{"id":26138,"date":"2019-09-24T07:24:12","date_gmt":"2019-09-24T07:24:12","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=23696"},"modified":"2025-06-16T08:33:34","modified_gmt":"2025-06-16T08:33:34","slug":"saas-social-media-marketing","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/saas-social-media-marketing\/","title":{"rendered":"4 Social strategies to grow your SaaS Business"},"content":{"rendered":"\n

Software as a Service (SaaS) businesses have seen exponential growth. In fact, they generated a whopping $72.2 billion in 2018.<\/a><\/p>\n\n\n\n

But the competition is fierce.<\/p>\n\n\n\n

Today, SaaS marketers face a double challenge:<\/p>\n\n\n\n

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  1. Standing out from the noise.<\/li>\n\n\n\n
  2. Marketing to the overly empowered consumer.<\/li>\n<\/ol>\n\n\n\n

    This is where social media marketing<\/a> comes into play, and helps you above and beyond to resonate with your consumer.<\/p>\n\n\n\n

    After all, most of your target consumers are likely to use social platforms.<\/p>\n\n\n\n

    In this blog post, I use hard data to prove the benefits of going social, and further share how five SaaS businesses are killing it <\/em>on social media.<\/p>\n\n\n\n

    So let\u2019s get started!<\/p>\n\n\n\n“\n

    \n\n<\/figure><\/a>”\n\n\n\n

    Why social matters so much for SaaS<\/strong><\/h2>\n\n\n\n

    It\u2019s easy to find success stories about how McDonald\u2019s or the NFL are using social, but can SaaS companies really benefit from social media?<\/p>\n\n\n\n

    Of course they can!<\/p>\n\n\n\n

    In fact, there\u2019s a lot of reasons why you should go social (customer research, lead gen, etc.).<\/p>\n\n\n\n

    About that, here are the three reasons I think are the most relevant to implement social media marketing for your SaaS business<\/a>:<\/p>\n\n\n\n

    Reason 1. Your target audience is definitely <\/em>on social media<\/strong><\/h3>\n\n\n\n

    The Global Digital 2019 report revealed that the internet is growing at an average of one million new users a day, with social media currently at  3.48 billion internet users<\/a>.<\/p>\n\n\n

    \n
    \"saas-social-media-marketing-study\"<\/a><\/figure>\n<\/div>\n\n\n

    These sobering statistics points out to the fact that a massive <\/em>chunk of your target is social, and if you’re not social, you’re most likely going to hold your business back.<\/p>\n\n\n\n

    Reason 2. Social communication is highly effective<\/strong><\/h3>\n\n\n\n

    Social media is a direct <\/em>channel to consumers.<\/p>\n\n\n\n

    This one-on-one form of communication is a great way to connect with your target on an individual level (which is key to build a loyal following).<\/p>\n\n\n\n

    For instance, Shopify uses Twitter to share success stories and empowers its target audience (read: entrepreneurs):<\/p>\n\n\n

    \n
    \"saas-social-media-marketing-shopify\"<\/a><\/figure>\n<\/div>\n\n\n

    Picture: Shopify\u2019s tweet<\/a><\/p>\n\n\n\n

    Reason 3. Great source of reliable <\/em>data<\/strong><\/h3>\n\n\n\n

    Another advantage of going social is the massive amount of data that can be collected from each campaign (think: Facebook retargeting, etc.).<\/p>\n\n\n\n