{"id":26026,"date":"2019-02-27T15:44:22","date_gmt":"2019-02-27T14:44:22","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=21605"},"modified":"2024-12-17T16:57:38","modified_gmt":"2024-12-17T16:57:38","slug":"instagram-engagement","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/","title":{"rendered":"Instagram Engagement Report 2019: What We Learned From 48+ Million Posts"},"content":{"rendered":"\n<p>According to recent stats (2019), <strong>Instagram is the 5th most populated social network in the world.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.34298vq40n9x\"><em>1 billion monthly active users (MAU) on Instagram<\/em><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/instagram_engagement_report_social_network_users.png\" alt=\"instagram engagement report social network users\" class=\"wp-image-21571 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1123px; --smush-placeholder-aspect-ratio: 1123\/916;\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"515\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/Instagram_engagement_report_social_network_comparison.gif\" alt=\"Instagram engagement report social network comparison\" class=\"wp-image-21581 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/515;\" \/><\/figure>\n\n\n\n\n\n<p>This puts the visual platform far ahead of social network giants such as LinkedIn and <a href=\"\/?page_id=9162\">Twitter<\/a>, and right behind the Chinese competitor &#8211; WeChat.<br><em>Social Networks Monthly Active Users \u2014 Source: Statista<\/em><br> And if we trust the data, <a href=\"https:\/\/mention.com\/en\/blog\/get-instagram-followers\/\">Instagram\u2019s growth<\/a> is not about to slow down anytime soon. Their speed of MAU increases much faster than any other network out there.<br> <em>A quick look at the quarterly evolution of the MAU of Twitter, Linkedin, Instagram, and Facebook is telling:<\/em><br> While Facebook and Linkedin saw a slow (but steady) growth and Twitter began losing users &#8211; Instagram is multiplying its MAU every two years. <strong>If we do the math, we can expect the network to reach 1.5B MAU by the end of 2019.<\/strong><br> And as we\u2019re always keeping our pulse on social media here at Mention, of course, we want to know where Instagram is headed.<br> So, doing what we do best &#8211;<strong>\u00a0we collected a lot of data about Instagram and build a report. <\/strong><span id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.j8qglo2857cp\">What the Instagram Engagement 2019 Report is about<\/h2>\n\n\n\n<p>It all started a year ago (2018), when we decided to investigate&nbsp;to better understand <strong><a href=\"https:\/\/mention.com\/en\/blog\/instagram-statistics-report\/\">how active users behave on the platform<\/a><\/strong>. This included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>What do they do on Instagram?<\/em><\/li>\n\n\n\n<li><em>What do they share?<\/em><\/li>\n\n\n\n<li><em>What do they like?<\/em><\/li>\n\n\n\n<li><em>What type of content works best?<\/em><\/li>\n\n\n\n<li><em>What are the best ways to share?<\/em><\/li>\n\n\n\n<li><em>And much more.<\/em><\/li>\n<\/ul>\n\n\n\n<p>Some results were expected. Others, like the use of <a href=\"https:\/\/mention.com\/en\/blog\/instagram-hashtags-engagement\/\">hashtags and tagging users<\/a> &#8211; were quite surprising.<br>\n<em>If you don&#8217;t have time to read the full report, here&#8217;s an infographic (created using Venngage) that sums up the main key learning points.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/offers.hubspot.com\/instagram-engagement-report?utm_source=hscm-mention-022019-instagram-engagement-report-blg\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"2812\" height=\"8125\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/Mention_Instagram_Engagement_report_infographic.png\" alt=\"Mention_Instagram_Engagement_report_infographic\" class=\"wp-image-21932 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/Mention_Instagram_Engagement_report_infographic.png 2812w, https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/Mention_Instagram_Engagement_report_infographic-104x300.png 104w, https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/Mention_Instagram_Engagement_report_infographic-768x2219.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/Mention_Instagram_Engagement_report_infographic-354x1024.png 354w, https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/Mention_Instagram_Engagement_report_infographic-121x350.png 121w, https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/Mention_Instagram_Engagement_report_infographic-65x187.png 65w, https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/Mention_Instagram_Engagement_report_infographic-8x24.png 8w, https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/Mention_Instagram_Engagement_report_infographic-12x36.png 12w, https:\/\/mention.com\/wp-content\/uploads\/2019\/02\/Mention_Instagram_Engagement_report_infographic-17x48.png 17w\" data-sizes=\"(max-width: 2812px) 100vw, 2812px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2812px; --smush-placeholder-aspect-ratio: 2812\/8125;\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/venngage.com\/flyer-maker\">Venngage Infographics and Flyer Maker<\/a><\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/mention.com\/en\/blog\/instagram-tricks-engagement-rates\/\">Instagram engagement<\/a>&nbsp;may be the golden KPI for many marketers, but it\u2019s no easy thing to measure. As the platform evolves quickly, it\u2019s hard to keep up with what works and what doesn\u2019t.