{"id":31661,"date":"2020-01-16T06:31:00","date_gmt":"2020-01-16T06:31:00","guid":{"rendered":"https:\/\/mention.com\/?p=31661"},"modified":"2024-01-18T16:39:31","modified_gmt":"2024-01-18T16:39:31","slug":"social-media-for-industry-events","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/social-media-for-industry-events\/","title":{"rendered":"How to Leverage Social Media For Industry Events"},"content":{"rendered":"\n<p>Industry events became quite common over the last couple of years. They\u2019re not just an opportunity to meet great people and learn amazing things &#8211; but they\u2019re also an opportunity to get a decent social media following, influence and build great relationships.<\/p>\n\n\n\n<p>Mastering social media marketing during industry events can be crucial for your growth.<\/p>\n\n\n\n<p>Fortunately, today, industry events are so often that if we go to all of them, we wouldn\u2019t work even one day in a year.<\/p>\n\n\n\n<p>For example, if you\u2019re in a SaaS Product Marketing or Growth industry, you can find great conferences and events on almost every corner &#8211; not to mention that there a couple of really big and amazing conferences like WebSummit, SaaStock, SaaStr, and others.<\/p>\n\n\n\n<p>Thus, leveraging the power of social media during industry events can be a <a href=\"https:\/\/venngage.com\/blog\/growth-strategy\/\">great growth hack <\/a>and guerilla marketing tactic you can use to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>boost your followers base<\/li>\n\n\n\n<li>acquire new customers for lead generation<\/li>\n\n\n\n<li>become influential in your market<\/li>\n\n\n\n<li>build great and meaningful\nrelationships<\/li>\n<\/ul>\n\n\n\n<p>Doing social media marketing during industry\nevents can be divided into three parts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre-event marketing<\/li>\n\n\n\n<li>Marketing during the event<\/li>\n\n\n\n<li>Post-event marketing<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s see how to do a proper social media\nmarketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doing Pre-Event Social Media\nMarketing<\/h2>\n\n\n\n<p>Doing pre-event social media marketing is equally important as doing the other two segments of marketing during industry events.<\/p>\n\n\n\n<p>The main goal of pre-event marketing is to announce to the world that you\u2019re coming to the event and they can expect both you and your expertise there.<\/p>\n\n\n\n<p>Another goal you can achieve with pre-event marketing is acquiring the bigger followers base.<\/p>\n\n\n\n<p>From the moment when we started our pre-event marketing campaign to the moment when SaaStock actually started, we got around 50 &#8211; 100 followers on our Twitter accounts.<\/p>\n\n\n\n<p>It\u2019s not a big number &#8211; but it\u2019s not small either (considering that they\u2019re our most ideal target audience).<\/p>\n\n\n\n<p>It\u2019s great for building tension and some \u201cstarting\u201d noise around you, your brand and the event itself.<\/p>\n\n\n\n<p>Look at it like on some \u201cteaser\u201d marketing campaign as a <a href=\"https:\/\/www.poptin.com\/\">lead magnet<\/a>. Its purpose is to warm-up your audience for your arrival.<\/p>\n\n\n\n<p>Here are the best ways to do pre-event social media marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share excitement<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"910\" height=\"768\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-1.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-1\" class=\"wp-image-31687 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-1.png 910w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-1-300x253.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-1-768x648.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-1-415x350.png 415w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-1-187x158.png 187w\" data-sizes=\"(max-width: 910px) 100vw, 910px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 910px; --smush-placeholder-aspect-ratio: 910\/768;\" \/><\/figure>\n\n\n\n<p>Sharing excitement serves as a teaser. It\u2019s great for finding some potential and initial introductions and meetings. <\/p>\n\n\n\n<p>When you share excitement about you going to some industry events on Twitter, Facebook, LinkedIn or communities, a lot of people would like to meet with you.<\/p>\n\n\n\n<p>That\u2019s the way of building relationships and partnerships.<\/p>\n\n\n\n<p>You can even post the images of your team, parties, or plane photos. Since we&#8217;re talking a lot about <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux\/\">onboarding UX<\/a>, we took advantage of that to create a funny and compelling social media posts where we\u2019re onboarding ourselves. <\/p>\n\n\n\n<p>Possibilities are extremely big &#8211; but you just need to have a little bit of imagination.<\/p>\n\n\n\n<p>Sometimes, as a result of your aggressive pre-event marketing campaigns, even the event\u2019s community department can feature you on their social media:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"912\" height=\"725\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-2.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-2\" class=\"wp-image-31690 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-2.png 912w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-2-300x238.