{"id":26001,"date":"2018-10-01T15:45:34","date_gmt":"2018-10-01T13:45:34","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=15846"},"modified":"2025-01-10T11:02:20","modified_gmt":"2025-01-10T11:02:20","slug":"pr-tools","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/pr-tools\/","title":{"rendered":"18 PR Tools to Improve Your Brand Performance"},"content":{"rendered":"\n<p><strong>From the outside<\/strong>, PR may look like an <em>easy-peasy<\/em>&nbsp;job.<\/p>\n\n\n\n<p>After all, PR professionals talk to journalists, <a href=\"https:\/\/mention.com\/en\/blog\/social-media-influencers\/\">influencers,<\/a> bloggers or potential partners for a living. They also work on fun projects to generate buzz around their brands and get to celebrate when their press release gets picked up by large publications. Not too stressful, right?<\/p>\n\n\n\n<p>But,<strong>&nbsp;from the inside<\/strong>, PR looks more like this.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/everyday_pr_tools.gif\" alt=\"pr-tools-bag.gif\" class=\"wp-image-15827 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 275px; --smush-placeholder-aspect-ratio: 275\/275;\" \/><\/figure>\n<\/div>\n\n\n<p>Not only do they have to be all over the place, <strong>all the time,&nbsp;but <\/strong>PR Pros also face <em>many, many<\/em>&nbsp;challenges.<\/p>\n\n\n\n<p>These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Knowing everything people say about their brand and <a href=\"\/?page_id=22975\">what their competitors are doing<\/a><\/li>\n\n\n\n<li>Creating meaningful and evergreen content<\/li>\n\n\n\n<li>Identifying and building relationships with influential people<\/li>\n\n\n\n<li>Being ready to <a href=\"\">manage a PR crisis<\/a><\/li>\n\n\n\n<li>Being able to reach tight deadlines<\/li>\n<\/ul>\n\n\n\n<p>And the list goes on, and on, and <em>on<\/em>.<\/p>\n\n\n\n<p>On top of that, they are managing and liaising many moving parts, making their job <strong>one of the most challenging<\/strong> there is&nbsp;in the era of social media.<\/p>\n\n\n\n<p>In other words, PR professionals need all the help they can get &#8211; when it comes to tools.<\/p>\n\n\n\n<p>At Mention, we are very much aware of that &#8211; <a href=\"\/?page_id=8378\"><em>since many of our clients deal with these PR challenges every day. <\/em><\/a>We also manage our own PR so we know that it takes more than just sending press releases to get your brand out there.<\/p>\n\n\n\n<p>As we\u2019re always trying to improve our PR processes and to be more efficient, this drove us to test <em>many<\/em>&nbsp;tools. In this post, we&#8217;ll explore our results and <strong>tell you about 18 of the very best tools you should try to take your PR to the next level<\/strong>.<\/p>\n\n\n\n<p>We\u2019ll begin our list with<strong>&nbsp;time management and collaboration tools.<\/strong><\/p>\n\n\n\n<p><em>Note that most of the tools listed in this blog post are free to try.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Time and&nbsp;project management tools<\/h2>\n\n\n\n<p>Being organized is key to keeping your head above water when managing PR.<\/p>\n\n\n\n<p>If you haven\u2019t integrated them yet into your workflow, give tools such as&nbsp;<strong>Trello <\/strong>or <strong>Wrike<\/strong>&nbsp;a chance. In a nutshell, they help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>manage your workload<\/li>\n\n\n\n<li>collaborate with your teammates<\/li>\n\n\n\n<li>visualize the progress of the various projects you run<\/li>\n<\/ul>\n\n\n\n<p>They can help your team prioritize and manage multiple projects at the same time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trello<\/h3>\n\n\n\n<p>Trello is a simple but powerful tool that makes it easy to organize your projects.<\/p>\n\n\n\n<p>Trello lets you create <strong>Boards<\/strong>(view boards as the big picture), in which you create <strong>Cards<\/strong>&nbsp;(or projects).<\/p>\n\n\n\n<p>For each card, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assign teammates.<\/li>\n\n\n\n<li>Set deadlines.<\/li>\n\n\n\n<li>Attach files.<\/li>\n\n\n\n<li>Define tags.<\/li>\n\n\n\n<li>Integrate checklists to keep track of the different steps of a project.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/trello_gif_pr_tools.gif\" alt=\"pr-tools-trello.gif\" class=\"wp-image-15840 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 506px; --smush-placeholder-aspect-ratio: 506\/256;\" \/><\/figure>\n<\/div>\n\n\n<p>You can also use it as a checklist, share it with co-workers to have an overview of a project, or share it with clients.<\/p>\n\n\n\n<p>Trello is <em>a must-have<\/em>&nbsp;to run and manage small projects.<\/p>\n\n\n\n<p>Try it and <a rel=\"noopener noreferrer\" href=\"https:\/\/trello.com\/\" target=\"_blank\">see for yourself<\/a>!<\/p>\n\n\n\n<p>Now, to run larger, longer and more complex projects, you may want to think of a more sophisticated tool.<\/p>\n\n\n\n<p>A tool like Wrike.