{"id":31581,"date":"2020-01-14T06:45:00","date_gmt":"2020-01-14T06:45:00","guid":{"rendered":"https:\/\/mention.com\/?p=31581"},"modified":"2024-04-22T12:30:24","modified_gmt":"2024-04-22T12:30:24","slug":"instagram-product-promotion","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/","title":{"rendered":"3 Ways to Use Instagram for Product Promotion"},"content":{"rendered":"\n

Do you feel like your brand doesn’t belong<\/em> on Instagram? <\/p>\n\n\n\n

Your Instagram feed is peppered with posts and\nads for physical products and services.<\/p>\n\n\n\n

But digital products?<\/p>\n\n\n\n

You\u2019ve seen maybe two or three posts over the\npast few months. That\u2019s all. <\/p>\n\n\n\n

But that doesn\u2019t mean that Instagrammers\nwouldn\u2019t want to see more from digital product brands like yours. <\/p>\n\n\n\n

In fact, the lack of digital product businesses on Instagram may help <\/em>you stick out amongst the endless feed of beauty products and food photos.<\/p>\n\n\n\n“\n

\n\n<\/figure><\/a>”\n\n\n\n

And here\u2019s the shocker: You don\u2019t <\/strong>have to use photo posts to stick\nout, either. <\/p>\n\n\n\n

In this post, we\u2019ll introduce you to three\nlow-cost, beginner-friendly ways to market your digital products on Instagram. <\/p>\n\n\n\n

Method #1: Use Instagram video, Instagram Stories, IGTV, and Instagram\nLive<\/strong><\/h2>\n\n\n\n

Instagram is famous for photo-sharing, but\nit\u2019s ramping up as a video platform, too. <\/p>\n\n\n\n

There are four types of Instagram videos:\nvideo posts, Instagram Stories, Instagram TV (IGTV), and Instagram Live. <\/p>\n\n\n\n

No video production experience?<\/p>\n\n\n\n

No problem. You can create <\/a>engaging<\/a> videos<\/a> for each of these formats using a little creativity\nand willingness to experiment. <\/p>\n\n\n\n

First up, let\u2019s look at video posts\u2019 uses and\nrequirements.  <\/p>\n\n\n\n

Instagram videos can be up\nto 60 seconds<\/a> in length.<\/p>\n\n\n\n

Despite their short length, video posts can\ndrive more engagement than traditional Instagram posts. <\/p>\n\n\n\n

Research by Mention found that Instagram video\nposts receive two times as many comments<\/a> as photo and\ncarousel posts, for example.  <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Mention<\/a><\/p>\n\n\n\n

Video posts are probably best for posting\npromotional teasers or mini-tutorials since they\u2019re so brief. <\/p>\n\n\n\n

At 15 seconds, Instagram Stories<\/a> are much shorter than video\nposts. Stories can be photos or videos. They also disappear after 24 hours. <\/p>\n\n\n\n

However, brands can use third-party programs\nto break a longer video into Stories. <\/p>\n\n\n\n

Despite their length, there are plenty of ways\nto use Stories. <\/p>\n\n\n\n

You could use them to run a poll or survey,\noffer quick answers to questions, or repurpose longer content. Stories could\nalso tease an upcoming sale or product launch, or showcase a product. <\/p>\n\n\n\n

Stories can be used for shopping, too. Brands\ncan add product stickers<\/a> to Stories, such as in\nthe Madewell example below. <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Instagram<\/a><\/p>\n\n\n\n

After clicking on the sticker, the viewer will\nbe taken to a product details page. <\/p>\n\n\n\n

Don\u2019t worry about seeming too promotional by\nincluding product stickers, by the way. 83% of people<\/a> said Instagram helps them\ndiscover new products and services, so it\u2019s not unwelcome. <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Facebook <\/a><\/p>\n\n\n\n

54% of consumers purchased something either in\nthe moment or after seeing a product or service on Instagram, as well. <\/p>\n\n\n\n

Therefore, your product stickers may prove\nmore of a help than a hindrance for viewers. <\/p>\n\n\n\n

To make the most of Stories, don\u2019t miss these\ntips on how to use Instagram Storie<\/a>s<\/a>\nto entertain, sell, and more. <\/p>\n\n\n\n

However, while 500 million\naccounts<\/a> use Stories daily, they\u2019re not for everyone. Creators who\nprefer longer content may get more mileage from IGTV. <\/p>\n\n\n\n

IGTV<\/a> allows creators to share long-form<\/a> videos that are a minimum\nof one minute long<\/a> and a maximum of 15-to-60 minutes, depending on\nhow they\u2019re uploaded. <\/p>\n\n\n\n

