{"id":37130,"date":"2020-09-01T11:00:00","date_gmt":"2020-09-01T11:00:00","guid":{"rendered":"https:\/\/mention.com\/?p=37130"},"modified":"2025-01-06T15:33:44","modified_gmt":"2025-01-06T15:33:44","slug":"10-ways-to-refine-your-seo-strategy-during-covid-19","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/10-ways-to-refine-your-seo-strategy-during-covid-19\/","title":{"rendered":"10 Ways to Refine Your SEO Strategy to Boost Site Traffic During COVID-19"},"content":{"rendered":"\n<p>Having a well-defined SEO strategy in place has become more critical than ever.<\/p>\n\n\n\n<p>Here\u2019s why:<\/p>\n\n\n\n<p>The COVID-19 pandemic forced consumers and businesses alike to make sudden changes at short notice.&nbsp;<\/p>\n\n\n\n<p>So even though<a href=\"https:\/\/mention.com\/en\/blog\/infographic-online-marketing-covid-19\/\" target=\"_blank\" rel=\"noreferrer noopener\"> people are now consuming more online content<\/a> than ever, that doesn\u2019t mean that everyone\u2019s benefitting from this surge of online traffic.&nbsp;<\/p>\n\n\n\n<p>That\u2019s because the COVID-19 pandemic changed not only consumer buying behaviors but search behaviors as well.&nbsp;<br>For example, this<a rel=\"noreferrer noopener\" href=\"https:\/\/trends.google.com\/trends\/story\/US_cu_4Rjdh3ABAABMHM_en\" target=\"_blank\"> graph from Google Trends<\/a> shows how coronavirus-related content remains the most searched topic.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/2213_RC01\/embed_loader.js\"><\/script> <script type=\"text\/javascript\"> trends.embed.renderWidget(\"US_cu_4Rjdh3ABAABMHM_en\", \"fe_line_chart_62098245-f9fd-43dc-8d8e-33a7ef01a3a5\", {\"guestPath\":\"https:\/\/trends.google.com:443\/trends\/embed\/\"}); <\/script>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Meanwhile, businesses that offer non-essential products and services saw<a rel=\"noreferrer noopener\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/03\/23\/covid-19-business-trends\" target=\"_blank\"> their site traffic take a massive nosedive<\/a> within the first weeks of the COVID-19 pandemic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"470\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/change-in-paid-search-traffic.jpg\" alt=\"Chainge in Paid Search Traffic\" class=\"wp-image-37148 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/change-in-paid-search-traffic.jpg 800w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/change-in-paid-search-traffic-300x176.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/change-in-paid-search-traffic-768x451.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/470;\" \/><\/figure>\n\n\n\n<p>As a business owner, these stats can easily make you feel depressed and anxious about your business, especially if you aren\u2019t selling any essential goods. These can even cause you to question the fate of your business.<\/p>\n\n\n\n<p>After all, how can you keep your business going if you\u2019re classified as a non-essential business?<\/p>\n\n\n\n<p>The good news is that your business can still thrive in these uncertain times. However, you\u2019ll need to make several changes. One of these is the SEO strategy you\u2019re using to drive traffic to your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to refine your SEO strategy to boost your site traffic during a pandemic<\/h2>\n\n\n\n<p class=\"men_tofc\">Table of Contents:<\/p>\n\n\n\n<ol class=\"wp-block-list men_tofc\">\n<li><a href=\"#do-some-house-cleaning-on-your-website\u2019s-navigation-and-user-experience\">Do some house cleaning on your website\u2019s navigation and user experience.<\/a><\/li>\n\n\n\n<li><a href=\"#have-a-schema-markup-in-place\">Have a schema markup in place<\/a><\/li>\n\n\n\n<li><a href=\"#publish-content-related-to-covid-19-on-your-site\">Publish content related to COVID-19 on your site<\/a><\/li>\n\n\n\n<li><a href=\"#focus-on-delivering-high-quality-evergreen-content\">Focus on delivering high-quality, evergreen content<\/a><\/li>\n\n\n\n<li><a href=\"#pay-close-attention-to-what-your-customers-are-asking\">Pay close attention to what your customers are asking<\/a><\/li>\n\n\n\n<li><a href=\"#claim-your-google-my-business-page\">Claim your Google My Business page<\/a><\/li>\n\n\n\n<li><a href=\"#update-your-top-performing-content-to-make-this-relevant\">Update your top-performing content to make this relevant<\/a><\/li>\n\n\n\n<li><a href=\"#collaborate-with-micro-influencers\">Collaborate with micro-influencers<\/a><\/li>\n\n\n\n<li><a href=\"#create-a-dedicated-faq-page-for-covid-19-related-questions\">Create a dedicated FAQ page for COVID-19-related questions<\/a><\/li>\n\n\n\n<li><a href=\"#keep-the-conversation-going-with-your-customers\">Keep the conversation going with your customers<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"do-some-house-cleaning-on-your-website\u2019s-navigation-and-user-experience\">1. Do some house cleaning on your website\u2019s navigation and user experience<\/h3>\n\n\n\n<p>To understand why user experience plays a vital part in your SEO strategy, you have to first know how Google ranks websites on its search results pages (SERPs).