{"id":37642,"date":"2020-10-02T12:29:06","date_gmt":"2020-10-02T12:29:06","guid":{"rendered":"https:\/\/mention.com\/?p=37642"},"modified":"2020-10-02T12:29:08","modified_gmt":"2020-10-02T12:29:08","slug":"researching-an-audience-to-make-engaging-video-content","status":"publish","type":"post","link":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/","title":{"rendered":"Researching an Audience to Make Engaging Video Content"},"content":{"rendered":"\n<p>I suppose you wouldn\u2019t talk to your boss in the same way you speak with your best friend, right? You probably wouldn&#8217;t touch on the same topics nor use the same words, and why would you?! They are <a href=\"https:\/\/mention.com\/en\/blog\/generational-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">distinct audiences<\/a>, and therefore require different treatments.<\/p>\n\n\n\n<p>The same applies to your video marketing strategy: if you truly wish your educational, commercial, or <a href=\"https:\/\/www.yumyumvideos.com\/the-10-best-explainer-video-companies-you-cant-miss-wp\/\" target=\"_blank\" rel=\"noreferrer noopener\">explainer videos<\/a> to appeal to your costumers, then you\u2019ll need to tailor them according to their needs and interests.<\/p>\n\n\n\n<p>But, <em>how to know what those needs and interests are?<\/em><\/p>\n\n\n\n<p>Well, you can take the easy way out and make sweeping generalizations about your viewers based on their demographic aspects, but that wouldn&#8217;t be a thought-out strategy and may lead you down the wrong path.<\/p>\n\n\n\n<p>Luckily, it doesn\u2019t have to be that way! There are effective methods that can help you find out <em>precisely <\/em>what your audience would like from your video content. Today, we are going to explore some of them!<\/p>\n\n\n\n<p>Let\u2019s get to it, shall we?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/finding-the-right-audience-video.jpg\" alt=\"Find the right audience for video content\" class=\"wp-image-37647 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/finding-the-right-audience-video.jpg 900w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/finding-the-right-audience-video-300x169.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/finding-the-right-audience-video-768x432.jpg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><\/figure>\n\n\n\n<p class=\"men_tofc\">Table of Contents:<\/p>\n\n\n\n<ul class=\"men_tofc wp-block-list\"><li><a href=\"#checking-google-analytics-and-youtube-analytics\">Checking Google Analytics &amp; YouTube Analytics<\/a><\/li><li><a href=\"#leveraging-social-media-listening-tools\">Leveraging Social Media Listening Tools<\/a><\/li><li><a href=\"#carrying-out-surveys\">Carrying Out Surveys<\/a><\/li><li><a href=\"#general-questionnaires\">General Questionnaires<\/a><\/li><li><a href=\"#client-questionnaires\">Client\u2019s questionnaires<\/a><\/li><li><a href=\"#organizing-sweepstakes\">Organizing Sweepstakes<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"checking-google-analytics-and-youtube-analytics\">Checking Google Analytics &amp; YouTube Analytics<\/h2>\n\n\n\n<p><em>Hard data<\/em>: Not precisely the funniest topic in the world, but definitely useful.<\/p>\n\n\n\n<p>Graphs and stats can help you realize what type of video content your audience is responding to positively, and what isn\u2019t working at all<em>.<\/em> They can also enrich the image you have of your audience by giving you a fuller picture of <strong>who they are and where they come from<\/strong>. In that regard, few tools can come handier than <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.<\/p>\n\n\n\n<p>This platform provides details about who is visiting your webpage and how they are reacting to it. Which country are they from? Which devices are they using? Are they abandoning your site in a matter of minutes? In some cases, Google Analytics can even track what your visitors&#8217; interests are.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"539\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/google-analytics-users-country-1024x539.jpg\" alt=\"Google Analytics Users Country\" class=\"wp-image-37650 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/google-analytics-users-country-1024x539.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/google-analytics-users-country-300x158.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/google-analytics-users-country-768x404.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/google-analytics-users-country.jpg 1400w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/539;\" \/><\/figure><\/div>\n\n\n\n<p>Now, since we are talking about video marketing and metrics, it\u2019s only natural that we also mention YouTube Analytics.<\/p>\n\n\n\n<p>In a similar fashion to its Google counterpart, YouTube Analytics provides information about who&#8217;s visiting your channel and videos and displays <strong>how they interact and engage with your content<\/strong>. It shows your pieces&#8217; amount of views, likes, dislikes, comments, and shares so that you have a clear idea of your video content&#8217;s strengths and weaknesses.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"611\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/youtube-analytics-likes-dislikes-1024x611.jpg\" alt=\"YouTube Analytics Likes Dislikes\" class=\"wp-image-37656 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/youtube-analytics-likes-dislikes-1024x611.jpg 1024w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/youtube-analytics-likes-dislikes-300x179.