{"id":33566,"date":"2020-02-26T07:00:00","date_gmt":"2020-02-26T07:00:00","guid":{"rendered":"https:\/\/mention.com\/?p=33566"},"modified":"2025-01-10T11:01:47","modified_gmt":"2025-01-10T11:01:47","slug":"mention-hubspot-instagram-engagement-report-2020","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/mention-hubspot-instagram-engagement-report-2020\/","title":{"rendered":"Here\u2019s What\u2019s in Mention x HubSpot\u2019s Instagram Engagement Report 2020"},"content":{"rendered":"\n<p>Instagram is constantly changing. <\/p>\n\n\n\n<p>This is why<strong> we\u2019ve collected and studied\u2014for the third year in a row\u2014millions(80M+ this time) of Instagram posts to uncover the latest trends and help marketers make the most of the platform in 2020.<\/strong><\/p>\n\n\n\n<p>After a successful collaboration in 2019, Mention teamed up with HubSpot again to deliver a <strong><a href=\"\">53 pages report combining both businesses\u2019 expertise<\/a><\/strong>.<\/p>\n\n\n\n<p>&#8220;<em>We\u2019re iterating year after year. To date, this is the most comprehensive free report on behavioral trends you\u2019ll find about Instagram<\/em>.&#8221; &#8211;<strong>Thomas Legrand<\/strong>, Data Scientist @Mention<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So, what can you learn from Instagram for 2020?<\/strong><\/h2>\n\n\n\n<p>2019 has been a very interesting year for Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Facebook <em>family <\/em>is growing&nbsp;<\/strong><\/h3>\n\n\n\n<p>First, <strong>Facebook is creating\u201c<em>sub-services<\/em>\u201d<\/strong> (Instagram, WhatsApp, Messenger). When opening applications belonging to Facebook, you\u2019re gently reminded that they are part of something bigger: Facebook.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"999\" height=\"412\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family.png\" alt=\"Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family\" class=\"wp-image-33573 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family.png 999w, https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family-300x124.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family-768x317.png 768w\" data-sizes=\"(max-width: 999px) 100vw, 999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 999px; --smush-placeholder-aspect-ratio: 999\/412;\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why does it matter for your business?<\/strong><\/h4>\n\n\n\n<p><strong>The changes and updates announced on one platform today may affect the sister companies too<\/strong>.<\/p>\n\n\n\n<p>The Facebook Group is still trying to repair a damaged reputation after the Cambridge Analytica scandal. <\/p>\n\n\n\n<p><strong>For the last couple of years, Facebook has been juggling between implementing radical algorithm updates in their products to protect the end-users and not changing too much of a UX formula that works wonders<\/strong>.<\/p>\n\n\n\n<p>One of the most noticeable and bold experiments\/updates of 2019 was to hide the like counts for regular users of Instagram.&nbsp;<\/p>\n\n\n\n<p>\u201c<em>We are very comfortable doing that if in the end, it makes people more comfortable expressing themselves and sharing on Instagram\u201d <\/em>&#8211;<strong>Vishal Shah<\/strong> VP Product @Instagram<\/p>\n\n\n\n<p>This means that <strong>Instagram is not afraid to change things to reinvent itself and offer its users the best possible experience<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A fast-growing &amp; engaged community<\/strong><\/h3>\n\n\n\n<p>What\u2019s more, with more than 1 billion monthly active users, <strong>brands cannot afford not to be on Instagram<\/strong>. Besides, the vast majority of those users are highly engaged with brands on the platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90% of users follow a business on Instagram (<a target=\"_blank\" href=\"https:\/\/business.instagram.com\/\" rel=\"noreferrer noopener\">Instagram<\/a>, \u2014 December 2019)&nbsp;<\/li>\n\n\n\n<li>200M+ Instagram users visit businesses\u2019 profiles each day (<a target=\"_blank\" href=\"https:\/\/business.instagram.com\/\" rel=\"noreferrer noopener\">Instagram<\/a>, \u2014 December 2019)<\/li>\n<\/ul>\n\n\n\n<p>Now, if there are already over 8 million <em>business accounts<\/em> (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.adweek.com\/digital\/instagram-1-million-monthly-advertisers-8-million-business-profiles\/\">Adweek<\/a>), we know for a fact that not all of them have an effective Instagram strategy in place.<\/p>\n\n\n\n<p>With that being said, they need to understand the changing trends, how they can impact their business and <strong>what will help them break through this increasingly competitive space <\/strong><em>before<\/em> they invest in putting a strategy together.