<br>\nSo, we analyzed <em>a lot<\/em> of Instagram posts and co-produced a report with our friends at <strong>Hubspot<\/strong> to share the results with you.<br>\nBut, is 48+ million posts really enough for us to base our insights on? According to Mention\u2019s data scientist,&nbsp;<strong>Thomas Legrand:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cYou could say that 48+ million isn\u2019t much compared to the 95 million documents uploaded everyday on the platform. But just as you don\u2019t need to A\/B test all users of a website to identify relevant optimization processes, we didn\u2019t need to monitor billions of Instagram posts to obtain mathematically significant data to identify trends that apply to all users.\u201d <\/em>Yep, definitely a scientist.<\/p>\n<\/blockquote>\n\n\n\n<p>One interesting discovery from last year\u2019s report is echoed this year: <strong>to generate good engagement on Instagram, you need to be highly focused <\/strong><strong>and<\/strong><strong>&nbsp;relevant<\/strong>.<br>\nWe&#8217;ll&nbsp;write a few blog posts to share <em>some<\/em> of the results of our report which we will be sharing with you in installments:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/mention.com\/en\/blog\/video-engagement-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Video crushes the numbers<\/a><\/strong><\/li>\n\n\n\n<li><strong>The 19 most used hashtags in 2018<\/strong><\/li>\n\n\n\n<li><strong>The 19 most engaging hashtags of 2018<\/strong><\/li>\n\n\n\n<li><strong>Tagging users doesn&#8217;t\u00a0generate engagement<\/strong><\/li>\n\n\n\n<li><strong>The more hashtags, the less engagement<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Now, if you want to\u00a0learn all there&#8217;s\u00a0to know about the latest trends to generate more engagement on Instagram\u00a0<strong>download our free 30+ pages report.<\/strong><span id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to recent stats (2019), Instagram is the 5th most populated social network in the world. 1 billion monthly active users (MAU) on Instagram This puts the visual platform far ahead of social network giants such as LinkedIn and Twitter, and right behind the Chinese competitor &#8211; WeChat.Social Networks Monthly Active Users \u2014 Source: Statista &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/instagram-engagement\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Instagram Engagement Report 2019: What We Learned From 48+ Million Posts<\/span><\/a><\/p>\n","protected":false},"author":30,"featured_media":29015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[348,328,345,330],"tags":[],"class_list":["post-26026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","category-social-media-marketing","category-instagram","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Engagement Report 2019: What We Learned From 48+ Million Posts | Mention<\/title>\n<meta name=\"description\" content=\"We analyzed over 48M Instagram posts and 300k+ of the top users, uncovering the latest trends + insights about Instagram engagement - here&#039;s what we found.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/instagram-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Engagement Report 2019: What We Learned From 48+ Million Posts | Mention\" \/>\n<meta property=\"og:description\" content=\"We analyzed over 48M Instagram posts and 300k+ of the top users, uncovering the latest trends + insights about Instagram engagement - here&#039;s what we found.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/instagram-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/clement.rene1992\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-27T14:44:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T16:57:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-02-18-at-19.48.10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cl\u00e9ment Ren\u00e9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ClementRene_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cl\u00e9ment Ren\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/\"},\"author\":{\"name\":\"Cl\u00e9ment Ren\u00e9\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/f2c1c507156821d0d6ca9d25462d0986\"},\"headline\":\"Instagram Engagement Report 2019: What We Learned From 48+ Million Posts\",\"datePublished\":\"2019-02-27T14:44:22+00:00\",\"dateModified\":\"2024-12-17T16:57:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/\"},\"wordCount\":557,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Screen-Shot-2019-02-18-at-19.48.10.png\",\"articleSection\":[\"Social listening\",\"Social Media\",\"Instagram\",\"Trending\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/\",\"name\":\"Instagram Engagement Report 2019: What We Learned From 48+ Million Posts | Mention\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Screen-Shot-2019-02-18-at-19.48.10.png\",\"datePublished\":\"2019-02-27T14:44:22+00:00\",\"dateModified\":\"2024-12-17T16:57:38+00:00\",\"description\":\"We analyzed over 48M Instagram posts and 300k+ of the top users, uncovering the latest trends + insights about Instagram engagement - here's what we found.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Screen-Shot-2019-02-18-at-19.48.10.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Screen-Shot-2019-02-18-at-19.48.10.