{"id":26060,"date":"2019-08-08T08:08:08","date_gmt":"2019-08-08T06:08:08","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=23266"},"modified":"2019-08-08T08:08:08","modified_gmt":"2019-08-08T06:08:08","slug":"cambridge-analytica-businesses-monitor-social-media","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/","title":{"rendered":"How Cambridge Analytica Changed How Businesses Monitor Social Media"},"content":{"rendered":"<p>The Cambridge Analytica scandal showed the world that Facebook was willing to sacrifice its users\u2019 privacy for commercial gain.<br \/>\nSince the story broke in March 2018, trust in the world\u2019s largest social network has been slow to return.<br \/>\nAccording to a recent survey by The Manifest, <a href=\"https:\/\/themanifest.com\/social-media\/how-people-view-facebook-after-cambridge-analytica-data-breach\">nearly half of social media users view Facebook more negatively<\/a> because of Cambridge Analytica.<br \/>\nIn response to the erosion of trust from Facebook users, businesses need to adjust their Facebook marketing strategy to ensure it respects their audience\u2019s emphasis on data privacy.<br \/>\nSpecifically, your company needs to minimize the visibility of your data collection efforts and be fully transparent about what those efforts are and why your company uses them.<br \/>\n<a href=\"https:\/\/info.viber.com\/US-Consumer-Survey-Report-Privacy-Security.html\">People are generally willing to sacrifice their data for value<\/a> \u2013 rewards, customized content, or personalized messaging. The balance, then, for your company, is to achieve the level of personalization users crave with transparency about how your business accesses data to make that personalization possible.<br \/>\nIn this blog post,\u00a0you&#8217;ll learn how to approach <a href=\"https:\/\/mention.com\/en\/blog\/social-listening\/\" target=\"_blank\" rel=\"noopener noreferrer\">social listening<\/a> and social media management after Cambridge Analytica and how to reassure followers that your data-use policies are upstanding.<br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"\" alt=\"Publish By Mention\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'b2dd580e-767c-4a68-b224-cc4ea07f0cf6', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>Facebook lost trust but not users<\/h2>\n<p>Your company can <a href=\"https:\/\/www.convinceandconvert.com\/social-media-strategy\/use-social-media-to-build-trust\/\">use social media as a platform to build trust and emotional connections<\/a> with your users.<br \/>\nIn the wake of Cambridge Analytica, Facebook lost a significant degree of integrity and trustworthiness, but did not suffer a global hemorrhage of users.<br \/>\nWhat Cambridge Analytica specifically demonstrated was that Facebook is more concerned with revenue than with the integrity of its user data and how it could be used.<br \/>\nUnlike the controversy surrounding Russia\u2019s attempts to influence the 2016 American election, in which Facebook can use plausible deniability as a defense \u2013 they were subject to coordinated efforts by foreign intelligence \u2013 Cambridge Analytica seemed to fall more squarely on Facebook\u2019s shoulders.<br \/>\nThe public initially reacted with a sense of betrayal, which resulted in <a href=\"https:\/\/www.marketwatch.com\/story\/want-to-delete-facebook-read-what-happened-to-these-people-first-2018-07-27\">74% of Facebook users absenting for a time,<\/a> deleting, or changing their privacy settings.<br \/>\nMore than a year later, however, Facebook user volume has not shown much attrition. While it hasn\u2019t regained the trust of its users, most people have either returned or continued to use Facebook.<br \/>\nSpecifically, while people view Facebook more negatively following Cambridge Analytica, only about one-third actually use Facebook less often.<br \/>\n<a href=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/07\/Cambridge-Analytica-Changed-How-Businesses-Should-Monitor-Social-Media-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23267 lazyload\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/07\/Cambridge-Analytica-Changed-How-Businesses-Should-Monitor-Social-Media-1.png\" alt=\"Cambridge-Analytica-Changed-How-Businesses-Monitor-Social-Media\" width=\"820\" height=\"683\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/683;\" \/><\/a><br \/>\n<a href=\"https:\/\/www.businessinsider.com\/facebook-cambridge-analytica-affected-us-states-graphic-2018-6\">Source<\/a><br \/>\nFacebook is ingrained in people\u2019s everyday lives, which means that it\u2019s still a viable platform for businesses to engage with customers.