{"id":26032,"date":"2019-04-10T10:43:04","date_gmt":"2019-04-10T10:43:04","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=22301"},"modified":"2023-03-28T15:29:39","modified_gmt":"2023-03-28T15:29:39","slug":"event-monitoring-marchmadness","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/event-monitoring-marchmadness\/","title":{"rendered":"Event Monitoring: What We Learned From #MarchMadness"},"content":{"rendered":"\n<p>Do you know what #MarchMadness is? Along with the <a href=\"https:\/\/mention.com\/en\/blog\/superbowl-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Super Bowl<\/a> and the <a href=\"https:\/\/mention.com\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">soccer #WorldCup <\/a>\u00a0&#8211; it&#8217;s actually one of the most watched sports events on the planet.<\/p>\n\n\n\n<p>This year, we used Mention to monitor to what happened before, during and after the highly anticipated sport event on Twitter, Facebook and Instagram.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/march_madness_boolean.png\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/march_madness_boolean.png\" alt=\"Event Monitoring: What Can We Learn From the #MarchMadness? Boolean\" class=\"wp-image-22341 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1012px; --smush-placeholder-aspect-ratio: 1012\/248;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>In order to have the best and most relevant results, we created the <a href=\"https:\/\/mention.com\/en\/blog\/boolean-operators\/\" target=\"_blank\" rel=\"noreferrer noopener\">following boolean alert<\/a>.<\/p>\n\n\n\n<p>This means that we tracked all conversations including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;NCAA&#8221;, &#8220;March Madness&#8221;&nbsp;<strong>and<\/strong>&nbsp;&#8220;2019&#8221;<\/li>\n<\/ul>\n\n\n\n<p>OR<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The hashtag \u201c#MarchMadness\u201d<\/li>\n<\/ul>\n\n\n\n<p>If you didn&#8217;t get a chance to follow all of the &#8216;madness&#8217;, read on &#8211; we&#8217;ll get into everything you missed about it on the internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is March Madness, and why is it so important?<\/h2>\n\n\n\n<p>March Madness is the NCAA (National Collegiate Athletic Association or University Basketball League) men\u2019s and women\u2019s basketball tournament of 68 teams that compete in seven rounds for the national championship, for a total of 67 games.<\/p>\n\n\n\n<p><em>With an average of 10 million viewers <a href=\"https:\/\/www.statista.com\/statistics\/251560\/ncaa-basketball-march-madness-average-tv-viewership-per-game\/\" target=\"_blank\" rel=\"noreferrer noopener\">each year<\/a>, and 5.6 million viewers <a href=\"https:\/\/www.statista.com\/statistics\/251560\/ncaa-basketball-march-madness-average-tv-viewership-per-game\/\" target=\"_blank\" rel=\"noreferrer noopener\">per game<\/a>, March Madness is definitely a key event for brands to communicate their messages to focused audiences.<\/em><\/p>\n\n\n\n<p>This year, the Virginia Cavaliers won the NCAA Championship against the <a href=\"https:\/\/www.google.com\/search?q=Virginia+Cavaliers+Texas+Tech+Red+Raiders&amp;oq=Virginia+Cavaliers+Texas+Tech+Red+Raiders&amp;aqs=chrome..69i57.3509j0j9&amp;sourceid=chrome&amp;ie=UTF-8#sie=m;\/g\/11h5_yf082;3;\/g\/11ckvf54fz;dt;fp;1;;\" target=\"_blank\" rel=\"noreferrer noopener\">Texas Tech Red Raiders<\/a>. <strong>But our analysis revealed that the defeated team triggered the most conversations on social media<\/strong> (60% vs. 40%).<\/p>\n\n\n\n<p>A phenomenon we also witnessed during the <a href=\"https:\/\/mention.com\/en\/blog\/superbowl-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">latest Super Bowl Final<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/hillary_win_lose_march_madness.gif\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/hillary_win_lose_march_madness.gif\" alt=\"Event Monitoring: What Can We Learn From the #MarchMadness? Hillary\" class=\"wp-image-22343 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/266;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><em>We caught 134K mentions about the <strong>Virginia Cavaliers<\/strong>, and 202K about the <strong>Texas Tech Red Raiders<\/strong>.