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-engagement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/social-media-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Instagram\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/social-media-marketing\\\/instagram\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Instagram Engagement Report 2019: What We Learned From 48+ Million Posts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Media Monitoring\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/f2c1c507156821d0d6ca9d25462d0986\",\"name\":\"Cl\u00e9ment Ren\u00e9\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g\",\"caption\":\"Cl\u00e9ment Ren\u00e9\"},\"description\":\"Cl\u00e9ment is a Content Marketer. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian caf\u00e9s or exploring the city with his dog.\",\"sameAs\":[\"https:\\\/\\\/mention.com\\\/en\\\/\",\"https:\\\/\\\/www.facebook.com\\\/clement.rene1992\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/clementrene\\\/\",\"https:\\\/\\\/x.com\\\/ClementRene_\"],\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/author\\\/clement\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram Engagement Report 2019: What We Learned From 48+ Million Posts | Mention","description":"We analyzed over 48M Instagram posts and 300k+ of the top users, uncovering the latest trends + insights about Instagram engagement - here's what we found.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/","og_locale":"en_US","og_type":"article","og_title":"Instagram Engagement Report 2019: What We Learned From 48+ Million Posts | Mention","og_description":"We analyzed over 48M Instagram posts and 300k+ of the top users, uncovering the latest trends + insights about Instagram engagement - here's what we found.","og_url":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/","og_site_name":"Mention","article_author":"https:\/\/www.facebook.com\/clement.rene1992","article_published_time":"2019-02-27T14:44:22+00:00","article_modified_time":"2024-12-17T16:57:38+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-02-18-at-19.48.10.png","type":"image\/png"}],"author":"Cl\u00e9ment Ren\u00e9","twitter_card":"summary_large_image","twitter_creator":"@ClementRene_","twitter_misc":{"Written by":"Cl\u00e9ment Ren\u00e9","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/#article","isPartOf":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/"},"author":{"name":"Cl\u00e9ment Ren\u00e9","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/f2c1c507156821d0d6ca9d25462d0986"},"headline":"Instagram Engagement Report 2019: What We Learned From 48+ Million Posts","datePublished":"2019-02-27T14:44:22+00:00","dateModified":"2024-12-17T16:57:38+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/"},"wordCount":557,"commentCount":0,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-02-18-at-19.48.10.png","articleSection":["Social listening","Social Media","Instagram","Trending"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mention.com\/en\/blog\/instagram-engagement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/","url":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/","name":"Instagram Engagement Report 2019: What We Learned From 48+ Million Posts | Mention","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-02-18-at-19.48.10.png","datePublished":"2019-02-27T14:44:22+00:00","dateModified":"2024-12-17T16:57:38+00:00","description":"We analyzed over 48M Instagram posts and 300k+ of the top users, uncovering the latest trends + insights about Instagram engagement - here's what we found.","breadcrumb":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/en\/blog\/instagram-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-02-18-at-19.48.10.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-02-18-at-19.48.10.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/en\/blog\/instagram-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/en\/"},{"@type":"ListItem","position":2,"name":"Social Media","item":"https:\/\/mention.com\/en\/blog\/category\/social-media-marketing\/"},{"@type":"ListItem","position":3,"name":"Instagram","item":"https:\/\/mention.com\/en\/blog\/category\/social-media-marketing\/instagram\/"},{"@type":"ListItem","position":4,"name":"Instagram Engagement Report 2019: What We Learned From 48+ Million Posts"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Media Monitoring","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/f2c1c507156821d0d6ca9d25462d0986","name":"Cl\u00e9ment Ren\u00e9","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6dc5d014bd098faf3d767208c5d7252fed0735df512b325f6ede582581a09a77?s=96&d=mm&r=g","caption":"Cl\u00e9ment Ren\u00e9"},"description":"Cl\u00e9ment is a Content Marketer. He creates content to help brands manage their online reputation strategy. If not behind a screen, you can find him reading books in Parisian caf\u00e9s or exploring the city with his dog.","sameAs":["https:\/\/mention.com\/en\/","https:\/\/www.facebook.com\/clement.rene1992","https:\/\/www.linkedin.com\/in\/clementrene\/","https:\/\/x.com\/ClementRene_"],"url":"https:\/\/mention.com\/en\/blog\/author\/clement\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/26026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=26026"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/26026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media\/29015"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=26026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=26026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=26026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}