<br \/>\nThe difference now is that <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2018\/09\/05\/americans-are-changing-their-relationship-with-facebook\/\">people <\/a><a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2018\/09\/05\/americans-are-changing-their-relationship-with-facebook\/\">are much more aware about how companies use their data on Facebook<\/a>.<br \/>\nFor example, many businesses have seen the number of updates people share on their Facebook page decrease, but the <a href=\"https:\/\/www.facebook.com\/notes\/mark-zuckerberg\/a-privacy-focused-vision-for-social-networking\/10156700570096634\/\">number of private messages increase<\/a>.<br \/>\nThis shift in behavior indicates that users still consider Facebook a valuable tool for engaging with companies, but are now more inclined to do so in private.<br \/>\nBusinesses should note this attitude when designing their Facebook strategy. Specifically, they should cater content for Facebook that their users are likely to intimately connect with and encourage their followers to message them with any questions or to further review the content you promote.<br \/>\nOf course, the challenge now for your company is how to determine the sort of content that will resonate the best with their audiences. User data is the key to understanding people\u2019s likes, interests, and behaviors, and people don\u2019t like sharing their data.<br \/>\nTo be able to both effectively personalize content and respect privacy, businesses need to consider creating a policy that explicitly outlines your company\u2019s data use and application, outlining the benefits that followers receive from sharing their data.<\/p>\n<h2>Social listening is valuable but requires diligence and strategy<\/h2>\n<p>Social listening allows companies to gain insights about their audience, conduct market research, and mitigate public relations issues on social media.<br \/>\nWithout a well-designed strategy, though, social listening can alienate users if it seems that your company oversteps its bounds.<br \/>\nCritically, your company must avoid any explicit association between its social media operations and data collection efforts.<br \/>\nFor example, avoid any outreach or messaging to the effect of: \u201cWe saw you liked our Facebook post and then visited our website. Here\u2019s a discount.\u201d<br \/>\nBusinesses must demonstrate a responsible approach to social media management to retain the trust of their audience.<br \/>\nWhile Facebook users are concerned about data security, most are still willing to exchange personal information for value.<br \/>\nValue for users on Facebook comes in the form of highly curated content that speaks directly to their interests.<br \/>\n&#8220;Our customers are willing to provide us with data, and they will volunteer it in exchange for value,\u201d Liz Miller, VP of marketing of CMO, <a href=\"https:\/\/www.cmo.com.au\/article\/634943\/big-lessons-marketers-wake-facebook-cambridge-analytica-data-leak\/\">said in the wake of the Cambridge Analytica scandal.<\/a> \u201cBut thanks to Cambridge Analytica, some of that trust is eroded and we will need to win it back.&#8221;<br \/>\nTo be able to provide a valuable user experience and reassure followers that their privacy is intact, it\u2019s up to your business to be authentic and transparent about how you apply user data to your social media efforts.<br \/>\n&#8220;Think long and hard about how you explain data policies and the value intelligence will bring to your customers, and then deliver \u2013 every time,&#8221; Miller said.<br \/>\nIn other words, consumers may be aware that your business can monitor their behavior and preferences, but they don\u2019t want to be reminded.<br \/>\nTo cater to this sort of attitude, tt\u2019s best for your brand communications to seem to be informed by user behavior rather than calculated according to specific interactions.<br \/>\nIf users perceive a causal relationship between their actions and your targeted messaging, your brand could be perceived as creepy and lose engagement.<br \/>\nEveryone wants a personalized experience, just not from Big Brother.<br \/>\nUse social listening tools to measure audience behavior, but use its data to be responsive and respectful of your audience, never hawkish.<\/p>\n<h2>Did Facebook learn anything from Cambridge Analytica?<\/h2>\n<p>The Cambridge Analytica scandal validated people\u2019s concerns about how technology, particularly social networks, companies handle their data.<br \/>\nLess than 6 months after the scandal broke, however, Facebook actually experienced its <a href=\"https:\/\/www.nytimes.com\/2018\/10\/06\/opinion\/sunday\/facebook-privacy-breach-zuckerberg.html\">biggest data breach ever<\/a>.<br \/>\nThen, among other things, the Mueller report detailed the extent to which Facebook was compromised by Russian intelligence during the 2016 presidential campaign.