{"id":34877,"date":"2020-09-08T15:00:00","date_gmt":"2020-09-08T15:00:00","guid":{"rendered":"https:\/\/mention.com\/?p=34877"},"modified":"2020-09-08T08:41:56","modified_gmt":"2020-09-08T08:41:56","slug":"guide-social-media-management-financial-institutions","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/guide-social-media-management-financial-institutions\/","title":{"rendered":"[New Guide] Social Media Management for Financial Institutions"},"content":{"rendered":"\n<p>Whether they are retail brands, sports teams, libraries or even restaurants, most companies are investing more and more in developing their digital brand image and online presence &#8211; <strong>financial institutions are no exception<\/strong>.<\/p>\n\n\n\n<p><em>&#8220;<strong>Financial institutions<\/strong>&#8221; refers to businesses providing financial services \u2014 banking, insurance, money transfer, etc. \u2014 to their clients.<\/em><\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd\"><span class=\"hs-cta-node hs-cta-5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd\" id=\"hs-cta-5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd.png\" alt=\"Guide to Social Media Management for Financial Institutions\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, '5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<p>In fact, some of the fastest-growing actors in the industry are even pure players, meaning they operate 100% online.<\/p>\n\n\n\n<p>What\u2019s more, when it comes to market trends and innovation, the financial institutions are first on the line. After all, we \u2014 people and companies \u2014 trust them to manage our money to the best of their abilities. And even more so than any other market, we demand secure, trustworthy, fast and user-friendly services.&nbsp;<\/p>\n\n\n\n<p><strong>Reaching such high expectations is not a given<\/strong>. To this point, banks and other financial institutions have no other choice but to have a perfect understanding of their market, their audience, and their needs. What they need to get there is a failproof online strategy.<\/p>\n\n\n\n<p>Now, this is easier said than done considering that most well-established institutions are facing brand new challenges. Among other things, they\u2019re competing with FinTech\u2019s newcomers who are entering the market with disruptive ideas and technologies &#8211;<strong> agility that most historical players don\u2019t have, yet<\/strong>.<\/p>\n\n\n\n<p>If they don\u2019t invest to provide ever better services to their customers, they will lose the battle because, as we all learned back in 2007, there\u2019s no such thing as \u201ctoo big to fail\u201d.<\/p>\n\n\n\n<p>Thanks to new technologies and capabilities of the Internet, the interest and market opportunities within the FinTech \u2014 <em>Financial Services Technology Consortium<\/em> \u2014 industry boomed over the last five years.&nbsp;<\/p>\n\n\n\n<p>A quick look at Google Trends around the \u201cFinTech\u201d keyword says it all.<\/p>\n\n\n\n<p>From January 2010. to January 2020., the overall interest in \u201cFinTech\u201d grew exponentially.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"981\" height=\"470\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/04\/guide-social-media-management-financial-institutions-Google-Trends-FinTech.png\" alt=\"\" class=\"wp-image-34878 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/04\/guide-social-media-management-financial-institutions-Google-Trends-FinTech.png 981w, https:\/\/mention.com\/wp-content\/uploads\/2020\/04\/guide-social-media-management-financial-institutions-Google-Trends-FinTech-300x144.png 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/04\/guide-social-media-management-financial-institutions-Google-Trends-FinTech-768x368.png 768w\" data-sizes=\"(max-width: 981px) 100vw, 981px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 981px; --smush-placeholder-aspect-ratio: 981\/470;\" \/><\/figure>\n\n\n\n<p>Never before has this market been so active <em>and <\/em>interesting.<\/p>\n\n\n\n<p>To help financial institutions to make the best out of this new era, we\u2019ve decided to put together <strong><a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a comprehensive social media management guide (opens in a new tab)\">a comprehensive social media management guide<\/a><\/strong>.<\/p>\n\n\n\n<p>We\u2019ll go over the following points:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>What to do on social media<\/strong><\/li><li><strong>Why is social listening important for financial institutions(and how to benefit from it)<\/strong><\/li><li><strong>How to use social media for crisis management<\/strong><\/li><li><strong>How to benefit from influencer marketing<\/strong><\/li><li><strong>How to deal with customers reviews<\/strong><\/li><li><strong>How to leverage social media for competitive analysis<\/strong><\/li><li><strong>How to boost your employer branding using social media.<\/strong><\/li><\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd\"><span class=\"hs-cta-node hs-cta-5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd\" id=\"hs-cta-5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd.png\" alt=\"Guide to Social Media Management for Financial Institutions\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(1896803, '5b73ac1f-bd0a-40d4-8c25-ad8049cbf4fd', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n","protected":false},"excerpt":{"rendered":"<p>Whether they are retail brands, sports teams, libraries or even restaurants, most companies are investing more and more in developing their digital brand image and online presence &#8211; financial institutions are no exception. &#8220;Financial institutions&#8221; refers to businesses providing financial services \u2014 banking, insurance, money transfer, etc. \u2014 to their clients. In fact, some of &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/guide-social-media-management-financial-institutions\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">[New Guide] Social Media Management for Financial Institutions<\/span><\/a><\/p>\n","protected":false},"author":30,"featured_media":34882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[328],"tags":[],"class_list":["post-34877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[New Guide] Social Media Management for Financial Institutions<\/title>\n<meta name=\"description\" content=\"To help financial institutions to make the best out of 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If not behind a screen, you can find him reading books in Parisian caf\u00e9s or exploring the city with his dog.","sameAs":["https:\/\/mention.com\/en\/","https:\/\/www.facebook.com\/clement.rene1992","https:\/\/www.linkedin.com\/in\/clementrene\/","https:\/\/x.com\/ClementRene_"],"url":"https:\/\/mention.com\/en\/blog\/author\/clement\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/34877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=34877"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/34877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media\/34882"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=34877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=34877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=34877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}