{"id":26014,"date":"2018-12-26T14:57:21","date_gmt":"2018-12-26T13:57:21","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=20992"},"modified":"2018-12-26T14:57:21","modified_gmt":"2018-12-26T13:57:21","slug":"retail-marketing-lessons","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/","title":{"rendered":"5 Marketing Lessons Every Retail Brand Should Apply in 2019"},"content":{"rendered":"

November was one of the highest grossing months in terms of revenue for many retailers in 2018.
\nIt’s no surprise, as Black Friday and Cyber Monday online sales respectively generated $6.2 and $7.9 billion dollars (according to TechCrunch<\/a>) in the US alone. What\u2019s more, Amazon has announced it broke new sales records during that time<\/a>.
\n\"black
\nIf you are a regular on our blog, you know we love studies, numbers, reports and comparisons.
\nSo naturally, we had to dig deeper into the numbers<\/strong>.
\nOnce again<\/a>, we used Mention to monitor the millions of conversations generated by\u00a0the most important shopping week of the year. And boy, did we learn a few valuable things from this global sales event that could really help retail brands step up their game.
\nToday, we share 5 marketing lessons that all retailers should apply to their strategy in 2019.
\n*Note: The data you will find in this blog post is coming from an analysis we ran for 14 days, from 11\/16\/2018 to 11\/28\/2018.<\/em>
\nCheck out our latest data report on the retail industry:<\/em>
\n\"Mention<\/a><\/span><\/span><\/p>\n

1. Amp up your e-commerce experience<\/h2>\n

E-commerce now account for 11,5 % of total retail sales.\u00a0This includes every single retail transaction (whether it\u2019s buying a TV, an apple or a t-shirt).<\/em>
\n\"GRAPHICS\"
\nNow, during the Black Friday Week, we shop differently<\/strong>.
\nAt the end of November 2018, the National Retail Federation<\/strong><\/a>\u00a0(NRF) reported that 165 million people shopped either online or in-stores<\/a> or both during the Black Friday weekend, in the U.S.
\nBut what\u2019s really interesting here is the behavioral breakdown<\/strong>:<\/p>\n

    \n
  1. 21% shopped in-store only.<\/li>\n
  2. 25% shopped online only.<\/li>\n
  3. 54% shopped both online and in-store.<\/li>\n<\/ol>\n

    \"black
    \nWhat this means is that 79% of the Black Friday shoppers<\/em>\u00a0    shopped online<\/a>\u00a0at least once during Black Friday.
    \nIt seems people finally got tired of lining-up outside stores <\/em>to<\/em>\u00a0<\/em>fight for the<\/em>\u00a0best deals.\u00a0<\/em>According to     Ray Hartjen<\/a>, a retail analytics expert at RetailNext:
    \n“Ten years ago, you had people camping out for two or three days in advance…before the internet came around and changed the nature of shopping, brick-and-mortar \u2014 well, it was\u00a0all\u00a0<\/em>brick-and-mortar back then \u2014 had to have these great sales to get people in the store. The more foot traffic, the better.\u201d
    \n\"black
    \nNow the internet allows us to shop comfortably from our own home, or anywhere we want – this would also explain why the event resonated so well<\/em>\u00a0this year.
    \nSo the lesson is simply this: be sure to offer as good of an online shopping experience as in a physical store.<\/strong> Invest in designing better     user experience<\/a> and understand your customers better by monitoring<\/a> what they’re saying about your brand online.<\/p>\n

    2. Extend your online sales events<\/strong><\/h2>\n

    The social analysis<\/a>\u00a0we ran last year revealed a sudden peak of mentions exactly on Black Friday.
    \n\"black
    \nOn the contrary, we observed a stable number of <\/strong>Black Friday related conversations<\/strong>\u00a0all week long<\/strong>\u00a0(averaging 300k mentions per day) this year.
    \n\"black<\/p>\n

    How come?<\/strong><\/h4>\n

    Well, this year, retailers started to push their best Black Friday<\/em>\u00a0deals on November 19th\u2026 which obviously kickstarted thousands of conversations involving customers, manufacturers, and retailers.
    \n\"\"Another thing we learned this year is that people talk a lot more about Black Friday than Cyber Monday. But when it comes to spending their money, they <\/strong>chose<\/strong>\u00a0Cyber Monday<\/strong>.<\/p>\n