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/youtube-analytics-likes-dislikes-768x459.jpg 768w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/youtube-analytics-likes-dislikes.jpg 1400w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/611;\" \/><\/figure><\/div>\n\n\n\n<p>It goes without saying that these tools, Google and YouTube Analytics, aren&#8217;t opposed to each other. In fact, you can handle both of them as complements and see how your website&#8217;s audience and performance differ from your YouTube channel\u2019s.<\/p>\n\n\n\n<p>Once you have analyzed the metrics, you can use the information to transform <em>\u2013 or maintain<\/em> \u2013 your video marketing strategy and make more informed decisions in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"leveraging-social-media-listening-tools\">Leveraging Social Media Listening Tools<\/h2>\n\n\n\n<p>As you may already know, it&#8217;s always helpful to listen to your clients&#8217; opinions on your brand: it allows you to become aware of shortcomings and strengths you may not realize on your own. Don&#8217;t get me wrong: I&#8217;m not criticizing your mental ability; I&#8217;m just stating that certain things are hard to see from where you are standing, and another point of view can prove useful.<\/p>\n\n\n\n<p>The problem is, not every client will come and give their opinion<em> to your face<\/em>. As a matter of fact, <em>most<\/em> of them won\u2019t. So, how to know their perception of your brand?<\/p>\n\n\n\n<p>Nobody has yet invented a tool for mind-reading \u2013 <em>at least not one that we know of. <\/em>You can, however, go with the next best thing: <a href=\"https:\/\/mention.com\/en\/blog\/social-listening\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media listening tools<\/a>.<\/p>\n\n\n\n<p>These handy instruments keep track of every occasion somebody mentions certain keywords on social media. That way, you can monitor what people are tweeting, commenting, and posting about your brand or your products or services and respond accordingly.<\/p>\n\n\n\n<p>What do I mean by \u201c<em>respond<\/em>&#8220;? Well, for starters, replying to your audience&#8217;s concerns or observations if appropriate; and secondly, <strong>rethinking your video content<\/strong> (or even your products or services) with their opinion in mind.<\/p>\n\n\n\n<p>But before you can \u201c<em>listen<\/em>&#8221; to what your customers are saying about your brand, you have to set the specific keywords and topics you want to track. Obviously, every business has distinct needs and goals, so the keywords that a vegan restaurant monitors will differ from an <a href=\"https:\/\/www.yumyumvideos.com\/the-top-10-animated-video-production-companies-wp\/\" target=\"_blank\" rel=\"noreferrer noopener\">animated video company<\/a>. However, we can affirm there are certain subjects every business, including yours, may benefit from. Let&#8217;s have a look:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your brand&#8217;s name and username.<\/li><li>Your products or services.<\/li><li>Topics and hashtags related to your field.<\/li><li>Your company\u2019s CEO or other important people connected with your brand.<\/li><li>Your competitors\u2019 brand, products or services, and CEO.<\/li><\/ul>\n\n\n\n<p><em>One final caveat before we move on<\/em>: remember to also track these keywords with common spelling mistakes or abbreviations. Don&#8217;t let anything slip through your fingers!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/leveraging-social-media-listening-tools.jpg\" alt=\"Leveraging Social Media Listening Tools\" class=\"wp-image-37662 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/leveraging-social-media-listening-tools.jpg 900w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/leveraging-social-media-listening-tools-300x169.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/leveraging-social-media-listening-tools-768x432.jpg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"carrying-out-surveys\">Carrying Out Surveys<\/h2>\n\n\n\n<p>This strategy needs no introduction: businesses have made use of this technique for ages, and there are good reasons for that! Some companies have even made drastic changes thanks to a survey&#8217;s results. <em>That<\/em>\u2019s how valuable this tool is.<\/p>\n\n\n\n<p>I know it may sound as a strategy limited to big businesses, but it&#8217;s not! All you need is a <strong>good contacts database<\/strong> \u2013 including anyone who has ever subscribed to your newsletter or follows your brand on social media \u2013 and an <strong>attractive incentive<\/strong>, such as a discount code.&nbsp;<\/p>\n\n\n\n<p><em>Oh!<\/em> There\u2019s one more thing you need:<em> <\/em><strong><em>great questions<\/em><\/strong><em>. <\/em>Don&#8217;t waste your or the participants&#8217; time with trivial topics or information you can get through any other tool and ask straight away about the matters that play a part in your video marketing strategy. These questions will depend on many factors, such as your target audience, your brand&#8217;s style, and, among others, the kind of survey that we are talking about.