<\/p>\n\n\n\n<p>Google\u2019s main objective is to provide you and its other users with a list of the most relevant and useful content based on<a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\"> several key factors<\/a>. One of which is the overall experience your visitors get using your website.<\/p>\n\n\n\n<p>There are several signals that Google looks at to determine the overall user experience your website provides.<\/p>\n\n\n\n<p>First is your<a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/why-speed-matters\/\" target=\"_blank\"> website\u2019s loading speed<\/a>.<\/p>\n\n\n\n<p>One<a rel=\"noreferrer noopener\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/mobile-page-speed-new-industry-benchmarks\/\" target=\"_blank\"> research done by Google shows<\/a> that your website should load within three seconds. The longer your website loads, the more likely your visitors would leave.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"698\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/google-page-load-time.jpg\" alt=\"Google page load time under three seconds\" class=\"wp-image-37160 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/google-page-load-time.jpg 1000w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/google-page-load-time-300x209.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/google-page-load-time-768x536.jpg 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/698;\" \/><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google\u2019s Page Insights<\/a> is an excellent tool to use here. Not only does it tell you your website\u2019s loading speed, but it also gives you suggestions on how to improve it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"986\" height=\"453\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/google-page-speed-opportunities.gif\" alt=\"Google Page Speed opportunities\" class=\"wp-image-37163 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 986px; --smush-placeholder-aspect-ratio: 986\/453;\" \/><\/figure>\n\n\n\n<p>Another factor Google considers is how easy it is for your website visitors to find the information they\u2019re looking for.&nbsp;<\/p>\n\n\n\n<p>One way to provide this to your website visitors is by organizing your content using the topic cluster model.<\/p>\n\n\n\n<p>As its name suggests, the<a href=\"https:\/\/mention.com\/en\/blog\/topic-clusters\/\" target=\"_blank\" rel=\"noreferrer noopener\"> topic cluster model<\/a> that links together the content you\u2019ve published about a specific topic.<\/p>\n\n\n\n<p>On top of making it easier for your site visitors to find the information they\u2019re looking for, the topic cluster model also encourages your visitors to stay longer on your website.&nbsp;<\/p>\n\n\n\n<p>This, in turn, tells Google about the quality of the content you\u2019re publishing on your site, further improving your site\u2019s search rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"have-a-schema-markup-in-place\">2. Have a schema markup in place<\/h3>\n\n\n\n<p><a href=\"https:\/\/neilpatel.com\/blog\/get-started-using-schema\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schema markup<\/a> is a code snippet that makes it easier for Google and other search engines to find and display the content you publish on your website.<\/p>\n\n\n\n<p>More importantly, schema<a href=\"https:\/\/schema.org\/docs\/gs.html\" target=\"_blank\" rel=\"noreferrer noopener\"> markup tells Google and other search engines what your content is about<\/a> in a language that they can easily understand.&nbsp;<\/p>\n\n\n\n<p>This is crucial since Google puts a premium on how relevant your content is based on a user\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\" target=\"_blank\" rel=\"noreferrer noopener\">search intent<\/a> or context behind the search.<\/p>\n\n\n\n<p>The good news is that adding a schema markup is very easy to do.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"958\" height=\"587\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/structured-data-markup-helper.jpg\" alt=\"Google Structured Data Markup Helper\" class=\"wp-image-37175 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/structured-data-markup-helper.jpg 958w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/structured-data-markup-helper-300x184.