{"id":26033,"date":"2019-04-19T17:57:10","date_gmt":"2019-04-19T17:57:10","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=22378"},"modified":"2022-12-30T16:19:50","modified_gmt":"2022-12-30T16:19:50","slug":"drive-instagram-traffic-back-to-your-website","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/drive-instagram-traffic-back-to-your-website\/","title":{"rendered":"4 Ways to Drive Instagram Traffic Back to Your Website"},"content":{"rendered":"<p>Instagram can be both a consumer&#8217;s dream and a marketer&#8217;s nightmare.<br \/>\nFrom the consumer perspective, Instagram is an endless feed of aesthetically pleasing, perfectly curated content, tailored to their interests.<br \/>\nBut for marketers, it&#8217;s not all rainbows and pretty filters. In fact, they can feel like they\u2019re constantly solving a Rubix cube in getting their brand in front of the right audience \u00a0&#8211; nevermind converting them.<br \/>\nThe reason for this difficulty is because at the end of the day, most marketers aren&#8217;t just after engagement and brand awareness &#8211; they&#8217;re after <em>conversion.<\/em><br \/>\nThis presents a dilemma as on Instagram,<strong> there are only three places that you can share clickable links:<\/strong> in the Bio, in advertisements, and in the Stories feature (with limitations), whereas on other social networks, it\u2019s a more direct process. So to get the user to the desired website, there are many more hoops to jump through, that if not addressed can break the experience and disrupt conversion.<br \/>\nBut as\u00a0<a href=\"https:\/\/mention.com\/en\/blog\/get-instagram-followers\/\">Instagram<\/a> is the current social media powerhouse, brands can&#8217;t afford to be inactive on the platform. Although, some wonder if their efforts will even pay off, as it can be a challenge to get traffic out of the platform and back to their site. <strong>Let&#8217;s look into ways to combat this challenge, by breaking apart each Instagram feature.<\/strong><br \/>\n<span id=\"hs-cta-wrapper-9bb05076-f2a8-4d5d-943b-d4b7da676391\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-9bb05076-f2a8-4d5d-943b-d4b7da676391\" class=\"hs-cta-node hs-cta-9bb05076-f2a8-4d5d-943b-d4b7da676391\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/9bb05076-f2a8-4d5d-943b-d4b7da676391\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-9bb05076-f2a8-4d5d-943b-d4b7da676391\" class=\"hs-cta-img lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/9bb05076-f2a8-4d5d-943b-d4b7da676391.png\" alt=\"Instagram Engagement Report 2019\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, '9bb05076-f2a8-4d5d-943b-d4b7da676391', {}); <\/script><\/span><br \/>\nWe all know Instagram is made up of 4 main features, Bios, Posts, Stories, and Advertisements, but how do they connect and differ, and how can they work for your brand to convert your audience?<\/p>\n<ol>\n<li>Bio &#8211; The first and last line of defense for your brand<\/li>\n<li>\u00a0Posts &#8211; The bread and butter of your Instagram efforts<\/li>\n<li>\u00a0Stories &#8211; Your audience\u2019s direct line to the personality of your business<\/li>\n<li>\u00a0Advertisements &#8211; Your foot in the door to new audience\u2019s feeds<\/li>\n<\/ol>\n<p>Let&#8217;s call this \u201cThe Instagram Ecosystem.\u201d<\/p>\n<h2><strong>Instagram Bio<\/strong><\/h2>\n<p>The mainstay of your Instagram profile is the bio. It tells current and prospective followers <strong>what you\u2019re all about, why they should follow you, and encourages them to take the next step and interact with your brand.<\/strong> It also could be the last place a perspective follower goes to learn more about your brand after seeing a post, story, or ad.<br \/>\nTo increase conversions through your bio, it\u2019s important to understand its purpose as the first and last place a user goes to decide on your brand. Make the most of your bio with these steps.<\/p>\n<h3><!-- end HubSpot Call-to-Action Code --><strong>1. Be found<\/strong><\/h3>\n<p>Just like you conduct SEO research for your blog, put yourself in your audience\u2019s shoes when writing your bio. If your brand has a more ambiguous name, consider including what your product does as well.<br \/>\n<strong>A strategically placed keyword in the title section of the bio can boost your chances of being discovered by a wider audience.<\/strong> This a particularly good idea if there is a word that is closely associated with your brand, or your brand, is not yet well recognized.<br \/>\nFitness brand, Naked, explains the premise of their product in their title on Instagram to better direct potential customers that are looking for this type of product to their page. This way, Naked will appear in searches for \u2018fitness tracker\u2019 as well as in searches for its brand name.