{"id":25993,"date":"2018-08-29T17:43:52","date_gmt":"2018-08-29T15:43:52","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=15588"},"modified":"2019-12-16T07:50:22","modified_gmt":"2019-12-16T07:50:22","slug":"influencer-brand-advocates","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/influencer-brand-advocates\/","title":{"rendered":"Organic Influencer Marketing: 4 Steps to Turn Them Into Brand Advocates"},"content":{"rendered":"\n
\"influencer<\/a><\/figure>\n\n\n\n

Did you know almost 1 in 2 consumers will believe anything<\/em>\u00a0an influencer says online?<\/p>\n\n\n\n

That\u2019s right. According to Nielsen\u2019s Global Trust Report<\/a>, a whopping 46% of us do.<\/p>\n\n\n\n

While still considered a new strategy,\u00a0many brands are already mastering and benefiting from influencer marketing<\/strong>. In fact, most businesses using an influencer marketing strategy see a 7 fold increase in their ROI<\/a>.<\/p>\n\n\n\n

In 2017 alone, brands spent over 2 billion dollars<\/a>\u00a0to have influencers to advertise their products and services online(it is predicted to reach $10B by 2020<\/a>). This marketing strategy pays off in most cases, but it can get very, very expensive.<\/em><\/p>\n\n\n\n

For average and smaller-sized companies, they simply can\u2019t afford to spend thousands on a tweet or on an Instagram post. They likely won\u2019t have access to popular and highly coveted influencers.<\/strong>\u00a0In fact, they might not have access to work with any kind of influencers if they have no budget at all.<\/p>\n\n\n\n

So how can they make influencer marketing work for them?<\/p>\n\n\n\n

The solution is to build an organic influencer marketing strategy<\/strong>. Here, the objective is to get influencers to interact with their brand genuinely, without having to pay them.<\/p>\n\n\n\n

This may sound a lot like brand advocacy marketing, but you will discover that there are some key differences.<\/p>\n\n\n\n

Influencers vs. brand advocates vs. organic influencer marketing<\/strong><\/h2>\n\n\n\n

In order to know if an organic influencer strategy is for your business, you need to understand differences between influencers, brand advocates, and organic influencers:
\nInfluencers:<\/strong>
\n\u201cInfluencers<\/a><\/em> are social media content creators who are often dedicated to a niche market. We call them so because their voices are carefully listened to by their loyal followers.<\/em>\u201d They are usually compensated by money or other benefits to promote a brand. There are two main types of \u2018influencers\u2019.<\/p>\n\n\n\n