{"id":30856,"date":"2019-12-19T12:38:41","date_gmt":"2019-12-19T12:38:41","guid":{"rendered":"https:\/\/mention.com\/?p=30856"},"modified":"2025-01-10T10:59:29","modified_gmt":"2025-01-10T10:59:29","slug":"social-media-marketing-trends-2020","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/social-media-marketing-trends-2020\/","title":{"rendered":"7 Social Media Marketing Trends That Will Change The Way You Do Business in 2020"},"content":{"rendered":"\n

One reason digital marketing degrees<\/a> are becoming more prominent and in-demand is because of the rise of digital marketing platforms and strategies that continue to revolutionize the industry.<\/p>\n\n\n\n

And for social\nmedia marketers, there seems to be no end to the ever-changing landscape as new\nchanges and features from every player emerges nearly every week. So if you\u2019re\nstarting to plan out your 2020 marketing strategy, we recommend being the first\nto adopt the latest trends that are currently changing the game.<\/p>\n\n\n\n

Read on to see the top 7 social media marketing trends that will change the way you do business in 2020.<\/p>\n\n\n\n

Social\nmedia marketing trends for 2020<\/h2>\n\n\n\n

User-generated\ncontent will become more prevalent<\/h3>\n\n\n\n

One of the most important marketing trends to look for in 2020 is the rise of UGC<\/a> \u2014 or content that is created by consumers of your brand to help you market it.<\/p>\n\n\n\n

This is slightly\ndifferent from influencer marketing because, while both rely on other people to\ntalk about your brand, user-generated content can come from just anybody \u2013 even\nwithout a large following.<\/p>\n\n\n\n

One leader in using user-generated content to market their business is GoPro. On their YouTube channel<\/a>, they regularly post content from their consumers who use their products to create interesting and exciting content.<\/p>\n\n\n\n

\"Social-Media-Marketing-Trends-Business-2020-ugc\"<\/figure>\n\n\n\n

GoPro\u2019s YouTube account is\nfull of videos captured by their consumers.<\/em><\/p>\n\n\n\n

This works well\nbecause the footage being shared not only shows off the specs of their cameras\n\u2013 the clear video takes even in constant motion, the wide angles captured by\nthe cameras, etc \u2013 but it also shows prospects different ways they can use a\nGoPro themselves. <\/p>\n\n\n\n

This marketing tactic works well because people trust people who are like themselves<\/a> instead of faceless brands. Even if a prospect had no idea who the other consumers are, as long as they see some kind of social proof to establish trust.<\/p>\n\n\n\n

It also works to\nencourage people to create content for your brand in the hopes of getting\nfeatured. <\/p>\n\n\n\n

How to\nget user-generated content for your own business<\/h4>\n\n\n\n

Regardless if\nyour business offers products or services, you can make the most of\nuser-generated content to market your business on social media.<\/p>\n\n\n\n

To encourage\ncustomers to create content about your brand, consider offering great\nincentives like discounts and freebies. <\/p>\n\n\n\n

For example,\nsmall business My Livia incentivizes leaving reviews on their site. <\/p>\n\n\n\n

They\u2019ve created a\nscheme that gives an exclusive coupon code to customers who leave a text review\non their site. And for customers who leave a video review, they offer 6 months\u2019\nworth of free refills of their product.<\/p>\n\n\n\n

\"Social-Media-Marketing-Trends-Business-2020-livia\"<\/figure>\n\n\n\n

My Livia gives exclusive\ncoupons for customers who leave a review<\/em><\/p>\n\n\n\n

The rise\nof shoppable posts<\/h3>\n\n\n\n

Shoppable posts\nallow users to shop for items \u2013 from make-up to clothing and even cars and home\nproducts \u2013 all without leaving a video or photo.<\/p>\n\n\n\n

Many brands<\/a> have already taken advantage of this new technological advancement, especially brick and mortar and retail stores. Instagram, for example, lets you easily tag products in your posts<\/a> and allow customers to shop what they see.<\/p>\n\n\n\n

This works well\nfor boosting sales because it lessens the time a customer has to spend logging\non to the site, looking for the item they\u2019re looking for, and then checking\nout.<\/p>\n\n\n\n

With shoppable\nposts, users can check out an item immediately or browse related items after\nadding a few to their cart.<\/p>\n\n\n\n

