time and money in creating marketing campaigns that last only 24 hours?
\n\"brand<\/a><\/span>