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wrike<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/wrike_gif_pr_tools.gif\" alt=\"pr-tools-wrike.gif\" class=\"wp-image-15830 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 533px; --smush-placeholder-aspect-ratio: 533\/194;\" \/><\/figure>\n<\/div>\n\n\n<p><em>Wrike<\/em>&nbsp;is like Trello on steroids. It comes with very interesting <em>project management <\/em>features.<\/p>\n\n\n\n<p>It includes, among other things, Gantt Charts, a workload view, and a dedicated analytics tab to monitor the efficiency of your team.<\/p>\n\n\n\n<p>You can <a rel=\"noopener noreferrer\" href=\"https:\/\/www.wrike.com\/\" target=\"_blank\">try Wrike for&nbsp;free<\/a>&nbsp;for 14 days.<\/p>\n\n\n\n<p>Now, let\u2019s see the 16 other tools you can try to boost your PR performance(and <em>ease<\/em>&nbsp;your day-to-day workload).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Website analysis and SEO tools<\/h2>\n\n\n\n<p>Your PR content&nbsp;may be the best there is, but if it\u2019s not optimized for SEO purposes, no one will read it past your social media push campaigns.<\/p>\n\n\n\n<p>Fortunately, tools exist to help us and improve our SEO ranking, via thorough keyword, market, and competitive analysis.<\/p>\n\n\n\n<p>I shortlisted 2 tools you should consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ahrefs<\/strong><\/li>\n\n\n\n<li><strong>SemRush<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ahrefs and&nbsp;SEMRush<\/h3>\n\n\n\n<p>I combined the presentation of these two tools since they&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/comparisons.financesonline.com\/ahrefs-vs-semrush\" target=\"_blank\">cover the same areas<\/a>.<\/p>\n\n\n\n<p><strong>They help marketing and PR pros to understand&nbsp;their data and to make better use of it. This includes learning:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is sending them backlinks?<\/li>\n\n\n\n<li>How are their competitors doing?<\/li>\n\n\n\n<li>Which keywords are they referenced to?<\/li>\n\n\n\n<li>Which keywords should they focus on in the future?<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/ahref_gif_pr_tools.gif\" alt=\"pr-tools-ahrefs.gif\" class=\"wp-image-15844 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/353;\" \/><\/figure>\n<\/div>\n\n\n<p>These tools provide you with key insights to set a direction for your search engine strategy and your future communications.<\/p>\n\n\n\n<p>Ahrefs and SEMRush swiss army knives for PR and marketing professionals. They are not perfect, but they can strengthen the core of your online presence: your website.<\/p>\n\n\n\n<p>Give both a try!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Try Ahrefs for 7 days<\/a>(1$ a day)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Try SemRush for free<\/a><\/li>\n<\/ul>\n\n\n\n<p>Next, I\u2019ll talk about PR <a href=\"https:\/\/mention.com\/en\/blog\/improve-online-reputation\/\" target=\"_blank\" rel=\"noopener noreferrer\">monitoring tools<\/a>&nbsp;that help you stay in the know and get actionable data about your market as a whole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Monitoring and content curation tools<\/h2>\n\n\n\n<p>As I mentioned earlier, <strong>PR pros&nbsp;have more than one arrow in their bow<\/strong>.<\/p>\n\n\n\n<p>Understanding their market is one of them.<\/p>\n\n\n\n<p>As a PR professional, a significant part of your job is to <strong>reach out to journalists, influencers, &nbsp;bloggers and potential business partners.&nbsp;<\/strong>Yet, if you want them to write back, you first need to know who they are, what they like, where they post, and etc.<\/p>\n\n\n\n<p>This is information you can only get using an advanced <a rel=\"noopener noreferrer\" href=\"https:\/\/mention.com\/en\/\" target=\"_blank\">online monitoring tool like Mention<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mention<\/h3>\n\n\n\n<p>Each day, thousands of marketing and PR professionals use Mention to monitor&nbsp;their brand, products, and competition in <em>real-time<\/em>, both on traditional and social media.<\/p>\n\n\n\n<p>In short, Mention can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track your brand and your competitors both on traditional and social media<\/li>\n\n\n\n<li>Identify and pick up on trends before they go mainstream<\/li>\n\n\n\n<li>Identify and defuse potential PR crises<\/li>\n\n\n\n<li>Reach out to influencers in your market<\/li>\n\n\n\n<li>Generate reports to understand your work better and share your results with stakeholders<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/mention_gif_pr_tools.gif\" alt=\"pr-tools-mention.gif\" class=\"wp-image-15826 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/393;\" \/><\/figure>\n<\/div>\n\n\n<p>But don\u2019t take my word for it. Instead, here&nbsp;are <a rel=\"noopener noreferrer\" href=\"https:\/\/www.g2crowd.com\/products\/mention\/reviews\" target=\"_blank\">hundreds of user reviews<\/a>&nbsp;to make up your mind about Mention.