{"id":32918,"date":"2020-02-04T06:14:00","date_gmt":"2020-02-04T06:14:00","guid":{"rendered":"https:\/\/mention.com\/?p=32918"},"modified":"2022-02-22T17:30:21","modified_gmt":"2022-02-22T17:30:21","slug":"social-media-marketing-2020","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/social-media-marketing-2020\/","title":{"rendered":"Social Media Marketing in 2020: Why You Need to Reevaluate Everything"},"content":{"rendered":"\n<p>Social media marketing is dynamic and requires\nyou to continuously keep updating your tactics. If you want to beat your\ncompetition and stand out on social media, you need to stay one step ahead.<\/p>\n\n\n\n<p>This is why you need to plan your 2020 social\nmedia marketing strategy, and this post will help you do just that. This year,\nwe will see a lot of new social media marketing trends that you need to prepare\nfor in advance.<\/p>\n\n\n\n<p>Here are some of the key social media marketing trends for 2020 and why you should consider them while planning your strategy.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" src=\"\" alt=\"Holiday Marketing Toolkit 2020\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'b2dd580e-767c-4a68-b224-cc4ea07f0cf6', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing Will\nContinue to Evolve<\/h2>\n\n\n\n<p>When influencer marketing first started, it\nwas more about collaborating with popular people to reach their fans and\nfollowers. The collaborations were usually limited to 1-2 influencers and the\ncampaigns were not that frequent.<\/p>\n\n\n\n<p>But the game has completely changed since\nthen. Influencer marketing has been continuously evolving and changing with\ntime.<\/p>\n\n\n\n<p>First, brands started realizing the importance\nof qualitative aspects like relevance in their influencer selection process.\nNow brands prefer working with smaller influencers who are experts in their\nniche, rather than running after celebrities.<\/p>\n\n\n\n<p>The second major change is the frequency of\ninfluencer campaigns. Influencer marketing has now become and will be an\nalways-on strategy for many marketers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"739\" height=\"487\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/social-media-marketing-2020-social-publi.png\" alt=\"social-media-marketing-2020-social-publi\" class=\"wp-image-32925 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/social-media-marketing-2020-social-publi.png 739w, https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/social-media-marketing-2020-social-publi-300x198.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/social-media-marketing-2020-social-publi-700x460.png 700w\" data-sizes=\"(max-width: 739px) 100vw, 739px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 739px; --smush-placeholder-aspect-ratio: 739\/487;\" \/><\/figure>\n\n\n\n<p><em>Image\nSource: <\/em><a href=\"https:\/\/socialpubli.com\/blog\/2019-influencer-marketing-report-a-marketers-perspective\/\"><em>Social Publi<\/em><\/a><\/p>\n\n\n\n<p>The third change that we are witnessing these\ndays is the use of a network of influencers instead of just one or two. <\/p>\n\n\n\n<p>LIKEtoKNOW.it, for example, uses a whole\nnetwork of influencers to promote their app. These influencers wear products\nthat are available on the app. Anyone who wants to buy those products can\nsimply scan the image on the app and find the products worn by an influencer. <\/p>\n\n\n\n<p>This is influencer marketing at scale and it is a trend you need to prepare for in the future.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B7RJSDfAYoD\/\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media is an Important\nCustomer Service Channel<\/h2>\n\n\n\n<p>Another way in which you need to rethink your\nsocial media marketing strategy is to start thinking of social media as a\ncustomer service channel. <\/p>\n\n\n\n<p>People love connecting with brands in a more\ndirect manner and often post questions or concerns in comments. Some even send\na private message on social media platforms to immediately grab the brand\u2019s\nattention and get a quick response.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is it Important?<\/h3>\n\n\n\n<p>While you may have several customer service\nchannels, you can\u2019t ignore your customers or prospects on social media. <\/p>\n\n\n\n<p>Firstly, it forms a bad impression of your\nbrand if you are unresponsive to social media comments. It is a public platform\nwhere your unresponsiveness can be witnessed by everyone and misinterpreted. A\nsingle customer concern that is shown publicly and goes unresolved can take a\ntoll on your brand\u2019s reputation.