{"id":33362,"date":"2020-02-18T06:03:00","date_gmt":"2020-02-18T06:03:00","guid":{"rendered":"https:\/\/mention.com\/?p=33362"},"modified":"2025-01-10T10:49:54","modified_gmt":"2025-01-10T10:49:54","slug":"music-marketing-instagram","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/music-marketing-instagram\/","title":{"rendered":"Music Marketing: 7 Perfect Tips for Promoting Your Music on Instagram"},"content":{"rendered":"\n

Throughout the last two decades, the music\nindustry has dramatically changed especially in how we can publish &\npromote our music.<\/p>\n\n\n\n

Before the digital age in the early 2000s,\nmusicians are tied in what we can call the\nlabel infrastructure<\/em> that typically goes like this: a musician gets noticed\nby a label (can be a major or indie label), the musician get signed, and then\nthe label would handle everything from recording the single\/album to publishing\nthe music to promoting it. <\/p>\n\n\n\n

What about today? While the infrastructure is still there for celebrities and grammy-winning multi-platinum musicians, the rest of us must be creative and juggle with all the different tasks. Besides the obvious music creation and recording, an emerging musician must also handle and oversee everything from graphic designs, getting gigs, website development, and maintaining their online\/social media presence.<\/p>\n\n\n\n

This is where Instagram as one of the biggest\nsocial media platforms comes in. It\u2019s no secret that the primary target market\nfor any music regardless of the genre, tends to be younger people below 35. 31%\nof Internet users aged 18-34 and 32% of users between the ages of 25 and 34 are active on Instagram<\/a>. Also, there\nis almost a 50-50 ratio<\/a> of male and female users on\nInstagram. <\/p>\n\n\n\n

Another key reason why Instagram is a great\nplatform to promote your music is the fact that it\u2019s really versatile: you can\nchoose between \u2018traditional\u2019 posts, IGTV, and Stories, and various\nadvertising options<\/a>.<\/p>\n\n\n\n

But how exactly can we use Instagram to\npromote our music? Here are our best tips.<\/p>\n\n\n\n

1. Optimize Your Instagram Bio<\/h2>\n\n\n\n

Unfortunately, not too many independent and emerging musicians paid enough attention to their Instagram bio. Your Instagram bio can be a very powerful platform to introduce yourself and engage your fans. Here are some tips on how to optimize your bio:<\/p>\n\n\n\n

Informative and Engaging Story<\/h3>\n\n\n\n

Admittedly, we are not given a lot of room in\nour Bio, as we only get 150 characters and nothing more. <\/p>\n\n\n\n

Thus, it\u2019s very important to use them wisely. <\/p>\n\n\n\n

Check out our Instagram Bio Generator<\/a> to help you create an informative and engaging story in just a few clicks.<\/p>\n\n\n\n

Although we can be creative and use all\nkinds of different approaches<\/a>, here are a few ideas you can try:<\/p>\n\n\n\n

    \n
  1. Describe your music. As a musician, it can be hard to objectively fit your unique sound into a single genre, but you should try.<\/li>\n\n\n\n
  2. You can talk about the most relevant and recent things you\u2019ve done with your music (currently recording, released a single, on-tour, etc.)<\/li>\n\n\n\n
  3. Include achievements, awards, and career highlights if you can. Be honest and make sure that your achievements are valid. <\/li>\n\n\n\n
  4. If you\u2019ve been reviewed by prominent media or influencers, you can also include this information in your bio.<\/li>\n<\/ol>\n\n\n\n

    Also if you are a band with multiple members, you can include the members\u2019 Instagram handles.<\/p>\n\n\n\n

    Use an Effective Link<\/h3>\n\n\n\n

    You can only use a single link in your bio, so\nyou can choose to include one of these following options:<\/p>\n\n\n\n

      \n
    1. Your website<\/li>\n\n\n\n
    2. Spotify or YouTube channel, or your other social media profile<\/li>\n\n\n\n
    3. Landing pages where fans can directly purchase your music, ticket, merchandise, or other items<\/li>\n\n\n\n
    4. A lead magnet page, where the visitor can download your music or video in exchange for their contact information (email), useful for email marketing purposes<\/a><\/li>\n<\/ol>\n\n\n\n