    People waited for the Cyber Monday deals<\/h4>\n

    Maybe you\u2019ve already heard the news from the Mention Memo, but Amazon announced it had its biggest shopping day ever on Cyber Monday 2018<\/a><\/strong>.
    \nI was surprised at first, but this actually makes sense.
    \nAccording to Adam Smith\u2019s invisible hand<\/em>, the homo \u00e6conomicus (or the average consumer) will not buy if they know for a fact that prices can go lower.
    \n\"black
    \n 
    \nThis tells us that people may start shopping around and comparing prices on Black Friday, but wouldn’t actually buy until Monday.
    \nWith deals going from November 19th to November 26th, it\u2019s fair to assume that many consumers waited till the very last minutes to shop, resulting in a peak of sales during the Cyber Monday<\/strong>.
    \nIt makes sense: why would you buy something right away if you knew had an entire weekend to get the deal?
    \nFor this reason, it’s a good idea to extend your sales events:
    \n1) Create content to tease your customers with the potential offers leading up to the sales event<\/strong>
    \n2) Encourage them with even more discounts or special deals on the last day to motivate their purchase
    \n3. <\/span>Understand what is being said online around your sales events<\/strong>
    \nWhile every retailer should be aware of what’s being said about their brand regularly throughout the year – it’s even more crucial to track the conversations taking place online during your sales events.\u00a0<\/strong>
    \nWhy? Because you’ll not only be able to stay on top of which of your offerings are the most effective, but you’ll get unsolicited, real-time feedback about your sales event.\u00a0<\/strong>
    \nHowever, digging through the noise sometimes requires a bit of manual work. To better understand what happened during the Black Friday, we created tags<\/strong>.
    \nWith Mention,     tags are the easiest way<\/a> to identify conversations containing specific terms within the alerts you <\/em>already created alerts<\/em>.<\/em>
    \nEach of the following tag represents groups of specific keywords, or topic clusters.<\/em><\/p>\n

    \"tagsExample: the term \u201cDeals\u201d, first on the list, contains all the mentions including keywords such as \u201cdeal\u201d, \u201cdeals\u201d, \u201coffers\u201d, \u201csales\u201d, \u201cdiscounts\u201d.<\/em><\/p>\n

    By tagging the most mentioned keywords around your sales events, you would learn which of them has the most impact and take that into consideration for your next event.<\/p>\n

    Knowing how you stacked up to your competitors<\/h3>\n

    If you’re having a sales event or participating in one at the same time as your competitors, it’s important to know how you measured up against them.
    \nAccording to our analysis 5 brands clearly stood out of the crowd during the Black Friday & Cyber Monday.<\/p>\n

      \n
    1. Amazon<\/strong>: not surprising to see the retailer mentioned so much when most of the total deals came from it.<\/li>\n
    2. PlayStation<\/strong>:\u00a0<\/strong>Sony worked together with most of the main retailers to sell bundles including their Playstation 4 and many popular games.<\/li>\n
    3. Cdiscount<\/strong>: Cdiscount is the biggest French retailer. No numbers to share with you, but looking at the heatmap, Black Friday was a success for them.<\/li>\n
    4. Xbox<\/strong>: just as their direct competitor did with their Playstation 4, Microsoft was selling Xbox Bundles including the console and popular games at an attractive price.<\/li>\n
    5. iPhone<\/strong>:\u00a0<\/strong>this year\u2019s Black Friday was ideal for Apple fans in need of a new smartphone with iPhone 6S selling as low as $49<\/a>.<\/li>\n<\/ol>\n

      \"cdiscount<\/p>\n

      What were the most wanted products<\/strong>?<\/h3>\n

      During a massive global sales event like Black Friday, it’s important for big box retailers to know what were the best selling items. This year, the video game industry was a big hit.<\/p>\n

        \n
      1. Video Games<\/strong>: 134K<\/li>\n
      2. TVs: 65K<\/em><\/li>\n
      3. Smartphones: 48K<\/em><\/li>\n
      4. Clothing: 46K<\/em><\/li>\n
      5. Tablets: 13K<\/em><\/li>\n
      6. Jewelry: 11K<\/em><\/li>\n
      7. Cameras: 6K<\/em><\/li>\n<\/ol>\n

        I decided to investigate the noise generated by the gamers.
        \nStarting with a sentiment analysis of 3 industry leaders.
        \n\"black
        \nEven though Playstation won the race in terms of volume, Nintendo gathered\u00a0an incredible amount of positive mentions throughout the entirety of the sales holiday.
        \nI kept investigating and identified to the most popular games.
        \nIf you\u2019re familiar with the industry, you won\u2019t be surprised to see that         Red Dead Redemption 2<\/a><\/strong>\u00a0<\/em>gathered the most mentions.
        \n\"black
        \nnote: t<\/em>his analysis only takes into account the messages mentioning both the games <\/em>and the term <\/strong>\u201cBlack Friday\u201d.<\/em>
        \nLast, but not least, mobile. This year was a major leap forward for mobile devices and e-commerce.<\/p>\n