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/Texas-vs-Virginia.gif\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/Texas-vs-Virginia.gif\" alt=\"Event Monitoring: What Can We Learn From the #MarchMadness? Texas vs. Virginia\" class=\"wp-image-22309 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 986px; --smush-placeholder-aspect-ratio: 986\/645;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Surprisingly enough, the most discussed team did not even reach the final.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 10 most discussed #MarchMadness teams from March 19th to April 8th<\/h2>\n\n\n\n<p>While the Cavaliers won the title, they are not the ones gathering the most mentions online. Nor are the other finalists, Red Raiders. Clearly carried by Zion Williamson (see below), the Duke Blue Devils generated to most noise during the event.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Duke Blue Devils<\/strong>: 234K mentions<\/li>\n\n\n\n<li><strong>Texas Tech Red Raiders<\/strong>: 201K mentions<\/li>\n\n\n\n<li><strong>Virginia Cavaliers<\/strong>: 132K mentions<\/li>\n\n\n\n<li><strong>Tennessee Volunteers<\/strong>: 115K mentions<\/li>\n\n\n\n<li><strong>North Carolina Tar Heels<\/strong>: 103K mentions<\/li>\n\n\n\n<li><strong>Kentucky Wildcats<\/strong>: 101K mentions<\/li>\n\n\n\n<li><strong>Purdue Boilermakers<\/strong>: 94K mentions<\/li>\n\n\n\n<li><strong>Michigan State Spartans<\/strong>: 93K mentions<\/li>\n\n\n\n<li><strong>LSU Tigers<\/strong>: 58K mentions<\/li>\n\n\n\n<li><strong>Houston Cougars<\/strong>: 52K mentions<\/li>\n<\/ol>\n\n\n\n<p>Now, the most important topic this year was not a team. It was someone: <strong>Zion Williamson<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The sensation: Zion Williamson<\/h2>\n\n\n\n<p><strong>Zion Williamson<\/strong> is a college basketball player for the <strong>Duke Blue Devils<\/strong>. As of today, he\u2019s thought to be the first overall pick in the 2019 NBA draft.<\/p>\n\n\n\n<p>This year, we listened to the noise generated by the young prodigy using a targeted boolean alert.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/march_madness_zion_williamson_boolean-2.png\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/march_madness_zion_williamson_boolean-2.png\" alt=\"Event Monitoring: What Can We Learn From the #MarchMadness? Zion's Boolean\" class=\"wp-image-22337 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1006px; --smush-placeholder-aspect-ratio: 1006\/552;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>With 421K+ mentions, Zion generated more noise than any other team participating in the tournament. <strong>This kind of coverage sends clear signals to brands looking for influencers to communicate their key messages and promote their products.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/march_madness_zion_williamson_versus_teams.png\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/march_madness_zion_williamson_versus_teams.png\" alt=\"Event Monitoring: What Can We Learn From the #MarchMadness? Zion\" class=\"wp-image-22339 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1341px; --smush-placeholder-aspect-ratio: 1341\/948;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Listening to the conversations around Zion led us to identified 3 <strong>key events<\/strong>:<\/p>\n\n\n\n<p>1. <strong>March 24th<\/strong>: At the top of his game, Zion scored 32 points, delivered 4 assists and totaled 11 rebounds in the short win (77-76) against the UCF Knights. This was enough to trigger more than 54K discussions across the internet.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/Zion_williamson_marchmadness_march_24th.gif\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/Zion_williamson_marchmadness_march_24th.gif\" alt=\"Event Monitoring: What Can We Learn From the #MarchMadness? 24th\" class=\"wp-image-22313 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/589;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>2. <strong>March 31st<\/strong>: This marks the end of the tournament for Zion and the Duke Blue Devils. An unexpected loss that almost triggered over <strong>75K discussions<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/Zion_williamson_marchmadness_march_31st.gif\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/Zion_williamson_marchmadness_march_31st.gif\" alt=\"Event Monitoring: What Can We Learn From the #MarchMadness? 