<br \/>\n<img decoding=\"async\" class=\"wp-image-22370 aligncenter lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/image-1-mention.png\" alt=\"image 1 mention\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/238;\" \/><\/p>\n<h3><strong>2. Be connected<\/strong><\/h3>\n<p>How are you supposed to get any traffic back to your website if you have a poorly optimized link in your Instagram bio? This is the only permanent, clickable link on your profile. You want to ensure that this link is fully optimized to direct your Instagram audience to the site you\u2019re linking to.<br \/>\n<em>Note: If you have a business account on Instagram with at least 10,000 followers, you\u2019re also able to add clickable links to stories. However, the bio link is still the most important as it is both the first and last line of defense for your brand on Instagram &#8211; you can still have high Instagram conversion rates with a well-optimized link in your bio!<\/em><br \/>\nIn your Instagram bio, the url contributes to your bio\u2019s character limit of 150 characters. There are a variety of ways to shorten urls in order to keep this character count low. To make the most of these characters, it&#8217;s better to use a custom short link, or <a href=\"https:\/\/www.rebrandly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">branded link<\/a>\u00a0that features your brand name.<br \/>\nBranded links are memorable and create trust with your audience. This trust means that branded links can <a href=\"https:\/\/support.rebrandly.com\/hc\/en-us\/articles\/115007615288-Generic-short-URLs-vs-branded-links-which-has-a-better-CTR-\" target=\"_blank\" rel=\"noopener noreferrer\">increase click-through rates by up to 39%<\/a>\u00a0when compared to generic short urls. More click-throughs from your Instagram bio link = more website traffic!<br \/>\nThe best thing about using a branded link in your Instagram bio is that it also acts as a call to action. Since space is so limited, this is a nice hack that also brings traffic to your website from Instagram.<br \/>\nThe Dallas Cowboys pro shop encourages its audience to shop, and PandaExpress gets their audience\u2019s stomach\u2019s grumbling by prompting, \u2018Order Now\u2019. These clickable call to actions are the one-two punch that can drive more traffic to your website.<br \/>\n<img decoding=\"async\" class=\"wp-image-22372 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/0109-1.png\" alt=\"0109 1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 821px; --smush-placeholder-aspect-ratio: 821\/687;\" \/><br \/>\n<img decoding=\"async\" class=\"wp-image-22374 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/0015.png\" alt=\"0015\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 977px; --smush-placeholder-aspect-ratio: 977\/582;\" \/><br \/>\nSince you\u2019re putting all this effort in on converting Instagram traffic to your website, you\u2019ll want to be able to track your successes or where you can improve.<br \/>\nPerhaps you\u2019ll find that your audience wants to be directed to a page with more information about what your brand does rather than your home page, or to your newest feature or product &#8211; rather than the entire catalog.<br \/>\nYou can easily track the engagement of your Instagram bio link to make better marketing decisions, and if it comes time to update this link (but you love the branded CTA, or don\u2019t feel like logging into Instagram and doing it manually) just update the destination of the link (or where it goes in a <a href=\"https:\/\/blog.rebrandly.com\/link-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">link management<\/a>\u00a0platform).<br \/>\n<strong>TLDR:<\/strong>\u00a0 Your brand\u2019s Instagram bio is prime real estate, and should be treated as such. Ensure you\u2019re making the most of it by using relevant, searchable keywords in your title for your audience to find, as well as a branded link to save space and reinforce your desired CTA.<\/p>\n<h2><strong>Instagram Posts<\/strong><\/h2>\n<p>The pi\u00e8ce de la r\u00e9sistance of your Instagram marketing efforts -they are very important in building brand consistency and trust.<br \/>\nIf you want to drive more traffic to your website, you need to prove to your audience WHY they should leave the app to learn more about you.<br \/>\nIt is always beneficial to keep posts and the actions that you\u2019re prompting to your audience in the caption as simple as possible to avoid confusion. A common mistake that can deter your audience from leaving Instagram to go to your site is sharing a post with the caption reading \u201csee link in bio for more information\u201d and the link in bio leads to your YouTube page, for example, rather than the page that the post was referring to. If you\u2019re using the \u201clink in bio\u201d tactic, ensure your link is always being updated either within Instagram or in your link management\u00a0platform.<br \/>\nTopshop uses the \u201clink in bio\u201d tactic along with emojis to promote their beauty line and directs their audience to their bio.