<br \/>\nThis doesn\u2019t necessarily mean Facebook hasn\u2019t learned anything. They are <a href=\"https:\/\/www.forbes.com\/sites\/daveywinder\/2019\/03\/17\/facebook-privacy-update-mark-zuckerbergs-response-to-cambridge-analytica-scandal-one-year-on\/#76859ce42198\">combining the messaging infrastructure<\/a> of their 3 main social messaging products for the sake of privacy.<br \/>\nStill, Facebook may never be able to fully guarantee privacy, given their ad-driven revenue model, which is dependent on harvesting user data.<br \/>\nThis, unfortunately, puts the impetus on companies that use Facebook as a marketing platform to overcome people\u2019s distrust of commercial content.<\/p>\n<h2>Social media monitoring after Cambridge Analytica<\/h2>\n<p>The 2018 Cambridge Analytica scandal heightened people\u2019s anxiety about personal data misuse both on Facebook and with online platforms at-large.<br \/>\nTo avoid unsettling your Facebook followers, position your brand as transparent and data-responsible.<br \/>\nThis means framing your data collection efforts as transparent efforts meant to better understand your customers, rather than calculated efforts designed to earn targeted ad dollars.<br \/>\nTo achieve this charge, use social listening tools to gain customer intelligence, but avoid alluding to specifics of your customer data or collection efforts.<br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"\" alt=\"Publish By Mention\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'b2dd580e-767c-4a68-b224-cc4ea07f0cf6', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Cambridge Analytica scandal showed the world that Facebook was willing to sacrifice its users\u2019 privacy for commercial gain. Since the story broke in March 2018, trust in the world\u2019s largest social network has been slow to return. According to a recent survey by The Manifest, nearly half of social media users view Facebook more &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How Cambridge Analytica Changed How Businesses Monitor Social Media<\/span><\/a><\/p>\n","protected":false},"author":166,"featured_media":28370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,343],"tags":[],"class_list":["post-26060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-facebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Cambridge Analytica Changed How Businesses Monitor Social Media | Mention<\/title>\n<meta name=\"description\" content=\"Learn how to approach social listening after Cambridge Analytica and how to reassure followers that your data-use policies are upstanding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Cambridge Analytica Changed How Businesses Monitor Social Media | Mention\" \/>\n<meta property=\"og:description\" content=\"Learn how to approach social listening after Cambridge Analytica and how to reassure followers that your data-use policies are upstanding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-08T06:08:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-Cambridge-Analytica-Changed-How-Businesses-Monitor-Social-Media-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristen Herhold\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristen Herhold\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/\"},\"author\":{\"name\":\"Kristen Herhold\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/29b878c04eccbdb729fe206d881937b6\"},\"headline\":\"How Cambridge Analytica Changed How Businesses Monitor Social Media\",\"datePublished\":\"2019-08-08T06:08:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/\"},\"wordCount\":1210,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/How-Cambridge-Analytica-Changed-How-Businesses-Monitor-Social-Media-header.jpg\",\"articleSection\":[\"Social Media\",\"Facebook\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/\",\"name\":\"How Cambridge Analytica Changed How Businesses Monitor Social Media | Mention\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/How-Cambridge-Analytica-Changed-How-Businesses-Monitor-Social-Media-header.jpg\",\"datePublished\":\"2019-08-08T06:08:08+00:00\",\"description\":\"Learn how to approach social listening after Cambridge Analytica and how to reassure followers that your data-use policies are upstanding.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/How-Cambridge-Analytica-Changed-How-Businesses-Monitor-Social-Media-header.jpg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/How-Cambridge-Analytica-Changed-How-Businesses-Monitor-Social-Media-header.