{"id":26045,"date":"2019-06-13T08:23:55","date_gmt":"2019-06-13T06:23:55","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=22821"},"modified":"2025-01-06T16:00:04","modified_gmt":"2025-01-06T16:00:04","slug":"softwares-automate-strategy","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/softwares-automate-strategy\/","title":{"rendered":"8 Software to Automate your Marketing Strategy"},"content":{"rendered":"\n

There\u2019s nothing better than seeing your strategy turn heads and get people to notice your client\u2019s great product or services. <\/em><\/strong><\/p>\n\n\n\n

But\u2014it\u2019s tedious work and time-consuming.<\/em><\/strong><\/p>\n\n\n\n

Hours spent on menial tasks burn you out and drain your passion for the job.
Why?<\/p>\n\n\n\n

Because you know your time is better spent on problem-solving and utilizing your magical creative thinking skills.<\/p>\n\n\n\n

Worse, most marketing activities torpedo your productivity levels.<\/p>\n\n\n\n

The good news?<\/p>\n\n\n\n

There are ways to bypass most activities through automation.<\/a><\/p>\n\n\n\n

In this post, you\u2019ll get up to speed on the latest software shortcuts for marketers that will help automate mundane processes.<\/p>\n\n\n\n

1. Monitor and track customer relationships<\/h2>\n\n\n\n

You manage campaigns for tons of different clients. Your goal is to raise awareness of the product, service, or company.<\/p>\n\n\n\n

But first\u2014You have to reach out to potential customers and strike a relationship. And voila, sales start to come in.<\/p>\n\n\n\n

You did it, right?<\/p>\n\n\n\n

Wrong.<\/p>\n\n\n\n

The marketing funnel doesn\u2019t end with a sale. Your team has to keep existing customers engaged. Why? Because it costs five times more to attract a new customer<\/a> than to keep an existing one. Well, this engagement can be automated, if done properly.<\/p>\n\n\n\n

Most marketers use some form of a customer relationship management (CRM) platform<\/a>. It\u2019s your one-stop-shop for capturing leads, storing contacts, and segmenting them. Having a proper CRM will let you know where your marketing efforts are missing the mark.<\/p>\n\n\n

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And it\u2019s all done automatically.

It\u2019s a good start.<\/p>\n\n\n\n

Now, take a look at your sales pipeline:<\/p>\n\n\n\n

It\u2019s a mess. There\u2019s no thought into it. Think about your marketing strategy. Do you reach out via phone or email? Then start by customizing the most useful information.<\/p>\n\n\n\n

Let\u2019s say you are building a social media campaign to target the top influencers in the gardening industry. You don\u2019t need to spend the time finding their phone number. Instead, find out what all their social media handles are and specify this as part of your team\u2019s checklist of deliverables.<\/p>\n\n\n

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2. Use email marketing software to build relationships<\/h2>\n\n\n\n

What is the cheapest and most widely used channel available for every marketer?
Email<\/strong>, of course.<\/p>\n\n\n\n

You might have millions of fans or a handful but you\u2019ll need to keep building those relationships. And you can\u2019t personalize every message you send.<\/p>\n\n\n\n

The solution? Email automation.<\/p>\n\n\n\n

It\u2019s as easy as a follow-up email when someone new subscribes to your blog. There are tons of email marketing software choices out there. One of my favorites is MailChimp<\/em>.<\/p>\n\n\n

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There are a ton of hacks automation can do\u2014all while getting other things done. Check out a few of them here.<\/p>\n\n\n\n