31st\" class=\"wp-image-22315 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/589;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>3. <strong>April 7th<\/strong>: While he and his team lost, <strong>Zion Williamson was named Naismith Player of the year<\/strong> (meaning best player of the NCAA 2019 league) on April 7th, generating, once more, noise on the internet. That being said, we caught a lot less conversations this time (18K+ &#8220;only&#8221;).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/Zion_williamson_marchmadness_april_7th.gif\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/Zion_williamson_marchmadness_april_7th.gif\" alt=\"Event Monitoring: What Can We Learn From the #MarchMadness? 7th\" class=\"wp-image-22311 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/589;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><strong>What can we learn from this?<\/strong><\/p>\n\n\n\n<p>Whatever the reason, whatever the event, p<strong>eople love drama<\/strong>.<\/p>\n\n\n\n<p>On March 31st, we caught 75K conversations following the Duke\u2019s defeat to Michigan State. On April 7th, when Zion Williamson received the highest distinction of the year\u2019s league for a single player, we only caught about 19K conversations.<\/p>\n\n\n\n<p><strong>Bottom line: people talk more about dramatic events<\/strong>. Most fans expected this to happen, so there was not much to discuss after all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 factors you need for a successful event<\/h2>\n\n\n\n<p>The fact that March Madness was yet again a successful sports event this year is not entirely due to what happened on the court. <\/p>\n\n\n\n<p>Its success is mainly due to the fact that <strong>influencers<\/strong>, <strong>journalists<\/strong> and <strong>regular Joes<\/strong>, like you and I, joined key conversations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Influencers and brands triggering conversations<\/h3>\n\n\n\n<p>Did you know that <a href=\"https:\/\/mention.com\/en\/blog\/influencer-brand-advocates\/\" target=\"_blank\" rel=\"noreferrer noopener\">1 in 2 consumers<\/a> will believe anything an influencer says online?<br>Or that 84% of consumers <a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\" target=\"_blank\" rel=\"noreferrer noopener\">trust online reviews<\/a> (vastly shared by influencers) as much as their close friends&#8217; recommendations?<\/p>\n\n\n\n<p>Influencers getting involved in conversations about an event, a product or a service will make an event\u2019s reputation.<\/p>\n\n\n\n<p>This year, many celebrities such as Jimmy Fallon, Jimmy Kimmel, and even Barack Obama mentioned the March Madness on the internet.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/march_madness_best_influencers.png\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/march_madness_best_influencers.png\" alt=\"Event Monitoring: What Can We Learn From the #MarchMadness? influencers\" class=\"wp-image-22321 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 729px; --smush-placeholder-aspect-ratio: 729\/471;\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Here is a post from Fallon. As I\u2019m writing this article, this post has already generated 422K+ views and thousands of likes and shares.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Amazing and productive day at the office! @MarchMadness <a href=\"https:\/\/twitter.com\/hashtag\/NationalChampionship?src=hash&amp;ref_src=twsrc%5Etfw\">#NationalChampionship<\/a> <a href=\"https:\/\/t.co\/vcb6DkGeAV\">pic.twitter.com\/vcb6DkGeAV<\/a><\/p>&mdash; Jimmy Fallon (@jimmyfallon) <a href=\"https:\/\/twitter.com\/jimmyfallon\/status\/1115335362245611520?ref_src=twsrc%5Etfw\">April 8, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>As silly as it looks, I have to admit it\u2019s quite entertaining. Well done, Jimmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Top tier press coverage<\/h3>\n\n\n\n<p>CNN, ESPN, MTV, TIME, The Washington Post, the New York Times, Google (etc.), most top tiers outlets mentioned the #MarchMadness at some point, contributing to giving the event international coverage.<\/p>\n\n\n\n<p>This coverage resulted in a total of 52.5 billion impressions between March 19th and April 8th.<\/p>\n\n\n\n<p>We did the math. <strong>This means that 37.5% of us (humans) were potentially exposed daily to the event, for 20 days straight.