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-2-768x611.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-2-440x350.png 440w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-2-187x149.png 187w\" data-sizes=\"(max-width: 912px) 100vw, 912px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 912px; --smush-placeholder-aspect-ratio: 912\/725;\" \/><\/figure>\n\n\n\n<p>Another great way of building your personal brand for industry events is showing publicly that you will be happy to meet certain people.Let\u2019s see how to do that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tell Everyone That You Want to\nBuild Great Relationships<\/h3>\n\n\n\n<p>This Pre-event marketing technique will not\njust help you to land great introductions and meet amazing people, but it will\nalso help you to build your personal brand.<\/p>\n\n\n\n<p>In the end, you will end up with tons of\npeople looking forward to meeting with you.<\/p>\n\n\n\n<p>Not just before the event, but during the\nevent as well.<\/p>\n\n\n\n<p>The first thing you need is an in-depth\nresearch on who will attend the conference.<\/p>\n\n\n\n<p>You can do that by monitoring the event\u2019s\nsocial media pages or by checking their hashtags.<\/p>\n\n\n\n<p>For example, before the SaaStock officially\nhappened, there were thousands of different Twitter posts with the #saastock\nhashtag.<\/p>\n\n\n\n<p>Once you see who\u2019s attending the conference,\nidentify the people you would like to meet the most. Perhaps, add a specific\nlanding page or<a href=\"https:\/\/www.typeform.com\/forms\/\"> online forms<\/a> to provide some kind of discount\nlike this below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"939\" height=\"791\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-3.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-3\" class=\"wp-image-31693 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-3.png 939w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-3-300x253.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-3-768x647.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-3-415x350.png 415w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-3-187x158.png 187w\" data-sizes=\"(max-width: 939px) 100vw, 939px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/791;\" \/><\/figure>\n\n\n\n<p>After that, share your ideas with the world on your social media channels.<\/p>\n\n\n\n<p>For us, it was important to meet with other people from the <a href=\"https:\/\/userpilot.com\/blog\/product-led-growth-marketing\/\">product-led growth marketing<\/a> sphere &#8211; such as Wes Bush for example. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"912\" height=\"683\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-4.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-4\" class=\"wp-image-31696 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-4.png 912w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-4-300x225.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-4-768x575.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-4-450x337.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-4-187x140.png 187w\" data-sizes=\"(max-width: 912px) 100vw, 912px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 912px; --smush-placeholder-aspect-ratio: 912\/683;\" \/><\/figure>\n\n\n\n<p>Now when we saw how to do a pre-event social media marketing, it\u2019s time to see how to do social media marketing during the industry events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Marketing During\nIndustry Events<\/h2>\n\n\n\n<p>Social media marketing during industry events is probably the most important part of your overall \u201cevent marketing\u201d strategy.<\/p>\n\n\n\n<p>On top of that, it\u2019s the moment when you\u2019ll have the most resources and things to share with your audience.<br> <br> So let\u2019s see how to do it:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share the people you met<\/h3>\n\n\n\n<p>Sharing the photos of you and the people you met is an amazing way of gaining <a href=\"https:\/\/www.crowdy.ai\/7-top-social-proof-tools\/\">social proof<\/a>. Not to mention that, if they\u2019re some influencers, they will probably retweet your posts.<\/p>\n\n\n\n<p>That way, you won\u2019t just get some social acceptance, but your posts will also get a nice reach bonus, visibility, and you will also get some followers.<\/p>\n\n\n\n<p>Here\u2019s how it looks like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"881\" height=\"620\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-5.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-5\" class=\"wp-image-31699 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-5.png 881w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-5-300x211.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-5-768x540.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-5-450x317.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-5-187x132.png 187w\" data-sizes=\"(max-width: 881px) 100vw, 881px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 881px; --smush-placeholder-aspect-ratio: 881\/620;\" \/><\/figure>\n\n\n\n<p>Or, here\u2019s another example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"910\" height=\"650\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-6.