<br \/>\n<img decoding=\"async\" class=\"wp-image-22360 aligncenter lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/topshopmention.png\" alt=\"topshopmention\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 412px; --smush-placeholder-aspect-ratio: 412\/606;\" \/><br \/>\nThe most important part of the Instagram post isn\u2019t about the number of hashtags or prompts to visit your bio, <strong>it\u2019s the influence and branding you can show through your images and videos.<\/strong><br \/>\nRecognize your audience and pinpoint what they are looking to learn and receive from your brand on Instagram. This often begins with some form of emotion. Is it humor? Or empathy? Is your brand aspirational or real? Think of all of these things when framing your posts.<br \/>\nIt\u2019s a fact that younger audiences scroll through Instagram<a href=\"https:\/\/digiday.com\/media\/advertisingweek2015-facebook-finds-that-fast-scrolling-millennials-consume-ads-2-5-times-faster\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a02.5 times faster <\/a>than people in their 60s, meaning consistency in posting is extremely important. It ensures that when these speed scrollers are flicking through their feeds, they will know it\u2019s your brand and pause. This type of immediate recognition builds trust and recognition, which in turn helps answer the question, \u201cWHY should I leave Instagram to go to your website?!\u201d<br \/>\n<strong>TLDR:<\/strong>\u00a0Use Instagram posts to paint your brand&#8217;s picture. This will act as the foundation for most traffic to your website from Instagram. Focus on your brand and telling your story rather than selling here, that\u2019s what the bio, your story, and advertising are for.<\/p>\n<h2><strong>Instagram Stories<\/strong><\/h2>\n<p>The launch of the Stories features opened the door for marketers to create a smoother customer experience and direct users to their site, bypassing the bio link. To those of you still learning about this social media secret weapon, <a href=\"https:\/\/mention.com\/en\/blog\/instagram-stories\/\">Instagram Stories<\/a> are currently only available for business accounts with over 10,000 followers .<br \/>\nThese accounts can embed a link directly into the shared image or video, which can be viewed for 24 hours or be saved to their profile\u2019s highlights.<br \/>\nThis format works best for quirky, spontaneous, or time-sensitive content. Since the content disappears after 24 hours, it gives users a feeling of \u201c<a href=\"https:\/\/mention.com\/en\/blog\/fomo-marketing\/\">FOMO<\/a>\u201d (or fear of missing out). <strong>This creates a powerful system for brands looking to boost engagement with both current and potential audiences.<\/strong><br \/>\nAs you rotate through the Instagram stories at the top of the home screen, you\u2019ll come across ones that have the option to \u201cSee More.\u201d There are a few ways that you can use this \u201cSee More\u201d feature within stories to drive traffic from Instagram to your website:<\/p>\n<h4><strong>1. Post a story that\u2019s solely focused on getting the audience to swipe up<\/strong><\/h4>\n<p><a href=\"https:\/\/www.burberry.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Burberry<\/a>\u00a0compliments their new arrivals with an image and the \u201cswipe up\u201d prompt, whereas <a href=\"https:\/\/www.vox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vox<\/a>\u00a0uses this technique to drive its Instagram Story viewers to a landing page around one main topic, solely focused on swiping up.<br \/>\n<img decoding=\"async\" class=\"wp-image-22362 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-rebrandly-xx.png\" alt=\"mention rebrandly xx\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 733px; --smush-placeholder-aspect-ratio: 733\/650;\" \/><\/p>\n<h4><strong>2. Share an image that directly points to one specific product or article\u00a0<\/strong><\/h4>\n<p>Brands can also simply share a product or article that directs audiences that hints at the product they\u2019re highlighting. <a href=\"https:\/\/www.starbucks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Starbucks<\/a>\u00a0did this during the holiday season.<br \/>\n<img decoding=\"async\" class=\"wp-image-22364 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-rebrandly5.png\" alt=\"mention rebrandly5\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 412px; --smush-placeholder-aspect-ratio: 412\/735;\" \/><\/p>\n<h4><strong>3. Share multiple posts that tell a story&#8230;within your story<\/strong><\/h4>\n<p>Cooking site, <a href=\"https:\/\/www.delish.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Delish<\/a>\u00a0chose this route prompting its audience to get back into shape. It\u2019s clear they really understand their audience and their pain points and offer solutions to solve them through a series of back-to-back stories.<br \/>\n<img decoding=\"async\" class=\"wp-image-22368 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-rebrandly-6.png\" alt=\"mention rebrandly 6\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1081px; --smush-placeholder-aspect-ratio: 1081\/648;\" \/><br \/>\nNotice that the CTA in every case is \u201csee more.