{"id":25996,"date":"2018-09-06T17:41:13","date_gmt":"2018-09-06T15:41:13","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=15630"},"modified":"2025-03-07T20:26:03","modified_gmt":"2025-03-07T20:26:03","slug":"monetize-social-media-presence","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/","title":{"rendered":"How to Monetize Your Brand's Social Media Presence"},"content":{"rendered":"\n

The end goal of every business is generating revenue. And your social media posts are just one more way of doing exactly that.<\/p>\n\n\n\n

In this article we\u2019ll teach you how to maximize the potential of your social media presence and turn it into a real revenue stream – without needing to invest heavily into gaining thousands of followers.<\/p>\n\n\n\n

Too often, companies get hung up on building their follower count. Of course your social media reach is important, but it isn\u2019t an excuse to pass up monetizing right now.<\/p>\n\n\n\n

While there are those who would counter that the main purpose of social media is communication and not monetization, our experience is that with good content and the right approach, the ceiling is sky-high for customer engagement and attention.<\/p>\n\n\n\n

You can drive traffic to your website with social media, create premium content that only you<\/em> specialize in, or even become an affiliate, marketing other brands’ products to your own audience.<\/p>\n\n\n\n

Facebook and Instagram have even started baking storefront and marketplace functionality into their platforms, further lowering the barrier to entry for monetization. So how do you get started? Let\u2019s take a look.
<\/a><\/p>\n\n\n\n

Tip #1: Embrace Video Content as the New Standard<\/h2>\n\n\n\n

According to Cisco, 82% of all consumer IP traffic<\/a> by 2021 will be video traffic. It\u2019s also been found that online shoppers who view demo videos are almost twice as likely to purchase products compared to non-viewers.<\/p>\n\n\n\n

Video is going to be the king of marketing for the foreseeable future<\/strong>. <\/p>\n\n\n\n

It\u2019s clear that businesses are going to have to rethink how they make use of video content. Text and image content will still be heavily used, but we believe they\u2019re going to be there to supplement the main course of video.
\"video
Here\u2019s the type of content which will have the greatest impact on your ROI:<\/p>\n\n\n\n

Interviews<\/h3>\n\n\n\n

Even just a short clip with an expert in your field of business can give you a good level of credibility and trustworthiness. Let them talk about why your product works and what\u2019s good about it.<\/p>\n\n\n\n

People love listening to others who have authority and knowledge – make use of that fact!<\/p>\n\n\n\n

Instructional & Educational Videos<\/h3>\n\n\n\n

The more a customer understands your product or service, the more likely they are to make use of it. <\/p>\n\n\n\n

Instagram Reels or TikTok<\/a> is a great place for long-form content like this – it\u2019s intrinsically linked to your Instagram page so if you already have a solid core following there, getting them to watch your content is much easier than getting them to watch on a different website or app.<\/p>\n\n\n\n

Tip #2: Create Your Community<\/h2>\n\n\n\n

People love exclusivity and they love being part of a club. <\/p>\n\n\n\n

Turning your brand\u2019s followers into a loyal audience<\/a> not only ensures that they\u2019ll be first in line to buy what you have to offer, they\u2019ll also advertise for you to their own followers. That kind of social proof and word of mouth is like pure gold for your marketing efforts.<\/p>\n\n\n\n

You only have to look towards the approach of brands such as Balmain. Its social media team actively communicates with the \u201cBalmain Army,\u201d a thriving community.
\"balmain
Give your followers the chance of early access to your products through raffles, deals, or contests, and they\u2019re much more likely to engage with you and the rest of the community you\u2019ve built.<\/p>\n\n\n\n

Limited-time offers for your specific audience also creates a sense of urgency that pays dividends for your conversion rates. Give people deals to talk about and they\u2019ll spread the news around to everyone they think might be interested -which just gives you an even bigger audience. <\/p>\n\n\n\n

Brand advocates<\/a> barely cost you anything, and they\u2019re first in line for your business.
One added benefit of using social media exclusive deals and incentives is that they\u2019re easy to measure. You can track the success of your campaign and easily reward your audience for engaging with you and following you.<\/p>\n\n\n\n

Tip #3: Leverage Chat Functionality<\/h2>\n\n\n\n

Once people are interested in your company, your products, and your community, they\u2019re going to want to get in touch with you directly. While it\u2019s definitely possible to handle all customer chat requests by yourself if you have a very small home business, for most companies it\u2019s going to be nearly impossible to field all the questions that come in on a daily basis.<\/p>\n\n\n\n