<br>\n<br>\n<\/p>\n\n\n\n<p>Moreover, you can\u2019t disappoint your customers\nif you want to retain them and keep them loyal to your brand. Answering\ncustomer questions and providing quick resolutions to their problems helps you <a href=\"https:\/\/www.omnisend.com\/blog\/customer-retention\/\">retain your\ncustomers<\/a>.<\/p>\n\n\n\n<p>Therefore, it is crucial that you start responding\nto your customers promptly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Do it<\/h3>\n\n\n\n<p>While it is easy to say that you should\nrespond promptly, it is not always feasible. You can\u2019t keep track of every\nsingle comment, message, or mention manually. This is where technology can help\nyou.<\/p>\n\n\n\n<p>You can use <a href=\"\/?page_id=22972\">social\nmedia listening<\/a> tools to keep track of every single time someone\nmentions your brand. There are tools available that even help you respond to\nall social media comments and mentions promptly, without any hassle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Authenticity and Relevance Will\nbe Paramount<\/h2>\n\n\n\n<p>Today, consumers are much smarter and informed\nthan ever before. This is the internet age where everyone is using one or more\nsmart devices to stay updated on things that interest them. This is the time of\ninformation overload and it is difficult for brands to create content that\nstands out.<\/p>\n\n\n\n<p>For such consumers, advertising or\nhard-selling products just don\u2019t work anymore. They can instantly recognize an\nad from native content and usually even avoid reading such content.<\/p>\n\n\n\n<p>Today\u2019s consumers want to only look at content\nthat is useful and relevant to them. Social media platforms are also becoming\nsmart enough to personalize each user\u2019s feed per their liking. This means that\nyou need to understand your audience well and create content that they will\nlike.<\/p>\n\n\n\n<p>Another important factor when it comes to\nsocial media marketing in 2020 is authenticity. As a rule of thumb, don\u2019t make\nany unrealistic claims or false promises. <\/p>\n\n\n\n<p>Consumers like brands that are genuine,\nauthentic and that have a good story. They like to connect with a brand and not\njust have a transactional relationship. The more authentic your content seems,\nthe more people will read it.<\/p>\n\n\n\n<p>This also stands true for influencer content.\nYou need to ensure that you only work with influencers whose personal values align\nwith those of your brand. Fake reviews and sponsored, irrelevant content are\nthings of the past. So, keep it real and people will value that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hashtag Marketing Will be More\nImportant Than Ever<\/h2>\n\n\n\n<p>Hashtags marketing is like SEO for social\nmedia. Hashtags help you reach the right people, increase your content\u2019s reach,\nand run successful marketing campaigns.<\/p>\n\n\n\n<p>Here are some of the reasons why you should\nuse hashtags in your social media content.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>People don\u2019t just follow accounts,\nthey also follow hashtags. If you use hashtags then your content will not be\nlimited to your followers but will be shown to people who follow those hashtags\nas well. This helps you reach more people and boosts your content\u2019s reach.<\/li><li>If you use the right hashtags\nrelated to your brand or niche, you can reach people who are more likely to be\ninterested in your content. These could be your potential customers and\nrepresent an opportunity for you to get more conversions.<\/li><li>People who are interested in a\nhashtag might also be interested in a related brand and follow them. Hashtags,\ntherefore, can also help you <a href=\"https:\/\/shanebarker.com\/blog\/grow-your-instagram-account\/\">get more followers<\/a>.<\/li><li>Hashtags also help categorize your\ncontent under relevant topics. Given how smart social platforms are becoming at\ncategorizing and curating content, this will be essential for you in the\nfuture.<\/li><\/ul>\n\n\n\n<p>Overall, hashtags are one of the most powerful\ntools in a social media marketer\u2019s arsenal. Use them to <a href=\"https:\/\/www.mossmedia.biz\/marketing-tips-stand-out-social-media\/\">beat the competition<\/a> and make your content\nmore visible on social media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brands Will Need to Stand Out and\nHave a Unique Voice<\/h2>\n\n\n\n<p>As mentioned earlier, consumers want to\nconnect with a brand and prefer buying from the ones they can relate to. This\nkind of connection does not form overnight and can take years to build.<\/p>\n\n\n\n<p>You need to have strong brand recognition and\na unique brand identity to build a loyal follower base. For this, you need to <a href=\"https:\/\/www.meetcortex.com\/blog\/how-social-media-can-help-brands-stand-out-in-an-oversaturated-market\">make your brand stand out<\/a> and give it a\nseparate identity like an actual person and not an abstract concept.