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/structured-data-markup-helper-768x471.jpg 768w\" data-sizes=\"(max-width: 958px) 100vw, 958px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 958px; --smush-placeholder-aspect-ratio: 958\/587;\" \/><\/figure>\n\n\n\n<p>All you need to do is to go to Google\u2019s<a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\" target=\"_blank\"> Structured Data Markup Helper<\/a> tool, select the data you want to display, insert the target URL, and tag the right elements within your website\u2019s page.<\/p>\n\n\n\n<p>You\u2019ll then be given a code that looks like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"331\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/json-ld-markup-1024x331.jpg\" alt=\"Structured data as JSON-LD\" class=\"wp-image-37169 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/json-ld-markup-1024x331.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/json-ld-markup-300x97.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/json-ld-markup-768x248.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/json-ld-markup.jpg 1428w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/331;\" \/><figcaption class=\"wp-element-caption\"><em>Screenshot from Google\u2019s Structured Data Markup Helper<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"publish-content-related-to-covid-19-on-your-site\">3. Publish content related to COVID-19 on your site.<\/h3>\n\n\n\n<p>Publishing content that specifically tackles topics within the context of the COVID-19 pandemic allows you to naturally incorporate keywords that are currently trending on Google search results and<a href=\"https:\/\/bluetree.ai\/how-to-rank-higher-on-google\/\" target=\"_blank\" rel=\"noreferrer noopener\"> rank higher on Google search results<\/a>.&nbsp;<\/p>\n\n\n\n<p>The key here is ensuring that whatever content you publish provides helpful information about the coronavirus while still being relevant to the products or services you\u2019re offering.<\/p>\n\n\n\n<p>This<a rel=\"noreferrer noopener\" href=\"https:\/\/www.hipcamp.com\/journal\/camping\/how-to-recreate-responsibly-during-covid-19\/\" target=\"_blank\"> blog post from HipCamp\u2019s website<\/a> is a perfect example because it gives its readers guidelines on how they can stay safe and protected from the coronavirus while they\u2019re camping.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"805\" height=\"1024\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/hicamp-example-e1598015759395-805x1024.jpg\" alt=\"HICAMP example\" class=\"wp-image-37166 lazyload\" style=\"--smush-placeholder-width: 805px; --smush-placeholder-aspect-ratio: 805\/1024;width:604px;height:768px\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/hicamp-example-e1598015759395-805x1024.jpg 805w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/hicamp-example-e1598015759395-236x300.jpg 236w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/hicamp-example-e1598015759395-768x976.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/hicamp-example-e1598015759395.jpg 840w\" data-sizes=\"(max-width: 805px) 100vw, 805px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em> <a href=\"https:\/\/www.hipcamp.com\/journal\/camping\/how-to-recreate-responsibly-during-covid-19\/\">HipCamp<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Another idea is to publish content about inspirational stories about you and your employees in light of the COVID-19 pandemic. Not only will this help your SEO strategy, but also help you build a trusting relationship with your customers.<\/p>\n\n\n\n<p>That\u2019s because customers base<a rel=\"noreferrer noopener\" href=\"https:\/\/kevintpayne.com\/content-marketing-ideas\/\" target=\"_blank\"> how much they trust your brand<\/a> on how you treat your employees. Publishing these stories and also how you\u2019re addressing your employees\u2019 concerns during this pandemic will help you win their trust and open the door to nurturing that relationship further.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"focus-on-delivering-high-quality-evergreen-content\">4. Focus on delivering high-quality, evergreen content<\/h3>\n\n\n\n<p>In addition to publishing content relevant to the COVID-19 pandemic, take the time to publish long-form evergreen content that\u2019s packed with helpful information and actionable tips.<\/p>\n\n\n\n<p>The reason?<\/p>\n\n\n\n<p>COVID-19 has caused many people to<a href=\"https:\/\/www.fastcompany.com\/90504878\/this-is-when-you-consider-switching-careers-during-coronavirus\" target=\"_blank\" rel=\"noreferrer noopener\"> evaluate their career paths<\/a>. As such, they\u2019re looking for resources that\u2019ll provide them with the skills and knowledge to allow them to change jobs during the pandemic successfully.