\"Social-Media-Marketing-Trends-Business-2020-single-gain\"<\/figure>\n\n\n\n

A Shop Now button appears when a user hovers over an item. (Image Source: <\/em>Single Grain<\/em><\/a>)<\/em><\/p>\n\n\n\n

How to use\nshoppable content for your own business<\/h4>\n\n\n\n

If you sell\ngoods, make it a habit to make the content shoppable on social media. For\nInstagram and Facebook, there are ways to instantly tag your item as shoppable\nso users can immediately check out.<\/p>\n\n\n\n

While the use\ncase isn\u2019t prevalent for service-based businesses, it\u2019s still possible to get\ncreative with this new advancement. For services that have a fixed fee, for\nexample, you may link to it from a post straight away and allow for online checkout.\n<\/p>\n\n\n\n

Shift\nfrom global to local<\/h3>\n\n\n\n

By 2020, local marketing will be a must, especially with the rise of mobile and voice search. In fact, more than 55% of users<\/a> use voice search to find a local business near them.<\/p>\n\n\n\n

Because of this, it\u2019s important to optimize for local search and implement other best practices for local marketing.<\/p>\n\n\n\n

Some tactics\ninclude using Google My Business to get discovered right from a search result,\noptimizing SEO for web pages, and using local and location-related keywords in\nsocial media posts.<\/p>\n\n\n\n

\"Social-Media-Marketing-Trends-Business-2020-city-wide\"<\/figure>\n\n\n\n

How to\nuse local marketing for your own business<\/h4>\n\n\n\n

Because local\nsearch \u2013 whether on search engines or social media \u2013 will be more relevant in\n2020, use local SEO to optimize posts and pages. <\/p>\n\n\n\n

Include the name\nof your city or state when creating copy for social media posts, and be sure to\nhave a verified or address linked to a map on all your social media pages. <\/p>\n\n\n\n

Stricter\nregulations and guidelines for influencer marketing<\/h3>\n\n\n\n

No matter how much the critics might claim it, influencer marketing isn\u2019t going anywhere. In fact, it\u2019s only expected to rise, as 90% of marketers<\/a> reported plans to maintain or increase their influencer marketing campaigns going into 2019. <\/p>\n\n\n\n

Mediakix has even projected that influencer marketing spend could hit a whopping $10 billion in 2020<\/a> as more marketers are focused on partnering with different influencers`<\/p>\n\n\n\n

\"Social-Media-Marketing-Trends-Business-2020-influencer-marketing\"<\/figure>\n\n\n\n

But perhaps the\nbiggest influencer marketing-related trend is that marketers will be creating\nstricter guidelines and regulations before engaging with influencers.<\/p>\n\n\n\n

Brands are also expected to partner with smaller influencers<\/a> \u2013 those with about 10k-50k followers instead of the then-sought-out 500k-1 million bracket \u2013 for their higher engagement rates, niche followings, and lower cost per campaign.<\/p>\n\n\n\n

How to\nimplement effective influencer marketing campaigns for your business<\/h4>\n\n\n\n

When you\u2019re\ncreating influencer campaigns for 2020, consider recruiting influencers with\nniche audiences. These influencers tend to have better engagement than\nmega-influencers with millions of followers. <\/p>\n\n\n\n

Also, create\nbrand guidelines to help influencers know how to handle communications about\nyour brand. Allow them to be creative and genuine when promoting your brand,\nbut still enforce your guidelines to follow \u2013 it\u2019s your business, after all,\nand you\u2019re paying for them to advertise you after a thorough deliberation\nprocess.<\/p>\n\n\n\n

Social\nlistening will become increasingly essential<\/h3>\n\n\n\n

With social listening<\/a>, you\u2019re able to capture a lot of useful insights that are crucial to the success of your campaigns.<\/p>\n\n\n\n

For example,\nsocial listening can tell you how well a current campaign is doing, and even\nhelp you identify which factors of the campaign are the reason for the success.<\/p>\n\n\n\n

By knowing what\npeople are saying about the campaign or your brand, you can tweak campaigns,\npush successful ones longer, or pivot completely.<\/p>\n\n\n\n

