An automated live-chat system, a Chatbot interacts with site\nvisitors and answers their queries. The AI-based system comes with several\nfeatures to convert visitors into leads: <\/p>\n\n\n\n
- It\u2019s available to interact with\nusers 24\/7<\/li>
- Creates audience segments based on\nuser data<\/li>
- Provides personalized experiences to\nvisitors by tracking their preferences<\/li>
- Offers quick solutions to queries\nand does away with waiting time<\/li>
- Replaces lead forms and engages\nsite-visitors in real-time <\/li><\/ul>\n\n\n\n
For example, RapidMiner got 10,000 new\nleads<\/a> by replacing website lead forms\nwith a Chatbot. The system helps boost sales team performance by managing first\nlevel site interactions. <\/p>\n\n\n\n
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<\/figure>\n\n\n\nIt\u2019s easy to implement a website Chatbot using a tool like Botsify\nor Drift. <\/p>\n\n\n\n
2. <\/strong>Setup a Callback System<\/strong><\/h2>\n\n\n\n
About 70% of the consumers surveyed\nabout their customer service preferences said they would rather speak to a\nhuman customer representative. – Retail Dive<\/em><\/p>\n\n\n\n
According to <\/em>New Voice Media<\/em>, 75% of consumers say a phone call is the quickest way to get a response.<\/em><\/em><\/p>\n\n\n\n
A call-back system provides users with an opportunity to get into\na call with the company\u2019s sales representative. Marketers can implement a tool\nlike Limecall, to integrate a call-back system. The tool shows a call widget to\nvisitors who\u2019re most likely to convert. It’s a unique way to add a personal\ntouch to your site\u2019s user experience and generate more leads. <\/p>\n\n\n\n
Another useful strategy is to add a click-to-call button on your\nsite. The button allows users a quick and easy way to call up and speak to your\ncompany’s representative. Here\u2019s a\nuseful guide<\/a> on how to create links to telephone\nnumbers and put in place a click-to-call button.<\/p>\n\n\n\n
3. <\/strong>Implement an Automated Lead\nGeneration System <\/strong><\/h2>\n\n\n\n
An automated lead generation system tracks a site visitor\u2019s\ncompany and contact details. Businesses can implement a system like Albacross\nto keep tabs on first-time and repeat visitors. The tool integrates with your\nCRM-system and keeps populating it with new contacts. An intelligent next step\nis to do a bulk outreach<\/a> to understand more about site visitors and add them to your\nqualified lead pipeline. Here are some useful tips:<\/p>\n\n\n\n
- Send out a survey to understand a prospect\u2019s current set of challenges and preferences.<\/li>
- Offer a newsletter subscription with a clear option to unsubscribe.<\/li>
- 5th<\/sup>, 7th<\/sup>, and 12th<\/sup> of the month are the top days to schedule your campaign; the best days are Tuesdays and Thursdays.<\/li>
- Keep your subject lines simple \u2013 a good approach is to be consultative and not hard-sell your products\/services. <\/li><\/ol>\n\n\n\n
4. Recover\nAbandoned Carts Through Text Messages <\/strong><\/h2>\n\n\n\n
The lead generation technique can work well for eCommerce stores.\nYou can implement a simple text messaging system like SlickText to recover\nabandoned carts on your eCommerce website. The innovative strategy helped\nseveral of SlickText’s clients to benefit<\/a> from text message campaigns\nreminding site visitors to come back and complete their purchase: <\/p>\n\n\n\n
- A client recovered $156,915 in 30 days<\/li>
- Another client achieved 792 extra sales in 30 days. Almost two-thirds of visitors who left the site came back and made the purchase. <\/li><\/ol>\n\n\n\n
Here are useful tips to run SMS campaigns to retrieve abandoned\ncarts:<\/p>\n\n\n\n
- Send a quick follow-up message after the cart has been abandoned. <\/li>
- Use a powerful and relevant call-to-action that encourages users to sign up. <\/li>
- Add a link to help them complete the purchase.<\/li>
- Send a series of reminder messages at regular intervals. <\/li><\/ol>\n\n\n\n
5. Run\nInteractive Content Campaigns<\/strong><\/h2>\n\n\n\n
70 percent of marketers say that interactive content is effective\nat converting site visitors. -DemandGen Report<\/em><\/em><\/p>\n\n\n\n
Marketers can explore a variety of\ninteractive content formats including quizzes, games, contests, polls,\ninteractive tools, and assessments. For example, Fit Father Project, a\nhealthcare company, targeting middle-aged men, created a quiz called \u201cAre you a\nFit Father?\u201d <\/p>\n\n\n\n
The quiz helped the audience\nunderstand their current fitness levels and health. It then suggested a\npersonalized solution based on users\u2019 answers and encouraged them to sign-up for a compelling\noffer. The healthcare company was able to generate 15000 new leads from the campaign<\/a>. <\/p>\n\n\n\n