<\/p>\n\n\n\n<p>And since evergreen content stays relevant to your target audience regardless of the times, they\u2019ll still be helpful and valuable to your target audience after the pandemic is over. As a result, you\u2019ll rank higher on Google search results, and drive more traffic to your website over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pay-close-attention-to-what-your-customers-are-asking\">5. Pay close attention to what your customers are asking<\/h3>\n\n\n\n<p>Because social gatherings are now discouraged, people are spending more time connecting and conversing with each other online, particularly on social media platforms. In fact, one survey shows that<a href=\"https:\/\/www.statista.com\/statistics\/1116148\/more-time-spent-social-media-platforms-users-usa-coronavirus\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 29.7% of internet users<\/a> spend up to two hours on social media.<\/p>\n\n\n\n<p>Investing in a social listening tool like Mention will allow you to keep track of the conversations happening around your brand and products. At the same time, it serves as a<a href=\"https:\/\/mention.com\/en\/blog\/social-listening-market-research\/\" target=\"_blank\" rel=\"noreferrer noopener\"> vital research tool<\/a> in refining your SEO strategy.<\/p>\n\n\n\n<p>How?<\/p>\n\n\n\n<p>With social listening, you can track and analyze who\u2019s asking about your brand and your products. You can also identify which trends you need to address and even how your competitors are doing compared to your business.<\/p>\n\n\n\n<p>By closely monitoring conversations about your brand and product, you can now develop content that\u2019ll address these concerns. You can include phrases they\u2019ve used to describe these pain points in the list of keywords you\u2019ll target for your SEO strategy.<\/p>\n\n\n\n<p>This not only provides them with relevant content but also improve your search rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"claim-your-google-my-business-page\">6. Claim your Google My Business page<\/h3>\n\n\n\n<p>If you\u2019re one of the many small business owners who had to migrate your business online because of the COVID-19 pandemic, now\u2019s the time to claim your Google My Business page.<\/p>\n\n\n\n<p>Along with displaying your business information, your Google My Business page gives you the chance to<a rel=\"noreferrer noopener\" href=\"https:\/\/www.getweave.com\/google-reviews\/\" target=\"_blank\"> collect reviews from your customers<\/a> and include a link to your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"483\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/collect-reviews-google-business-page-1024x483.jpg\" alt=\"Google Business Page reviews\" class=\"wp-image-37151 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/collect-reviews-google-business-page-1024x483.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/collect-reviews-google-business-page-300x142.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/collect-reviews-google-business-page-768x362.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/collect-reviews-google-business-page.jpg 1261w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/483;\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em> <a href=\"https:\/\/www.getweave.com\/google-reviews\/\">Weave<\/a><\/figcaption><\/figure>\n\n\n\n<p>More importantly, your Google My Business page tells your target market if your business is open and what services you have that\u2019ll specifically address their needs during the pandemic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"update-your-top-performing-content-to-make-this-relevant\">7. Update your top-performing content to make this relevant<\/h3>\n\n\n\n<p>If you had any blog posts that performed very well before the COVID-19 pandemic, updating them so that they\u2019re relevant to the times will further boost your site traffic.&nbsp;<\/p>\n\n\n\n<p>Buzzsumo is an excellent tool to use for this. You can type in your website\u2019s URL, and Buzzsumo will fetch your old blog posts with the most shares on social media.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"586\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/buzzsumo-most-shares-on-social-media-1024x586.jpg\" alt=\"Buzzsumo blog posts with the most shares on social media\" class=\"wp-image-37145 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/buzzsumo-most-shares-on-social-media-1024x586.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/buzzsumo-most-shares-on-social-media-300x172.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/buzzsumo-most-shares-on-social-media-768x439.