How to\nuse social listening for your business in 2020<\/h4>\n\n\n\n

There are many social listening tools <\/a>you can use for this strategy. What\u2019s important is you check in regularly to see how your brand is performing.<\/p>\n\n\n\n

These tools let you track who is mentioning your brand<\/a> as well as what they\u2019re saying about it. You can even see conversations around your brand so you can pinpoint different tactics moving forward.<\/p>\n\n\n\n

You can use social listening to bank on trends in your industry, such as how fast food joint Wendy\u2019s or tech company Microsoft has used social listening to develop new products<\/a> for their businesses.<\/p>\n\n\n\n

More\nsocial groups<\/h3>\n\n\n\n

While things like\nFacebook and LinkedIn groups are far from new, in 2020, we can expect their\npopularity to rise as people are looking for more ways to engage with brands\nand communities of like-minded people.<\/p>\n\n\n\n

Even without\nbrands stepping in, people have formed groups that are linked to common\ninterests, such as bloggers joining blogging groups to connect with fellow\nbloggers and share tips and resources, or fans of the same TV series join\n\u201cfandom\u201d groups to connect with other fans.<\/p>\n\n\n\n

But when a brand\nis behind starting the social group, it becomes easier to create brand-related\ncontent with the help of moderators and in-house marketers. <\/p>\n\n\n\n

For example,\nConde Nast Travelers started their own Facebook group in 2017 to let travel\nenthusiasts come together and share their travel experiences.<\/p>\n\n\n\n

\"Social-Media-Marketing-Trends-Business-2020-IMH\"<\/figure>\n\n\n\n

Conde Nast Traveler\u2019s Facebook group, Women Who Travel (Image Source: <\/em>Influencer Marketing Hub<\/em><\/a>)<\/em><\/p>\n\n\n\n

Social groups\nwork well for a brand because many people are on the lookout for advice and\nways to share their own experiences or to be able to ask questions and get\nopinions from people with similar interests.<\/p>\n\n\n\n

How to use\nsocial groups in 2020<\/h4>\n\n\n\n

Consider creating\nsome kind of freehub \u2013 Facebook and LinkedIn are great places to start because\nnearly everyone has their own account \u2013 where customers and fans can get\ntogether to share experiences. <\/p>\n\n\n\n

This is a great\nway to nurture your relationship with them in more personal ways, especially by\nassigning moderators and brand spokespeople to engage with users and encourage\nconstant conversation.<\/p>\n\n\n\n

To encourage engagement,\noffer to feature answers in a future social media post or make it a contest for\nthe best ideas.<\/p>\n\n\n\n

Social\nmedia as customer service<\/h3>\n\n\n\n

These days, when\npeople have questions or concerns, they will more often than not turn to a\nbrand\u2019s social media account to make their queries there.<\/p>\n\n\n\n

Some examples of\nways people are using social media as a customer service tool are: making\nproduct inquiries, asking for reservations, making formal complaints, and so\non.<\/p>\n\n\n\n

Because of this,\nbrands must increasingly be aware of their social media presence, monitoring\nmessages from customers and prospects so they can make timely responses.<\/p>\n\n\n\n

How to\nuse social media as your customer service hub<\/h4>\n\n\n\n

Prospects who make inquiries about your product or service are probably willing to make a purchase, so imagine the positive effect on your conversion rates<\/a> if you\u2019re able to give timely and helpful responses.<\/p>\n\n\n\n

Invest in\nchatbots with pre-loaded questions and answers, or in real-life representatives\nto monitor your accounts for you.<\/p>\n\n\n\n

Have a list of ready-to-send responses to decrease friction, and if you don\u2019t have 24-hour customer service online, be transparent about your business hours to set customer expectations.<\/p>\n\n\n\n

Your turn\nto make 2020 the year of social media<\/h2>\n\n\n\n

Many trends come and go, but that doesn\u2019t mean\nyou shouldn\u2019t try out some of them while they\u2019re still on the rise. Use the\ntrends above to evaluate which ones suit your business goals, then create a\nsocial media strategy with the tactics above as inspiration. Keep watching for\nnew trends, test them out in on-brand ways, and don\u2019t be afraid to experiment\nand push the boundaries of your next social media marketing campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

One reason digital marketing degrees are becoming more prominent and in-demand is because of the rise of digital marketing platforms and strategies that continue to revolutionize the industry. 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