<\/figure>\n\n\n\nHere is another inspiring example of\nan interactive content piece by Earth Day<\/a>: <\/p>\n\n\n\n
<\/figure>\n\n\n\nThe plastic pollution calculator\nhelps users to understand their current plastic consumption and how they can\nreduce it. The purpose is to help the audience feel good about working towards\nsaving the environment. <\/p>\n\n\n\n
6. Optimize your\nLanding Pages<\/strong><\/h2>\n\n\n\n
Several\noptimization techniques can help you improve website\nsignups. For instance, in this example<\/a>, Highrise was able to achieve a 102 percent increase in\nlead-collection by showing a human image while displaying lesser information\nabout the company on its landing-page. <\/strong><\/p>\n\n\n\n
<\/figure>\n\n\n\nBesides making a landing page visually appealing and human,\nmarketers can work on making it easy for visitors to sign-up for a service or a\nnewsletter subscription. Airbnb, for instance<\/a>, makes use of social media signups to simplify user experience\nand expedite the registration process. <\/p>\n\n\n\n
<\/figure>\n\n\n\nThey have kept the landing page\nlayout clean – a user sees the full contact form only after she chooses to\nsign-up with email.<\/p>\n\n\n\n
Marketers need to keep testing and optimizing their landing pages.\nA good way to understand visitor-activity and preferences is to implement a\nheatmap tool. The software enables marketers to get a visual representation of\nclicks, scrolls, and mouse movements on a page or a unique section on it. These\ninsights give a clear direction about how to improve a web page. For example,\nBannersnack, an online design tool, conducted a heatmap analysis for its website. The team at\nBannersnack was able to improve website sign-ups by 25%<\/a> by doing a small tweak – a bigger call-to-action with more\ncontrast. <\/p>\n\n\n\n
7. Publish Audience-Centric\nContent<\/strong><\/h2>\n\n\n\n
According to this study by Databox<\/a>, content marketing is the most reliable channel for B2B lead\ngeneration. Publishing audience-centric content is one of the best ways to generate\nleads from your business website. The strategy can help marketers build a loyal\naudience for their content leading to repetitive site visits and recurring\nleads.<\/p>\n\n\n\n
For instance, SecureWorks, a cybersecurity company consistently produced educational\ncontent to get\na 50% higher conversion rate<\/a>.<\/p>\n\n\n\n
<\/figure>\n\n\n\n8.\nShare your content on social media<\/strong><\/h2>\n\n\n\n
Social\nmedia is inevitable.<\/p>\n\n\n\n
With\nnearly 3\nBILLION<\/a> users worldwide, you can bet that your target\naudience is<\/em> on social media. <\/p>\n\n\n\n
Using\na social listening tool like Mention, you can: <\/p>\n\n\n\n
- Listen to your market<\/a> and identify on which social media platforms you should focus: you shouldn\u2019t post on all social media platforms. It would be time-consuming and most-likely inefficient. Instead, we recommend focusing on 2 to 3 social media platforms<\/strong>.<\/em> <\/li><\/ol>\n\n\n\n
- Schedule your social media posts<\/a> well in advance to maximize their impact. The idea is to take 1 – 2 hours a week, tops, to schedule all your social media communications, from one place, instead of having to log in individually to each platform each time you need to post something.<\/em><\/li><\/ol>\n\n\n\n<\/figure>\n\n\n\n
9. Invest in an\nIntroductory Video<\/strong><\/h2>\n\n\n\n
On average, people stay 2 minutes longer<\/a> on sites with videos<\/a> than they do on sites without them. An introductory video is a great way to tell your brand story and get the users hooked. The best place to add such a video is the home page of your website. Most intro videos tell the audience about the larger purpose of a business. Such videos can talk about how the company came into being, who all are behind it and what are some of their key achievements. <\/p>\n\n\n\n
An introductory video builds brand trust among site visitors\nhelping them to take action. It helps humanize your branding building a strong\nemotional connection with first-time visitors. <\/p>\n\n\n\n
- Schedule your social media posts<\/a> well in advance to maximize their impact. The idea is to take 1 – 2 hours a week, tops, to schedule all your social media communications, from one place, instead of having to log in individually to each platform each time you need to post something.<\/em><\/li><\/ol>\n\n\n\n
- Listen to your market<\/a> and identify on which social media platforms you should focus: you shouldn\u2019t post on all social media platforms. It would be time-consuming and most-likely inefficient. Instead, we recommend focusing on 2 to 3 social media platforms<\/strong>.<\/em> <\/li><\/ol>\n\n\n\n
- Keep your subject lines simple \u2013 a good approach is to be consultative and not hard-sell your products\/services. <\/li><\/ol>\n\n\n\n
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