With how connected people are these days, everyone absolutely loves messaging on social media and they\u2019ve come to expect near instantaneous feedback.
So what\u2019s the right play? If you don\u2019t have the funds to hire and train a large-scale dedicated customer service chat team, a great option is to set up a chat bot to answer the most basic questions.<\/p>\n\n\n\n

At the very least, anyone messaging will receive a reply and the assurance that someone will get in touch with them. <\/p>\n\n\n\n

The longer you let those leads sit, the more likely they are to go cold.<\/p>\n\n\n\n

Instagram data shows that 80 million Instagram users follow at least one business<\/a>, and 200 million users visit business profiles every month. <\/p>\n\n\n\n

The key takeaway here is: every part of your social media chain is important. Your content draws people in, your community builds social proof, and your customer service can set you apart from your competitors.<\/p>\n\n\n\n

Tip #4: Put Your Store Front and Center on Social Media<\/h2>\n\n\n\n

If your customers don\u2019t want to bother going to another page or app just to buy your products, then you\u2019re going to have to bring your products closer to them – by selling directly on social media.<\/p>\n\n\n\n

Facebook and Instagram already have this feature available; you just have to set it up. <\/p>\n\n\n\n

You\u2019ve probably already seen bigger brands taking this approach: their Instagram posts and Stories are set up with product details, images, and a purchase link – all the user has to do is click on the shopping bag icon in the post and from there it\u2019s a short hop towards a sale.<\/p>\n\n\n\n

Facebook storefronts are a simple enough addition to a company\u2019s page, and items can either link to products on Facebook or on the company\u2019s website.<\/p>\n\n\n\n

\"instagram<\/p>\n\n\n\n

Tip #5: Piggyback Off of Others<\/h2>\n\n\n\n

While it makes sense to push your own products and services, you also don\u2019t have to limit yourself to that. Whether or not you have your own products to offer, it\u2019s worth it to sign up for affiliate programs with the likes of big retailers like Amazon or Rakuten.<\/p>\n\n\n\n

Affiliate programs are a sales model that\u2019s become very popular – it gives you a huge swathe of products to talk about (so long as they aren\u2019t from competitors). When holidays or special occasions come around, even if you don\u2019t have any products you can push, you can still post an affiliate link along with your own written content.<\/p>\n\n\n\n

With an engaged audience (using viral captions for instagram<\/a>) and an active community, you can make a surprising amount of revenue just from affiliate links – you just have to make sure that your product choices are all on-brand.<\/p>\n\n\n\n

Final words<\/strong><\/h2>\n\n\n\n


To sum up, monetizing your brand’s social media presence is a powerful approach to generate revenue and enhance your online visibility. <\/p>\n\n\n\n

It’s vital to create a customized strategy that aligns with your brand, target audience, and objectives, ensuring a consistent and genuine online presence. By employing thoughtful planning, creativity, and consistent effort, monetizing your brand’s social media presence has the potential to greatly contribute to your business’s growth and profitability in the digital realm.<\/p>\n\n\n\n