\u201d This creates a more direct connection between your brand and your customer, not to mention carving a clearer customer journey in bypassing the link in bio tactic and creating fewer touchpoints to get more traffic to your website from Instagram.<br \/>\nThe Instagram Stories feature also offers a new feature that turns the physical storefront digital. This gives your audience quick access to product details and pricing, with a direct link back to where to purchase. This feature is both available to use in Stories and in posts, with the ability to tag up to 5 items. A new update to this feature is the ability to save products from these shopping posts to collections to browse later, making the experience even more seamless and creates a direct way to move your audience back to your website.<br \/>\nInstagram also just launched the new shopping function through the Explore channel. Although it&#8217;s still in testing, the feature is available to users who have already expressed interest in browsing products. The key thing to note about this new feature is that your brand has the potential to be seen by people that don\u2019t follow your brand.<br \/>\nDKNY makes great use of the shopping feature by showcasing its products in its stories.<br \/>\n<img decoding=\"async\" class=\"wp-image-22366 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/Mention-rebrandly.jpg\" alt=\"Mention rebrandly\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/1334;\" \/><br \/>\nWe\u2019ve talked a lot about direct traffic from the Instagram Stories feature in this section, however, it should be noted that Stories also showcase a different side to your brand than posts do.<br \/>\nJust as the story is fleeting by means of time, your posts should also mimic this mood. This means: don\u2019t aim to be perfect here. Audiences are pretty good at cutting through marketing clutter today &#8211; don\u2019t give them glitz and glamour as you would in an Instagram post.<br \/>\nFeel free to relax a bit more, like it\u2019s casual Friday at the office. This type of transparency with your audience helps you build a better connection with them, increasing trust, which all work together to increase traffic from Instagram to your website.<br \/>\n<strong>TLDR:<\/strong>\u00a0The swipe up to see more feature in Instagram Stories and Stories for Shopping opens the floodgates for traffic from Instagram to your website. But, don\u2019t get too excited by all this new traffic and miss the opportunity to build a stronger brand and interact with your audience more regularly.<\/p>\n<h2><strong>Instagram Advertisements<\/strong><\/h2>\n<p>With <a href=\"https:\/\/business.instagram.com\/blog\/welcoming-two-million-advertisers\/\" target=\"_blank\" rel=\"noopener noreferrer\">2 million advertisers<\/a>\u00a0already active on the platform &#8211; it\u2019s worth dipping your toes in the advertising pool on Instagram.<br \/>\nInstagram ads flow nearly seamlessly into both the timeline and the Stories flow. They come in a variety of mediums, from video, to carousels, to stories, to photos.<br \/>\nInstagram ads act as the foot in the door to new audiences. If you\u2019re already mastering the organic side of Instagram, ads offer you the perfect opportunity to share your content with more people. Since Instagram ads are integrated with <a href=\"https:\/\/www.facebook.com\/business\/tools\/ads-manager\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads Manager<\/a>, it\u2019s simple to target and track your audience.<br \/>\nThe most important thing about using an ad on Instagram and looking to move traffic to your site is to truly understand your audience and know your objective.<br \/>\nIf you\u2019ve done your research and worked to complete your profile, this shouldn\u2019t be difficult. You want to ensure that everything you\u2019re investing is targeted towards the right group, with the right focus. There are objectives that you can select in Facebook Ads Manager that range from brand awareness to conversions to set up your campaigns.<br \/>\nThere are a few mistakes that are made when advertising on Instagram. The first is when brands create an ad, they skew away from their profile style. Keep the visuals and caption in the same tone (both with words and imagery) as your own profile. The second is brands that run the same ad for too long. Think, would you post the same thing twice? No. Your audience would recognize its familiarity and repetition and most likely unfollow. The same goes for advertisements. Switch the rotation every few weeks to keep audiences engaged and focused.<br \/>\nWith sponsored posts on Instagram, there is more freedom with CTA options that prompt audiences and drive traffic back to your website. It depends if you\u2019re sharing a video, post, or a Story, but here are some of the most popular ones:<\/p>\n<ul>\n<li>Apply Now<\/li>\n<li>Sign Up<\/li>\n<li>Book Now<\/li>\n<li>Contact Us<\/li>\n<li>Call Now<\/li>\n<li>Learn More<\/li>\n<\/ul>\n<p>When deciding which CTA to use, go back and consider your audience as well as the objective of your advertising campaign. Nintendo UK and Betfair choose different CTAs to best address their audiences\u2019 wants and the campaign objective.