Though IGTV<\/a>\nfaced some hiccups in the beginning, Instagram has been rolling out features to\nmake it more appealing for brands and viewers. <\/p>\n\n\n\n

For instance, IGTV<\/a>\nrecently began supporting landscape videos. It also allows creators to post a\none-minute preview in feeds. <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: MeetEdgar<\/a><\/p>\n\n\n\n

Though IGTV isn\u2019t currently monetizable, it\u2019s\na valuable tool for brand awareness and relationship building. <\/p>\n\n\n\n

You could use IGTV for product\ndemos<\/a>, tutorials, or Q&A sessions. You could also repurpose\nother video content through IGTV. <\/p>\n\n\n\n

Consider Emily\nHenderson<\/a> as an example. Emily creates multiple types of content\nwith her IGTV videos, including how-tos, Q&As, and peeks into her life.<\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Emily\nHenderson<\/a><\/p>\n\n\n\n

60 Second Docs<\/a>, on the other hand, creates\n60-second documentaries with IGTV. <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: 60\nSecond Docs<\/a><\/p>\n\n\n\n

The final type of Instagram video content is\nInstagram Live, where you can broadcast videos in real-time. <\/p>\n\n\n\n

Instagram Live videos are posted toward the\ntop of followers\u2019 feeds, which could result in more views. <\/p>\n\n\n\n

Like the other types of Instagram video,\nInstagram Live can serve many purposes. <\/p>\n\n\n\n

As an example, this fitness company<\/a> used Instagram Live to stream\none of their fitness programs. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Source: AdEspresso<\/a><\/p>\n\n\n\n

This approach could be useful for both brand\nawareness and helping customers with their purchase decisions.<\/p>\n\n\n\n

Likewise, Instagram Live sessions could\nshowcase product demos, tutorials, Q&As, behind-the-scenes looks at your\nbusiness, and more. <\/p>\n\n\n\n

So to recap: <\/p>\n\n\n\n

Instagram video posts, Stories, IGTV, and\nInstagram Live are fantastic ways to market your brand.<\/p>\n\n\n\n

Instagram videos can pique viewers\u2019 curiosity\nabout your business and product offerings. But before opening their wallets,\nthey\u2019ll want to know if your products will truly deliver. <\/p>\n\n\n\n

For that, they\u2019ll want information straight\nfrom the horse\u2019s mouth, so to speak. <\/p>\n\n\n\n

Method #2: Encourage user-generated content and testimonials<\/strong><\/h2>\n\n\n\n

Customer reviews and testimonials work well\nwith product pages.<\/p>\n\n\n\n

Though, like happiness and goodwill, you should spread them all around. <\/p>\n\n\n\n

Aside from asking customers for reviews, encourage customers to post user-generated content (UGC) on Instagram, ideally with a branded hashtag<\/a> so you can track it. User-generated content is any photo or video a customer creates about your brand. <\/p>\n\n\n\n

Let\u2019s unwrap UGC and review its many benefits. <\/p>\n\n\n\n

To start, consumers — 93.4% of them<\/a>, to be specific — research\nunfamiliar digital retailers before making a purchase by reading customer\ntestimonials. <\/p>\n\n\n\n

90% of consumers<\/a> have said UGC influences their buying decisions, with 24% ranking it as \u201cextremely influential.\u201d<\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: TurnTo<\/a><\/p>\n\n\n\n

Another 61% of consumers said UGC encourages\nthem to engage with brands. <\/p>\n\n\n\n

Finally, consumers are three times more likely<\/a> to say content created\nby consumers is more authentic than content from brands. <\/p>\n\n\n\n

Convinced of UGC\u2019s benefits? Check out this user-generated <\/a>content<\/a> guide<\/a> for more tips and best practices. <\/p>\n\n\n\n

It\u2019s great for consumers to see UGC in the\nwild, so to speak, on their favorite creators\u2019 and friends\u2019 channels. Don\u2019t\ndiscount the benefits of sharing UGC and customer reviews on your channel,\neither. <\/p>\n\n\n\n

57% of consumers<\/a> have said less than half of\nbrands create authentic content. This may, in turn, affect their trust in you\nand your overall appeal as a brand.  <\/p>\n\n\n\n

Sharing UGC from your audience, as well as\ncustomer reviews, interviews, and case studies, could boost your brand\nperception. <\/p>\n\n\n\n