<\/p>\n\n\n\n<p>You can try Mention for free <a rel=\"noopener noreferrer\" href=\"https:\/\/mention.com\/en\/\" target=\"_blank\">here<\/a>, or request for a demo if you\u2019d like a personalized presentation of how the tool can help you kick your PR strategy.<\/p>\n\n\n\n<p>Now, listening is also about evaluating the type of contents your audience reacts to the most, something Buzzsumo does particularly well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Buzzsumo<\/h3>\n\n\n\n<p>BuzzSumo is a content research and monitoring tool that helps you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify the most shared content<\/strong>\u00a0on social media related to a specific topic or keywords<\/li>\n\n\n\n<li><strong>Find influencers<\/strong>\u00a0related to particular topics or keywords<\/li>\n\n\n\n<li><strong>Set alerts<\/strong>\u00a0based on keywords, brands, specific links, authors or domain names<\/li>\n\n\n\n<li><strong>Track competitors<\/strong>\u00a0and benchmark their content<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/buzzsumo_gif_pr_tools.gif\" alt=\"pr-tools-buzzsumo.gif\" class=\"wp-image-15843 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 420px; --smush-placeholder-aspect-ratio: 420\/250;\" \/><\/figure>\n<\/div>\n\n\n<p>\u201c<em>I love the ease of use and the immediate value I get from using the product. I can search for terms\/phrases and identify content that&#8217;s performing well in a niche or with an audience. Likewise, I love how simple and compelling BuzzSumo&#8217;s data displays<\/em>.\u201d-<strong>Rand Fishkin<\/strong>, Founder of Moz.<\/p>\n\n\n\n<p>You can <a rel=\"noopener noreferrer\" href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\">try Buzzsumo for free<\/a>.<\/p>\n\n\n\n<p>Let\u2019s take a quick step back from the <em>digital<\/em>&nbsp;world.<\/p>\n\n\n\n<p>Nowadays, almost nothing happens without the Internet knowing about it.<\/p>\n\n\n\n<p>But if you have been doing PR for at least 10 years now, you must be very familiar with collecting <strong>press clippings. <\/strong><\/p>\n\n\n\n<p>With most of the noise now happening online, a press clipping tool is <em>not <\/em>as essential as it used to be, but you need one if you want to keep track of what\u2019s being said about your brand and market offline.<\/p>\n\n\n\n<p>For this, you have Kantar Media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kantar Media<\/h3>\n\n\n\n<p>Kantar Media is one of the most comprehensive press clipping tools there is.<\/p>\n\n\n\n<p>With Kantar Media, you get notified every time your brand appears in print, is mentioned on the radio or on TV.<\/p>\n\n\n\n<p>That being said, when online monitoring tools algorithms can report mentions in <em>real-time<\/em>, struggle free, press clipping requires human work. Which means it is <strong>quite expensive and does not notify you in real-time<\/strong>.<\/p>\n\n\n\n<p>In my experience, you can be notified <em>days<\/em>&nbsp;after being mentioned. What&#8217;s more, their user interface doesn&#8217;t really compare to other more sophisticated tools out there.<\/p>\n\n\n\n<p>Kantar does not offer any free trial, but you can, however, <a rel=\"noopener noreferrer\" href=\"https:\/\/www.kantarmedia.com\" target=\"_blank\">ask for a demo of the tool<\/a>.<\/p>\n\n\n\n<p>The next set of tools will help you to create powerful and evergreen content to get the attention of the people you reach out to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content creation tools<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/wall_gif_pr_tools.gif\" alt=\"wall gif pr tools\" class=\"wp-image-15845 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/208;\" \/><\/figure>\n<\/div>\n\n\n<p>If you believe you receive too many emails to get things done during the day, think about journalists and influencers for a second.<\/p>\n\n\n\n<p><strong>Most of them receive hundreds of pitches every single day.<\/strong><\/p>\n\n\n\n<p>You need your content to stand out in their inbox. Otherwise, you don\u2019t stand a chance.<\/p>\n\n\n\n<p><strong>Relax. We\u2019ve all been there<\/strong>.<\/p>\n\n\n\n<p>I identified 3 tools designed to help you share your ideas in a powerful, yet simpler manner.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write convincing headlines with CoSchedule<\/li>\n\n\n\n<li>Write simple and powerful pitches with Hemingway<\/li>\n\n\n\n<li>Promote your content in a smart and catchy manner with PlayPlay<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">CoSchedule &#8211; Headline analyzer<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/CoSchedule_gif_pr_tools.gif\" alt=\"pr-tools-coschedule.gif\" class=\"wp-image-15842 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/380;\" \/><\/figure>\n<\/div>\n\n\n<p>As a content marketer, when I\u2019m not promoting content, I\u2019m spending my time creating it.