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. A working gamification process<\/h3>\n\n\n\n<p>Each year, millions of sports fans try their luck by forecasting the results of the March Madness tournament. <strong>This time, we caught 62K+ mentions about the famous March Madness Brackets.<\/strong><\/p>\n\n\n\n<p>Here\u2019s what this year\u2019s bracket looked like.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/sn-2019-printable-ncaa-bracketregions_1363x8ljmmf9v1e8xclrs7c2jc-1.jpg\"><img decoding=\"async\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/sn-2019-printable-ncaa-bracketregions_1363x8ljmmf9v1e8xclrs7c2jc-1.jpg\" alt=\"Event Monitoring: What Can We Learn From the #MarchMadness? Brackets\" class=\"wp-image-22319 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 3300px; --smush-placeholder-aspect-ratio: 3300\/2487;\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Sportingnews.com<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Now, there are so many games and therefore so many possibilities that some say you have 1 in 9,223,372,036,854,775,808 (or 9.2 quintillion) chances of getting it right.<br>In fact, ever since 1939, <strong>no one ever did<\/strong>.<\/p>\n\n\n\n<p>Now, this doesn\u2019t stop fans from trying to get the <strong>perfect bracket<\/strong> each year. This <strong>gamification process<\/strong> even had Barack Obama himself involved.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Just in the nick of time: My brackets have never been my one shining moment, but here we go again. You can check out my <a href=\"https:\/\/twitter.com\/hashtag\/MarchMadness?src=hash&amp;ref_src=twsrc%5Etfw\">#MarchMadness<\/a> picks here: <a href=\"https:\/\/t.co\/c3bjNrIo4w\">https:\/\/t.co\/c3bjNrIo4w<\/a> <a href=\"https:\/\/t.co\/EcCUdnZjun\">pic.twitter.com\/EcCUdnZjun<\/a><\/p>&mdash; Barack Obama (@BarackObama) <a href=\"https:\/\/twitter.com\/BarackObama\/status\/1108756096733331456?ref_src=twsrc%5Etfw\">March 21, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><em>When Barack Obama jumps in the conversation and plays your game, you know your event is probably a success.<\/em><\/p>\n\n\n\n<p>He actually got one of the finalists in the women&#8217;s tournament: <a href=\"https:\/\/www.google.com\/search?q=women+ncaa+bracket&amp;oq=women+NCAA+&amp;aqs=chrome.1.69i57j0l5.2867j1j7&amp;sourceid=chrome&amp;ie=UTF-8#sie=m;\/g\/11fk956m2x;3;\/g\/11dxbvlspv;dt;fp;1;;\" target=\"_blank\" rel=\"noreferrer noopener\">the Baylor Lady Birds<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Identify and understand everything that\u2019s happening<\/h2>\n\n\n\n<p><strong>Millions of people, brands, and influencers are talking and sharing their thoughts on the internet all the time<\/strong>.<\/p>\n\n\n\n<p>At times (most of the time actually), what they say will probably be of no value to you and your business. Now, if and when they make comments on your brand, you want to make sure you\u2019re able to keep track of them.<\/p>\n\n\n\n<p>That\u2019s where a tool like Mention comes in, to keep track of everything that\u2019s said about your brand, your services or products, employees, competition, etc.<\/p>\n\n\n\n<p><strong>You name it<\/strong>.<\/p>\n\n\n\n<p>Now, what did you think about this year\u2019s Madness? Are you surprised by our findings? Share your thoughts in the comment section!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know what #MarchMadness is? Along with the Super Bowl and the soccer #WorldCup \u00a0&#8211; it&#8217;s actually one of the most watched sports events on the planet. This year, we used Mention to monitor to what happened before, during and after the highly anticipated sport event on Twitter, Facebook and Instagram. In order to &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/event-monitoring-marchmadness\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Event Monitoring: What We Learned From #MarchMadness<\/span><\/a><\/p>\n","protected":false},"author":30,"featured_media":28211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,315],"tags":[],"class_list":["post-26032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event Monitoring: What We Learned From #MarchMadness 2019<\/title>\n<meta name=\"description\" content=\"We used Mention to listen to what happened before, during and after the March Madness on Twitter, Facebook and Instagram. 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