Table of Contents:<\/p>\n\n\n\n
- \n
- Pinterest<\/a><\/li>\n\n\n\n
- Facebook<\/a><\/li>\n\n\n\n
- Instagram<\/a><\/li>\n\n\n\n
- Twitter<\/a><\/li>\n<\/ul>\n\n\n\n
Pinterest<\/h2>\n\n\n\n
Pinterest is a very powerful platform when it comes to SEO both on and off the platform. About 97% of the traffic on Pinterest is non-branded<\/a> meaning there is a tremendous amount of opportunity for organic traffic to your account and engagement with your content. <\/p>\n\n\n\n
It is used by over 300 million people ranging in ages, professions, and interests; allowing it to be useful for many industries. The key to Pinterest SEO, just like any other platform, is to fully optimize your account, content, comments, shares, etc. Essentially, every part of the platform can be used to better your SEO for your brand.<\/p>\n\n\n\n
Keyword Research<\/h3>\n\n\n\n
With Pinterest, it\u2019s very important to keep in mind that it has its own search engine that is utilized by thousands each day. So, just like with Google, it\u2019s important to do keyword research on Pinterest and draw data about what words and phrases will bring you the most traffic and engagement. However, Pinterest\u2019s keywords are very different from the keywords you may use in google searches. <\/p>\n\n\n\n
On Google, a user looking for a coffee table for their home may use specific search terms and phrases like, \u201cIKEA\u2019s coffee tables\u201d, \u201cWhat is the best coffee table this year?\u201d, or \u201ccoffee tables near me.\u201d <\/p>\n\n\n
\n![\"Keyword](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
<\/figure>\n<\/div>\n\n\nWhile they are each looking for the same product, they are using identifiers like store name, location, or phrasing their search into a question. However, on Pinterest, users generally use much broader search terms that produce much more niche-based results. This could include, \u201cmarble coffee table\u201d, \u201ccoffee table DIY\u201d, and \u201ccoffee table ideas.\u201d<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nAll of these are much more general terms than what is used in Google\u2019s search yet they will direct you to a specific niche of product. So, when doing keyword research for Pinterest, be sure to consider the Pinterest language members use and find keywords within a niche that will bring you the most traffic. Include your decided keywords in bios, descriptions, and titles to make sure that your content is appearing in your target audience\u2019s search results.<\/p>\n\n\n\n
Images<\/h3>\n\n\n\n
An essential part of optimizing your Pinterest account is dedicating time to focus on images. <\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nPictures are very much the backbone of Pinterest making the quality of each image so essential to how well your content does on the platform. While the keywords are very important, it\u2019s important to understand that Pinterest users pin content to the boards on their accounts and will be able to see that pin constantly. Meaning if re-pinned, the image has the opportunity to make a good impression on the user multiple times afterward. Even considering components as simple as the color of your images is pertinent. <\/p>\n\n\n\n
Typically images with an array of vibrant and dominant colors get over 3 times more re-pins<\/a> than monochrome images. You\u2019ll want to consider the size of images as well to ensure the best user experience. <\/p>\n\n\n\n
Lastly, you\u2019ll want to consider the fact that visual search accounts for about 600 million of the monthly searches performed on Pinterest, and the features used are rapidly increasing in popularity. Knowing that it\u2019s important to treat the quality and optimization of your images as valuably as you treat keywords.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\nAdditionally, be sure to build on the backend of your Pinterest images by adding things like alt text to optimize images. A Pinterest optimization tool<\/a> could be very helpful in this process to streamline the array of tasks you may have to implement to improve Pinterest SEO.<\/p>\n\n\n\n
Facebook<\/h2>\n\n\n\n
Facebook\u2019s algorithm is quite complex which can make understanding how to drive organic traffic difficult. Unlike some other social media platforms that are driven almost completely by keywords, some would argue that Facebook businesses drive organic traffic through incentivizing and active user engagement.<\/p>\n\n\n\n
Incentives<\/h3>\n\n\n\n
Incentivization is essentially using products or offers to encourage followers to share, like, and promote your product or page. <\/p>\n\n\n\n
<\/a><\/span> - Facebook<\/a><\/li>\n\n\n\n
![\"Keyword](\"https:\/\/mention.com\/wp-content\/uploads\/2020\/07\/keyword-ikea-coffee-tables-1024x621.jpg\")
<\/figure>\n<\/div>\n\n\n![\"Keyword](\"https:\/\/mention.com\/wp-content\/uploads\/2020\/07\/keyword-coffee-table-ideas.jpeg\")
<\/figure>\n<\/div>\n\n\n![\"Starbucks](\"https:\/\/mention.com\/wp-content\/uploads\/2020\/07\/starbucks-pinterest-focus-on-images-1024x612.jpg\")
<\/figure>\n<\/div>\n\n\n![\"Tasty](\"https:\/\/mention.com\/wp-content\/uploads\/2020\/07\/tasty-pins-plugin-1024x502.jpg\")
<\/figure>\n<\/div>\n\n\n![\"facebook](\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/39ece6d5-b15d-4073-b99a-9e7c3d525cf0.png\")
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