<\/p>\n\n\n\n<p>You can start by maintaining a consistent\nstyle, aesthetics, tone, and voice across all online platforms. To do so, you\ncan document your brand guidelines and specify what color palette, fonts,\ntypography, etc. to use when creating branded content. <\/p>\n\n\n\n<p>You should also choose a tone of voice that\nwill remain consistent in all your brand communications. It could be anything\nfrom formal and serious to fun and witty. Just ensure that the same is\nreflected in all your social media content across channels.<\/p>\n\n\n\n<p>With regard to your visual content, you also\nneed to maintain some consistency. This can either be by using the same color\npalette, similar designs, frames, or another visual element. The idea is to\nensure that all of your content looks like it belongs to your brand and should\nbe immediately recognizable.<\/p>\n\n\n\n<p>Check out Frooti\u2019s use of bright colors and\npictures of mangoes, for example. These posts clearly show that they are\ncreated by the same brand and have a distinct quality that fosters brand\nrecognition.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"974\" height=\"645\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/social-media-marketing-2020-frooti.png\" alt=\"social-media-marketing-2020-frooti\" class=\"wp-image-32922 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/social-media-marketing-2020-frooti.png 974w, https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/social-media-marketing-2020-frooti-300x199.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/social-media-marketing-2020-frooti-768x509.png 768w\" data-sizes=\"(max-width: 974px) 100vw, 974px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 974px; --smush-placeholder-aspect-ratio: 974\/645;\" \/><\/figure>\n\n\n\n<p><em>Image\nSource: <\/em><a href=\"https:\/\/www.instagram.com\/thefrootilife\/\"><em>Instagram<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cause-Based Marketing Will Become\nMore Popular<\/h2>\n\n\n\n<p>In recent years, cause-based marketing has\nbecome quite popular and this trend will continue in the future. More and more\nbrands are now experimenting with this tactic and it actually works.<\/p>\n\n\n\n<p>What better way to get people interested in\nyour brand than by associating yourself with a worthy cause? Of course, the\ncause should be such that it appeals to your target audience. All you need to\ndo is find a cause that your target audience relates to and start a campaign\naround that.<\/p>\n\n\n\n<p>One brilliant example of a brand that has used\nthis tactic for years is Dove. The brand has long been associated with the\ncause of breaking beauty standards and empowering women to be their best\nselves. Given that the brand\u2019s core target customers are women, it makes this a\nperfect cause for them to take on.<\/p>\n\n\n\n<p>Over the years, they have run several successful campaigns centered around the same cause. Their latest Instagram strategy, for example, is to repost user-generated content from women who promote a positive body image and acceptance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B7Q3yU_nmWo\/\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>This post lists six of the most important <a href=\"https:\/\/mention.com\/en\/blog\/social-media-marketing-trends-2020\/\">social media marketing trends<\/a> for 2020. You need to rethink your social media marketing strategy keeping these in mind.<\/p>\n\n\n\n<p>Use this post as your reference while preparing for your social media marketing plan for this year and see the results for yourself.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" src=\"\" alt=\"Holiday Marketing Toolkit 2020\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, 'b2dd580e-767c-4a68-b224-cc4ea07f0cf6', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing is dynamic and requires you to continuously keep updating your tactics. If you want to beat your competition and stand out on social media, you need to stay one step ahead. This is why you need to plan your 2020 social media marketing strategy, and this post will help you do just &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/social-media-marketing-2020\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Social Media Marketing in 2020: Why You Need to Reevaluate Everything<\/span><\/a><\/p>\n","protected":false},"author":242,"featured_media":32929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,315],"tags":[],"class_list":["post-32918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing in 2020: 6 Reasons to Reevaluate 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