<\/p>\n\n\n\n<p>Believe it or not, I sometimes spend more time thinking of a catchy title than actually working on a piece. And to tell you the truth, I\u2019m still unsure&nbsp;about the title of this blog post as I\u2019m typing these lines.<\/p>\n\n\n\n<p>This is why I like and recommend CoSchedule\u2019s headline analyzer.<\/p>\n\n\n\n<p>In a matter of seconds, the tool analyzes your title suggestion and gives you tips to improve it.<\/p>\n\n\n\n<p>Before you start playing around with the tool, I also recommend that you look into these <a rel=\"noopener noreferrer\" href=\"https:\/\/cjrogers.com\/jon-morrows-52-headline-hacks\/3557\" target=\"_blank\">52 headline hacks<\/a>(from Jon Morrow).<\/p>\n\n\n\n<p>You can start <a rel=\"noopener noreferrer\" href=\"https:\/\/coschedule.com\/headline-analyzer\" target=\"_blank\">using Coschedule\u2019s headline analyzer for free<\/a>.<\/p>\n\n\n\n<p>Having a great title is only the first step. You also need a <em>killer<\/em>&nbsp;copy.<\/p>\n\n\n\n<p>For that, you need to look into using&nbsp;Hemingway.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Hemingway<\/em><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/poor_complicated_sentence_PR_tools.png\" alt=\"pr-tools-hemingway.gif\" class=\"wp-image-15836 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1029px; --smush-placeholder-aspect-ratio: 1029\/272;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/good_simple_sentence_PR_tools.png\" alt=\"good simple sentence PR tools\" class=\"wp-image-15832 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1029px; --smush-placeholder-aspect-ratio: 1029\/272;\" \/><\/figure>\n\n\n\n<p>I love Hemingway.<\/p>\n\n\n\n<p>As a non-native English speaker myself, I sometimes lack the vocabulary or can\u2019t come up with sleek ways to convey a simple idea.<\/p>\n\n\n\n<p>Let\u2019s take an example:<\/p>\n\n\n\n<p><u>Complicated sentence:<\/u><\/p>\n\n\n\n<p>When writing a press release, chances are you may use too many adverbs, passive voice sentences, and\/or are writing overcomplicated<em> sentences (just like this one). <\/em><\/p>\n\n\n\n<p><strong>Hemingway flagged this sentence as very hard&nbsp;to read.<\/strong><\/p>\n\n\n\n<p><u>Easy-to-read sentence<\/u>s.<br><em>Adverbs and passive voice sentences make it harder to read something.<\/em> <em>Hemingway helps you to keep your press releases short and simple.<\/em><\/p>\n\n\n\n<p>Always go for short and simple.<\/p>\n\n\n\n<p>Also, Hemingway flags the words to cut out from your pitch.<\/p>\n\n\n\n<p>And the best part of it is that Hemingway is <strong><a rel=\"noopener noreferrer\" href=\"http:\/\/www.hemingwayapp.com\/\" target=\"_blank\">completely free<\/a><\/strong>.<\/p>\n\n\n\n<p>Finally, once your story is out, you have to promote it!<\/p>\n\n\n\n<p>In the digital age, videos are the best way to get someone\u2019s attention&nbsp;on the web. Well, I tested(and approved) a very cool tool for you: PlayPlay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>PlayPlay<\/em><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/video_marketing_PR_tools.png\" alt=\"pr-tools-video.jpg\" class=\"wp-image-15839 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 788px; --smush-placeholder-aspect-ratio: 788\/165;\" \/><\/figure>\n<\/div>\n\n\n<p>Everybody is talking about <a rel=\"noopener noreferrer\" href=\"\" target=\"_blank\">video marketing<\/a>.<\/p>\n\n\n\n<p>There\u2019s a very good reason for that: <strong>it works!<\/strong><\/p>\n\n\n\n<p>Now, this is easier said than done.<\/p>\n\n\n\n<p>Creating quality video content requires a specific set of skills, resources, and costly equipment you may not have right now.<\/p>\n\n\n\n<p>Actually, you may not need them after all. I discovered PlayPlay a couple of weeks ago. It is a very simple, yet powerful tool you should try right now.<\/p>\n\n\n\n<p>Here\u2019s a video I created using the tool in about 10 minutes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The <a href=\"https:\/\/twitter.com\/hashtag\/AppleEvent?src=hash&amp;ref_src=twsrc%5Etfw\">#AppleEvent<\/a> is one of the most anticipated annual launches. How did it echo online? <a href=\"https:\/\/t.co\/IdBOLozjLc\">https:\/\/t.co\/IdBOLozjLc<\/a> <a href=\"https:\/\/t.co\/JmCOVJQubq\">pic.twitter.com\/JmCOVJQubq<\/a><\/p>&mdash; Mention (@Mention) <a href=\"https:\/\/twitter.com\/Mention\/status\/1045237783424577536?ref_src=twsrc%5Etfw\">September 27, 2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>You can <a rel=\"noopener noreferrer\" href=\"https:\/\/playplay.video\/\" target=\"_blank\">try PlayPlay for free right here<\/a>.<\/p>\n\n\n\n<p>I know a lot of businesses don\u2019t have the luxury to hire a design team to support marketing and communication activities. If this is you, take a look at the next section which is all about design tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design Tools<\/h2>\n\n\n\n<p>I will get right to the point.