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-6\" class=\"wp-image-31702 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-6.png 910w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-6-300x214.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-6-768x549.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-6-450x321.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-6-187x134.png 187w\" data-sizes=\"(max-width: 910px) 100vw, 910px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 910px; --smush-placeholder-aspect-ratio: 910\/650;\" \/><\/figure>\n\n\n\n<p>Remember that on posts like these, you should be positive, relaxed and you shouldn\u2019t brag or be promotional.<\/p>\n\n\n\n<p>Be real. Be you.<\/p>\n\n\n\n<p>Another great hack you can do is take pictures with speakers or influencers so you can be on their list.<\/p>\n\n\n\n<p>This doesn\u2019t just help you to build a great relationship and partnership with them, but it also helps you in building your own personal and company brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share the speaker\u2019s notes<\/h3>\n\n\n\n<p>Sharing the presentations, images of speakers\nand your notes is a great way of building your brand awareness, relationships\nwith speakers and influence.<\/p>\n\n\n\n<p>You can do that in various ways.<\/p>\n\n\n\n<p>For example, you can take a picture of the speaker during the presentation, and write down your notes and key takeaways, or, you can also retweet someone else\u2019s posts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"918\" height=\"693\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-7.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-7\" class=\"wp-image-31705 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-7.png 918w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-7-300x226.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-7-768x580.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-7-450x340.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-7-187x141.png 187w\" data-sizes=\"(max-width: 918px) 100vw, 918px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 918px; --smush-placeholder-aspect-ratio: 918\/693;\" \/><\/figure>\n\n\n\n<p>It\u2019s worth mentioning that speakers will likely retweet posts like these.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t forget about the marketing\nof your company pages<\/h3>\n\n\n\n<p>For social media marketing during the events, you can also use your company pages.<\/p>\n\n\n\n<p>They\u2019re a great channel for featuring your stuff or for sharing the pictures of your team with other people.<\/p>\n\n\n\n<p>Keep in mind that doing this on your company pages will help you to leverage the power of the human element.<\/p>\n\n\n\n<p>When brands are showcasing the people in their marketing campaigns, they\u2019re using the power of human elements to show their target audience that they\u2019re humans as well as them.<\/p>\n\n\n\n<p>It\u2019s great for building personal relationships with your ideal buyer personas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"912\" height=\"679\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-8.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-8\" class=\"wp-image-31708 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-8.png 912w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-8-300x223.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-8-768x572.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-8-450x335.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-8-187x139.png 187w\" data-sizes=\"(max-width: 912px) 100vw, 912px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 912px; --smush-placeholder-aspect-ratio: 912\/679;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"630\" height=\"1024\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-9-630x1024.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-9\" class=\"wp-image-31711 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-9-630x1024.png 630w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-9-185x300.png 185w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-9-768x1248.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-9-215x350.png 215w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-9-115x187.png 115w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-9.png 779w\" data-sizes=\"(max-width: 630px) 100vw, 630px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 630px; --smush-placeholder-aspect-ratio: 630\/1024;\" \/><\/figure>\n\n\n\n<p>At SaaStock, we were talking a lot and helping other people with their <a href=\"https:\/\/userpilot.com\/blog\/in-app-marketing-guide-for-product-marketers\/\">in-app marketing<\/a>. So we leveraged that to create some social media posts as well.<\/p>\n\n\n\n<p>Also, if you\u2019re exhibiting, make sure to put your exhibitions and contests on your social media as well.<\/p>\n\n\n\n<p>Another great example comes from Ahrefs. On the BrightonSEO event, Ahrefs branded coffee cups.<\/p>\n\n\n\n<p>The result?<\/p>\n\n\n\n<p>Other SEO guys started sharing the images of coffee cups:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"645\" height=\"1024\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-10-645x1024.