<\/p>\n\n\n\n<p>This is exactly why we created this <b><i>third report: to provide our readers with the most up-to-date<\/i><\/b> Instagram data and insights.<br>Here\u2019s a sneak peek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hashtags: <\/strong><strong>some things don\u2019t change<\/strong><\/h3>\n\n\n\n<p>Instagram users have \u201cmatured.\u201d At least, the hashtag analysis we\u2019ve been running for the last three years shows that Instagramers tend to use the same hashtags repeatedly.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>#<\/td><td>Position 2017<\/td><td>Position 2018<\/td><td>Position 2019<\/td><\/tr><tr><td><strong>#love<\/strong><\/td><td><strong>1<\/strong><\/td><td><strong>1<\/strong><\/td><td><strong>1<\/strong><\/td><\/tr><tr><td><strong>#instagood<\/strong><\/td><td><strong>2<\/strong><\/td><td><strong>3<\/strong><\/td><td><strong>3<\/strong><\/td><\/tr><tr><td><strong>#fashion<\/strong><\/td><td><strong>3<\/strong><\/td><td><strong>2<\/strong><\/td><td><strong>4<\/strong><\/td><\/tr><tr><td><strong>#photooftheday<\/strong><\/td><td><strong>4<\/strong><\/td><td><strong>5<\/strong><\/td><td><strong>6<\/strong><\/td><\/tr><tr><td>#style<\/td><td>5<\/td><td>6<\/td><td>12<\/td><\/tr><tr><td>#fitness<\/td><td>6<\/td><td>16<\/td><td>14<\/td><\/tr><tr><td><strong>#picoftheday<\/strong><\/td><td><strong>7<\/strong><\/td><td><strong>11<\/strong><\/td><td><strong>9<\/strong><\/td><\/tr><tr><td>#beautiful<\/td><td>8<\/td><td>8<\/td><td>11<\/td><\/tr><tr><td>#repost<\/td><td>9<\/td><td>4<\/td><td>15<\/td><\/tr><tr><td><strong>#travel<\/strong><\/td><td><strong>10<\/strong><\/td><td><strong>13<\/strong><\/td><td><strong>7<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What does it mean for businesses?<\/strong><\/h4>\n\n\n\n<p>It gives them editorial themes to follow.<\/p>\n\n\n\n<p>To succeed on Instagram, <strong>you need to share inspiring and <em>feel-good<\/em> content<\/strong>. The stagnation of the most used hashtags over the years confirms this trend.<\/p>\n\n\n\n<p>However, remember that using the most used hashtags doesn&#8217;t<strong> mean you&#8217;ll trigger more engagement.<\/strong><\/p>\n\n\n\n<p>To learn more about how to best use hashtags to trigger engagement, discover the <a href=\"https:\/\/mention.com\/en\/blog\/best-instagram-hashtags\/\">most engaging hashtags<\/a> of 2019 and uncover the ideal amount of hashtags to include in a post, <strong><a aria-label=\" (opens in a new tab)\" href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">download the Instagram Engagement Report 2020<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Also in the report<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Images vs. videos<\/strong>: Which one performs better in terms of engagement?<\/li>\n\n\n\n<li>Is<strong> tagging users<\/strong> effective in terms of boosting engagement?<\/li>\n\n\n\n<li><strong>How many hashtags<\/strong> should you use in your posts?<\/li>\n\n\n\n<li>What are the most tagged<strong> cities<\/strong> in the world?<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/mention.com\/en\/blog\/best-instagram-captions\/\">Caption length<\/a> vs. Engagement: <\/strong>How long should your posts be?<\/li>\n\n\n\n<li><strong>Time posted with highest average engagement: <\/strong>When should you post to generate more engagement?<\/li>\n\n\n\n<li><strong>Instagram Stories<\/strong>: What you need to know to create engaging Stories that drive conversions in 2020.<\/li>\n\n\n\n<li>And much, much more.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is constantly changing. This is why we\u2019ve collected and studied\u2014for the third year in a row\u2014millions(80M+ this time) of Instagram posts to uncover the latest trends and help marketers make the most of the platform in 2020. After a successful collaboration in 2019, Mention teamed up with HubSpot again to deliver a 53 pages &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/mention-hubspot-instagram-engagement-report-2020\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Here\u2019s What\u2019s in Mention x HubSpot\u2019s Instagram Engagement Report 2020<\/span><\/a><\/p>\n","protected":false},"author":30,"featured_media":33568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328,345],"tags":[],"class_list":["post-33566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-instagram"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Download Mention x HubSpot\u2019s Instagram Engagement Report 2020<\/title>\n<meta name=\"description\" content=\"HubSpot and Mention to bring you a ton of data to inform your Instagram strategy for 2020 and beyond. 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