{"id":31052,"date":"2020-01-07T07:20:00","date_gmt":"2020-01-07T07:20:00","guid":{"rendered":"https:\/\/mention.com\/?p=31052"},"modified":"2025-01-10T10:44:44","modified_gmt":"2025-01-10T10:44:44","slug":"instagram-create-mode","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/instagram-create-mode\/","title":{"rendered":"7 Ways to Interact with Followers Using Instagram’s ‘Create’ Mode"},"content":{"rendered":"\n

Instagram has launched a feature called \u2018Create\u2019 Mode, which you can access by swiping left from your \u2018Story\u2019 menu. <\/p>\n\n\n\n

A spokesperson from Instagram describes this feature as a new mode to combine interactive stickers, drawings, and text without having to share photos or videos.<\/p>\n\n\n\n

That means you can still use most of the same\ninteractive features that you\u2019ve grown to love, but under an entirely new\ninterface Mode. The only difference is that you can\u2019t attach a picture or\nvideo, which you need when using the interactive stickers from the \u2018story\u2019\ninterface.<\/p>\n\n\n\n

Now, let\u2019s talk about what\u2019s under the new \u2018Create\u2019 Mode and how you can use it to engage your followers.<\/p>\n\n\n\n

1. Be Open With The Ask Me Anything Sticker<\/h2>\n\n\n\n

The way it works is up to you, whether you ask\na question, or you let your followers ask you something. There are also various\ntemplate questions provided by Instagram.<\/p>\n\n\n

\n
\"Instagram-create-filter-1\"<\/figure>\n<\/div>\n\n\n

This sticker is a great tool to use when\nyou\u2019re looking for external input from your audience. Ideally, you should ask a\ntargeted question that has the most potential of piquing your audience\u2019s\ninterest.<\/p>\n\n\n\n

When someone submits a response to the\nsticker, it comes in privately. You can see it under the view count icon in\nyour story.<\/p>\n\n\n\n

You can then share the responses, and whoever\nsubmits them will get notified if you do so. Not only does this spark a\nmeaningful engagement, but it also shows your audience that you actually take\nthe time to read their responses.<\/p>\n\n\n

\n
\"Instagram-create-filter-2\"<\/figure>\n<\/div>\n\n\n

Starbucks took the creative route and used the\n\u2018Ask Me Anything\u2019 sticker by quizzing their followers what drink is coming\nback. They used emojis to give hints and used colorful images as backgrounds in\ntheir stories. <\/p>\n\n\n\n

Then, they posted answers from followers who\nhad the right guesses. To end the suspense, they finally revealed that their S\u2019\nmores Frappuccino is indeed making a comeback for the summer.<\/p>\n\n\n\n

The \u2018Ask Me Anything\u2019 sticker is versatile and\ncan be used in so many different ways for different occasions. You can learn\nmore about your followers, ask them what they think of your brand, or like\nStarbucks, build up the suspense for a new product release.<\/p>\n\n\n\n

2. Test the water for new content or product with Poll sticker<\/h2>\n\n\n\n

This poll sticker is a handy tool to test which\ncampaign, product, or topic that the majority of your audience prefers to see\nnext. It\u2019s certainly not detailed enough to be considered a valid market test,\nbut at least the response that your followers give should give you a hint of\nwhich of the two options they would be interested to see.<\/p>\n\n\n

\n
\"Instagram-create-filter-3\"<\/figure>\n<\/div>\n\n\n

Again, the response will be visible to you\nprivately. You can see who votes which options under the view count icon in\nyour story. This should be very useful to you, especially if you run a blog\nsubscription or targeted campaign. By knowing who votes for what, you can\neventually use both options and just target them to different groups of people.<\/p>\n\n\n

\n
\"Instagram-create-filter-4\"<\/figure>\n<\/div>\n\n\n

IKEA used the polls to ask their followers\nwhat they liked whilst showing off their new catalog. Sticking to their\nsimplistic roots, their polls were nothing out of the ordinary but it was\naccompanied by stunning visuals and great furniture design.<\/p>\n\n\n\n

Instagram\u2019s poll sticker is an excellent\ncustomer research tool. Instagram itself has a large user base, so it\u2019s a great\nplace to test new products or services. Polls help brands get a better idea of\nwhat their audience is interested in, giving them a valuable insight into what\ntheir customers prefer. <\/p>\n\n\n\n

3. Share your favorite accounts\/things to follow<\/h2>\n\n\n\n

The main purpose of using this sticker is to\ngive your two cents on which accounts are worth following. If you\u2019re building\nfollowers based on a certain niche, this could be a good way to mutually\npromote other accounts. Showing who you follow or who you\u2019re endorsing could be\na good way to start showing your niche based on who you recommend with this\nsticker.<\/p>\n\n\n

\n
\"Instagram-create-filter-5\"<\/figure>\n<\/div>\n\n\n

Although this feature doesn\u2019t provide\non-screen interactive fields like many other stickers, given you have followers\nwho agree or have similarities in who they follow or who they\u2019re currently\nhooked into, it could still be a powerful conversation starter.<\/p>\n\n\n\n

This Mode comes with a lot of options. You can share the music you\u2019ve been listening to lately, random thoughts, or even interact with your followers by asking questions. Another feature that comes with this Mode is the \u2018On this day\u2019 feature which allows you to share a story or post you published on the same day the previous year.<\/p>\n\n\n\n

4. Hype up product launch with the countdown sticker<\/h2>\n\n\n\n

Got a product or content to launch? This countdown\nsticker allows your followers to turn on notifications once the timer runs out.<\/p>\n\n\n\n