Finally, establish your brand voice<\/a> so that your approach and aesthetic are consistent across all platforms. Combine our tips with further knowledge of current digital trends in marketing, and you\u2019re sure to have a leg up on the competition.
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The end goal of every business is generating revenue. And your social media posts are just one more way of doing exactly that. In this article we\u2019ll teach you how to maximize the potential of your social media presence and turn it into a real revenue stream – without needing to invest heavily into gaining … Continue reading How to Monetize Your Brand's Social Media Presence<\/span><\/a><\/p>\n","protected":false},"author":203,"featured_media":28505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328],"tags":[],"class_list":["post-25996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"acf":[],"yoast_head":"\n5 Tips to Make Money From Your Brand's Social Media Presence<\/title>\n<meta name=\"description\" content=\"Social media is vital for modern businesses. For service and sales, these platforms are great. But you can also monetize your brand's social presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips to Make Money From Your Brand's Social Media Presence\" \/>\n<meta property=\"og:description\" content=\"Social media is vital for modern businesses. For service and sales, these platforms are great. But you can also monetize your brand's social presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-06T15:41:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T20:26:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-to-Monetize-Your-Brands-Social-Media-Presence-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natasha Ponomaroff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natasha Ponomaroff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/\"},\"author\":{\"name\":\"Natasha Ponomaroff\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/882db1e958c024cacb85473f86bf2d01\"},\"headline\":\"How to Monetize Your Brand's Social Media Presence\",\"datePublished\":\"2018-09-06T15:41:13+00:00\",\"dateModified\":\"2025-03-07T20:26:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/\"},\"wordCount\":1324,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/How-to-Monetize-Your-Brands-Social-Media-Presence-small.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/\",\"name\":\"5 Tips to Make Money From Your Brand's Social Media Presence\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/How-to-Monetize-Your-Brands-Social-Media-Presence-small.jpg\",\"datePublished\":\"2018-09-06T15:41:13+00:00\",\"dateModified\":\"2025-03-07T20:26:03+00:00\",\"description\":\"Social media is vital for modern businesses. For service and sales, these platforms are great. But you can also monetize your brand's social presence.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/How-to-Monetize-Your-Brands-Social-Media-Presence-small.jpg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/How-to-Monetize-Your-Brands-Social-Media-Presence-small.jpg\",\"width\":620,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/monetize-social-media-presence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/social-media-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Monetize Your Brand's Social Media Presence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Media Monitoring\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/882db1e958c024cacb85473f86bf2d01\",\"name\":\"Natasha Ponomaroff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b08e9fe338ece4d4ab621644f08b58bab287d915560a64c921290c305c35f59?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b08e9fe338ece4d4ab621644f08b58bab287d915560a64c921290c305c35f59?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b08e9fe338ece4d4ab621644f08b58bab287d915560a64c921290c305c35f59?s=96&d=mm&r=g\",\"caption\":\"Natasha Ponomaroff\"},\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/author\\\/natasha-ponomaroff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Tips to Make Money From Your Brand's Social Media Presence","description":"Social media is vital for modern businesses. For service and sales, these platforms are great. But you can also monetize your brand's social presence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/","og_locale":"en_US","og_type":"article","og_title":"5 Tips to Make Money From Your Brand's Social Media Presence","og_description":"Social media is vital for modern businesses. For service and sales, these platforms are great. But you can also monetize your brand's social presence.","og_url":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/","og_site_name":"Mention","article_published_time":"2018-09-06T15:41:13+00:00","article_modified_time":"2025-03-07T20:26:03+00:00","og_image":[{"width":620,"height":400,"url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-to-Monetize-Your-Brands-Social-Media-Presence-small.jpg","type":"image\/jpeg"}],"author":"Natasha Ponomaroff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Natasha Ponomaroff","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/#article","isPartOf":{"@id":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/"},"author":{"name":"Natasha Ponomaroff","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/882db1e958c024cacb85473f86bf2d01"},"headline":"How to Monetize Your Brand's Social Media Presence","datePublished":"2018-09-06T15:41:13+00:00","dateModified":"2025-03-07T20:26:03+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/"},"wordCount":1324,"commentCount":0,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-to-Monetize-Your-Brands-Social-Media-Presence-small.jpg","articleSection":["Social Media"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/","url":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/","name":"5 Tips to Make Money From Your Brand's Social Media Presence","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-to-Monetize-Your-Brands-Social-Media-Presence-small.jpg","datePublished":"2018-09-06T15:41:13+00:00","dateModified":"2025-03-07T20:26:03+00:00","description":"Social media is vital for modern businesses. For service and sales, these platforms are great. But you can also monetize your brand's social presence.","breadcrumb":{"@id":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-to-Monetize-Your-Brands-Social-Media-Presence-small.jpg","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-to-Monetize-Your-Brands-Social-Media-Presence-small.jpg","width":620,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/en\/blog\/monetize-social-media-presence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/en\/"},{"@type":"ListItem","position":2,"name":"Social Media","item":"https:\/\/mention.com\/en\/blog\/category\/social-media-marketing\/"},{"@type":"ListItem","position":3,"name":"How to Monetize Your Brand's Social Media Presence"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Media Monitoring","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/882db1e958c024cacb85473f86bf2d01","name":"Natasha Ponomaroff","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/5b08e9fe338ece4d4ab621644f08b58bab287d915560a64c921290c305c35f59?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5b08e9fe338ece4d4ab621644f08b58bab287d915560a64c921290c305c35f59?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5b08e9fe338ece4d4ab621644f08b58bab287d915560a64c921290c305c35f59?s=96&d=mm&r=g","caption":"Natasha Ponomaroff"},"url":"https:\/\/mention.com\/en\/blog\/author\/natasha-ponomaroff\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/25996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/203"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=25996"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/25996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media\/28505"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=25996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=25996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=25996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}