&nbsp;<\/p>\n\n\n\n<p>Yes, there are different sorts of questionnaires, and many do&#8217;s and don&#8217;ts that come with them. Let&#8217;s go through the two main types thoroughly:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"general-questionnaires\">General Questionnaires<\/h3>\n\n\n\n<p>This kind of survey is not meant for a specific audience, but for people in general &#8211; even for those who have not heard about your brand before!<\/p>\n\n\n\n<p>The participants may not be affected by the survey&#8217;s results unless they become your clients, so you can&#8217;t expect them to be very involved in the task. With this in mind, it&#8217;s strongly recommended to make this type of questionnaire concise and straight to the point. In order to do so, go with <strong>short and clear close-ended questions<\/strong> &#8211; you know, those that have pre-made, specific, or yes-or-no answers.<\/p>\n\n\n\n<p>The biggest plus of this kind of questionnaire is, by far, their answer\u2019s ability to be translated into statistics and hard data. It allows you to have a clear idea of what the general public expects from your brand\u2019s video content.&nbsp;<\/p>\n\n\n\n<p>Close-ended questionnaires have, however, a downside: they can prompt some participants into giving pseudo-opinions instead of an honest point of view. Put simply, if people don&#8217;t know what to answer or are ashamed of the real response, they&#8217;ll mark anything at all. This doesn&#8217;t make these surveys ineffective since the vast majority of answers <em>are <\/em>probably sincere, but it\u2019s still important to keep this in mind when analyzing the results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"client-questionnaires\">Client\u2019s questionnaires<\/h3>\n\n\n\n<p>This is a highly targeted kind of survey, as it\u2019s directed exclusively to your former and current customers &#8211; that\u2019s to say, people who are already familiar with your brand.<\/p>\n\n\n\n<p>Unlike the general public, these participants are more likely to answer honestly and even in detail since, as clients, they will be affected by the survey\u2019s results. In that sense, this type of questionnaire is excellent for presenting open-ended questions, which encourage <strong>thought-out and in-depth answers<\/strong>.<\/p>\n\n\n\n<p>Don&#8217;t get carried away with these kinds of questions, though! Even if they are your customers, people tend to resent time-consuming tasks. So, keep your questionnaire short by bringing some close-ended questions into the mix, even better if you put those first, acting as a &#8220;<em>warm-up\u201d<\/em> to participants before they get to the toughest part \u2013 a.k.a.: <em>the open-ended questions.<\/em><\/p>\n\n\n\n<p>Another way to make your questionnaire brief and dynamic is by asking concise questions without beating around the bush. No matter how interested customers may be, they are likely to roll their eyes or even abandon the survey if they suddenly stumble across a five-line question.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/carrying-out-surveys.jpg\" alt=\"Carrying Out Surveys\" class=\"wp-image-37665 lazyload\" data-srcset=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/carrying-out-surveys.jpg 900w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/carrying-out-surveys-300x169.jpg 300w, https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/carrying-out-surveys-768x432.jpg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"organizing-sweepstakes\">Organizing Sweepstakes<\/h2>\n\n\n\n<p>This strategy not only provides you the benefit <strong>of gathering your audience\u2019s contact information<\/strong>, but it also helps you increase your brand\u2019s visibility, number of followers on social media, and your website traffic. And the best part? Sweepstakes are low-cost and easy-to-run.<\/p>\n\n\n\n<p>This doesn&#8217;t mean, however, that they don&#8217;t require much thought or planning. In fact, it&#8217;s advised to schedule your future sweepstakes beforehand and give your followers or newsletter subscribers something to look forward to.<\/p>\n\n\n\n<p>It\u2019s also worth noting the importance of the prize in this sort of strategy. It can be a product or a service, but in any case, it has to be closely related to your business&#8217; industry.&nbsp;&nbsp;<\/p>\n\n\n\n<p>At the same time, it should be something that<strong> your target audience is genuinely interested in<\/strong>. Not necessarily an expensive prize, but definitely something worthy of their attention. Nobody would go through the burden of tagging friends, sharing your post, and the like, if all that&#8217;s at stake is something they can get for a few pennies at a nearby store. Besides, offering a cheap-looking prize wouldn\u2019t make your brand look good.<\/p>\n\n\n\n<p>So yes, having an impressive incentive is vital in a sweepstake\u2019s success, but it\u2019s just the start! There are some other tips that can help you make the most out of this strategy.<\/p>\n\n\n\n<p>One of them is getting the best of two worlds by <strong>pairing this technique with a survey<\/strong>, making it compulsory to answer a short questionnaire before entering the sweepstake.<\/p>\n\n\n\n<p>Another tried-and-true strategy is to <a rel=\"noreferrer noopener\" href=\"https:\/\/mention.com\/en\/blog\/influencer-marketing-covid-19\/\" target=\"_blank\">associate with an influencer<\/a>. Of course, this person should be someone whose content is related to your field. After all, the idea is that their followers match with your target audience.