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/cambridge-analytica-businesses-monitor-social-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/social-media-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Facebook\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/social-media-marketing\\\/facebook\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How Cambridge Analytica Changed How Businesses Monitor Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Media Monitoring\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/29b878c04eccbdb729fe206d881937b6\",\"name\":\"Kristen Herhold\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e9536364a0fdf7b2f2f0c171f878bd01c09afaa7ae4c10534bee0130895520a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e9536364a0fdf7b2f2f0c171f878bd01c09afaa7ae4c10534bee0130895520a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e9536364a0fdf7b2f2f0c171f878bd01c09afaa7ae4c10534bee0130895520a?s=96&d=mm&r=g\",\"caption\":\"Kristen Herhold\"},\"sameAs\":[\"http:\\\/\\\/clutch.co\"],\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/author\\\/kristen-herhold\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Cambridge Analytica Changed How Businesses Monitor Social Media | Mention","description":"Learn how to approach social listening after Cambridge Analytica and how to reassure followers that your data-use policies are upstanding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/","og_locale":"en_US","og_type":"article","og_title":"How Cambridge Analytica Changed How Businesses Monitor Social Media | Mention","og_description":"Learn how to approach social listening after Cambridge Analytica and how to reassure followers that your data-use policies are upstanding.","og_url":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/","og_site_name":"Mention","article_published_time":"2019-08-08T06:08:08+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-Cambridge-Analytica-Changed-How-Businesses-Monitor-Social-Media-header.jpg","type":"image\/jpeg"}],"author":"Kristen Herhold","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kristen Herhold","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/#article","isPartOf":{"@id":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/"},"author":{"name":"Kristen Herhold","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/29b878c04eccbdb729fe206d881937b6"},"headline":"How Cambridge Analytica Changed How Businesses Monitor Social Media","datePublished":"2019-08-08T06:08:08+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/"},"wordCount":1210,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-Cambridge-Analytica-Changed-How-Businesses-Monitor-Social-Media-header.jpg","articleSection":["Social Media","Facebook"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/","url":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/","name":"How Cambridge Analytica Changed How Businesses Monitor Social Media | Mention","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-Cambridge-Analytica-Changed-How-Businesses-Monitor-Social-Media-header.jpg","datePublished":"2019-08-08T06:08:08+00:00","description":"Learn how to approach social listening after Cambridge Analytica and how to reassure followers that your data-use policies are upstanding.","breadcrumb":{"@id":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-Cambridge-Analytica-Changed-How-Businesses-Monitor-Social-Media-header.jpg","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/11\/How-Cambridge-Analytica-Changed-How-Businesses-Monitor-Social-Media-header.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/en\/blog\/cambridge-analytica-businesses-monitor-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/en\/"},{"@type":"ListItem","position":2,"name":"Social Media","item":"https:\/\/mention.com\/en\/blog\/category\/social-media-marketing\/"},{"@type":"ListItem","position":3,"name":"Facebook","item":"https:\/\/mention.com\/en\/blog\/category\/social-media-marketing\/facebook\/"},{"@type":"ListItem","position":4,"name":"How Cambridge Analytica Changed How Businesses Monitor Social Media"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Media Monitoring","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/29b878c04eccbdb729fe206d881937b6","name":"Kristen Herhold","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0e9536364a0fdf7b2f2f0c171f878bd01c09afaa7ae4c10534bee0130895520a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e9536364a0fdf7b2f2f0c171f878bd01c09afaa7ae4c10534bee0130895520a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e9536364a0fdf7b2f2f0c171f878bd01c09afaa7ae4c10534bee0130895520a?s=96&d=mm&r=g","caption":"Kristen Herhold"},"sameAs":["http:\/\/clutch.co"],"url":"https:\/\/mention.com\/en\/blog\/author\/kristen-herhold\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/26060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=26060"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/26060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media\/28370"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=26060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=26060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=26060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}