Major brands have shared UGC on their channels\nto great success. Glossier<\/a> shares customer photos and videos —\nsuch as the video below — on their Instagram channel.<\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Glossier<\/a><\/p>\n\n\n\n

If you want to copy Glossier\u2019s approach, there\nare a few ways to encourage and collect UGC. You could offer an incentive for\nposting their content, like a discount or free download. <\/p>\n\n\n\n

You could follow Aerie\u2019s example and use your\nUGC to help others.<\/p>\n\n\n\n

Specifically, Aerie<\/a> asks users to brand their photos with\nthe #AerieReal hashtag and submit their photos. <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Econsultancy<\/a> <\/p>\n\n\n\n

For every photo submitted, Aerie<\/a> donates $1 to the National Eating\nDisorders Association.<\/p>\n\n\n\n

Not only is this donation charitable in its\nown right, but also related to Aerie\u2019s commitment to not retouching their\nmodels. <\/p>\n\n\n\n

You could also encourage UGC<\/a>\nfor an <\/a>Instagram<\/a>\ncontest<\/a>.  <\/p>\n\n\n\n

Etihad Airways ran an Instagram photo content to celebrate getting one million followers. They picked one winner per day for 10 days to receive one of their luxury amenity kits. <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Wayin<\/p>\n\n\n\n

Basically:<\/p>\n\n\n\n

One of the lowest-cost ways to spread your\nbrand\u2019s influence is by encouraging UGC and testimonials. <\/p>\n\n\n\n

All happy customers have their own sphere of influence. But our final promotional tactic combines the intimacy of UGC with a massive potential ROI: micro-influencers. <\/p>\n\n\n\n

Method 3: Partner with micro-influencers<\/strong><\/h2>\n\n\n\n

You\u2019d be forgiven for thinking Instagram influencer <\/a>marketing<\/a> is limited to influencers with\nhundreds of thousands of followers.<\/p>\n\n\n\n

Micro-influencers, defined as those with\n30,000 or fewer followers, are often more affordable and effective to work\nwith, which may be why 40% of annual influencer spend<\/a> was spent on\nmicro-influencers.<\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Rakuten Marketing<\/a>\/Podia<\/p>\n\n\n\n

56% of marketers<\/a> find micro-influencers to be\nmore cost-effective to work with. Many marketers felt they produced more\nauthentic content and were better connected to their audiences, too. <\/p>\n\n\n\n

Those beliefs aren\u2019t unfounded. <\/p>\n\n\n\n

The average engagement rate<\/a> for an influencer on\nInstagram was less than 1,000 followers was 10.01%. That rate decreased\nsteadily as follower counts increased. <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: SocialPubli<\/a><\/p>\n\n\n\n

Those engagement rates can translate into more\nthan traffic to your Instagram channel, by the way. It could also result in\nmore email signups or purchases. <\/p>\n\n\n\n

87% of consumers<\/a> were inspired to make a\npurchase based on what they saw from an influencer, for example.   <\/p>\n\n\n\n

41% of consumers<\/a> said they find new products\nor brands from influencers weekly. 24% reported doing so daily. <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Rakuten Marketing<\/a>\/Podia<\/p>\n\n\n\n

74% of consumers even said they would spend up\nto $629 on a product inspired by an influencer. <\/p>\n\n\n\n

OK. So you\u2019re convinced: micro-influencer\nmarketing is fabulously effective. <\/p>\n\n\n\n

But how could they promote your digital\nproducts?<\/p>\n\n\n\n

You could ask influencers to share photos or\nscreenshots of your digital products, for one. The influencer could include your\nproduct in a listicle-style post or video of helpful content, as well. <\/p>\n\n\n\n

And, of course, there\u2019s nothing wrong with\nclassic product placements and reviews. <\/p>\n\n\n\n

Daniel Wellington<\/a>, a watch brand, worked with\nmicro-influencers outside of the style and fashion spheres to reach new\naudiences. The result was tapping into an audience their competitors weren\u2019t\nactively pursuing just yet.<\/p>\n\n\n\n

One influencer they partnered with was Alyssa\nof Joyful\nGoldens<\/a>. She shared a picture of herself wearing their watch while\npetting her dogs. <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Social Media Strategies Summit<\/a><\/p>\n\n\n\n

And, at almost 30,000 likes, you can see how effective it was.<\/p>\n\n\n\n

If you’re looking to have a post that performs that well, check out our list of Instagram captions<\/a>!<\/p>\n\n\n\n

Micro-influencers could also announce a\nproduct launch or special promotion. <\/p>\n\n\n\n

