{"id":26005,"date":"2018-10-18T18:48:02","date_gmt":"2018-10-18T18:48:02","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=20479"},"modified":"2020-02-06T09:02:15","modified_gmt":"2020-02-06T09:02:15","slug":"seo-for-reputation-management","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/seo-for-reputation-management\/","title":{"rendered":"4 Ways to Leverage SEO for Reputation Management"},"content":{"rendered":"<p>Many brands underestimate the power of reputation management, until they\u2019re barraged with <a href=\"https:\/\/mention.com\/en\/blog\/bad-reviews\/\">negative reviews<\/a> from all over.<br \/>\nEverything from there on starts to snowball and create what the <a href=\"https:\/\/mention.com\/en\/blog\/social-media-crisis-management-plan\/\">PR experts call an online reputation crisis.<\/a> It\u2019s a situation that no business would want to be in, and one that will test the capability of your agency.<br \/>\nSo, how does your agency take control of a brand\u2019s online reputation?<br \/>\n&nbsp;<br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-ad8bd592-da81-4907-baac-90dcaf600fcb\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-ad8bd592-da81-4907-baac-90dcaf600fcb\" class=\"hs-cta-node hs-cta-ad8bd592-da81-4907-baac-90dcaf600fcb\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/ad8bd592-da81-4907-baac-90dcaf600fcb\"><img decoding=\"async\" id=\"hs-cta-img-ad8bd592-da81-4907-baac-90dcaf600fcb\" class=\"hs-cta-img lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/ad8bd592-da81-4907-baac-90dcaf600fcb.png\" alt=\"contact sales\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><br \/>\n<\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Believe It or Not \u2013 It Starts with Good SEO<\/strong><\/h2>\n<p>Why start with SEO? It\u2019s pretty simple\u2014a user\u2019s online experience begins with a search.<br \/>\nBefore users get to a website, they land on search results. If it so happens that users only see negative reviews or inaccurate information about a brand on search results, it means their SEO strategy needs some reworking.<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/3rv4jq2ggt6445wv30wo7z17-wpengine.netdna-ssl.com\/wp-content\/uploads\/2015\/08\/negative-yelp-review-1024x438.png\" alt=\"Image result for bad yelp review\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/438;\" \/><br \/>\nWhen you\u2019re working on a client\u2019s SEO campaign, some of the things you need to look at are:<\/p>\n<ul>\n<li>Accurate business names on online properties \u2013 including their website and directory sites<\/li>\n<li>Quality of links pointing to your client\u2019s site \u2013 including links from guest posts, author bios, and citations<\/li>\n<li>Anchor texts and targeted keywords that help Google identify your client\u2019s brand<\/li>\n<li>Quality of content on your client\u2019s online properties<\/li>\n<\/ul>\n<p>By paying extra attention to these aspects, your client\u2019s SEO can gain momentum and start showing results.<br \/>\nHere\u2019s a question that you may ask, \u201c<em>Is it possible to remove <a href=\"https:\/\/mention.com\/en\/blog\/social-media-crisis-management-plan\/\">negative reviews<\/a> if my client\u2019s site starts ranking?\u201d<\/em><br \/>\nUnfortunately, it doesn\u2019t really work that way. You can&#8217;t just sweep bad reviews under the rug.<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/custom-sites.s3.amazonaws.com\/mapconsulting\/media\/500\/569ee3e62d47d0_Dont-Sweep-Problems-Under-the-Rug.jpg\" alt=\"Image result for sweep under the rug\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><br \/>\nIf third party sites are hosting the negative reviews about your clients, there\u2019s barely anything you can do to influence the SEO on those sites because you don\u2019t have control over them. In certain cases, you can contact the owner of the site directly and request them to take down the negative content. This approach may work, but the chances of website owners acting on your request are slim.<br \/>\n<a href=\"https:\/\/www.martechadvisor.com\/articles\/interactive-marketing\/a-bad-reputation-can-cost-a-business-how-your-agency-can-step-up\/\" target=\"_blank\" rel=\"noopener noreferrer\">If you want to bury those negative reviews<\/a>, you have to double your SEO efforts and leverage the properties under your client\u2019s brand to make them appear on the top positions of search results. This is what some digital marketing experts refer to as brand management SEO.<\/p>\n<h2><strong>SEO + Reputation Management: How Do You Leverage Both?<\/strong><\/h2>\n<p>Think of SEO and reputation management as two sides of the same coin. You don\u2019t leave one out if you want to get your client\u2019s brand back in the good graces of their customers.<br \/>\nHere are the steps to help you leverage both:<\/p>\n<h3><strong>1. Do an Audit of Your Client\u2019s Online Properties<\/strong><\/h3>\n<p>First things first, you have to know where your client stands in organic results, how they fare against the competition, and what areas they\u2019re lacking or strongest at.