This could be a very valuable method of\nannouncing product or content launch effectively. The only challenge is making\na pitch good enough to make your followers turn on the countdown notification.<\/p>\n\n\n

\n
\"Instagram-create-filter-6\"<\/figure>\n<\/div>\n\n\n

Build up hype for\nan event or a product launch with this countdown sticker. It\u2019s a great way to\nbuild anticipation and keep followers on their toes and remind them that you\nexist and that something awesome is coming along the way. <\/p>\n\n\n

\n
\"Instagram-create-filter-7\"<\/figure>\n<\/div>\n\n\n

The countdown\nsticker isn\u2019t just for events or product launches. Many brands have used it for\nTV shows, holidays, sales, and pretty much anything. For example, you can even\ncreate a countdown for having pizza. <\/p>\n\n\n\n

Whether it\u2019s a huge event or a simple meal, a countdown is ideal for any situation. However, remember to include an interesting title and other elements, such as gifs or captions<\/a>, in the reel.<\/p>\n\n\n\n

5. Try the “draw something challenge”<\/h2>\n\n\n\n

The new \u2018Create\u2019 feature not only implements the existing stickers differently but also adds several new templates.<\/p>\n\n\n\n

One of these templates is the \u2018draw something\u2019\nchallenge. You get a blank canvas to draw on, and you can ask others to draw\ntheir own version by tagging them in your story.<\/p>\n\n\n\n

This could strengthen your bond with others in your niche, especially if you\u2019re working in the visual\/art\/graphic design industry<\/a>. This one provides off-screen interaction between you and the accounts that you challenge to draw something.<\/p>\n\n\n

\n
\"Instagram-create-filter-8\"<\/figure>\n<\/div>\n\n\n

Get creative and challenge your followers to a drawing challenge. This is great for encouraging engagement, which will benefit your page in the long run. <\/p>\n\n\n\n

For brands who are into creative stuff such as\narts and crafts or those selling stationery, this feature can be used to engage\nwith your customers. For example, you can host a giveaway based on the best\ndrawing by a follower.<\/p>\n\n\n\n

Another way to create a community is to hold a drawing challenge. Remember to include a creative title for the challenge and a hashtag <\/a>so it doesn\u2019t get buried in other posts. <\/p>\n\n\n\n

6. Start conversations <\/h2>\n\n\n\n

Once you\u2019ve engaged with your followers regularly, it will be much easier to talk with them. This brand-new sticker from Instagram allows your followers to start a chat with you using the story as a trigger topic.<\/p>\n\n\n

\n
\"Instagram-create-filter-9\"<\/figure>\n<\/div>\n\n\n

This could be a great way to start a group\ndiscussion on certain topics from your story.<\/p>\n\n\n

\n
\"Instagram-create-filter-10\"<\/figure>\n<\/div>\n\n\n

For example, if you\u2019re opening a new shop or studio in a certain area, you can use the discussion sticker to invite followers to engage with your brand. Followers can ask you all kinds of things, such as when your place is opening, operating hours, etc.<\/p>\n\n\n\n

This is also excellent for building communities. Although it may seem small, the discussion you created with the sticker can even be called a \u2018mini\u2019 community\u2014and that\u2019s better than nothing.<\/p>\n\n\n\n

7. Layer stickers onto your Stories<\/h2>\n\n\n\n

No rule forbids you from using more than one\ninteractive stickers to improve the engagement rate from your story.<\/p>\n\n\n

\n
\"Instagram-create-filter-11\"<\/figure>\n<\/div>\n\n\n

If you think your poll needs a longer\nexplanation, use the \u2018ask me anything\u2019 or \u2018discuss\u2019 sticker:<\/p>\n\n\n

\n
\"Instagram-create-filter-12\"<\/figure>\n<\/div>\n\n\n

Refinery29 is one\nof many brands who are always up to date with Instagram\u2019s latest features.\nHere, they combine the \u2018Quiz\u2019 sticker with text and locations to show followers\nwhere they\u2019re staying in Tokyo.<\/p>\n\n\n\n

Combine different stickers and get creative. There are no exact rules on how to use Instagram\u2019s \u2018Create\u2019 Mode so you\u2019re free to experiment with different combinations.<\/p>\n\n\n\n

Closing thoughts<\/h2>\n\n\n\n

With the new \u2018Create\u2019 Mode, you\u2019re not limited\nto just what we showed in the examples above. You\u2019re free to combine and use\nthe stickers any way you like. The possibilities are endless. <\/p>\n\n\n\n

Whether you\u2019re using the poll sticker or asking your followers what they think of your latest product launch, it\u2019s time to give Instagram\u2019s \u2018Create\u2019 Mode a try.<\/p>\n\n\n\n

Instagram provides many free tools you can use to interact with your followers, but before you get to that stage, you obviously need to generate a solid following first. Check out these proven tactics to get more Instagram followers<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram has launched a feature called \u2018Create\u2019 Mode, which you can access by swiping left from your \u2018Story\u2019 menu. A spokesperson from Instagram describes this feature as a new mode to combine interactive stickers, drawings, and text without having to share photos or videos. That means you can still use most of the same interactive … Continue reading 7 Ways to Interact with Followers Using Instagram’s ‘Create’ Mode<\/span><\/a><\/p>\n","protected":false},"author":280,"featured_media":31095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,345],"tags":[],"class_list":["post-31052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-instagram"],"acf":[],"yoast_head":"\n7 Ways to Use Instagram's Create Mode to Interact with Your Followers<\/title>\n<meta name=\"description\" content=\"Learn about this new 'mode' and combine interactive stickers, drawings, and text without having to share photos or videos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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