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">A Few Last Words<\/h2>\n\n\n\n<p>Once that you are aware of what exactly your target audience expects and enjoys, it\u2019s time for you to set out to create video content <strong>built precisely for them<\/strong>.&nbsp;<\/p>\n\n\n\n<p>I can&#8217;t stress enough how important that is! No matter which video style your customers like the most or if they prefer animation to live-action, there\u2019s one thing for sure: you need to go with a video company that works with customized pieces. That way, you&#8217;ll have a video that can match with everything you&#8217;ve learned about your target audience.&nbsp;<\/p>\n\n\n\n<p>In that sense, animation allows more customization than live-action, as it\u2019s more flexible and versatile. But don\u2019t listen to <em>me<\/em>! Listen to your audience! Put into practice all the strategies you&#8217;ve learned today and find out for sure what <em>they<\/em>&#8216;d love to watch!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I suppose you wouldn\u2019t talk to your boss in the same way you speak with your best friend, right? You probably wouldn&#8217;t touch on the same topics nor use the same words, and why would you?! They are distinct audiences, and therefore require different treatments. The same applies to your video marketing strategy: if you &hellip; <a href=\"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Researching an Audience to Make Engaging Video Content<\/span><\/a><\/p>\n","protected":false},"author":291,"featured_media":37668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-37642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Researching an Audience to Make Engaging Video Content<\/title>\n<meta name=\"description\" content=\"Check out those effective methods that can help you find out precisely what your audience would like from your video content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Researching an Audience to Make Engaging Video Content\" \/>\n<meta property=\"og:description\" content=\"Check out those effective methods that can help you find out precisely what your audience would like from your video content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Mention\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-02T12:29:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-02T12:29:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/researching-an-audience-to-make-engaging-video-content.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victor Blasco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Blasco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/\"},\"author\":{\"name\":\"Victor Blasco\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/8053b949b6113f906f8f6a153c1a1254\"},\"headline\":\"Researching an Audience to Make Engaging Video Content\",\"datePublished\":\"2020-10-02T12:29:06+00:00\",\"dateModified\":\"2020-10-02T12:29:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/\"},\"wordCount\":1879,\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/researching-an-audience-to-make-engaging-video-content.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/\",\"name\":\"Researching an Audience to Make Engaging Video Content\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/researching-an-audience-to-make-engaging-video-content.jpg\",\"datePublished\":\"2020-10-02T12:29:06+00:00\",\"dateModified\":\"2020-10-02T12:29:08+00:00\",\"description\":\"Check out those effective methods that can help you find out precisely what your audience would like from your video content.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/researching-an-audience-to-make-engaging-video-content.jpg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/researching-an-audience-to-make-engaging-video-content.jpg\",\"width\":700,\"height\":468},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/researching-an-audience-to-make-engaging-video-content\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing\",\"item\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/category\\\/digital-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Researching an Audience to Make Engaging Video Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"name\":\"Mention\",\"description\":\"Media Monitoring\",\"publisher\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mention.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#organization\",\"name\":\"Mention\",\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/mention-about.png\",\"width\":328,\"height\":76,\"caption\":\"Mention\"},\"image\":{\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mention.com\\\/en\\\/#\\\/schema\\\/person\\\/8053b949b6113f906f8f6a153c1a1254\",\"name\":\"Victor Blasco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/image1-150x150.jpg\",\"url\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/image1-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/mention.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/image1-150x150.jpg\",\"caption\":\"Victor Blasco\"},\"description\":\"Victor Blasco is an audiovisual designer, video marketing expert, and founder\\\/CEO of the explainer video company Yum Yum Videos. Besides running the business, he\u2019s a lifelong student of Chinese philosophy and a passionate geek for all things sci-fi.\",\"sameAs\":[\"https:\\\/\\\/www.yumyumvideos.