<br \/>\n<img decoding=\"async\" class=\"wp-image-20487 aligncenter lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/audit-3737447_960_720.jpg\" alt=\"\" width=\"536\" height=\"395\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 536px; --smush-placeholder-aspect-ratio: 536\/395;\" \/><br \/>\nThis is why you need an in-depth audit of their online properties.<br \/>\nA few of your client\u2019s online properties that you can include in your pipeline <a href=\"https:\/\/mention.com\/en\/blog\/digital-marketing-checklists\/\">when doing an audit<\/a> are:<\/p>\n<ul>\n<li>Website \u2013 Is it optimized following the industry\u2019s best practices? Does it appeal to their target visitors? What improvements can you implement?<\/li>\n<li>Social media channels \u2013 Is there <a href=\"\">engagement?<\/a> If yes, how do they engage with their audience? Is the brand messaging consistent?<\/li>\n<li>Managed listings \u2013 Is their information (Name, Address, and Phone Number) accurate and consistent? Are there listings they haven\u2019t claimed and verified?<\/li>\n<\/ul>\n<p>Why is This Important? C<strong>onducting an audit allows you to spot for opportunities you may have missed or have yet to uncover.<\/strong> This provides you with a foot in the door if you decide to put clients under your <a href=\"https:\/\/www.seoreseller.com\/blog\/key-takeaways-how-to-sell-reputation-management-to-your-clients\" target=\"_blank\" rel=\"noopener noreferrer\">white label reputation management service<\/a>.<\/p>\n<h3><strong>2. Optimize as You Go<\/strong><\/h3>\n<p>Now that you have a clearer picture of what to improve on your client\u2019s online properties, start optimizing your online properties.<br \/>\nAlgorithms may be changing the field, but the rules of SEO remain the same. As long as you abide by Google\u2019s quality guidelines, your client will be out of harm\u2019s way. But, how do you optimize for better SEO and a stronger online reputation?<\/p>\n<h4><strong>Find the right keywords and optimizing anchor texts<\/strong><\/h4>\n<p>One of the pillars of your brand reputation management SEO is <strong>optimizing for the right keywords and anchor texts.<\/strong> If your client is ranking for a specific keyword, tie it with their brand name. This will provide you with anchor phrases that you can link to relevant pages and allow you to establish contextual relevance with your client\u2019s brand and their target keywords. These anchor texts will be useful for targeting content on different sources, such as website content and social media profiles.<\/p>\n<h4><strong>Never settle for anything less when it comes to content<\/strong><\/h4>\n<p>Poor content is one of the things that often get SEO agencies in trouble for. But, it\u2019s the easiest to fix, especially if you\u2019re looking at online properties owned by your clients. If your clients have blogs on their website that need some reworking, plug them into your optimization task list. The sooner you fix these blogs, the better it is for your client\u2019s SEO and their online reputation.<\/p>\n<h4><strong>Get them on high authority websites<\/strong><\/h4>\n<p>Your work as an agency is mainly about getting your client\u2019s brand out there, and you can do that by publishing guest posts on high DA websites.<strong>\u00a0<\/strong>The purpose of this goes beyond link building, though. Your aim here is to provide more recognition for your client by getting their name and keywords into the title of the post.<\/p>\n<h3><strong>3. Add a Touch of Influencer Marketing<\/strong><\/h3>\n<p>Customers are likely to buy from a business endorsed by someone famous or an authority figure from the industry. This is a common tactic used by many businesses to get attention and increase sales. In the digital marketing sphere, some people refer to this as influencer marketing.<br \/>\n<a href=\"https:\/\/mention.com\/en\/blog\/influencer-marketing-as-a-small-business-owner\/\">Why go for influencers<\/a>? I\u2019ll give you three reasons:<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/c\/c2\/Kim_Kardashian_West%2C_Parramatta_Westfield_Sydney_Australia_-_15218948221.jpg\" alt=\"Image result for kardashian\" width=\"260\" height=\"408\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 260px; --smush-placeholder-aspect-ratio: 260\/408;\" \/><\/p>\n<ul>\n<li><strong>It helps build brand awareness<\/strong>\u00a0\u2013 If you want to build brand awareness through SEO, you\u2019ll have to wait for months before you can see traction. By that time, your clients will likely be asking for results. If you want to speed up the process of creating brand awareness online, <a href=\"https:\/\/mention.com\/en\/blog\/executive-guide-influencer-marketing\/\">influencer marketing<\/a> can help you with that.<\/li>\n<li><strong>It\u2019s an easy way to build trust<\/strong>\u00a0\u2013 Have you ever heard a spiel from a car salesman? How big were the chances that you bought from the salesman? Now, compare it from when a friend or someone you know shares information about a specific product? You\u2019ll likely take their word for it. That\u2019s how it works for influencer marketing. Information coming from an influencer sounds more genuine than if it came from an insider.