{"id":30622,"date":"2019-11-12T07:28:03","date_gmt":"2019-11-12T07:28:03","guid":{"rendered":"https:\/\/mention.com\/blog\/?p=23998"},"modified":"2025-01-06T15:54:27","modified_gmt":"2025-01-06T15:54:27","slug":"content-marketing-for-ecommerce","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/content-marketing-for-ecommerce\/","title":{"rendered":"7 Content Marketing Tactics to Boost Your ECommerce Performance"},"content":{"rendered":"\n

Say you\u2019ve started a content marketing strategy, created a couple of videos, wrote blog posts and … what? What happens next?<\/p>\n\n\n\n

Chances are that not much happens. And it\u2019s not surprising because content marketing is<\/strong> tough<\/strong>, and it takes<\/strong> time<\/strong>.<\/p>\n\n\n\n

For an eCommerce, putting up a blog and share company updates will not<\/em> cut it. To stand out, you need to adopt far more advanced content marketing tactics.<\/p>\n\n\n\n

In this blog post, I\u2019ll be sharing eCommerce-focused content marketing best practices to end 2019 and kickstart 2020 on steroids.<\/p>\n\n\n\n

Starting with taking the time to draft a plan<\/em><\/strong>.<\/p>\n\n\n\n

What are you trying to achieve?<\/h3>\n\n\n\n

Most content marketing campaigns take 6 to 12 months to deliver, according to Neil Patel<\/a>.<\/p>\n\n\n\n

Yet, committing to produce qualitative and relevant content can significantly improve your customer acquisition and brand awareness.<\/p>\n\n\n\n

More often than not, marketers identify 5 major goals for eCommerce content marketing<\/strong>:<\/p>\n\n\n\n

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  1. Developing brand awareness.<\/strong> Through content creation, content promotion, and self-identification from your core audience. Relevant and consistent content usually means a growing audience.<\/li>\n\n\n\n
  2. Improving SEO performances. <\/strong>Through articles, videos, shares and backlinks, thus improving your domain authority. Content marketing has proven effects on SEO ROI<\/a>. In fact, part of SEO is content marketing. <\/em><\/li>\n\n\n\n
  3. Moving visitors down the conversion funnel <\/strong>– thanks to the phenomenon of brand adoption. As Moz<\/a> describes it, the more quality content you create, the deeper are the bonds between your brand and its community. As a consequence, your brand can move visitors down the conversion funnel more easily, thus generating more sales.<\/li>\n\n\n\n
  4. Contributing to increasing sales volume.<\/strong> This is most brands\u2019 objective. It is possible through combining higher SEO performances, higher conversion rates, and strong brand awareness.<\/li>\n\n\n\n
  5. Increasing consumer loyalty.<\/strong> Through repeat purchases and bigger LTV (lifetime value)<\/em> thanks to brand adoption, stronger brand exposure and loyalty programs enhanced by content marketing.<\/li>\n<\/ol>\n\n\n\n

    Now that you have a clearer vision of what content marketing can bring to your business, let\u2019s dive into 7 proven tactics that will significantly contribute to growing your brand.<\/p>\n\n\n\n

    7 content marketing tactics to boost your eCommerce performance<\/h2>\n\n\n\n

    Starting with \u2014 what I think is \u2014 the most important part: storytelling<\/em>.<\/p>\n\n\n\n

    1.  Invest in storytelling<\/h3>\n\n\n\n

    Successful eCommerce stores aren\u2019t just platforms. They\u2019re real brands <\/strong>that have heavily invested in growing their brand awareness.<\/p>\n\n\n\n

    And that\u2019s exactly what a brand like Mous Cases<\/a> has pulled off.<\/p>\n\n\n\n

    Mous Cases is a company that sells protective smartphone cases online. <\/em><\/p>\n\n\n\n

    The company got famous on YouTube through a series of promotional videos designed to prove their phone cases\u2019 ability to sustain real-life damages and drops.<\/p>\n\n\n\n

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