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/victor-blasco\\\/\"],\"url\":\"https:\\\/\\\/mention.com\\\/en\\\/blog\\\/author\\\/victor-blasco\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Researching an Audience to Make Engaging Video Content","description":"Check out those effective methods that can help you find out precisely what your audience would like from your video content.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/","og_locale":"en_US","og_type":"article","og_title":"Researching an Audience to Make Engaging Video Content","og_description":"Check out those effective methods that can help you find out precisely what your audience would like from your video content.","og_url":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/","og_site_name":"Mention","article_published_time":"2020-10-02T12:29:06+00:00","article_modified_time":"2020-10-02T12:29:08+00:00","og_image":[{"width":700,"height":468,"url":"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/researching-an-audience-to-make-engaging-video-content.jpg","type":"image\/jpeg"}],"author":"Victor Blasco","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Victor Blasco","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/#article","isPartOf":{"@id":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/"},"author":{"name":"Victor Blasco","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/8053b949b6113f906f8f6a153c1a1254"},"headline":"Researching an Audience to Make Engaging Video Content","datePublished":"2020-10-02T12:29:06+00:00","dateModified":"2020-10-02T12:29:08+00:00","mainEntityOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/"},"wordCount":1879,"publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/researching-an-audience-to-make-engaging-video-content.jpg","articleSection":["Digital Marketing"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/","url":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/","name":"Researching an Audience to Make Engaging Video Content","isPartOf":{"@id":"https:\/\/mention.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/#primaryimage"},"image":{"@id":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/#primaryimage"},"thumbnailUrl":"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/researching-an-audience-to-make-engaging-video-content.jpg","datePublished":"2020-10-02T12:29:06+00:00","dateModified":"2020-10-02T12:29:08+00:00","description":"Check out those effective methods that can help you find out precisely what your audience would like from your video content.","breadcrumb":{"@id":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/#primaryimage","url":"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/researching-an-audience-to-make-engaging-video-content.jpg","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2020\/09\/researching-an-audience-to-make-engaging-video-content.jpg","width":700,"height":468},{"@type":"BreadcrumbList","@id":"https:\/\/mention.com\/en\/blog\/researching-an-audience-to-make-engaging-video-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mention.com\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing","item":"https:\/\/mention.com\/en\/blog\/category\/digital-marketing\/"},{"@type":"ListItem","position":3,"name":"Researching an Audience to Make Engaging Video Content"}]},{"@type":"WebSite","@id":"https:\/\/mention.com\/en\/#website","url":"https:\/\/mention.com\/en\/","name":"Mention","description":"Media Monitoring","publisher":{"@id":"https:\/\/mention.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mention.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/mention.com\/en\/#organization","name":"Mention","url":"https:\/\/mention.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2019\/04\/mention-about.png","width":328,"height":76,"caption":"Mention"},"image":{"@id":"https:\/\/mention.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mention.com\/en\/#\/schema\/person\/8053b949b6113f906f8f6a153c1a1254","name":"Victor Blasco","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/mention.com\/wp-content\/uploads\/2021\/06\/image1-150x150.jpg","url":"https:\/\/mention.com\/wp-content\/uploads\/2021\/06\/image1-150x150.jpg","contentUrl":"https:\/\/mention.com\/wp-content\/uploads\/2021\/06\/image1-150x150.jpg","caption":"Victor Blasco"},"description":"Victor Blasco is an audiovisual designer, video marketing expert, and founder\/CEO of the explainer video company Yum Yum Videos. Besides running the business, he\u2019s a lifelong student of Chinese philosophy and a passionate geek for all things sci-fi.","sameAs":["https:\/\/www.yumyumvideos.com\/","https:\/\/www.linkedin.com\/in\/victor-blasco\/"],"url":"https:\/\/mention.com\/en\/blog\/author\/victor-blasco\/"}]}},"_links":{"self":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/37642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/users\/291"}],"replies":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/comments?post=37642"}],"version-history":[{"count":0,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/posts\/37642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media\/37668"}],"wp:attachment":[{"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/media?parent=37642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/categories?post=37642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mention.com\/en\/wp-json\/wp\/v2\/tags?post=37642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}