Jenn of Hello\nRigby<\/a> is a micro-influencer who has worked with multiple brands in\nthe past. In this post<\/a>, she promoted Biokleen products\nbeing made available in Target stores. <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Hello\nRigby<\/a><\/p>\n\n\n\n

Lastly, micro-influencers could promote your\nbrand. Dane<\/a>\nand Stacey<\/a> have posted several sponsored posts\/ads for brands, such\nas this ad for <\/a>Visit<\/a>\nBrussels<\/a>.<\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Source: Dane\nand Stacey<\/a><\/p>\n\n\n\n

While these two examples have far fewer likes\nthan the Daniel Wellington example, remember the golden rule of small-side\ninfluencers — they get way more engagement with far smaller numbers.<\/p>\n\n\n\n

So, just where are you supposed to find\ninfluencers<\/a> to work with? <\/p>\n\n\n\n

This may be a little biased, but I\u2019d recommend you start with Mention<\/a>. Mention enables businesses to identify influencers, increase your campaign\u2019s reach, and monitor competitors, among many other perks, all from one easy-to-use dashboard.<\/p>\n\n\n\n“\n

\n\n<\/figure><\/a>”\n\n\n\n

Unlock Instagram\u2019s power for your digital product business <\/strong><\/h2>\n\n\n\n

Instagram holds so much potential for digital\nproduct businesses. <\/p>\n\n\n\n

Specifically, digital product creators can use\nvideo posts, Stories, IGTV videos, and Instagram Live broadcasts. These could\nhelp you raise brand awareness, convert more customers, and stand out from the\ncrowd. <\/p>\n\n\n\n

Companies could also encourage UGC and reviews\nfrom happy customers. Spotlighting UGC on your brand\u2019s channel can help with\nyour brand perception and trust, too. <\/p>\n\n\n\n

Lastly, digital product brands could partner\nwith micro-influencers to expand their reach. <\/p>\n\n\n\n

As you can see, digital product businesses can\nmarket themselves on Instagram in the very same way other brands do. <\/p>\n\n\n\n

There\u2019s no time like the present to start\nexperimenting with Instagram. Unlock the rewards it has for your business today\n— you won\u2019t regret it. <\/p>\n","protected":false},"excerpt":{"rendered":"