<\/p>\n\n\n\n<p>You don\u2019t need to master Photoshop or Illustrator to create beautiful invitations and press release templates. For that, there is Canva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Canva<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/Canva_gif_pr_tools.gif\" alt=\"pr-tools-canva.gif\" class=\"wp-image-15829 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/366;\" \/><\/figure>\n<\/div>\n\n\n<p>Canva is a very simple online design tool you can use to create beautiful things, without any particular design skills.<\/p>\n\n\n\n<p>According to their website, Canva offers more than 65,000 editable templates.<\/p>\n\n\n\n<p>Long story short: if you\u2019re looking for a specific template, chances are you\u2019ll find it on Canva.<\/p>\n\n\n\n<p>You can create a free account and start using <a rel=\"noopener noreferrer\" href=\"https:\/\/www.canva.com\/\" target=\"_blank\">Canva right now<\/a>.<\/p>\n\n\n\n<p>Just in case, here are 3 websites you should add to your bookmarks to include powerful pictures in your stories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unsplash and Pexels<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/unsplash_pexel_pr_tools.gif\" alt=\"pr-tools-unsplash.gif\" class=\"wp-image-15838 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/406;\" \/><\/figure>\n\n\n\n<p><em><a rel=\"noopener noreferrer\" href=\"https:\/\/unsplash.com\/\" target=\"_blank\">Unsplash<\/a>&nbsp;and <a rel=\"noopener noreferrer\" href=\"https:\/\/www.pexels.com\/\" target=\"_blank\">Pexels<\/a>&nbsp;<\/em>are two of the best free stock photo banks on the Internet.<\/p>\n\n\n\n<p>You will find them to be extra useful to bring your words to life.<\/p>\n\n\n\n<p><em>There are a lot of talented photographers on both of these websites. Don\u2019t forget to credit them when using their work \ud83d\ude09<\/em><\/p>\n\n\n\n<p>Now, it goes without saying that you get what you pay for. Free stock images are great, but if you want the very best, I recommend you take a look at Shutterstock.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shutterstock<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/Capture-d_e_cran-2018-09-27-a_-15.39.34.png\" alt=\"pr-tools-shutterstock.gif\" class=\"wp-image-15834 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1437px; --smush-placeholder-aspect-ratio: 1437\/518;\" \/><\/figure>\n\n\n\n<p><em>Shutterstock is a premium&nbsp;stock image bank. <\/em><\/p>\n\n\n\n<p>You can use it to download images, videos, vectors, illustrations or even music.<\/p>\n\n\n\n<p>It is <a rel=\"noopener noreferrer\" href=\"https:\/\/www.shutterstock.com\/subscribe\" target=\"_blank\">quite an expensive service<\/a>, but it\u2019s worth trying if you want your content to look perfect.<\/p>\n\n\n\n<p>At this point, you have everything you need to create relevant content.<\/p>\n\n\n\n<p><strong>Let\u2019s look at 4 key tools to try when distributing your PR content to the relevant people<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Distribution and performance measurement tools<\/h2>\n\n\n\n<p>Creating great content can be very time-consuming. Promoting it? Even more.<\/p>\n\n\n\n<p>In fact, Derek Halpern, Founder and CEO of Social Triggers recommends following the \u201c20\/80 Strategy\u201d to make the best out of your content.<\/p>\n\n\n\n<p>Spend 20% of your time creating content, then spend the remaining <strong>80% reaching out, promoting it<\/strong>.<\/p>\n\n\n\n<p>Now, an effective content promotion strategy is a targeted strategy. And I identified the right tools to do it.<\/p>\n\n\n\n<p>Starting with <strong>Mynewsdesk<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mynewsdesk<\/h3>\n\n\n\n<p>Mynewsdesk doesn\u2019t only cover PR distribution. This is the ideal tool to <strong>cover your entire digital PR workflow<\/strong>.<\/p>\n\n\n\n<p>Mynewsdesk addresses 4 crucial stages of a PR strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoring<\/strong>: with MND (Mynewsdesk), you get to know what\u2019s said about your brand both and traditional and social media.<\/li>\n\n\n\n<li><strong>Identifying<\/strong>: say goodbye to spreadsheets, side notes, and Rolodexes. Mynewsdesk comes with a journalists and influencers database you can filter through to reach out to those that are of interest to you. You can also out to journalists using their database and\/or upload your contacts on the platform and engage with them from one spot<\/li>\n\n\n\n<li><strong>Distributing<\/strong>: you can share your stories via email, Facebook and\/or Twitter from Mynewsdesk, and, attach files, images, <em>and<\/em>\u00a0videos to give weight to your message<\/li>\n\n\n\n<li><strong>Measuring<\/strong>: this is the most important part. How can you know if you\u2019re investing your time and money the right way if you have no way to measure your results? With MND, you can know exactly how many people read your emails, how many visited your newsroom, how long they stayed and which content they looked at<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/mynewsdesk_media_monitoring_pr_tools.gif\" alt=\"pr-tools-mynewsdesk.gif\" class=\"wp-image-15828 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/438;\" \/><\/figure>\n\n\n\n<p>\u201c<em>When you do PR, it\u2019s always been hard to have tangible results. With Mynewsdesk, I can see who read my email, follow them up, see how many people saw it, for how long. I can show these numbers to my boss and support the work that I do<\/em>.