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/buzzsumo-most-shares-on-social-media.jpg 1194w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/586;\" \/><\/figure>\n\n\n\n<p>You can also find your top-performing posts by<a href=\"https:\/\/neilpatel.com\/blog\/bring-old-blog-posts-back-to-life-5-strategies-that-work\/\"> checking your Google Analytics<\/a> for those blog posts and landing pages that generated the most page views on your site.<\/p>\n\n\n\n<p>Once you\u2019ve come up with a list, the next step is to freshen it up. Here are some suggestions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Update data, statistics, and other figures shared with those coming from more recent studies.<\/li>\n\n\n\n<li>Replace external links that now lead to 404 pages.<\/li>\n\n\n\n<li>Link more articles you\u2019ve recently published within your blog.<\/li>\n\n\n\n<li>Add trending keywords relevant to your content.<\/li>\n<\/ul>\n\n\n\n<p>When updating your posts, make sure that you include a disclaimer on the top or bottom of your blog post that looks like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"688\" height=\"167\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/disclaimer-page-updated.jpg\" alt=\"disclaimer blog post update date\" class=\"wp-image-37154 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/disclaimer-page-updated.jpg 688w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/disclaimer-page-updated-300x73.jpg 300w\" data-sizes=\"(max-width: 688px) 100vw, 688px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 688px; --smush-placeholder-aspect-ratio: 688\/167;\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em> <a href=\"https:\/\/blog.hubspot.com\/marketing\/guide-to-updating-republishing-blogging-content-ht\">Hubspot<\/a><\/figcaption><\/figure>\n\n\n\n<p>That way, your readers won\u2019t get confused when they see comments submitted from years ago.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"collaborate-with-micro-influencers\">8. Collaborate with micro-influencers<\/h3>\n\n\n\n<p>Even though<a href=\"https:\/\/mention.com\/en\/blog\/influencer-marketing-covid-19\/\" target=\"_blank\" rel=\"noreferrer noopener\"> COVID-19 significantly impacted influencer marketing<\/a> as a whole, it\u2019s still a good idea to incorporate this into your SEO strategy to boost your site\u2019s traffic.<\/p>\n\n\n\n<p>That\u2019s because micro-influencers still have their loyal followers who are willing to engage with the content that they publish. They can also produce fresh user-generated content (UGC) for your brand.<\/p>\n\n\n\n<p>Not only does UGC help promote your brand to your target audience, but it can also<a href=\"https:\/\/smallbiztrends.com\/2018\/12\/seo-benefits-of-user-generated-content.html\" target=\"_blank\" rel=\"noreferrer noopener\"> help you rank for the right long-tail keywords<\/a>.<\/p>\n\n\n\n<p>At the same time, these UGC can also help you build backlinks to your site. This is crucial because<a href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\" target=\"_blank\" rel=\"noreferrer noopener\"> sites with lots of backlinks rank higher<\/a> on Google than those that don\u2019t.<\/p>\n\n\n\n<p>More importantly, UGC content published by micro-influencers provides you with social proof, making it easier for your target audience to trust your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create-a-dedicated-faq-page-for-covid-19-related-questions\">9. Create a dedicated FAQ page for COVID-19-related questions<\/h3>\n\n\n\n<p>Another surefire SEO strategy to boost your site traffic is to provide your customers with an FAQ page with answers to questions they may have because of the COVID-19 pandemic.&nbsp;<\/p>\n\n\n\n<p>This page will allow you to ride on the traffic brought in by trending keywords, even if you\u2019re not running an essential business.&nbsp;<\/p>\n\n\n\n<p>More importantly, it will assure your customers that you\u2019re open for business and that you\u2019re taking all the precautions to keep them and your business safe during the pandemic.<\/p>\n\n\n\n<p>Zero Grocery, for example, includes information on its FAQ page about the measures they\u2019re taking to ensure the safety of its workers and its customers like doubling down on sanitation and practicing social distancing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"534\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/faq-page-covid-19-1024x534.jpg\" alt=\"Zero Grocery Covid-19 FAQ page\" class=\"wp-image-37157 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/faq-page-covid-19-1024x534.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/faq-page-covid-19-300x156.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/faq-page-covid-19-768x400.