Do you feel like your brand doesn’t belong on Instagram? In this blog post, find out how your brand can benefit from product promotion on Instagram.<\/p>\n","protected":false},"author":281,"featured_media":31589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,315,345],"tags":[],"class_list":["post-31581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-digital-marketing","category-instagram"],"acf":[],"yoast_head":"\n3 Methods to Use Instagram for Product Promotion<\/title>\n<meta name=\"description\" content=\"Do you feel like your brand doesn't belong on Instagram? In this blog post, find out how your brand can benefit from product promotion on Instagram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Methods to Use Instagram for Product Promotion\" \/>\n<meta property=\"og:description\" content=\"Do you feel like your brand doesn't belong on Instagram? In this blog post, find out how your brand can benefit from product promotion on Instagram.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-14T06:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-22T12:30:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/3-Methods-to-Use-Instagram-for-Product-Promotion-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"933\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Taylor Barbieri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@podia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Barbieri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/\"},\"author\":{\"name\":\"Taylor Barbieri\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/ae9bd9631667f8565e05de16e3b3be5b\"},\"headline\":\"3 Ways to Use Instagram for Product Promotion\",\"datePublished\":\"2020-01-14T06:45:00+00:00\",\"dateModified\":\"2024-04-22T12:30:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/\"},\"wordCount\":1902,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/3-Methods-to-Use-Instagram-for-Product-Promotion-Header.png\",\"articleSection\":[\"Social Media\",\"Digital Marketing\",\"Instagram\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/\",\"name\":\"3 Methods to Use Instagram for Product Promotion\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/3-Methods-to-Use-Instagram-for-Product-Promotion-Header.png\",\"datePublished\":\"2020-01-14T06:45:00+00:00\",\"dateModified\":\"2024-04-22T12:30:24+00:00\",\"description\":\"Do you feel like your brand doesn't belong on Instagram? In this blog post, find out how your brand can benefit from product promotion on Instagram.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/3-Methods-to-Use-Instagram-for-Product-Promotion-Header.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/3-Methods-to-Use-Instagram-for-Product-Promotion-Header.png\",\"width\":1400,\"height\":933,\"caption\":\"3 Methods to Use Instagram for Product Promotion - Header\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/instagram-product-promotion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/social-media-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Instagram\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/social-media-marketing\\\/instagram\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"3 Ways to Use Instagram for Product Promotion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Media Monitoring\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/ae9bd9631667f8565e05de16e3b3be5b\",\"name\":\"Taylor Barbieri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/90e5a24377d91834b057b0dd9127bb35d12ff02317adb2f1eb20b6af9bffb5ae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/90e5a24377d91834b057b0dd9127bb35d12ff02317adb2f1eb20b6af9bffb5ae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/90e5a24377d91834b057b0dd9127bb35d12ff02317adb2f1eb20b6af9bffb5ae?s=96&d=mm&r=g\",\"caption\":\"Taylor Barbieri\"},\"description\":\"Taylor Barbieri is a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites -- alongside their creators -- thrive. Check out their free 12,000+ word guide to creating profitable online courses, even if you\u2019ve never done it before.\",\"sameAs\":[\"https:\\\/\\\/www.podia.com\\\/\",\"https:\\\/\\\/x.com\\\/podia\"],\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/author\\\/taylor-barbieri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Methods to Use Instagram for Product Promotion","description":"Do you feel like your brand doesn't belong on Instagram? In this blog post, find out how your brand can benefit from product promotion on Instagram.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/","og_locale":"en_US","og_type":"article","og_title":"3 Methods to Use Instagram for Product Promotion","og_description":"Do you feel like your brand doesn't belong on Instagram? In this blog post, find out how your brand can benefit from product promotion on Instagram.","og_url":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/","og_site_name":"Mention","article_published_time":"2020-01-14T06:45:00+00:00","article_modified_time":"2024-04-22T12:30:24+00:00","og_image":[{"width":1400,"height":933,"url":"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/3-Methods-to-Use-Instagram-for-Product-Promotion-Header.png","type":"image\/png"}],"author":"Taylor Barbieri","twitter_card":"summary_large_image","twitter_creator":"@podia","twitter_misc":{"Written by":"Taylor Barbieri","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/#article","isPartOf":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/"},"author":{"name":"Taylor Barbieri","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/ae9bd9631667f8565e05de16e3b3be5b"},"headline":"3 Ways to Use Instagram for Product Promotion","datePublished":"2020-01-14T06:45:00+00:00","dateModified":"2024-04-22T12:30:24+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/"},"wordCount":1902,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/3-Methods-to-Use-Instagram-for-Product-Promotion-Header.png","articleSection":["Social Media","Digital Marketing","Instagram"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/","url":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/","name":"3 Methods to Use Instagram for Product Promotion","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/3-Methods-to-Use-Instagram-for-Product-Promotion-Header.png","datePublished":"2020-01-14T06:45:00+00:00","dateModified":"2024-04-22T12:30:24+00:00","description":"Do you feel like your brand doesn't belong on Instagram? In this blog post, find out how your brand can benefit from product promotion on Instagram.","breadcrumb":{"@id":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/3-Methods-to-Use-Instagram-for-Product-Promotion-Header.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/3-Methods-to-Use-Instagram-for-Product-Promotion-Header.png","width":1400,"height":933,"caption":"3 Methods to Use Instagram for Product Promotion - Header"},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/en\/blog\/instagram-product-promotion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/en\/"},{"@type":"ListItem","position":2,"name":"Social Media","item":"https:\/\/mention.com\/en\/blog\/category\/social-media-marketing\/"},{"@type":"ListItem","position":3,"name":"Instagram","item":"https:\/\/mention.com\/en\/blog\/category\/social-media-marketing\/instagram\/"},{"@type":"ListItem","position":4,"name":"3 Ways to Use Instagram for Product Promotion"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Media Monitoring","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/ae9bd9631667f8565e05de16e3b3be5b","name":"Taylor Barbieri","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/90e5a24377d91834b057b0dd9127bb35d12ff02317adb2f1eb20b6af9bffb5ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/90e5a24377d91834b057b0dd9127bb35d12ff02317adb2f1eb20b6af9bffb5ae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/90e5a24377d91834b057b0dd9127bb35d12ff02317adb2f1eb20b6af9bffb5ae?s=96&d=mm&r=g","caption":"Taylor Barbieri"},"description":"Taylor Barbieri is a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites -- alongside their creators -- thrive. Check out their free 12,000+ word guide to creating profitable online courses, even if you\u2019ve never done it before.","sameAs":["https:\/\/www.podia.com\/","https:\/\/x.com\/podia"],"url":"https:\/\/mention.com\/en\/blog\/author\/taylor-barbieri\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/31581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/281"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=31581"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/31581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media\/31589"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=31581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=31581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=31581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}