\u201d-<strong>Cathrine Stabel,<\/strong>&nbsp;PR and Corporate Communications Manager for L&#8217;Or\u00e9al Norway<\/p>\n\n\n\n<p>You can ask for a <a rel=\"noopener noreferrer\" href=\"https:\/\/www.mynewsdesk.com\/global\" target=\"_blank\">free trial of Mynewsdesk right here<\/a>.<\/p>\n\n\n\n<p>Another interesting platform for influencer outreach&nbsp;is Buzzstream.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BuzzStream<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/buzzstream_gif_pr_tools.gif\" alt=\"pr-tools-buzzsumo.gif\" class=\"wp-image-15831 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/457;\" \/><\/figure>\n<\/div>\n\n\n<p>BuzzStream is an <a href=\"https:\/\/mention.com\/en\/blog\/scalable-influencer-outreach-strategy\/\">influencer outreach<\/a> management platform.<\/p>\n\n\n\n<p>BuzzStream comes with prospect lists, lets you add contacts, and finds their contact information and metrics if\/when the information is public.<\/p>\n\n\n\n<p>This is a very useful tool that makes influencer outreach quick and easy. Also, it integrates with BuzzSumo.<\/p>\n\n\n\n<p>You can <a rel=\"noopener noreferrer\" href=\"https:\/\/www.buzzstream.com\/plans-pricing\" target=\"_blank\">try it free for 14 days<\/a>.<\/p>\n\n\n\n<p>To finish this PR toolbox list, I\u2019d like to introduce you to 2 very much-needed tools.<\/p>\n\n\n\n<p><strong>Hunter.io<\/strong>&nbsp;and <strong>Mailtrack.io<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hunter.io<\/h3>\n\n\n\n<p>As a PR professional, you&#8217;re constantly reaching out to relevant journalists, partners, and influencers to <strong>generate a positive buzz around your brand.<\/strong><\/p>\n\n\n\n<p>However, not everyone wants to share their contact information&nbsp;publicly, nor with outreach platforms,&nbsp;making it difficult to get in touch with them.<\/p>\n\n\n\n<p>On top of that, each business builds their email addresses in a specific way:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>{First}.{Last}@{Brand}.com<\/li>\n\n\n\n<li>{F}.{Last}@{Brand}.com<\/li>\n\n\n\n<li>{F}{Last}@{Brand}.com<\/li>\n\n\n\n<li>{Last}@{Brand}.com<\/li>\n\n\n\n<li>{First}@{Brand}.com<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/hunter.io_gif_pr_tools.gif\" alt=\"pr-tools-hunter.io.gif\" class=\"wp-image-15837 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/360;\" \/><\/figure>\n\n\n\n<p>Do you really want to be spending your time figuring this out?<\/p>\n\n\n\n<p><strong>What. A. Pain.<\/strong><\/p>\n\n\n\n<p>This is something <strong>Hunter.io<\/strong>&nbsp;may help you with.<\/p>\n\n\n\n<p>The tool analyzes brands and domain names, and figures out the most common email construction pattern they use.<\/p>\n\n\n\n<p>This is me trying to find how Adidas\u2019 email addresses are structured.<\/p>\n\n\n\n<p>It helps you figure out easily if you\u2019ve got the right email address. Hallelujah.<\/p>\n\n\n\n<p>Once again, <a rel=\"noopener noreferrer\" href=\"https:\/\/hunter.io\/\" target=\"_blank\">you can try it for free<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mailtrack.io<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/mailtrack.io_gif_pr_tools.gif\" alt=\"mailtrack.io gif pr tools\" class=\"wp-image-15835 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/101;\" \/><\/figure>\n\n\n\n<p>Mailtrack.io is a free Gmail extension that tells you if your emails were <strong>sent received<\/strong>&nbsp;<em>and <\/em><strong>read<\/strong>&nbsp;by the recipients.<\/p>\n\n\n\n<p>It may look like just a &#8216;nice to have&#8217; tool, but it can come in handy to manage the pressure you put on journalists and influencers you try to reach out to.<\/p>\n\n\n\n<p>Let\u2019s take two examples:<\/p>\n\n\n\n<p>1. You send an email to a journalist.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They receive it<\/li>\n\n\n\n<li>They do <em>not<\/em>\u00a0read it.<\/li>\n<\/ul>\n\n\n\n<p>Knowing this, you can send another email with a stronger subject line(without sounding too pushy since they missed the first one).<\/p>\n\n\n\n<p><strong>2. <\/strong>You send an email to a journalist.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They receive it,<\/li>\n\n\n\n<li>They read it, <\/li>\n\n\n\n<li>But they do <em>not <\/em>answer nor publish the story after a few days.<\/li>\n<\/ul>\n\n\n\n<p>As disappointing as it is, this can happen often, and for countless reasons.<\/p>\n\n\n\n<p>Either your story was not catchy enough, the person was <em>not <\/em>the right contact, or maybe they already had too much on their plate.