<\/li>\n<li><strong>It serves as another branch of your content strategy <\/strong>\u2013 Requesting influencers to write content about a brand benefits your client on the content side. It helps you fill gaps in your content strategy and provides your client\u2019s with fresh perspective about topics of their interest.<\/li>\n<\/ul>\n<h3><strong>4. Never Let Your Client\u2019s Brand Out of Your Sight<\/strong><\/h3>\n<p>Here\u2019s where some agencies fall short \u2013 <a href=\"https:\/\/mention.com\/en\/customers\/\">monitoring results.<\/a><br \/>\nAs some agencies are too busy executing and finding prospects, they tend to forget to monitor the important things to their clients.<br \/>\nWhen it comes to monitoring, I recommend the following SEO and reputation management tools for agencies:<br \/>\n<img decoding=\"async\" class=\"size-full wp-image-20489 aligncenter lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2018\/10\/giphy.gif\" alt=\"\" width=\"480\" height=\"342\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/342;\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/mention.com\">Mention\u00a0<\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/mention.com\/en\/blog\/how-to-set-up-google-alerts\/\"><strong>Google Alerts<\/strong><\/a>\u00a0\u2013 A basic monitoring tool that provides you with \u201calerts\u201d based on keywords or phrases related to your client\u2019s brand. This makes it easier for your agency to monitor what your client\u2019s audience are saying about their business on resources within the Google network, such as websites, blogs, and news articles.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/\"><strong>Ahrefs<\/strong><\/a>\u00a0\u2013 A more comprehensive tool that provides you with data about how your client\u2019s competitors are ranking. This is mostly useful for developing your SEO and content marketing strategy, as it helps in determining target keywords and monitoring your client\u2019s backlinks.<\/li>\n<li><a href=\"\"><strong>Mention<\/strong>\u00a0<\/a>\u2013 Think Google Alerts on steroids. Mention provides you with powerful analytics and brand monitoring features. <strong>It allows you to monitor real-time conversations from forums, social media, blogs, and news sites.<\/strong> On top of this, it equips agencies with <a href=\"\/?page_id=620\">influencer discovery tools<\/a> that can help in identifying the best brand advocates for their clients.<\/li>\n<li><strong><a href=\"https:\/\/onlinereputation.io\/brand-grader\/\">The Brand Grader<\/a> <\/strong>\u2013 Simple but powerful in terms of brand and competitive analysis. The Brand Grader is your go-to tool if you to <strong>dive into how your clients and their competitors are performing online.<\/strong> It also allows you to harness data on brand sentiment, so you can align strategies on how your client\u2019s audience react to their brand.<\/li>\n<\/ul>\n<p><strong>Pro-tip: <\/strong>You don\u2019t have to use all these tools for your agency. Invest in one or two that allow you to monitor the most important metrics for your clients\u2019 business.<\/p>\n<h2><strong>One Thing is For Sure&#8230;<\/strong><\/h2>\n<p>No brand is perfect.<br \/>\nCustomers will always have something negative to say about a business\u2014the food tasted bad, the service was ordinary, the staff wasn\u2019t professional, etc.<br \/>\nIt\u2019s up to you to make sure the positive things that customers say will push through for your brand\u2019s overall success, and <strong>you can only accomplish this if your SEO and reputation management strategies are on point.<\/strong><br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-ad8bd592-da81-4907-baac-90dcaf600fcb\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-ad8bd592-da81-4907-baac-90dcaf600fcb\" class=\"hs-cta-node hs-cta-ad8bd592-da81-4907-baac-90dcaf600fcb\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/ad8bd592-da81-4907-baac-90dcaf600fcb\"><img decoding=\"async\" id=\"hs-cta-img-ad8bd592-da81-4907-baac-90dcaf600fcb\" class=\"hs-cta-img lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/ad8bd592-da81-4907-baac-90dcaf600fcb.png\" alt=\"contact sales\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><br \/>\n<\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many brands underestimate the power of reputation management, until they\u2019re barraged with negative reviews from all over. Everything from there on starts to snowball and create what the PR experts call an online reputation crisis. It\u2019s a situation that no business would want to be in, and one that will test the capability of your &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/seo-for-reputation-management\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">4 Ways to Leverage SEO for Reputation Management<\/span><\/a><\/p>\n","protected":false},"author":131,"featured_media":29030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[341,315],"tags":[],"class_list":["post-26005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways to Leverage SEO for Reputation Management<\/title>\n<meta name=\"description\" content=\"Believe it or not \u2013 taking control of your company&#039;s reputation starts with good SEO. 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