        4. Think m<\/strong>obile first<\/strong><\/h2>\n

        Our shopping habits are evolving<\/strong>.
        \nThe National Retail Federation<\/strong>\u00a0(NRF) revealed that online shopping on Mobile saw a 18.3% y\/o\/y increase, accounting for 54.3% (46.6% on smartphones, 7.7% on tablets) of total retail traffic, and for 35,9% of the revenue generated<\/strong>\u00a0online in the U.S<\/strong>. during the Black Friday Week.
        \nThis is a breakthrough in terms of consumer behavior as we usually observe that only 20%\u00a0of the revenue is generated         from mobile devices<\/a>.
        \n\"mobile<\/p>\n

        Why is mobile still lacking behind in the first place? It’s a matter of trust.<\/em><\/h4>\n

        Adobe<\/a><\/em>\u00a0says that while <\/em>consumers tend to turn more and more to their mobile devices to shop online, <\/em>they still use them in priority for <\/em>browsing, especially if they are browsing through smaller e-commerce websites. L<\/em>arger merchants (those generating over $1 billion in annual sales) have more sophisticated technology in place to convert browsers into buyers. At the end of the day, s<\/em>maller merchants receive proportionally more sales from desktops users.<\/em>
        \nFor this reason, retail brands will definitely want to amp up their mobile shopping experience in 2019. This means not only placing a focus on your mobile site, but making sure that everything that goes with it such as marketing content – are mobile friendly.\u00a0<\/strong>
        \nAccording to         Aaron Orendorff<\/a>, B2B Content Strategist and former Editor-in-chief of Shopify Plus:
        \n“It\u2019s no secret that mobile dominates desktop as per traffic. Unfortunately, conversion rates on mobile still lag behind their full-screen counterparts by over         2x: 1.73% on mobile versus 4.02% on desktop.<\/a> Bridging that gap demands:<\/em>
        \n1. Front-loading mobile-first payments within product pages to bypass traditional checkouts<\/em>
        \n2. Enabling checkout entry through (1) payment gateways, (2) social profiles, (3) guest options, and then<\/strong> (4) email addresses for new accounts<\/em>
        \n3. Above all, testing mobile and desktop separately; namely, product-page content as well as banners and status bars across the funnel.”<\/em>
        \nBefore you go, take a look at our compilation of the Good, the Bad and the Ugly highlights we discovered during this Black Friday 2018.<\/p>\n

        5. Knowing the Good, Bad, and the Ugly across your industry<\/h2>\n

        It definitely pays for retailers to know what’s trending in their industry, especially during big global sales periods like Black Friday.
        \nStaying on top of this could help them adjust and improve their marketing strategy. Or even more importantly, stay away from trends that could cause PR crises.
        \nHere are some of the most interesting things we observed during this Black Friday:<\/p>\n

        The Good<\/strong><\/h3>\n

        Cards Against Humanity and its crazy PR Stunts<\/strong><\/h4>\n

        Once in a while, there\u2019s a brand doing something crazy enough to break the internet.
        \nCards Against Humanity is definitely one of them.<\/strong>
        \nCards Against Humanity is – as they call it themselves – a party game for         horrible people<\/a>.
        \nThey don\u2019t lack a sense of humor and it seems they have no limit.
        \nAfter         digging a hole<\/a>\u00a0during Black Friday in 2016, they held a 99% Off discount<\/a>\u00a0campaign in 2018.
        \nYou read that right: 99% off<\/strong>.
        \n\"cards
        \nAs one could expect, this resulted in a sudden increase of mentions around \u201cCards Against Humanity\u201d (most of it coming from Twitter).
        \n\"black
        \nWell played.<\/p>\n

        The New York Public Library surprisingly rocking #BlackFriday <\/strong><\/h4>\n

        Making noise during the Black Friday is not a given, especially for non-retail brands<\/strong>.
        \nBut that\u2019s not enough to discourage NYPL\u2019s communication team.
        \nThey came up with the idea to advertise what they do best: a 100% off discount<\/strong>. Forever.
        \n\"black
        \nIf only all trolls could be as fun as them..
        \nNow, let\u2019s take a look at a couple of things that didn\u2019t not<\/em>\u00a0run as smoothly as what we just saw.<\/p>\n