<\/p>\n\n\n\n<p>When this happens, don\u2019t irritate them by sending the same content over and over again. Just try again when you have something new to share that may be of interest to them.<\/p>\n\n\n\n<p>And there you have it &#8211; that&#8217;s my list of 18 tools PR Pros should consider to improve their performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It is time to fully own your PR efforts<\/h2>\n\n\n\n<p>You may have wonderful things to say about your brand, but if you have no means to control your message or evaluate and understand its impact once it\u2019s out there, you may as well send out press releases blindly and hope for the best.<\/p>\n\n\n\n<p>From organizing your workload to analyzing your results, this list of tools <em>will<\/em>&nbsp;boost your PR performance.<\/p>\n\n\n\n<p>Have you ever tried some of these tools? What is your take on them? Do you have any specific advice you would like to share with other PR professionals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the outside, PR may look like an easy-peasy&nbsp;job. After all, PR professionals talk to journalists, influencers, bloggers or potential partners for a living. They also work on fun projects to generate buzz around their brands and get to celebrate when their press release gets picked up by large publications. Not too stressful, right? But,&nbsp;from &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/pr-tools\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">18 PR Tools to Improve Your Brand Performance<\/span><\/a><\/p>\n","protected":false},"author":30,"featured_media":29336,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[319,315,329],"tags":[],"class_list":["post-26001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring","category-digital-marketing","category-tools-productivity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>18 Impressive PR Tools to Increase Your Brand Performance<\/title>\n<meta name=\"description\" content=\"When it comes to PR, professionals need all the help they can get - especially when it comes to tools. Here is a list of 18 of the best PR tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/pr-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"18 Impressive PR Tools to Increase Your Brand Performance\" \/>\n<meta property=\"og:description\" content=\"When it comes to PR, professionals need all the help they can get - especially when it comes to tools. Here is a list of 18 of the best PR tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/pr-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/clement.rene1992\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-01T13:45:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-10T11:02:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/z6XpJfRw.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cl\u00e9ment Ren\u00e9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ClementRene_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cl\u00e9ment Ren\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/\"},\"author\":{\"name\":\"Cl\u00e9ment Ren\u00e9\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/f2c1c507156821d0d6ca9d25462d0986\"},\"headline\":\"18 PR Tools to Improve Your Brand Performance\",\"datePublished\":\"2018-10-01T13:45:34+00:00\",\"dateModified\":\"2025-01-10T11:02:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/\"},\"wordCount\":3107,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/z6XpJfRw.jpeg\",\"articleSection\":[\"Media Monitoring\",\"Digital Marketing\",\"Tools &amp; Productivity\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/\",\"name\":\"18 Impressive PR Tools to Increase Your Brand Performance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/z6XpJfRw.jpeg\",\"datePublished\":\"2018-10-01T13:45:34+00:00\",\"dateModified\":\"2025-01-10T11:02:20+00:00\",\"description\":\"When it comes to PR, professionals need all the help they can get - especially when it comes to tools. Here is a list of 18 of the best PR tools.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/z6XpJfRw.jpeg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/z6XpJfRw.jpeg\",\"width\":620,\"height\":400,\"caption\":\"PR Tools to Increase Your Brand Performance\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/pr-tools\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/digital-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tools &amp; Productivity\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/digital-marketing\\\/tools-productivity\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"18 PR Tools to Improve Your Brand Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Media Monitoring\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/f2c1c507156821d0d6ca9d25462d0986\",\"name\":\"Cl\u00e9ment Ren\u00e9\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"caption\":\"Cl\u00e9ment Ren\u00e9\"},\"description\":\"Cl\u00e9ment is a Content Marketer. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian caf\u00e9s or exploring the city with his dog.\",\"sameAs\":[\"https:\\\/\\\/mention.com\\\/en\\\/\",\"https:\\\/\\\/www.facebook.com\\\/clement.rene1992\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/clementrene\\\/\",\"https:\\\/\\\/x.com\\\/ClementRene_\"],\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/author\\\/clement\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"18 Impressive PR Tools to Increase Your Brand Performance","description":"When it comes to PR, professionals need all the help they can get - especially when it comes to tools. Here is a list of 18 of the best PR tools.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/en\/blog\/pr-tools\/","og_locale":"en_US","og_type":"article","og_title":"18 Impressive PR Tools to Increase Your Brand Performance","og_description":"When it comes to PR, professionals need all the help they can get - especially when it comes to tools. Here is a list of 18 of the best PR tools.","og_url":"https:\/\/mention.com\/en\/blog\/pr-tools\/","og_site_name":"Mention","article_author":"https:\/\/www.facebook.com\/clement.rene1992","article_published_time":"2018-10-01T13:45:34+00:00","article_modified_time":"2025-01-10T11:02:20+00:00","og_image":[{"width":620,"height":400,"url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/z6XpJfRw.jpeg","type":"image\/jpeg"}],"author":"Cl\u00e9ment Ren\u00e9","twitter_card":"summary_large_image","twitter_creator":"@ClementRene_","twitter_misc":{"Written by":"Cl\u00e9ment Ren\u00e9","Est. reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/en\/blog\/pr-tools\/#article","isPartOf":{"@id":"https:\/\/mention.com\/en\/blog\/pr-tools\/"},"author":{"name":"Cl\u00e9ment Ren\u00e9","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/f2c1c507156821d0d6ca9d25462d0986"},"headline":"18 PR Tools to Improve Your Brand Performance","datePublished":"2018-10-01T13:45:34+00:00","dateModified":"2025-01-10T11:02:20+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/pr-tools\/"},"wordCount":3107,"commentCount":0,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/pr-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/z6XpJfRw.jpeg","articleSection":["Media Monitoring","Digital Marketing","Tools &amp; Productivity"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mention.com\/en\/blog\/pr-tools\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mention.com\/en\/blog\/pr-tools\/","url":"https:\/\/mention.com\/en\/blog\/pr-tools\/","name":"18 Impressive PR Tools to Increase Your Brand Performance","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/pr-tools\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/pr-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/z6XpJfRw.jpeg","datePublished":"2018-10-01T13:45:34+00:00","dateModified":"2025-01-10T11:02:20+00:00","description":"When it comes to PR, professionals need all the help they can get - especially when it comes to tools. Here is a list of 18 of the best PR tools.","breadcrumb":{"@id":"https:\/\/mention.com\/en\/blog\/pr-tools\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/en\/blog\/pr-tools\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/blog\/pr-tools\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/z6XpJfRw.jpeg","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/z6XpJfRw.jpeg","width":620,"height":400,"caption":"PR Tools to Increase Your Brand Performance"},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/en\/blog\/pr-tools\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing","item":"https:\/\/mention.com\/en\/blog\/category\/digital-marketing\/"},{"@type":"ListItem","position":3,"name":"Tools &amp; Productivity","item":"https:\/\/mention.com\/en\/blog\/category\/digital-marketing\/tools-productivity\/"},{"@type":"ListItem","position":4,"name":"18 PR Tools to Improve Your Brand Performance"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Media Monitoring","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/f2c1c507156821d0d6ca9d25462d0986","name":"Cl\u00e9ment Ren\u00e9","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","caption":"Cl\u00e9ment Ren\u00e9"},"description":"Cl\u00e9ment is a Content Marketer. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian caf\u00e9s or exploring the city with his dog.","sameAs":["https:\/\/mention.com\/en\/","https:\/\/www.facebook.com\/clement.rene1992","https:\/\/www.linkedin.com\/in\/clementrene\/","https:\/\/x.com\/ClementRene_"],"url":"https:\/\/mention.com\/en\/blog\/author\/clement\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/26001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=26001"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/26001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media\/29336"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=26001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=26001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=26001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}