<br \/>\n<img decoding=\"async\" class=\"wp-image-22376 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-rebrandly-x.png\" alt=\"mention rebrandly x\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 727px; --smush-placeholder-aspect-ratio: 727\/654;\" \/><br \/>\n<strong>TLDR:<\/strong>\u00a0Move traffic from Instagram ads to your website with fresh content targeted towards a well planned and researched audience and objective.<\/p>\n<h2><strong>Over to you<\/strong><\/h2>\n<p>Instagram has morphed from a small photo sharing network to a social media powerhouse \u00a0<a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">with over a billion users<\/a>.<br \/>\nAs it\u2019s popularity has risen, so have the number of marketers and brands using the platform. As the marketers rolled in, they questioned, is this even worth it, how does this platform lead to increased traffic? When you think about the entire platform as a whole, rather than just one feature, or meeting one engagement goal &#8211; driving traffic from Instagram to your website is intuitive.<br \/>\nHave you increased traffic to your website from Instagram? If so, how?! We would love to learn even more about your experiences in the comments!<br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-9bb05076-f2a8-4d5d-943b-d4b7da676391\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-9bb05076-f2a8-4d5d-943b-d4b7da676391\" class=\"hs-cta-node hs-cta-9bb05076-f2a8-4d5d-943b-d4b7da676391\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/9bb05076-f2a8-4d5d-943b-d4b7da676391\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-9bb05076-f2a8-4d5d-943b-d4b7da676391\" class=\"hs-cta-img lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/9bb05076-f2a8-4d5d-943b-d4b7da676391.png\" alt=\"Instagram Engagement Report 2019\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, '9bb05076-f2a8-4d5d-943b-d4b7da676391', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram can be both a consumer&#8217;s dream and a marketer&#8217;s nightmare. From the consumer perspective, Instagram is an endless feed of aesthetically pleasing, perfectly curated content, tailored to their interests. But for marketers, it&#8217;s not all rainbows and pretty filters. In fact, they can feel like they\u2019re constantly solving a Rubix cube in getting their &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/drive-instagram-traffic-back-to-your-website\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">4 Ways to Drive Instagram Traffic Back to Your Website<\/span><\/a><\/p>\n","protected":false},"author":125,"featured_media":27404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,323,339,315,345],"tags":[],"class_list":["post-26033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-planning-strategy","category-community-management","category-digital-marketing","category-instagram"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways to Drive Instagram Traffic Back to Your Website | Mention<\/title>\n<meta name=\"description\" content=\"Most marketers aren&#039;t just after engagement on Instagram- they&#039;re after conversion.\u00a0Here are some ways to drive Instagram traffic back to your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/drive-instagram-traffic-back-to-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Drive Instagram Traffic Back to Your Website | Mention\" \/>\n<meta property=\"og:description\" content=\"Most marketers aren&#039;t just after engagement on Instagram- they&#039;re after conversion.\u00a0Here are some ways to drive Instagram traffic back to your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/drive-instagram-traffic-back-to-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-19T17:57:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-30T16:19:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/4-Ways-to-Drive-Instagram-Traffic-Back-to-Your-Website-large.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Harrington\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Harrington\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/drive-instagram-traffic-back-to-your-website\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/drive-instagram-traffic-back-to-your-website\\\/\"},\"author\":{\"name\":\"Hannah Harrington\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/648187fe4c8676d1821ecf2a98085558\"},\"headline\":\"4 Ways to Drive Instagram Traffic Back to Your Website\",\"datePublished\":\"2019-04-19T17:57:10+00:00\",\"dateModified\":\"2022-12-30T16:19:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/drive-instagram-traffic-back-to-your-website\\\/\"},\"wordCount\":2643,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/drive-instagram-traffic-back-to-your-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/4-Ways-to-Drive-Instagram-Traffic-Back-to-Your-Website-large.jpg\",\"articleSection\":[\"Social Media\",\"Planning &amp; 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