        The Bad<\/strong><\/h3>\n

        A \u201cWebsite down<\/em>\u201d in the middle of Black Friday …<\/h4>\n

        \u2026 is not the best way to generate revenue.
        \nYet, it seems some retailers did not anticipate the sudden waves of curious customers\u00a0looking for interesting deals.
        \nHere are two examples I found.
        \nLowe\u2019s<\/strong>.
        \n\"lowes
        \n 
        \nAnd J.Crew<\/strong>.
        \n\"j
        \nWhile this should never happen any other day in the first place, the Black Friday week is definitely the worst time ever to schedule updates on your website.<\/strong>
        \nA website down<\/em>, even for a couple of minutes, will cost you thousands, if not hundreds of thousands of dollars.
        \nAfter all, if your visitors can\u2019t buy from your website, they\u2019ll go somewhere else<\/strong>.
        \nAnd if the Bad<\/em>\u00a0wasn\u2019t enough to your taste, here\u2019s an ugly example no one<\/strong>\u00a0should ever have to go through, ever again.<\/p>\n

        The Ugly<\/strong><\/h3>\n

        Even though the law forbids this in most countries, some retailers like to play with their prices \u2026 and try to fool their customers
        \nHere\u2019s one of them:
        \n\"ugly
        \nAnd from what I understood, this is not even a joke!
        \nI couldn\u2019t track down the retail brand hiding behind this great deal, but I\u2019ll keep investigating.<\/em><\/p>\n

