{"id":26043,"date":"2019-06-04T08:34:27","date_gmt":"2019-06-04T06:34:27","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=22774"},"modified":"2020-07-17T13:14:27","modified_gmt":"2020-07-17T13:14:27","slug":"nano-influencers","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/nano-influencers\/","title":{"rendered":"What Are "Nano-Influencers" and Why You Should Care"},"content":{"rendered":"\n

Not all brands have yet fully discovered the advantages of working with micro-influencers<\/a>, while industry innovators are actively collaborating with nano-influencers.<\/strong><\/em><\/p>\n\n\n\n

Today it is commonly thought that a big number of followers means there is an actual influence on people.<\/p>\n\n\n\n

However, a word from a small influencer can have a much bigger impact than one who has hundreds of thousands of followers.<\/p>\n\n\n\n

This may sound quite surprising, right?<\/p>\n\n\n\n

There is a new trend of collaborating with nano-influencers for the exact same reason: their high impact on their audience<\/strong>.<\/p>\n\n\n\n

What are nano influencers?<\/h2>\n\n\n\n

Nano-influencers<\/strong> \u2014 are Instagram users who have between 1,000 and 5,000 followers.<\/p>\n\n\n\n

Their accounts are neither glamorous nor polished, photos are neither posed nor retouched with dozens of filters. They give the feeling of being a “guy next door.”<\/p>\n\n\n\n

\"What<\/a>
Source: Instagram account @ellie.blakeney<\/figcaption><\/figure><\/div>\n\n\n\n

Leading brands have learned the value of this new trend and have already included nano-influencers into their marketing strategy. Among them are Remington, Always, and Gillette Venus.<\/p>\n\n\n\n

1000 followers are the starting point for most brands to start a collaboration with an influencer.<\/p>\n\n\n\n

However, we\u2019ve noticed that in small countries like Lithuania, Estonia, and Latvia brands and agencies may start to collaborate with an influencer who has as few as 600 followers.
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