      Remember that you can change the link to\ninclude from time to time depending on your needs\/current campaign. For\nexample, you can include a link to the most recent interview from a prominent\nmedia. <\/p>\n\n\n\n

      Your Profile Picture<\/h3>\n\n\n\n

      Since Instagram is naturally a visual\nplatform, it\u2019s fairly obvious that we should have a compelling, well-taken (or\nif it\u2019s a logo, well-designed) profile picture. Your display picture should\nreflect your story and your genre, as different genres or sounds might have\nunique visual aesthetics as their identity. Of course, you can always use the\nout-of-the-box approach and be creative.<\/p>\n\n\n\n

      \"Music-Marketing-Instagram-1\"<\/figure>\n\n\n\n

      Billie Eilish<\/a> is an example of an effective Instagram profile, linking her YouTube channel (where her music is), emphasizing her really young age as the main focus of the bio (which is what she\u2019s known for), and great use of profile picture. <\/p>\n\n\n\n

      2. Diversify Your Posts<\/h2>\n\n\n\n

      Above, we have mentioned how Instagram is a\nvery versatile platform where we can use various forms of content to reach our\naudience, from Posts to Stories to paid ads and IGTV. However, the\n\u2018traditional\u2019 Posts alone can be approached in various different ways with\nseveral different types of content: <\/p>\n\n\n\n

      Photos and Images<\/h3>\n\n\n\n

      Instagram is originally a platform to showcase\nphotos, so it\u2019s only natural that you should use this type of content. You can\nuse photos and images in creative ways to indirectly promote your music, for\nexample by posting a really interesting image that is related to your song, and\nthen include the link to download\/stream your song in the caption area. <\/p>\n\n\n\n

      Videos<\/h3>\n\n\n\n

      You can post up to 60 seconds recorded or live\nvideos in Posts (not to be confused with videos in IGTV and Stories, which we\nwill discuss later on. Videos can be a very attractive medium to promote your\nmusic and engage your audience\u2014especially since you can include your music with\nthe video\u2014. Don\u2019t forget that you can also use a still image with a snippet of\nyour music if necessary. <\/p>\n\n\n\n

      Also, most users scroll their Instagram feed\nwith muted sound by default, so use subtitles with your videos to allow people\nto consume your content when they are in a public place without headphones. <\/p>\n\n\n\n

      Text<\/h3>\n\n\n\n

      Yes, you can post textual content (i.e. blog) on Instagram in your captions. You can include a maximum of 2,200 characters in your captions\u2014that is, around 300-450 words including spaces\u2014, so it\u2019s not that bad. If necessary, you can also write the blog post elsewhere and then upload the screenshots as an image Post.<\/p>\n\n\n\n

      On average, captions of 1,000 to 2,000 characters are the most effective for engagement<\/a>.<\/p>\n\n\n\n

      There are actually a lot of people who read\nyour captions if the content\/story is engaging. For example, you can use\nattractive photos of your latest concert and then write a short blog post\ntelling an interesting story that happened at the same concert. <\/p>\n\n\n\n

      \"Music-Marketing-Instagram-2\"<\/figure>\n\n\n\n

      Good usage of captions by Khalid <\/a>to build anticipation for his new song.<\/p>\n\n\n\n

      3. Using Stories and IGTV To\nShowcase Your Music<\/h2>\n\n\n\n

      Instagram Stories<\/h4>\n\n\n\n

      Throughout 2019, Instagram Stories has been\none of the most important platforms on Instagram both for personal and\nmarketing usage. Instagram reported half a million daily active Stories<\/a> in January\n2019 (that is, both viewing and creating), so it\u2019s a very effective platform to\nreach your audience.<\/p>\n\n\n\n

      You can upload up to 15 seconds worth of video\nin Stories, and throwing out the right 15-second part of your song can\neffectively engage your fans (for example, your attractive chorus, hook, or\ndrop).<\/p>\n\n\n\n

      You can also promote various things related to\nyour music in Stories such as:<\/p>\n\n\n\n