        Put these lessons into action for 2019<\/h2>\n

        So there you have it. There were many valuable marketing lessons for retailers to learn from this year’s biggest retail event.
        \nBy considering these tips for your 2019 marketing strategy, you could increase your understanding about your customers, improve your website conversions, and hit your next sales campaign out of the park.
        \nAnything you\u2019d like to share with us? Also, feel free to leave a comment to share your thoughts on this blog post and to share it with your friends and colleagues!
        \n        Check out our latest data report on the retail industry:<\/em>\"Mention<\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        November was one of the highest grossing months in terms of revenue for many retailers in 2018. It’s no surprise, as Black Friday and Cyber Monday online sales respectively generated $6.2 and $7.9 billion dollars (according to TechCrunch) in the US alone. What\u2019s more, Amazon has announced it broke new sales records during that time. … Continue reading 5 Marketing Lessons Every Retail Brand Should Apply in 2019<\/span><\/a><\/p>\n","protected":false},"author":30,"featured_media":27446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[348,328,323,339,325,315,347],"tags":[],"class_list":["post-26014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","category-social-media-marketing","category-planning-strategy","category-community-management","category-reporting-analytics","category-digital-marketing","category-publishing"],"acf":[],"yoast_head":"\n5 Marketing Lessons Every Retail Brand Should Apply in 2019 | Mention<\/title>\n<meta name=\"description\" content=\"Black Friday and Cyber Monday was one of the busiest events online in 2018. Here are 5 lessons we observed that every retailer should apply in 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Marketing Lessons Every Retail Brand Should Apply in 2019 | Mention\" \/>\n<meta property=\"og:description\" content=\"Black Friday and Cyber Monday was one of the busiest events online in 2018. Here are 5 lessons we observed that every retailer should apply in 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/clement.rene1992\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-26T13:57:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/5-Lessons-Every-Retailer-Can-Learn-from-Black-Friday-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cl\u00e9ment Ren\u00e9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ClementRene_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cl\u00e9ment Ren\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/\"},\"author\":{\"name\":\"Cl\u00e9ment Ren\u00e9\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/f2c1c507156821d0d6ca9d25462d0986\"},\"headline\":\"5 Marketing Lessons Every Retail Brand Should Apply in 2019\",\"datePublished\":\"2018-12-26T13:57:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/\"},\"wordCount\":2141,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/5-Lessons-Every-Retailer-Can-Learn-from-Black-Friday-small.jpg\",\"articleSection\":[\"Social listening\",\"Social Media\",\"Planning & Strategy\",\"Community Management\",\"Reporting & Analytics\",\"Digital Marketing\",\"Publishing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/\",\"name\":\"5 Marketing Lessons Every Retail Brand Should Apply in 2019 | Mention\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/5-Lessons-Every-Retailer-Can-Learn-from-Black-Friday-small.jpg\",\"datePublished\":\"2018-12-26T13:57:21+00:00\",\"description\":\"Black Friday and Cyber Monday was one of the busiest events online in 2018. Here are 5 lessons we observed that every retailer should apply in 2019.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/5-Lessons-Every-Retailer-Can-Learn-from-Black-Friday-small.jpg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/5-Lessons-Every-Retailer-Can-Learn-from-Black-Friday-small.jpg\",\"width\":620,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/retail-marketing-lessons\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/digital-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Planning & Strategy\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/digital-marketing\\\/planning-strategy\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"5 Marketing Lessons Every Retail Brand Should Apply in 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Media Monitoring\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/f2c1c507156821d0d6ca9d25462d0986\",\"name\":\"Cl\u00e9ment Ren\u00e9\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"caption\":\"Cl\u00e9ment Ren\u00e9\"},\"description\":\"Cl\u00e9ment is a Content Marketer. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian caf\u00e9s or exploring the city with his dog.\",\"sameAs\":[\"https:\\\/\\\/mention.com\\\/en\\\/\",\"https:\\\/\\\/www.facebook.com\\\/clement.rene1992\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/clementrene\\\/\",\"https:\\\/\\\/x.com\\\/ClementRene_\"],\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/author\\\/clement\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Marketing Lessons Every Retail Brand Should Apply in 2019 | Mention","description":"Black Friday and Cyber Monday was one of the busiest events online in 2018. Here are 5 lessons we observed that every retailer should apply in 2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/","og_locale":"en_US","og_type":"article","og_title":"5 Marketing Lessons Every Retail Brand Should Apply in 2019 | Mention","og_description":"Black Friday and Cyber Monday was one of the busiest events online in 2018. Here are 5 lessons we observed that every retailer should apply in 2019.","og_url":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/","og_site_name":"Mention","article_author":"https:\/\/www.facebook.com\/clement.rene1992","article_published_time":"2018-12-26T13:57:21+00:00","og_image":[{"width":620,"height":400,"url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/5-Lessons-Every-Retailer-Can-Learn-from-Black-Friday-small.jpg","type":"image\/jpeg"}],"author":"Cl\u00e9ment Ren\u00e9","twitter_card":"summary_large_image","twitter_creator":"@ClementRene_","twitter_misc":{"Written by":"Cl\u00e9ment Ren\u00e9","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/#article","isPartOf":{"@id":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/"},"author":{"name":"Cl\u00e9ment Ren\u00e9","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/f2c1c507156821d0d6ca9d25462d0986"},"headline":"5 Marketing Lessons Every Retail Brand Should Apply in 2019","datePublished":"2018-12-26T13:57:21+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/"},"wordCount":2141,"commentCount":0,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/5-Lessons-Every-Retailer-Can-Learn-from-Black-Friday-small.jpg","articleSection":["Social listening","Social Media","Planning & Strategy","Community Management","Reporting & Analytics","Digital Marketing","Publishing"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/","url":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/","name":"5 Marketing Lessons Every Retail Brand Should Apply in 2019 | Mention","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/5-Lessons-Every-Retailer-Can-Learn-from-Black-Friday-small.jpg","datePublished":"2018-12-26T13:57:21+00:00","description":"Black Friday and Cyber Monday was one of the busiest events online in 2018. Here are 5 lessons we observed that every retailer should apply in 2019.","breadcrumb":{"@id":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/5-Lessons-Every-Retailer-Can-Learn-from-Black-Friday-small.jpg","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/5-Lessons-Every-Retailer-Can-Learn-from-Black-Friday-small.jpg","width":620,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/en\/blog\/retail-marketing-lessons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing","item":"https:\/\/mention.com\/en\/blog\/category\/digital-marketing\/"},{"@type":"ListItem","position":3,"name":"Planning & Strategy","item":"https:\/\/mention.com\/en\/blog\/category\/digital-marketing\/planning-strategy\/"},{"@type":"ListItem","position":4,"name":"5 Marketing Lessons Every Retail Brand Should Apply in 2019"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Media Monitoring","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/f2c1c507156821d0d6ca9d25462d0986","name":"Cl\u00e9ment Ren\u00e9","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","caption":"Cl\u00e9ment Ren\u00e9"},"description":"Cl\u00e9ment is a Content Marketer. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian caf\u00e9s or exploring the city with his dog.","sameAs":["https:\/\/mention.com\/en\/","https:\/\/www.facebook.com\/clement.rene1992","https:\/\/www.linkedin.com\/in\/clementrene\/","https:\/\/x.com\/ClementRene_"],"url":"https:\/\/mention.com\/en\/blog\/author\/clement\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/26014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=26014"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/26014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media\/27446"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=26014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=26014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=26014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}