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/faq-page-covid-19-1536x801.jpg 1536w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/faq-page-covid-19.jpg 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/534;\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em> <a href=\"https:\/\/zerogrocery.com\/\">Zero Grocery<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keep-the-conversation-going-with-your-customers\">10. Keep the conversation going with your customers<\/h3>\n\n\n\n<p>Even if the COVID-19 pandemic forced you to close down your business temporarily, that shouldn\u2019t be a reason to stop reaching out and engaging with your leads and customers.<\/p>\n\n\n\n<p>On the contrary, now\u2019s the time to stay connected and engaged with your followers on social media and subscribers on your email list. After all, you\u2019ve worked so hard to build these. It would be a shame to let them slowly wither away.<\/p>\n\n\n\n<p>That doesn\u2019t mean to say that you should start bombarding them with offers left and right. Doing this during these uncertain times would only drive them away.<\/p>\n\n\n\n<p>Instead, make it a point to<a href=\"https:\/\/www.waveapps.com\/blog\/covid-19-resources\/modifying-your-marketing-plan-during-covid-19\" target=\"_blank\" rel=\"noreferrer noopener\"> remain tactful and aware of the current crisis<\/a> by focusing on providing them with helpful content that aims to solve their most pressing problems and to alleviate their concerns.<\/p>\n\n\n\n<p>Take this email Nunn sent out to its subscribers, for example.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"909\" height=\"1024\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/klaviyo-email-example-909x1024.jpg\" alt=\"Nunn email\" class=\"wp-image-37172 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/klaviyo-email-example-909x1024.jpg 909w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/klaviyo-email-example-266x300.jpg 266w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/klaviyo-email-example-768x865.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/08\/klaviyo-email-example.jpg 1318w\" data-sizes=\"(max-width: 909px) 100vw, 909px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 909px; --smush-placeholder-aspect-ratio: 909\/1024;\" \/><figcaption class=\"wp-element-caption\"><em>Source:<\/em> <a href=\"https:\/\/www.klaviyo.com\/wp-content\/uploads\/2020\/03\/Nuun.png\">Klaviyo<\/a><\/figcaption><\/figure>\n\n\n\n<p>Even though the email was meant to promote its products, the email copy was carefully written so that it focuses on the brand\u2019s desire to assist its customers who are currently serving as front liners during the COVID-19 pandemic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaways<\/h2>\n\n\n\n<p>As the COVID-19 pandemic continues to change the world as we know it, brands need to learn to adapt how they do business quickly. Otherwise, they risk being left behind.<\/p>\n\n\n\n<p>Each of the different techniques shared in this article will help you refine your SEO strategy to boost your site traffic even during the COVID-19 pandemic.&nbsp;<\/p>\n\n\n\n<p>The best approach in applying these to your business is to choose one of the strategies shared here and then incorporate this to your current SEO strategy. That way, it\u2019ll be easier for you to monitor and evaluate the results you\u2019re getting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a well-defined SEO strategy in place has become more critical than ever. Here\u2019s why: The COVID-19 pandemic forced consumers and businesses alike to make sudden changes at short notice.&nbsp; So even though people are now consuming more online content than ever, that doesn\u2019t mean that everyone\u2019s benefitting from this surge of online traffic.&nbsp; That\u2019s &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/10-ways-to-refine-your-seo-strategy-during-covid-19\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">10 Ways to Refine Your SEO Strategy to Boost Site Traffic During COVID-19<\/span><\/a><\/p>\n","protected":false},"author":163,"featured_media":37142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-37130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Ways to Refine Your SEO Strategy During COVID-19<\/title>\n<meta name=\"description\" content=\"Having a well-defined SEO strategy in place has become more critical than ever. Discover 10 ways to boost your site Traffic during COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/10-ways-to-refine-your-seo-strategy-during-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ways to Refine Your SEO Strategy During COVID-19\" \/>\n<meta property=\"og:description\" content=\"Having a well-defined SEO strategy in place has become more critical than ever. 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