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-10\" class=\"wp-image-31714 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-10-645x1024.png 645w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-10-189x300.png 189w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-10-768x1218.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-10-221x350.png 221w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-10-118x187.png 118w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-10.png 793w\" data-sizes=\"(max-width: 645px) 100vw, 645px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 645px; --smush-placeholder-aspect-ratio: 645\/1024;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Post-Event Social Media Marketing<\/h2>\n\n\n\n<p>Now when the event is finished, it\u2019s time to summarize your key learnings and share your thoughts with the world.<\/p>\n\n\n\n<p>You can do that in various ways.<\/p>\n\n\n\n<p>One of them is writing an article on your blog:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"939\" height=\"437\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-11.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-11\" class=\"wp-image-31717 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-11.png 939w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-11-300x140.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-11-768x357.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-11-450x209.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-11-187x87.png 187w\" data-sizes=\"(max-width: 939px) 100vw, 939px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/437;\" \/><\/figure>\n\n\n\n<p>I also wrote a blog about it: <a href=\"https:\/\/aazarshad.com\/blog\/saas\/saas-conferences-as-a-growth-channel\">SaaS Conferences as a Growth Channel<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"939\" height=\"566\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-12.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-12\" class=\"wp-image-31720 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-12.png 939w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-12-300x181.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-12-768x463.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-12-450x271.png 450w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-12-187x113.png 187w\" data-sizes=\"(max-width: 939px) 100vw, 939px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/566;\" \/><\/figure>\n\n\n\n<p>Or writing, sharing and retweeting posts on\nsocial media about it:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"887\" height=\"885\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-13.png\" alt=\"How-to-Leverage-Social-Media-For-Industry-Events-13\" class=\"wp-image-31723 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-13.png 887w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-13-300x300.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-13-150x150.png 150w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-13-768x766.png 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-13-351x350.png 351w, https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/How-to-Leverage-Social-Media-For-Industry-Events-13-187x187.png 187w\" data-sizes=\"(max-width: 887px) 100vw, 887px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 887px; --smush-placeholder-aspect-ratio: 887\/885;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p>The ultimate goal of your social media marketing for industry events was to create meaningful relationships and improve your brand awareness.<\/p>\n\n\n\n<p>Since the event is finished, your goal should be to move your offline relationships to online relationships.<\/p>\n\n\n\n<p>Think about the potential partnerships you can build with your new friends.<\/p>\n\n\n\n<p>Perhaps you can create some content collaboration, backlink swap, guest blog post partnerships, and many other things.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry events became quite common over the last couple of years. They\u2019re not just an opportunity to meet great people and learn amazing things &#8211; but they\u2019re also an opportunity to get a decent social media following, influence and build great relationships. Mastering social media marketing during industry events can be crucial for your growth. &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/social-media-for-industry-events\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Leverage Social Media For Industry Events<\/span><\/a><\/p>\n","protected":false},"author":282,"featured_media":31727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,315],"tags":[],"class_list":["post-31661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Leverage Social Media For Industry Events<\/title>\n<meta name=\"description\" content=\"Events are key to meet with your audience and new partners. In this blog post, learn how to use social media to chat with those who can&#039;t make it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/social-media-for-industry-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Leverage Social Media For Industry Events\" \/>\n<meta property=\"og:description\" content=\"Events are key to meet with your audience and new partners. 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