In this article, I’ll show you how to quickly create a social media marketing strategy with video. We’ll cover:<\/strong><\/p>\n\n\n\n Sound interesting? Then keep reading!<\/p>\n\n\n\n Before I teach you how to quickly create\neffective video content for your social media channels, we need to talk about why<\/em> you should. It generally takes\nlonger to craft video content than other types of posts. Is the extra effort\nworth it?<\/p>\n\n\n\n Absolutely! Here’s why:<\/p>\n\n\n\n Here’s the cold, hard truth: videos are a\nconsumers’ preferred content type<\/a> to see from brands on\nsocial media. This claim is backed up by the fact that social media videos\ngenerate up to 1,200% more shares<\/a> than text and image content\ncombined<\/em>.<\/p>\n\n\n\n If your audience would rather engage with\nvideo content on social media guess what your company should be doing \u2014\ncreating videos for social platforms!<\/p>\n\n\n\n Video content will help your company connect\nwith its target audience on social media platforms. But the videos you post on\nYouTube, Facebook, and other networks can boost your company’s SEO efforts as\nwell.<\/p>\n\n\n\n By optimizing your videos with relevant\nkeywords, your content will become visible in Google search results. And it’s\nmuch easier to rank video content<\/a> than standard web\npages.<\/p>\n\n\n\n Social media videos grab attention and boost\nengagement, as we’ve already seen. They also allow brands to show<\/em> their offerings in action, which\nimproves conversion rates. In fact, in a recent survey, 84% of consumers<\/a> were convinced to buy a\nproduct or service after watching a brand video. Amazing!<\/p>\n\n\n\n When it comes to improving conversions on\nsocial media, video is one of the best strategies out there. That’s why 87% of businesses<\/a> now use video in their\nmarketing efforts.<\/p>\n\n\n\n So, can we agree that video is an important\ncomponent of your company’s social media marketing strategy? Great! Now, let’s\ntalk about how to create amazing social video content:<\/p>\n\n\n\n First things first, you need to plan out the\nvideo content you’ll post on social media, which means you should create a\ncalendar. While not completely necessary, a social media content calendar will\ngive you a bird’s eye view of your content and ensure it meets your goals.<\/p>\n\n\n\n It will also help you post consistently<\/em> because you’ll know ahead\nof time what to post and when. Consistency is key to success on social media<\/strong>.\nIf your audience doesn’t hear from you for an extended period of time, they’re\nlikely to forget about you. As is the algorithm.<\/p>\n\n\n\n Fortunately, building a social media content\ncalendar is really easy. You simply pull up your calendar of choice \u2014 digital\nor hard copy \u2014 and begin “scheduling” posts for certain days.<\/p>\n\n\n\n If you really want to make the process as\nsimple as possible (who wouldn’t?) then use a free social media calendar\ntemplate like\nthis one from Biteable<\/a>. It contains pre-made videos and ideas for\nevery day of the month.<\/p>\n\n\n\n Here’s what the free Biteable calendar looks\nlike:<\/p>\n\n\n\n Now that you know the kind of content you need\nto create and when it will be posted, you can actually start creating your\nvideos. This is the fun part! This is also the part where things can go\nhorribly wrong if you’re not careful.<\/p>\n\n\n\n But don’t worry. Follow these tips and you’ll\nbe able to create engaging videos<\/a> for social media:<\/p>\n\n\n\n Source: Crazy Egg<\/a><\/p>\n\n\n\n Are your intended\nviewers in the Awareness, Consideration, or Decision stage? Once you know the\nanswer to that question, you’ll have a better idea of what they’re struggling\nwith and how you can help with your videos.<\/p>\n\n\n\n By understanding\nboth points, you’ll be able to craft an emotional journey and connect with your\nintended viewers.<\/p>\n\n\n\n How<\/em> to actually shoot and edit your videos \u2014 the gear to use, lighting\ntechniques, etc. \u2014 is beyond the scope of this article. Fortunately, there are\nplenty of free resources available online. We suggest you start with this in-depth guide from HubSpot<\/a>.<\/p>\n\n\n\n Once your video is made, you can share it with\nthe world. But don’t jump the gun and post your masterpiece at any time. Stick\nto the social media content calendar you created earlier and schedule your\ncontent to go live at the appointed time.<\/p>\n\n\n\n There are many ways to schedule and share\ncontent on social channels. But I can’t think of a better one than Mention<\/a>.<\/p>\n\n\n\n The software allows companies to quickly\nschedule content in advance for Facebook, Instagram, Twitter, and LinkedIn \u2014\nall from one, easy to use interface. It also allows users to double-check their\nplanning at a glance with its weekly content view.<\/p>\n\n\n\n\n
So, what’s the deal with video marketing?<\/h2>\n\n\n\n
Better Engagement<\/h3>\n\n\n\n
Search Optimization<\/h3>\n\n\n\n
More Conversions<\/h3>\n\n\n\n
Create social video content in 4\nsteps<\/h2>\n\n\n\n
1. Build a social media content\ncalendar<\/h3>\n\n\n\n
![\"turbocharge-video-marketing-strategy-1\"](\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/turbocharge-video-marketing-strategy-1.png\")
<\/figure>\n\n\n\n2. Create amazing video content<\/h3>\n\n\n\n
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![\"turbocharge-video-marketing-strategy-2\"](\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/turbocharge-video-marketing-strategy-2.png\")
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3. Share your video with the\nworld<\/h3>\n\n\n\n
![\"turbocharge-video-marketing-strategy-3\"](\"https:\/\/mention.com\/wp-content\/uploads\/2020\/01\/turbocharge-video-marketing-strategy-3.png\")
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